storytelling for changemakers
DESCRIPTION
2-day workshop for Kaos Pilots in DenmarkTRANSCRIPT
STORYTELLINGFOR CHANGE-MAKERS
KAOS PILOTS SEP 2011
NICK JANKEL WECREATE
MIND_MAVERICK
ldquoIn the beginning was the wordrdquo
JOHN 11
HUMANCONSCIOUSNESS IS EMBEDDED amp ENACTED IN STORY
70OF WHAT WE LEARN IS THROUGH STORIES
STORIESDEFINE OUR SOCIETY AND OUR WORLD
The universe is made of stories not atomsMURIEL RUKEYSER
CHANGETHE WORLD FIRST YOU MUST CHANGE THE STORY
IMAGINEIF YOU TOLD A STORY THIS POWERFUL WITH YOUR PROJECT
STORYWHAT IS ONE
ldquoA fact is interesting an idea is important but only a story a good argument a well-crafted narrative is amazing never to be forgottenrdquoKEVIN KELLY
(RE)CREATION
ldquoLegendary totemic beings wandered over the continent in the Dreamtime singing out the name of everything that crossed their path - birds animals plants rocks waterhold - and so singing the world into existence
Even today when an Aboriginal mother notices the first stirring of speech in her child she lets it handle the things of that particular country leaves fruit insects and so forth The child at its mothers breast will toy with the thing talk to it test its teeth on it learn its name repeat its namerdquo
BRUCE CHATWIN
STORIESPROBLEMSTRUGGLE(RE)SOLUTION
PROBLEMFROM THE SILVER MINES OF THE NEW WORLD TO THE ALUMINUM FACADES OF THE BANKS THAT ARE TOO BIG TO FAIL WE HAVE BEEN EXTRACTING VALUE amp EXPLOITING FROM PEOPLE amp PLACES ALL IN THE NAME OF
lsquoFREEDOMrsquo
PROFIT
STRUGGLE
ldquoAnd God said Let man have dominion of the fish of the sea and over the fowl of the air and over the cattle and over all the earth and over every creeping thing that creepeth over the earthrdquoGENESIS 1 26
LACK FEAR PROPERTY GREED LOVE BROTHERHOOD TITHING CHARITY INVENTION REVOLUTIONS PHILANTHROPY ABOLITIONISM CO-OPS PATERNALISM NEW DEALS MCCARTHY CIVIL RIGHTS HIPPIES AID REAGAN 3RD WAY DEVELOPMENT
RESOLUTIONHOW DO WE KEEP CAPITALISM AND ITS (DIS)CONTENTS BUT MAKE THE WORLD MORE JUST EQUAL AND PEACEFUL FOR THE MAJORITY
PROFITBEYOND
INTENTIONALENTERPRISE
RECALIBRATECAPITALISM TOWARDS SOCIAL EQUALITY
COLLECTIVECAPITALISM
SUSTAINABLEECONOMICS
EQUITYOF PEOPLE amp SPECIES
RECLAIMTHE STORY
DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE
If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL
CHANGE-MAKERSTORYTELLING
WHYDO CHANGE-MAKERS TELL STORIES
INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND
INSPIREPEOPLE TO SEE THINGS IN A NEW WAY
INVITEOTHERS TO ACT IN A CERTAIN WAY
INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS
7 ELEMENTS
CONNECTIONS
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO
EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION
CONTEXTWITHOUT CONTEXT THERE IS NO MEANING
THIS IS THE WAY THE WORLD IS
A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL
CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION
MANY HAVE TRIED AND FAILED BY
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT
THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT
CONSCIOUSNESSSHIFT
THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING
SO ACTUALLY THE REALLY CHALLENGE IS HOW TO
I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING
THE BOON
1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World
7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed
UNCONSCIOUS PROBLEM
CONSCIOUS PROBLEM
CONSCIOUS SOLUTION
UNCONSCIOUS SOLUTION
ARCHETYPESLIVE WITHIN ALL STORIES
LEADERSHIPARCHETYPES
THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
ldquoIn the beginning was the wordrdquo
JOHN 11
HUMANCONSCIOUSNESS IS EMBEDDED amp ENACTED IN STORY
70OF WHAT WE LEARN IS THROUGH STORIES
STORIESDEFINE OUR SOCIETY AND OUR WORLD
The universe is made of stories not atomsMURIEL RUKEYSER
CHANGETHE WORLD FIRST YOU MUST CHANGE THE STORY
IMAGINEIF YOU TOLD A STORY THIS POWERFUL WITH YOUR PROJECT
STORYWHAT IS ONE
ldquoA fact is interesting an idea is important but only a story a good argument a well-crafted narrative is amazing never to be forgottenrdquoKEVIN KELLY
(RE)CREATION
ldquoLegendary totemic beings wandered over the continent in the Dreamtime singing out the name of everything that crossed their path - birds animals plants rocks waterhold - and so singing the world into existence
Even today when an Aboriginal mother notices the first stirring of speech in her child she lets it handle the things of that particular country leaves fruit insects and so forth The child at its mothers breast will toy with the thing talk to it test its teeth on it learn its name repeat its namerdquo
BRUCE CHATWIN
STORIESPROBLEMSTRUGGLE(RE)SOLUTION
PROBLEMFROM THE SILVER MINES OF THE NEW WORLD TO THE ALUMINUM FACADES OF THE BANKS THAT ARE TOO BIG TO FAIL WE HAVE BEEN EXTRACTING VALUE amp EXPLOITING FROM PEOPLE amp PLACES ALL IN THE NAME OF
lsquoFREEDOMrsquo
PROFIT
STRUGGLE
ldquoAnd God said Let man have dominion of the fish of the sea and over the fowl of the air and over the cattle and over all the earth and over every creeping thing that creepeth over the earthrdquoGENESIS 1 26
LACK FEAR PROPERTY GREED LOVE BROTHERHOOD TITHING CHARITY INVENTION REVOLUTIONS PHILANTHROPY ABOLITIONISM CO-OPS PATERNALISM NEW DEALS MCCARTHY CIVIL RIGHTS HIPPIES AID REAGAN 3RD WAY DEVELOPMENT
RESOLUTIONHOW DO WE KEEP CAPITALISM AND ITS (DIS)CONTENTS BUT MAKE THE WORLD MORE JUST EQUAL AND PEACEFUL FOR THE MAJORITY
PROFITBEYOND
INTENTIONALENTERPRISE
RECALIBRATECAPITALISM TOWARDS SOCIAL EQUALITY
COLLECTIVECAPITALISM
SUSTAINABLEECONOMICS
EQUITYOF PEOPLE amp SPECIES
RECLAIMTHE STORY
DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE
If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL
CHANGE-MAKERSTORYTELLING
WHYDO CHANGE-MAKERS TELL STORIES
INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND
INSPIREPEOPLE TO SEE THINGS IN A NEW WAY
INVITEOTHERS TO ACT IN A CERTAIN WAY
INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS
7 ELEMENTS
CONNECTIONS
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO
EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION
CONTEXTWITHOUT CONTEXT THERE IS NO MEANING
THIS IS THE WAY THE WORLD IS
A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL
CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION
MANY HAVE TRIED AND FAILED BY
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT
THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT
CONSCIOUSNESSSHIFT
THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING
SO ACTUALLY THE REALLY CHALLENGE IS HOW TO
I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING
THE BOON
1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World
7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed
UNCONSCIOUS PROBLEM
CONSCIOUS PROBLEM
CONSCIOUS SOLUTION
UNCONSCIOUS SOLUTION
ARCHETYPESLIVE WITHIN ALL STORIES
LEADERSHIPARCHETYPES
THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
HUMANCONSCIOUSNESS IS EMBEDDED amp ENACTED IN STORY
70OF WHAT WE LEARN IS THROUGH STORIES
STORIESDEFINE OUR SOCIETY AND OUR WORLD
The universe is made of stories not atomsMURIEL RUKEYSER
CHANGETHE WORLD FIRST YOU MUST CHANGE THE STORY
IMAGINEIF YOU TOLD A STORY THIS POWERFUL WITH YOUR PROJECT
STORYWHAT IS ONE
ldquoA fact is interesting an idea is important but only a story a good argument a well-crafted narrative is amazing never to be forgottenrdquoKEVIN KELLY
(RE)CREATION
ldquoLegendary totemic beings wandered over the continent in the Dreamtime singing out the name of everything that crossed their path - birds animals plants rocks waterhold - and so singing the world into existence
Even today when an Aboriginal mother notices the first stirring of speech in her child she lets it handle the things of that particular country leaves fruit insects and so forth The child at its mothers breast will toy with the thing talk to it test its teeth on it learn its name repeat its namerdquo
BRUCE CHATWIN
STORIESPROBLEMSTRUGGLE(RE)SOLUTION
PROBLEMFROM THE SILVER MINES OF THE NEW WORLD TO THE ALUMINUM FACADES OF THE BANKS THAT ARE TOO BIG TO FAIL WE HAVE BEEN EXTRACTING VALUE amp EXPLOITING FROM PEOPLE amp PLACES ALL IN THE NAME OF
lsquoFREEDOMrsquo
PROFIT
STRUGGLE
ldquoAnd God said Let man have dominion of the fish of the sea and over the fowl of the air and over the cattle and over all the earth and over every creeping thing that creepeth over the earthrdquoGENESIS 1 26
LACK FEAR PROPERTY GREED LOVE BROTHERHOOD TITHING CHARITY INVENTION REVOLUTIONS PHILANTHROPY ABOLITIONISM CO-OPS PATERNALISM NEW DEALS MCCARTHY CIVIL RIGHTS HIPPIES AID REAGAN 3RD WAY DEVELOPMENT
RESOLUTIONHOW DO WE KEEP CAPITALISM AND ITS (DIS)CONTENTS BUT MAKE THE WORLD MORE JUST EQUAL AND PEACEFUL FOR THE MAJORITY
PROFITBEYOND
INTENTIONALENTERPRISE
RECALIBRATECAPITALISM TOWARDS SOCIAL EQUALITY
COLLECTIVECAPITALISM
SUSTAINABLEECONOMICS
EQUITYOF PEOPLE amp SPECIES
RECLAIMTHE STORY
DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE
If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL
CHANGE-MAKERSTORYTELLING
WHYDO CHANGE-MAKERS TELL STORIES
INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND
INSPIREPEOPLE TO SEE THINGS IN A NEW WAY
INVITEOTHERS TO ACT IN A CERTAIN WAY
INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS
7 ELEMENTS
CONNECTIONS
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO
EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION
CONTEXTWITHOUT CONTEXT THERE IS NO MEANING
THIS IS THE WAY THE WORLD IS
A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL
CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION
MANY HAVE TRIED AND FAILED BY
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT
THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT
CONSCIOUSNESSSHIFT
THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING
SO ACTUALLY THE REALLY CHALLENGE IS HOW TO
I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING
THE BOON
1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World
7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed
UNCONSCIOUS PROBLEM
CONSCIOUS PROBLEM
CONSCIOUS SOLUTION
UNCONSCIOUS SOLUTION
ARCHETYPESLIVE WITHIN ALL STORIES
LEADERSHIPARCHETYPES
THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
70OF WHAT WE LEARN IS THROUGH STORIES
STORIESDEFINE OUR SOCIETY AND OUR WORLD
The universe is made of stories not atomsMURIEL RUKEYSER
CHANGETHE WORLD FIRST YOU MUST CHANGE THE STORY
IMAGINEIF YOU TOLD A STORY THIS POWERFUL WITH YOUR PROJECT
STORYWHAT IS ONE
ldquoA fact is interesting an idea is important but only a story a good argument a well-crafted narrative is amazing never to be forgottenrdquoKEVIN KELLY
(RE)CREATION
ldquoLegendary totemic beings wandered over the continent in the Dreamtime singing out the name of everything that crossed their path - birds animals plants rocks waterhold - and so singing the world into existence
Even today when an Aboriginal mother notices the first stirring of speech in her child she lets it handle the things of that particular country leaves fruit insects and so forth The child at its mothers breast will toy with the thing talk to it test its teeth on it learn its name repeat its namerdquo
BRUCE CHATWIN
STORIESPROBLEMSTRUGGLE(RE)SOLUTION
PROBLEMFROM THE SILVER MINES OF THE NEW WORLD TO THE ALUMINUM FACADES OF THE BANKS THAT ARE TOO BIG TO FAIL WE HAVE BEEN EXTRACTING VALUE amp EXPLOITING FROM PEOPLE amp PLACES ALL IN THE NAME OF
lsquoFREEDOMrsquo
PROFIT
STRUGGLE
ldquoAnd God said Let man have dominion of the fish of the sea and over the fowl of the air and over the cattle and over all the earth and over every creeping thing that creepeth over the earthrdquoGENESIS 1 26
LACK FEAR PROPERTY GREED LOVE BROTHERHOOD TITHING CHARITY INVENTION REVOLUTIONS PHILANTHROPY ABOLITIONISM CO-OPS PATERNALISM NEW DEALS MCCARTHY CIVIL RIGHTS HIPPIES AID REAGAN 3RD WAY DEVELOPMENT
RESOLUTIONHOW DO WE KEEP CAPITALISM AND ITS (DIS)CONTENTS BUT MAKE THE WORLD MORE JUST EQUAL AND PEACEFUL FOR THE MAJORITY
PROFITBEYOND
INTENTIONALENTERPRISE
RECALIBRATECAPITALISM TOWARDS SOCIAL EQUALITY
COLLECTIVECAPITALISM
SUSTAINABLEECONOMICS
EQUITYOF PEOPLE amp SPECIES
RECLAIMTHE STORY
DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE
If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL
CHANGE-MAKERSTORYTELLING
WHYDO CHANGE-MAKERS TELL STORIES
INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND
INSPIREPEOPLE TO SEE THINGS IN A NEW WAY
INVITEOTHERS TO ACT IN A CERTAIN WAY
INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS
7 ELEMENTS
CONNECTIONS
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO
EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION
CONTEXTWITHOUT CONTEXT THERE IS NO MEANING
THIS IS THE WAY THE WORLD IS
A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL
CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION
MANY HAVE TRIED AND FAILED BY
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT
THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT
CONSCIOUSNESSSHIFT
THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING
SO ACTUALLY THE REALLY CHALLENGE IS HOW TO
I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING
THE BOON
1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World
7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed
UNCONSCIOUS PROBLEM
CONSCIOUS PROBLEM
CONSCIOUS SOLUTION
UNCONSCIOUS SOLUTION
ARCHETYPESLIVE WITHIN ALL STORIES
LEADERSHIPARCHETYPES
THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
STORIESDEFINE OUR SOCIETY AND OUR WORLD
The universe is made of stories not atomsMURIEL RUKEYSER
CHANGETHE WORLD FIRST YOU MUST CHANGE THE STORY
IMAGINEIF YOU TOLD A STORY THIS POWERFUL WITH YOUR PROJECT
STORYWHAT IS ONE
ldquoA fact is interesting an idea is important but only a story a good argument a well-crafted narrative is amazing never to be forgottenrdquoKEVIN KELLY
(RE)CREATION
ldquoLegendary totemic beings wandered over the continent in the Dreamtime singing out the name of everything that crossed their path - birds animals plants rocks waterhold - and so singing the world into existence
Even today when an Aboriginal mother notices the first stirring of speech in her child she lets it handle the things of that particular country leaves fruit insects and so forth The child at its mothers breast will toy with the thing talk to it test its teeth on it learn its name repeat its namerdquo
BRUCE CHATWIN
STORIESPROBLEMSTRUGGLE(RE)SOLUTION
PROBLEMFROM THE SILVER MINES OF THE NEW WORLD TO THE ALUMINUM FACADES OF THE BANKS THAT ARE TOO BIG TO FAIL WE HAVE BEEN EXTRACTING VALUE amp EXPLOITING FROM PEOPLE amp PLACES ALL IN THE NAME OF
lsquoFREEDOMrsquo
PROFIT
STRUGGLE
ldquoAnd God said Let man have dominion of the fish of the sea and over the fowl of the air and over the cattle and over all the earth and over every creeping thing that creepeth over the earthrdquoGENESIS 1 26
LACK FEAR PROPERTY GREED LOVE BROTHERHOOD TITHING CHARITY INVENTION REVOLUTIONS PHILANTHROPY ABOLITIONISM CO-OPS PATERNALISM NEW DEALS MCCARTHY CIVIL RIGHTS HIPPIES AID REAGAN 3RD WAY DEVELOPMENT
RESOLUTIONHOW DO WE KEEP CAPITALISM AND ITS (DIS)CONTENTS BUT MAKE THE WORLD MORE JUST EQUAL AND PEACEFUL FOR THE MAJORITY
PROFITBEYOND
INTENTIONALENTERPRISE
RECALIBRATECAPITALISM TOWARDS SOCIAL EQUALITY
COLLECTIVECAPITALISM
SUSTAINABLEECONOMICS
EQUITYOF PEOPLE amp SPECIES
RECLAIMTHE STORY
DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE
If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL
CHANGE-MAKERSTORYTELLING
WHYDO CHANGE-MAKERS TELL STORIES
INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND
INSPIREPEOPLE TO SEE THINGS IN A NEW WAY
INVITEOTHERS TO ACT IN A CERTAIN WAY
INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS
7 ELEMENTS
CONNECTIONS
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO
EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION
CONTEXTWITHOUT CONTEXT THERE IS NO MEANING
THIS IS THE WAY THE WORLD IS
A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL
CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION
MANY HAVE TRIED AND FAILED BY
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT
THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT
CONSCIOUSNESSSHIFT
THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING
SO ACTUALLY THE REALLY CHALLENGE IS HOW TO
I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING
THE BOON
1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World
7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed
UNCONSCIOUS PROBLEM
CONSCIOUS PROBLEM
CONSCIOUS SOLUTION
UNCONSCIOUS SOLUTION
ARCHETYPESLIVE WITHIN ALL STORIES
LEADERSHIPARCHETYPES
THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
The universe is made of stories not atomsMURIEL RUKEYSER
CHANGETHE WORLD FIRST YOU MUST CHANGE THE STORY
IMAGINEIF YOU TOLD A STORY THIS POWERFUL WITH YOUR PROJECT
STORYWHAT IS ONE
ldquoA fact is interesting an idea is important but only a story a good argument a well-crafted narrative is amazing never to be forgottenrdquoKEVIN KELLY
(RE)CREATION
ldquoLegendary totemic beings wandered over the continent in the Dreamtime singing out the name of everything that crossed their path - birds animals plants rocks waterhold - and so singing the world into existence
Even today when an Aboriginal mother notices the first stirring of speech in her child she lets it handle the things of that particular country leaves fruit insects and so forth The child at its mothers breast will toy with the thing talk to it test its teeth on it learn its name repeat its namerdquo
BRUCE CHATWIN
STORIESPROBLEMSTRUGGLE(RE)SOLUTION
PROBLEMFROM THE SILVER MINES OF THE NEW WORLD TO THE ALUMINUM FACADES OF THE BANKS THAT ARE TOO BIG TO FAIL WE HAVE BEEN EXTRACTING VALUE amp EXPLOITING FROM PEOPLE amp PLACES ALL IN THE NAME OF
lsquoFREEDOMrsquo
PROFIT
STRUGGLE
ldquoAnd God said Let man have dominion of the fish of the sea and over the fowl of the air and over the cattle and over all the earth and over every creeping thing that creepeth over the earthrdquoGENESIS 1 26
LACK FEAR PROPERTY GREED LOVE BROTHERHOOD TITHING CHARITY INVENTION REVOLUTIONS PHILANTHROPY ABOLITIONISM CO-OPS PATERNALISM NEW DEALS MCCARTHY CIVIL RIGHTS HIPPIES AID REAGAN 3RD WAY DEVELOPMENT
RESOLUTIONHOW DO WE KEEP CAPITALISM AND ITS (DIS)CONTENTS BUT MAKE THE WORLD MORE JUST EQUAL AND PEACEFUL FOR THE MAJORITY
PROFITBEYOND
INTENTIONALENTERPRISE
RECALIBRATECAPITALISM TOWARDS SOCIAL EQUALITY
COLLECTIVECAPITALISM
SUSTAINABLEECONOMICS
EQUITYOF PEOPLE amp SPECIES
RECLAIMTHE STORY
DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE
If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL
CHANGE-MAKERSTORYTELLING
WHYDO CHANGE-MAKERS TELL STORIES
INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND
INSPIREPEOPLE TO SEE THINGS IN A NEW WAY
INVITEOTHERS TO ACT IN A CERTAIN WAY
INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS
7 ELEMENTS
CONNECTIONS
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO
EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION
CONTEXTWITHOUT CONTEXT THERE IS NO MEANING
THIS IS THE WAY THE WORLD IS
A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL
CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION
MANY HAVE TRIED AND FAILED BY
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT
THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT
CONSCIOUSNESSSHIFT
THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING
SO ACTUALLY THE REALLY CHALLENGE IS HOW TO
I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING
THE BOON
1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World
7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed
UNCONSCIOUS PROBLEM
CONSCIOUS PROBLEM
CONSCIOUS SOLUTION
UNCONSCIOUS SOLUTION
ARCHETYPESLIVE WITHIN ALL STORIES
LEADERSHIPARCHETYPES
THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
CHANGETHE WORLD FIRST YOU MUST CHANGE THE STORY
IMAGINEIF YOU TOLD A STORY THIS POWERFUL WITH YOUR PROJECT
STORYWHAT IS ONE
ldquoA fact is interesting an idea is important but only a story a good argument a well-crafted narrative is amazing never to be forgottenrdquoKEVIN KELLY
(RE)CREATION
ldquoLegendary totemic beings wandered over the continent in the Dreamtime singing out the name of everything that crossed their path - birds animals plants rocks waterhold - and so singing the world into existence
Even today when an Aboriginal mother notices the first stirring of speech in her child she lets it handle the things of that particular country leaves fruit insects and so forth The child at its mothers breast will toy with the thing talk to it test its teeth on it learn its name repeat its namerdquo
BRUCE CHATWIN
STORIESPROBLEMSTRUGGLE(RE)SOLUTION
PROBLEMFROM THE SILVER MINES OF THE NEW WORLD TO THE ALUMINUM FACADES OF THE BANKS THAT ARE TOO BIG TO FAIL WE HAVE BEEN EXTRACTING VALUE amp EXPLOITING FROM PEOPLE amp PLACES ALL IN THE NAME OF
lsquoFREEDOMrsquo
PROFIT
STRUGGLE
ldquoAnd God said Let man have dominion of the fish of the sea and over the fowl of the air and over the cattle and over all the earth and over every creeping thing that creepeth over the earthrdquoGENESIS 1 26
LACK FEAR PROPERTY GREED LOVE BROTHERHOOD TITHING CHARITY INVENTION REVOLUTIONS PHILANTHROPY ABOLITIONISM CO-OPS PATERNALISM NEW DEALS MCCARTHY CIVIL RIGHTS HIPPIES AID REAGAN 3RD WAY DEVELOPMENT
RESOLUTIONHOW DO WE KEEP CAPITALISM AND ITS (DIS)CONTENTS BUT MAKE THE WORLD MORE JUST EQUAL AND PEACEFUL FOR THE MAJORITY
PROFITBEYOND
INTENTIONALENTERPRISE
RECALIBRATECAPITALISM TOWARDS SOCIAL EQUALITY
COLLECTIVECAPITALISM
SUSTAINABLEECONOMICS
EQUITYOF PEOPLE amp SPECIES
RECLAIMTHE STORY
DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE
If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL
CHANGE-MAKERSTORYTELLING
WHYDO CHANGE-MAKERS TELL STORIES
INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND
INSPIREPEOPLE TO SEE THINGS IN A NEW WAY
INVITEOTHERS TO ACT IN A CERTAIN WAY
INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS
7 ELEMENTS
CONNECTIONS
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO
EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION
CONTEXTWITHOUT CONTEXT THERE IS NO MEANING
THIS IS THE WAY THE WORLD IS
A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL
CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION
MANY HAVE TRIED AND FAILED BY
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT
THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT
CONSCIOUSNESSSHIFT
THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING
SO ACTUALLY THE REALLY CHALLENGE IS HOW TO
I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING
THE BOON
1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World
7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed
UNCONSCIOUS PROBLEM
CONSCIOUS PROBLEM
CONSCIOUS SOLUTION
UNCONSCIOUS SOLUTION
ARCHETYPESLIVE WITHIN ALL STORIES
LEADERSHIPARCHETYPES
THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
IMAGINEIF YOU TOLD A STORY THIS POWERFUL WITH YOUR PROJECT
STORYWHAT IS ONE
ldquoA fact is interesting an idea is important but only a story a good argument a well-crafted narrative is amazing never to be forgottenrdquoKEVIN KELLY
(RE)CREATION
ldquoLegendary totemic beings wandered over the continent in the Dreamtime singing out the name of everything that crossed their path - birds animals plants rocks waterhold - and so singing the world into existence
Even today when an Aboriginal mother notices the first stirring of speech in her child she lets it handle the things of that particular country leaves fruit insects and so forth The child at its mothers breast will toy with the thing talk to it test its teeth on it learn its name repeat its namerdquo
BRUCE CHATWIN
STORIESPROBLEMSTRUGGLE(RE)SOLUTION
PROBLEMFROM THE SILVER MINES OF THE NEW WORLD TO THE ALUMINUM FACADES OF THE BANKS THAT ARE TOO BIG TO FAIL WE HAVE BEEN EXTRACTING VALUE amp EXPLOITING FROM PEOPLE amp PLACES ALL IN THE NAME OF
lsquoFREEDOMrsquo
PROFIT
STRUGGLE
ldquoAnd God said Let man have dominion of the fish of the sea and over the fowl of the air and over the cattle and over all the earth and over every creeping thing that creepeth over the earthrdquoGENESIS 1 26
LACK FEAR PROPERTY GREED LOVE BROTHERHOOD TITHING CHARITY INVENTION REVOLUTIONS PHILANTHROPY ABOLITIONISM CO-OPS PATERNALISM NEW DEALS MCCARTHY CIVIL RIGHTS HIPPIES AID REAGAN 3RD WAY DEVELOPMENT
RESOLUTIONHOW DO WE KEEP CAPITALISM AND ITS (DIS)CONTENTS BUT MAKE THE WORLD MORE JUST EQUAL AND PEACEFUL FOR THE MAJORITY
PROFITBEYOND
INTENTIONALENTERPRISE
RECALIBRATECAPITALISM TOWARDS SOCIAL EQUALITY
COLLECTIVECAPITALISM
SUSTAINABLEECONOMICS
EQUITYOF PEOPLE amp SPECIES
RECLAIMTHE STORY
DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE
If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL
CHANGE-MAKERSTORYTELLING
WHYDO CHANGE-MAKERS TELL STORIES
INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND
INSPIREPEOPLE TO SEE THINGS IN A NEW WAY
INVITEOTHERS TO ACT IN A CERTAIN WAY
INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS
7 ELEMENTS
CONNECTIONS
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO
EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION
CONTEXTWITHOUT CONTEXT THERE IS NO MEANING
THIS IS THE WAY THE WORLD IS
A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL
CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION
MANY HAVE TRIED AND FAILED BY
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT
THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT
CONSCIOUSNESSSHIFT
THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING
SO ACTUALLY THE REALLY CHALLENGE IS HOW TO
I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING
THE BOON
1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World
7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed
UNCONSCIOUS PROBLEM
CONSCIOUS PROBLEM
CONSCIOUS SOLUTION
UNCONSCIOUS SOLUTION
ARCHETYPESLIVE WITHIN ALL STORIES
LEADERSHIPARCHETYPES
THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
STORYWHAT IS ONE
ldquoA fact is interesting an idea is important but only a story a good argument a well-crafted narrative is amazing never to be forgottenrdquoKEVIN KELLY
(RE)CREATION
ldquoLegendary totemic beings wandered over the continent in the Dreamtime singing out the name of everything that crossed their path - birds animals plants rocks waterhold - and so singing the world into existence
Even today when an Aboriginal mother notices the first stirring of speech in her child she lets it handle the things of that particular country leaves fruit insects and so forth The child at its mothers breast will toy with the thing talk to it test its teeth on it learn its name repeat its namerdquo
BRUCE CHATWIN
STORIESPROBLEMSTRUGGLE(RE)SOLUTION
PROBLEMFROM THE SILVER MINES OF THE NEW WORLD TO THE ALUMINUM FACADES OF THE BANKS THAT ARE TOO BIG TO FAIL WE HAVE BEEN EXTRACTING VALUE amp EXPLOITING FROM PEOPLE amp PLACES ALL IN THE NAME OF
lsquoFREEDOMrsquo
PROFIT
STRUGGLE
ldquoAnd God said Let man have dominion of the fish of the sea and over the fowl of the air and over the cattle and over all the earth and over every creeping thing that creepeth over the earthrdquoGENESIS 1 26
LACK FEAR PROPERTY GREED LOVE BROTHERHOOD TITHING CHARITY INVENTION REVOLUTIONS PHILANTHROPY ABOLITIONISM CO-OPS PATERNALISM NEW DEALS MCCARTHY CIVIL RIGHTS HIPPIES AID REAGAN 3RD WAY DEVELOPMENT
RESOLUTIONHOW DO WE KEEP CAPITALISM AND ITS (DIS)CONTENTS BUT MAKE THE WORLD MORE JUST EQUAL AND PEACEFUL FOR THE MAJORITY
PROFITBEYOND
INTENTIONALENTERPRISE
RECALIBRATECAPITALISM TOWARDS SOCIAL EQUALITY
COLLECTIVECAPITALISM
SUSTAINABLEECONOMICS
EQUITYOF PEOPLE amp SPECIES
RECLAIMTHE STORY
DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE
If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL
CHANGE-MAKERSTORYTELLING
WHYDO CHANGE-MAKERS TELL STORIES
INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND
INSPIREPEOPLE TO SEE THINGS IN A NEW WAY
INVITEOTHERS TO ACT IN A CERTAIN WAY
INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS
7 ELEMENTS
CONNECTIONS
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO
EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION
CONTEXTWITHOUT CONTEXT THERE IS NO MEANING
THIS IS THE WAY THE WORLD IS
A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL
CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION
MANY HAVE TRIED AND FAILED BY
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT
THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT
CONSCIOUSNESSSHIFT
THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING
SO ACTUALLY THE REALLY CHALLENGE IS HOW TO
I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING
THE BOON
1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World
7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed
UNCONSCIOUS PROBLEM
CONSCIOUS PROBLEM
CONSCIOUS SOLUTION
UNCONSCIOUS SOLUTION
ARCHETYPESLIVE WITHIN ALL STORIES
LEADERSHIPARCHETYPES
THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
ldquoA fact is interesting an idea is important but only a story a good argument a well-crafted narrative is amazing never to be forgottenrdquoKEVIN KELLY
(RE)CREATION
ldquoLegendary totemic beings wandered over the continent in the Dreamtime singing out the name of everything that crossed their path - birds animals plants rocks waterhold - and so singing the world into existence
Even today when an Aboriginal mother notices the first stirring of speech in her child she lets it handle the things of that particular country leaves fruit insects and so forth The child at its mothers breast will toy with the thing talk to it test its teeth on it learn its name repeat its namerdquo
BRUCE CHATWIN
STORIESPROBLEMSTRUGGLE(RE)SOLUTION
PROBLEMFROM THE SILVER MINES OF THE NEW WORLD TO THE ALUMINUM FACADES OF THE BANKS THAT ARE TOO BIG TO FAIL WE HAVE BEEN EXTRACTING VALUE amp EXPLOITING FROM PEOPLE amp PLACES ALL IN THE NAME OF
lsquoFREEDOMrsquo
PROFIT
STRUGGLE
ldquoAnd God said Let man have dominion of the fish of the sea and over the fowl of the air and over the cattle and over all the earth and over every creeping thing that creepeth over the earthrdquoGENESIS 1 26
LACK FEAR PROPERTY GREED LOVE BROTHERHOOD TITHING CHARITY INVENTION REVOLUTIONS PHILANTHROPY ABOLITIONISM CO-OPS PATERNALISM NEW DEALS MCCARTHY CIVIL RIGHTS HIPPIES AID REAGAN 3RD WAY DEVELOPMENT
RESOLUTIONHOW DO WE KEEP CAPITALISM AND ITS (DIS)CONTENTS BUT MAKE THE WORLD MORE JUST EQUAL AND PEACEFUL FOR THE MAJORITY
PROFITBEYOND
INTENTIONALENTERPRISE
RECALIBRATECAPITALISM TOWARDS SOCIAL EQUALITY
COLLECTIVECAPITALISM
SUSTAINABLEECONOMICS
EQUITYOF PEOPLE amp SPECIES
RECLAIMTHE STORY
DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE
If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL
CHANGE-MAKERSTORYTELLING
WHYDO CHANGE-MAKERS TELL STORIES
INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND
INSPIREPEOPLE TO SEE THINGS IN A NEW WAY
INVITEOTHERS TO ACT IN A CERTAIN WAY
INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS
7 ELEMENTS
CONNECTIONS
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO
EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION
CONTEXTWITHOUT CONTEXT THERE IS NO MEANING
THIS IS THE WAY THE WORLD IS
A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL
CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION
MANY HAVE TRIED AND FAILED BY
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT
THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT
CONSCIOUSNESSSHIFT
THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING
SO ACTUALLY THE REALLY CHALLENGE IS HOW TO
I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING
THE BOON
1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World
7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed
UNCONSCIOUS PROBLEM
CONSCIOUS PROBLEM
CONSCIOUS SOLUTION
UNCONSCIOUS SOLUTION
ARCHETYPESLIVE WITHIN ALL STORIES
LEADERSHIPARCHETYPES
THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
(RE)CREATION
ldquoLegendary totemic beings wandered over the continent in the Dreamtime singing out the name of everything that crossed their path - birds animals plants rocks waterhold - and so singing the world into existence
Even today when an Aboriginal mother notices the first stirring of speech in her child she lets it handle the things of that particular country leaves fruit insects and so forth The child at its mothers breast will toy with the thing talk to it test its teeth on it learn its name repeat its namerdquo
BRUCE CHATWIN
STORIESPROBLEMSTRUGGLE(RE)SOLUTION
PROBLEMFROM THE SILVER MINES OF THE NEW WORLD TO THE ALUMINUM FACADES OF THE BANKS THAT ARE TOO BIG TO FAIL WE HAVE BEEN EXTRACTING VALUE amp EXPLOITING FROM PEOPLE amp PLACES ALL IN THE NAME OF
lsquoFREEDOMrsquo
PROFIT
STRUGGLE
ldquoAnd God said Let man have dominion of the fish of the sea and over the fowl of the air and over the cattle and over all the earth and over every creeping thing that creepeth over the earthrdquoGENESIS 1 26
LACK FEAR PROPERTY GREED LOVE BROTHERHOOD TITHING CHARITY INVENTION REVOLUTIONS PHILANTHROPY ABOLITIONISM CO-OPS PATERNALISM NEW DEALS MCCARTHY CIVIL RIGHTS HIPPIES AID REAGAN 3RD WAY DEVELOPMENT
RESOLUTIONHOW DO WE KEEP CAPITALISM AND ITS (DIS)CONTENTS BUT MAKE THE WORLD MORE JUST EQUAL AND PEACEFUL FOR THE MAJORITY
PROFITBEYOND
INTENTIONALENTERPRISE
RECALIBRATECAPITALISM TOWARDS SOCIAL EQUALITY
COLLECTIVECAPITALISM
SUSTAINABLEECONOMICS
EQUITYOF PEOPLE amp SPECIES
RECLAIMTHE STORY
DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE
If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL
CHANGE-MAKERSTORYTELLING
WHYDO CHANGE-MAKERS TELL STORIES
INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND
INSPIREPEOPLE TO SEE THINGS IN A NEW WAY
INVITEOTHERS TO ACT IN A CERTAIN WAY
INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS
7 ELEMENTS
CONNECTIONS
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO
EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION
CONTEXTWITHOUT CONTEXT THERE IS NO MEANING
THIS IS THE WAY THE WORLD IS
A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL
CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION
MANY HAVE TRIED AND FAILED BY
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT
THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT
CONSCIOUSNESSSHIFT
THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING
SO ACTUALLY THE REALLY CHALLENGE IS HOW TO
I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING
THE BOON
1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World
7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed
UNCONSCIOUS PROBLEM
CONSCIOUS PROBLEM
CONSCIOUS SOLUTION
UNCONSCIOUS SOLUTION
ARCHETYPESLIVE WITHIN ALL STORIES
LEADERSHIPARCHETYPES
THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
ldquoLegendary totemic beings wandered over the continent in the Dreamtime singing out the name of everything that crossed their path - birds animals plants rocks waterhold - and so singing the world into existence
Even today when an Aboriginal mother notices the first stirring of speech in her child she lets it handle the things of that particular country leaves fruit insects and so forth The child at its mothers breast will toy with the thing talk to it test its teeth on it learn its name repeat its namerdquo
BRUCE CHATWIN
STORIESPROBLEMSTRUGGLE(RE)SOLUTION
PROBLEMFROM THE SILVER MINES OF THE NEW WORLD TO THE ALUMINUM FACADES OF THE BANKS THAT ARE TOO BIG TO FAIL WE HAVE BEEN EXTRACTING VALUE amp EXPLOITING FROM PEOPLE amp PLACES ALL IN THE NAME OF
lsquoFREEDOMrsquo
PROFIT
STRUGGLE
ldquoAnd God said Let man have dominion of the fish of the sea and over the fowl of the air and over the cattle and over all the earth and over every creeping thing that creepeth over the earthrdquoGENESIS 1 26
LACK FEAR PROPERTY GREED LOVE BROTHERHOOD TITHING CHARITY INVENTION REVOLUTIONS PHILANTHROPY ABOLITIONISM CO-OPS PATERNALISM NEW DEALS MCCARTHY CIVIL RIGHTS HIPPIES AID REAGAN 3RD WAY DEVELOPMENT
RESOLUTIONHOW DO WE KEEP CAPITALISM AND ITS (DIS)CONTENTS BUT MAKE THE WORLD MORE JUST EQUAL AND PEACEFUL FOR THE MAJORITY
PROFITBEYOND
INTENTIONALENTERPRISE
RECALIBRATECAPITALISM TOWARDS SOCIAL EQUALITY
COLLECTIVECAPITALISM
SUSTAINABLEECONOMICS
EQUITYOF PEOPLE amp SPECIES
RECLAIMTHE STORY
DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE
If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL
CHANGE-MAKERSTORYTELLING
WHYDO CHANGE-MAKERS TELL STORIES
INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND
INSPIREPEOPLE TO SEE THINGS IN A NEW WAY
INVITEOTHERS TO ACT IN A CERTAIN WAY
INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS
7 ELEMENTS
CONNECTIONS
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO
EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION
CONTEXTWITHOUT CONTEXT THERE IS NO MEANING
THIS IS THE WAY THE WORLD IS
A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL
CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION
MANY HAVE TRIED AND FAILED BY
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT
THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT
CONSCIOUSNESSSHIFT
THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING
SO ACTUALLY THE REALLY CHALLENGE IS HOW TO
I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING
THE BOON
1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World
7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed
UNCONSCIOUS PROBLEM
CONSCIOUS PROBLEM
CONSCIOUS SOLUTION
UNCONSCIOUS SOLUTION
ARCHETYPESLIVE WITHIN ALL STORIES
LEADERSHIPARCHETYPES
THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
STORIESPROBLEMSTRUGGLE(RE)SOLUTION
PROBLEMFROM THE SILVER MINES OF THE NEW WORLD TO THE ALUMINUM FACADES OF THE BANKS THAT ARE TOO BIG TO FAIL WE HAVE BEEN EXTRACTING VALUE amp EXPLOITING FROM PEOPLE amp PLACES ALL IN THE NAME OF
lsquoFREEDOMrsquo
PROFIT
STRUGGLE
ldquoAnd God said Let man have dominion of the fish of the sea and over the fowl of the air and over the cattle and over all the earth and over every creeping thing that creepeth over the earthrdquoGENESIS 1 26
LACK FEAR PROPERTY GREED LOVE BROTHERHOOD TITHING CHARITY INVENTION REVOLUTIONS PHILANTHROPY ABOLITIONISM CO-OPS PATERNALISM NEW DEALS MCCARTHY CIVIL RIGHTS HIPPIES AID REAGAN 3RD WAY DEVELOPMENT
RESOLUTIONHOW DO WE KEEP CAPITALISM AND ITS (DIS)CONTENTS BUT MAKE THE WORLD MORE JUST EQUAL AND PEACEFUL FOR THE MAJORITY
PROFITBEYOND
INTENTIONALENTERPRISE
RECALIBRATECAPITALISM TOWARDS SOCIAL EQUALITY
COLLECTIVECAPITALISM
SUSTAINABLEECONOMICS
EQUITYOF PEOPLE amp SPECIES
RECLAIMTHE STORY
DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE
If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL
CHANGE-MAKERSTORYTELLING
WHYDO CHANGE-MAKERS TELL STORIES
INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND
INSPIREPEOPLE TO SEE THINGS IN A NEW WAY
INVITEOTHERS TO ACT IN A CERTAIN WAY
INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS
7 ELEMENTS
CONNECTIONS
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO
EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION
CONTEXTWITHOUT CONTEXT THERE IS NO MEANING
THIS IS THE WAY THE WORLD IS
A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL
CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION
MANY HAVE TRIED AND FAILED BY
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT
THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT
CONSCIOUSNESSSHIFT
THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING
SO ACTUALLY THE REALLY CHALLENGE IS HOW TO
I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING
THE BOON
1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World
7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed
UNCONSCIOUS PROBLEM
CONSCIOUS PROBLEM
CONSCIOUS SOLUTION
UNCONSCIOUS SOLUTION
ARCHETYPESLIVE WITHIN ALL STORIES
LEADERSHIPARCHETYPES
THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
PROBLEMFROM THE SILVER MINES OF THE NEW WORLD TO THE ALUMINUM FACADES OF THE BANKS THAT ARE TOO BIG TO FAIL WE HAVE BEEN EXTRACTING VALUE amp EXPLOITING FROM PEOPLE amp PLACES ALL IN THE NAME OF
lsquoFREEDOMrsquo
PROFIT
STRUGGLE
ldquoAnd God said Let man have dominion of the fish of the sea and over the fowl of the air and over the cattle and over all the earth and over every creeping thing that creepeth over the earthrdquoGENESIS 1 26
LACK FEAR PROPERTY GREED LOVE BROTHERHOOD TITHING CHARITY INVENTION REVOLUTIONS PHILANTHROPY ABOLITIONISM CO-OPS PATERNALISM NEW DEALS MCCARTHY CIVIL RIGHTS HIPPIES AID REAGAN 3RD WAY DEVELOPMENT
RESOLUTIONHOW DO WE KEEP CAPITALISM AND ITS (DIS)CONTENTS BUT MAKE THE WORLD MORE JUST EQUAL AND PEACEFUL FOR THE MAJORITY
PROFITBEYOND
INTENTIONALENTERPRISE
RECALIBRATECAPITALISM TOWARDS SOCIAL EQUALITY
COLLECTIVECAPITALISM
SUSTAINABLEECONOMICS
EQUITYOF PEOPLE amp SPECIES
RECLAIMTHE STORY
DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE
If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL
CHANGE-MAKERSTORYTELLING
WHYDO CHANGE-MAKERS TELL STORIES
INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND
INSPIREPEOPLE TO SEE THINGS IN A NEW WAY
INVITEOTHERS TO ACT IN A CERTAIN WAY
INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS
7 ELEMENTS
CONNECTIONS
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO
EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION
CONTEXTWITHOUT CONTEXT THERE IS NO MEANING
THIS IS THE WAY THE WORLD IS
A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL
CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION
MANY HAVE TRIED AND FAILED BY
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT
THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT
CONSCIOUSNESSSHIFT
THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING
SO ACTUALLY THE REALLY CHALLENGE IS HOW TO
I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING
THE BOON
1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World
7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed
UNCONSCIOUS PROBLEM
CONSCIOUS PROBLEM
CONSCIOUS SOLUTION
UNCONSCIOUS SOLUTION
ARCHETYPESLIVE WITHIN ALL STORIES
LEADERSHIPARCHETYPES
THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
lsquoFREEDOMrsquo
PROFIT
STRUGGLE
ldquoAnd God said Let man have dominion of the fish of the sea and over the fowl of the air and over the cattle and over all the earth and over every creeping thing that creepeth over the earthrdquoGENESIS 1 26
LACK FEAR PROPERTY GREED LOVE BROTHERHOOD TITHING CHARITY INVENTION REVOLUTIONS PHILANTHROPY ABOLITIONISM CO-OPS PATERNALISM NEW DEALS MCCARTHY CIVIL RIGHTS HIPPIES AID REAGAN 3RD WAY DEVELOPMENT
RESOLUTIONHOW DO WE KEEP CAPITALISM AND ITS (DIS)CONTENTS BUT MAKE THE WORLD MORE JUST EQUAL AND PEACEFUL FOR THE MAJORITY
PROFITBEYOND
INTENTIONALENTERPRISE
RECALIBRATECAPITALISM TOWARDS SOCIAL EQUALITY
COLLECTIVECAPITALISM
SUSTAINABLEECONOMICS
EQUITYOF PEOPLE amp SPECIES
RECLAIMTHE STORY
DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE
If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL
CHANGE-MAKERSTORYTELLING
WHYDO CHANGE-MAKERS TELL STORIES
INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND
INSPIREPEOPLE TO SEE THINGS IN A NEW WAY
INVITEOTHERS TO ACT IN A CERTAIN WAY
INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS
7 ELEMENTS
CONNECTIONS
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO
EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION
CONTEXTWITHOUT CONTEXT THERE IS NO MEANING
THIS IS THE WAY THE WORLD IS
A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL
CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION
MANY HAVE TRIED AND FAILED BY
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT
THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT
CONSCIOUSNESSSHIFT
THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING
SO ACTUALLY THE REALLY CHALLENGE IS HOW TO
I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING
THE BOON
1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World
7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed
UNCONSCIOUS PROBLEM
CONSCIOUS PROBLEM
CONSCIOUS SOLUTION
UNCONSCIOUS SOLUTION
ARCHETYPESLIVE WITHIN ALL STORIES
LEADERSHIPARCHETYPES
THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
PROFIT
STRUGGLE
ldquoAnd God said Let man have dominion of the fish of the sea and over the fowl of the air and over the cattle and over all the earth and over every creeping thing that creepeth over the earthrdquoGENESIS 1 26
LACK FEAR PROPERTY GREED LOVE BROTHERHOOD TITHING CHARITY INVENTION REVOLUTIONS PHILANTHROPY ABOLITIONISM CO-OPS PATERNALISM NEW DEALS MCCARTHY CIVIL RIGHTS HIPPIES AID REAGAN 3RD WAY DEVELOPMENT
RESOLUTIONHOW DO WE KEEP CAPITALISM AND ITS (DIS)CONTENTS BUT MAKE THE WORLD MORE JUST EQUAL AND PEACEFUL FOR THE MAJORITY
PROFITBEYOND
INTENTIONALENTERPRISE
RECALIBRATECAPITALISM TOWARDS SOCIAL EQUALITY
COLLECTIVECAPITALISM
SUSTAINABLEECONOMICS
EQUITYOF PEOPLE amp SPECIES
RECLAIMTHE STORY
DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE
If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL
CHANGE-MAKERSTORYTELLING
WHYDO CHANGE-MAKERS TELL STORIES
INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND
INSPIREPEOPLE TO SEE THINGS IN A NEW WAY
INVITEOTHERS TO ACT IN A CERTAIN WAY
INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS
7 ELEMENTS
CONNECTIONS
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO
EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION
CONTEXTWITHOUT CONTEXT THERE IS NO MEANING
THIS IS THE WAY THE WORLD IS
A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL
CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION
MANY HAVE TRIED AND FAILED BY
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT
THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT
CONSCIOUSNESSSHIFT
THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING
SO ACTUALLY THE REALLY CHALLENGE IS HOW TO
I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING
THE BOON
1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World
7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed
UNCONSCIOUS PROBLEM
CONSCIOUS PROBLEM
CONSCIOUS SOLUTION
UNCONSCIOUS SOLUTION
ARCHETYPESLIVE WITHIN ALL STORIES
LEADERSHIPARCHETYPES
THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
STRUGGLE
ldquoAnd God said Let man have dominion of the fish of the sea and over the fowl of the air and over the cattle and over all the earth and over every creeping thing that creepeth over the earthrdquoGENESIS 1 26
LACK FEAR PROPERTY GREED LOVE BROTHERHOOD TITHING CHARITY INVENTION REVOLUTIONS PHILANTHROPY ABOLITIONISM CO-OPS PATERNALISM NEW DEALS MCCARTHY CIVIL RIGHTS HIPPIES AID REAGAN 3RD WAY DEVELOPMENT
RESOLUTIONHOW DO WE KEEP CAPITALISM AND ITS (DIS)CONTENTS BUT MAKE THE WORLD MORE JUST EQUAL AND PEACEFUL FOR THE MAJORITY
PROFITBEYOND
INTENTIONALENTERPRISE
RECALIBRATECAPITALISM TOWARDS SOCIAL EQUALITY
COLLECTIVECAPITALISM
SUSTAINABLEECONOMICS
EQUITYOF PEOPLE amp SPECIES
RECLAIMTHE STORY
DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE
If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL
CHANGE-MAKERSTORYTELLING
WHYDO CHANGE-MAKERS TELL STORIES
INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND
INSPIREPEOPLE TO SEE THINGS IN A NEW WAY
INVITEOTHERS TO ACT IN A CERTAIN WAY
INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS
7 ELEMENTS
CONNECTIONS
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO
EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION
CONTEXTWITHOUT CONTEXT THERE IS NO MEANING
THIS IS THE WAY THE WORLD IS
A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL
CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION
MANY HAVE TRIED AND FAILED BY
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT
THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT
CONSCIOUSNESSSHIFT
THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING
SO ACTUALLY THE REALLY CHALLENGE IS HOW TO
I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING
THE BOON
1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World
7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed
UNCONSCIOUS PROBLEM
CONSCIOUS PROBLEM
CONSCIOUS SOLUTION
UNCONSCIOUS SOLUTION
ARCHETYPESLIVE WITHIN ALL STORIES
LEADERSHIPARCHETYPES
THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
ldquoAnd God said Let man have dominion of the fish of the sea and over the fowl of the air and over the cattle and over all the earth and over every creeping thing that creepeth over the earthrdquoGENESIS 1 26
LACK FEAR PROPERTY GREED LOVE BROTHERHOOD TITHING CHARITY INVENTION REVOLUTIONS PHILANTHROPY ABOLITIONISM CO-OPS PATERNALISM NEW DEALS MCCARTHY CIVIL RIGHTS HIPPIES AID REAGAN 3RD WAY DEVELOPMENT
RESOLUTIONHOW DO WE KEEP CAPITALISM AND ITS (DIS)CONTENTS BUT MAKE THE WORLD MORE JUST EQUAL AND PEACEFUL FOR THE MAJORITY
PROFITBEYOND
INTENTIONALENTERPRISE
RECALIBRATECAPITALISM TOWARDS SOCIAL EQUALITY
COLLECTIVECAPITALISM
SUSTAINABLEECONOMICS
EQUITYOF PEOPLE amp SPECIES
RECLAIMTHE STORY
DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE
If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL
CHANGE-MAKERSTORYTELLING
WHYDO CHANGE-MAKERS TELL STORIES
INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND
INSPIREPEOPLE TO SEE THINGS IN A NEW WAY
INVITEOTHERS TO ACT IN A CERTAIN WAY
INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS
7 ELEMENTS
CONNECTIONS
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO
EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION
CONTEXTWITHOUT CONTEXT THERE IS NO MEANING
THIS IS THE WAY THE WORLD IS
A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL
CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION
MANY HAVE TRIED AND FAILED BY
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT
THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT
CONSCIOUSNESSSHIFT
THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING
SO ACTUALLY THE REALLY CHALLENGE IS HOW TO
I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING
THE BOON
1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World
7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed
UNCONSCIOUS PROBLEM
CONSCIOUS PROBLEM
CONSCIOUS SOLUTION
UNCONSCIOUS SOLUTION
ARCHETYPESLIVE WITHIN ALL STORIES
LEADERSHIPARCHETYPES
THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
LACK FEAR PROPERTY GREED LOVE BROTHERHOOD TITHING CHARITY INVENTION REVOLUTIONS PHILANTHROPY ABOLITIONISM CO-OPS PATERNALISM NEW DEALS MCCARTHY CIVIL RIGHTS HIPPIES AID REAGAN 3RD WAY DEVELOPMENT
RESOLUTIONHOW DO WE KEEP CAPITALISM AND ITS (DIS)CONTENTS BUT MAKE THE WORLD MORE JUST EQUAL AND PEACEFUL FOR THE MAJORITY
PROFITBEYOND
INTENTIONALENTERPRISE
RECALIBRATECAPITALISM TOWARDS SOCIAL EQUALITY
COLLECTIVECAPITALISM
SUSTAINABLEECONOMICS
EQUITYOF PEOPLE amp SPECIES
RECLAIMTHE STORY
DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE
If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL
CHANGE-MAKERSTORYTELLING
WHYDO CHANGE-MAKERS TELL STORIES
INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND
INSPIREPEOPLE TO SEE THINGS IN A NEW WAY
INVITEOTHERS TO ACT IN A CERTAIN WAY
INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS
7 ELEMENTS
CONNECTIONS
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO
EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION
CONTEXTWITHOUT CONTEXT THERE IS NO MEANING
THIS IS THE WAY THE WORLD IS
A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL
CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION
MANY HAVE TRIED AND FAILED BY
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT
THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT
CONSCIOUSNESSSHIFT
THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING
SO ACTUALLY THE REALLY CHALLENGE IS HOW TO
I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING
THE BOON
1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World
7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed
UNCONSCIOUS PROBLEM
CONSCIOUS PROBLEM
CONSCIOUS SOLUTION
UNCONSCIOUS SOLUTION
ARCHETYPESLIVE WITHIN ALL STORIES
LEADERSHIPARCHETYPES
THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
RESOLUTIONHOW DO WE KEEP CAPITALISM AND ITS (DIS)CONTENTS BUT MAKE THE WORLD MORE JUST EQUAL AND PEACEFUL FOR THE MAJORITY
PROFITBEYOND
INTENTIONALENTERPRISE
RECALIBRATECAPITALISM TOWARDS SOCIAL EQUALITY
COLLECTIVECAPITALISM
SUSTAINABLEECONOMICS
EQUITYOF PEOPLE amp SPECIES
RECLAIMTHE STORY
DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE
If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL
CHANGE-MAKERSTORYTELLING
WHYDO CHANGE-MAKERS TELL STORIES
INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND
INSPIREPEOPLE TO SEE THINGS IN A NEW WAY
INVITEOTHERS TO ACT IN A CERTAIN WAY
INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS
7 ELEMENTS
CONNECTIONS
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO
EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION
CONTEXTWITHOUT CONTEXT THERE IS NO MEANING
THIS IS THE WAY THE WORLD IS
A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL
CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION
MANY HAVE TRIED AND FAILED BY
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT
THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT
CONSCIOUSNESSSHIFT
THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING
SO ACTUALLY THE REALLY CHALLENGE IS HOW TO
I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING
THE BOON
1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World
7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed
UNCONSCIOUS PROBLEM
CONSCIOUS PROBLEM
CONSCIOUS SOLUTION
UNCONSCIOUS SOLUTION
ARCHETYPESLIVE WITHIN ALL STORIES
LEADERSHIPARCHETYPES
THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
PROFITBEYOND
INTENTIONALENTERPRISE
RECALIBRATECAPITALISM TOWARDS SOCIAL EQUALITY
COLLECTIVECAPITALISM
SUSTAINABLEECONOMICS
EQUITYOF PEOPLE amp SPECIES
RECLAIMTHE STORY
DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE
If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL
CHANGE-MAKERSTORYTELLING
WHYDO CHANGE-MAKERS TELL STORIES
INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND
INSPIREPEOPLE TO SEE THINGS IN A NEW WAY
INVITEOTHERS TO ACT IN A CERTAIN WAY
INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS
7 ELEMENTS
CONNECTIONS
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO
EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION
CONTEXTWITHOUT CONTEXT THERE IS NO MEANING
THIS IS THE WAY THE WORLD IS
A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL
CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION
MANY HAVE TRIED AND FAILED BY
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT
THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT
CONSCIOUSNESSSHIFT
THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING
SO ACTUALLY THE REALLY CHALLENGE IS HOW TO
I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING
THE BOON
1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World
7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed
UNCONSCIOUS PROBLEM
CONSCIOUS PROBLEM
CONSCIOUS SOLUTION
UNCONSCIOUS SOLUTION
ARCHETYPESLIVE WITHIN ALL STORIES
LEADERSHIPARCHETYPES
THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
INTENTIONALENTERPRISE
RECALIBRATECAPITALISM TOWARDS SOCIAL EQUALITY
COLLECTIVECAPITALISM
SUSTAINABLEECONOMICS
EQUITYOF PEOPLE amp SPECIES
RECLAIMTHE STORY
DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE
If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL
CHANGE-MAKERSTORYTELLING
WHYDO CHANGE-MAKERS TELL STORIES
INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND
INSPIREPEOPLE TO SEE THINGS IN A NEW WAY
INVITEOTHERS TO ACT IN A CERTAIN WAY
INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS
7 ELEMENTS
CONNECTIONS
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO
EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION
CONTEXTWITHOUT CONTEXT THERE IS NO MEANING
THIS IS THE WAY THE WORLD IS
A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL
CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION
MANY HAVE TRIED AND FAILED BY
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT
THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT
CONSCIOUSNESSSHIFT
THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING
SO ACTUALLY THE REALLY CHALLENGE IS HOW TO
I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING
THE BOON
1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World
7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed
UNCONSCIOUS PROBLEM
CONSCIOUS PROBLEM
CONSCIOUS SOLUTION
UNCONSCIOUS SOLUTION
ARCHETYPESLIVE WITHIN ALL STORIES
LEADERSHIPARCHETYPES
THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
RECALIBRATECAPITALISM TOWARDS SOCIAL EQUALITY
COLLECTIVECAPITALISM
SUSTAINABLEECONOMICS
EQUITYOF PEOPLE amp SPECIES
RECLAIMTHE STORY
DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE
If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL
CHANGE-MAKERSTORYTELLING
WHYDO CHANGE-MAKERS TELL STORIES
INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND
INSPIREPEOPLE TO SEE THINGS IN A NEW WAY
INVITEOTHERS TO ACT IN A CERTAIN WAY
INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS
7 ELEMENTS
CONNECTIONS
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO
EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION
CONTEXTWITHOUT CONTEXT THERE IS NO MEANING
THIS IS THE WAY THE WORLD IS
A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL
CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION
MANY HAVE TRIED AND FAILED BY
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT
THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT
CONSCIOUSNESSSHIFT
THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING
SO ACTUALLY THE REALLY CHALLENGE IS HOW TO
I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING
THE BOON
1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World
7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed
UNCONSCIOUS PROBLEM
CONSCIOUS PROBLEM
CONSCIOUS SOLUTION
UNCONSCIOUS SOLUTION
ARCHETYPESLIVE WITHIN ALL STORIES
LEADERSHIPARCHETYPES
THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
COLLECTIVECAPITALISM
SUSTAINABLEECONOMICS
EQUITYOF PEOPLE amp SPECIES
RECLAIMTHE STORY
DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE
If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL
CHANGE-MAKERSTORYTELLING
WHYDO CHANGE-MAKERS TELL STORIES
INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND
INSPIREPEOPLE TO SEE THINGS IN A NEW WAY
INVITEOTHERS TO ACT IN A CERTAIN WAY
INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS
7 ELEMENTS
CONNECTIONS
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO
EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION
CONTEXTWITHOUT CONTEXT THERE IS NO MEANING
THIS IS THE WAY THE WORLD IS
A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL
CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION
MANY HAVE TRIED AND FAILED BY
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT
THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT
CONSCIOUSNESSSHIFT
THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING
SO ACTUALLY THE REALLY CHALLENGE IS HOW TO
I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING
THE BOON
1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World
7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed
UNCONSCIOUS PROBLEM
CONSCIOUS PROBLEM
CONSCIOUS SOLUTION
UNCONSCIOUS SOLUTION
ARCHETYPESLIVE WITHIN ALL STORIES
LEADERSHIPARCHETYPES
THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
SUSTAINABLEECONOMICS
EQUITYOF PEOPLE amp SPECIES
RECLAIMTHE STORY
DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE
If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL
CHANGE-MAKERSTORYTELLING
WHYDO CHANGE-MAKERS TELL STORIES
INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND
INSPIREPEOPLE TO SEE THINGS IN A NEW WAY
INVITEOTHERS TO ACT IN A CERTAIN WAY
INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS
7 ELEMENTS
CONNECTIONS
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO
EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION
CONTEXTWITHOUT CONTEXT THERE IS NO MEANING
THIS IS THE WAY THE WORLD IS
A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL
CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION
MANY HAVE TRIED AND FAILED BY
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT
THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT
CONSCIOUSNESSSHIFT
THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING
SO ACTUALLY THE REALLY CHALLENGE IS HOW TO
I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING
THE BOON
1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World
7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed
UNCONSCIOUS PROBLEM
CONSCIOUS PROBLEM
CONSCIOUS SOLUTION
UNCONSCIOUS SOLUTION
ARCHETYPESLIVE WITHIN ALL STORIES
LEADERSHIPARCHETYPES
THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
EQUITYOF PEOPLE amp SPECIES
RECLAIMTHE STORY
DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE
If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL
CHANGE-MAKERSTORYTELLING
WHYDO CHANGE-MAKERS TELL STORIES
INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND
INSPIREPEOPLE TO SEE THINGS IN A NEW WAY
INVITEOTHERS TO ACT IN A CERTAIN WAY
INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS
7 ELEMENTS
CONNECTIONS
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO
EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION
CONTEXTWITHOUT CONTEXT THERE IS NO MEANING
THIS IS THE WAY THE WORLD IS
A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL
CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION
MANY HAVE TRIED AND FAILED BY
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT
THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT
CONSCIOUSNESSSHIFT
THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING
SO ACTUALLY THE REALLY CHALLENGE IS HOW TO
I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING
THE BOON
1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World
7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed
UNCONSCIOUS PROBLEM
CONSCIOUS PROBLEM
CONSCIOUS SOLUTION
UNCONSCIOUS SOLUTION
ARCHETYPESLIVE WITHIN ALL STORIES
LEADERSHIPARCHETYPES
THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
RECLAIMTHE STORY
DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE
If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL
CHANGE-MAKERSTORYTELLING
WHYDO CHANGE-MAKERS TELL STORIES
INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND
INSPIREPEOPLE TO SEE THINGS IN A NEW WAY
INVITEOTHERS TO ACT IN A CERTAIN WAY
INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS
7 ELEMENTS
CONNECTIONS
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO
EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION
CONTEXTWITHOUT CONTEXT THERE IS NO MEANING
THIS IS THE WAY THE WORLD IS
A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL
CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION
MANY HAVE TRIED AND FAILED BY
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT
THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT
CONSCIOUSNESSSHIFT
THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING
SO ACTUALLY THE REALLY CHALLENGE IS HOW TO
I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING
THE BOON
1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World
7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed
UNCONSCIOUS PROBLEM
CONSCIOUS PROBLEM
CONSCIOUS SOLUTION
UNCONSCIOUS SOLUTION
ARCHETYPESLIVE WITHIN ALL STORIES
LEADERSHIPARCHETYPES
THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE
If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL
CHANGE-MAKERSTORYTELLING
WHYDO CHANGE-MAKERS TELL STORIES
INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND
INSPIREPEOPLE TO SEE THINGS IN A NEW WAY
INVITEOTHERS TO ACT IN A CERTAIN WAY
INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS
7 ELEMENTS
CONNECTIONS
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO
EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION
CONTEXTWITHOUT CONTEXT THERE IS NO MEANING
THIS IS THE WAY THE WORLD IS
A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL
CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION
MANY HAVE TRIED AND FAILED BY
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT
THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT
CONSCIOUSNESSSHIFT
THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING
SO ACTUALLY THE REALLY CHALLENGE IS HOW TO
I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING
THE BOON
1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World
7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed
UNCONSCIOUS PROBLEM
CONSCIOUS PROBLEM
CONSCIOUS SOLUTION
UNCONSCIOUS SOLUTION
ARCHETYPESLIVE WITHIN ALL STORIES
LEADERSHIPARCHETYPES
THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
If yoursquore going to have a story have a big story or none at allJOSEPH CAMPBELL
CHANGE-MAKERSTORYTELLING
WHYDO CHANGE-MAKERS TELL STORIES
INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND
INSPIREPEOPLE TO SEE THINGS IN A NEW WAY
INVITEOTHERS TO ACT IN A CERTAIN WAY
INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS
7 ELEMENTS
CONNECTIONS
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO
EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION
CONTEXTWITHOUT CONTEXT THERE IS NO MEANING
THIS IS THE WAY THE WORLD IS
A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL
CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION
MANY HAVE TRIED AND FAILED BY
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT
THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT
CONSCIOUSNESSSHIFT
THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING
SO ACTUALLY THE REALLY CHALLENGE IS HOW TO
I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING
THE BOON
1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World
7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed
UNCONSCIOUS PROBLEM
CONSCIOUS PROBLEM
CONSCIOUS SOLUTION
UNCONSCIOUS SOLUTION
ARCHETYPESLIVE WITHIN ALL STORIES
LEADERSHIPARCHETYPES
THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
CHANGE-MAKERSTORYTELLING
WHYDO CHANGE-MAKERS TELL STORIES
INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND
INSPIREPEOPLE TO SEE THINGS IN A NEW WAY
INVITEOTHERS TO ACT IN A CERTAIN WAY
INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS
7 ELEMENTS
CONNECTIONS
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO
EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION
CONTEXTWITHOUT CONTEXT THERE IS NO MEANING
THIS IS THE WAY THE WORLD IS
A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL
CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION
MANY HAVE TRIED AND FAILED BY
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT
THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT
CONSCIOUSNESSSHIFT
THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING
SO ACTUALLY THE REALLY CHALLENGE IS HOW TO
I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING
THE BOON
1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World
7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed
UNCONSCIOUS PROBLEM
CONSCIOUS PROBLEM
CONSCIOUS SOLUTION
UNCONSCIOUS SOLUTION
ARCHETYPESLIVE WITHIN ALL STORIES
LEADERSHIPARCHETYPES
THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
WHYDO CHANGE-MAKERS TELL STORIES
INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND
INSPIREPEOPLE TO SEE THINGS IN A NEW WAY
INVITEOTHERS TO ACT IN A CERTAIN WAY
INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS
7 ELEMENTS
CONNECTIONS
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO
EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION
CONTEXTWITHOUT CONTEXT THERE IS NO MEANING
THIS IS THE WAY THE WORLD IS
A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL
CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION
MANY HAVE TRIED AND FAILED BY
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT
THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT
CONSCIOUSNESSSHIFT
THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING
SO ACTUALLY THE REALLY CHALLENGE IS HOW TO
I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING
THE BOON
1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World
7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed
UNCONSCIOUS PROBLEM
CONSCIOUS PROBLEM
CONSCIOUS SOLUTION
UNCONSCIOUS SOLUTION
ARCHETYPESLIVE WITHIN ALL STORIES
LEADERSHIPARCHETYPES
THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
INTERESTENGAGE WITH YOU YOUR COMPANY OR BRAND
INSPIREPEOPLE TO SEE THINGS IN A NEW WAY
INVITEOTHERS TO ACT IN A CERTAIN WAY
INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS
7 ELEMENTS
CONNECTIONS
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO
EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION
CONTEXTWITHOUT CONTEXT THERE IS NO MEANING
THIS IS THE WAY THE WORLD IS
A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL
CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION
MANY HAVE TRIED AND FAILED BY
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT
THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT
CONSCIOUSNESSSHIFT
THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING
SO ACTUALLY THE REALLY CHALLENGE IS HOW TO
I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING
THE BOON
1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World
7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed
UNCONSCIOUS PROBLEM
CONSCIOUS PROBLEM
CONSCIOUS SOLUTION
UNCONSCIOUS SOLUTION
ARCHETYPESLIVE WITHIN ALL STORIES
LEADERSHIPARCHETYPES
THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
INSPIREPEOPLE TO SEE THINGS IN A NEW WAY
INVITEOTHERS TO ACT IN A CERTAIN WAY
INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS
7 ELEMENTS
CONNECTIONS
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO
EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION
CONTEXTWITHOUT CONTEXT THERE IS NO MEANING
THIS IS THE WAY THE WORLD IS
A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL
CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION
MANY HAVE TRIED AND FAILED BY
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT
THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT
CONSCIOUSNESSSHIFT
THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING
SO ACTUALLY THE REALLY CHALLENGE IS HOW TO
I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING
THE BOON
1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World
7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed
UNCONSCIOUS PROBLEM
CONSCIOUS PROBLEM
CONSCIOUS SOLUTION
UNCONSCIOUS SOLUTION
ARCHETYPESLIVE WITHIN ALL STORIES
LEADERSHIPARCHETYPES
THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
INVITEOTHERS TO ACT IN A CERTAIN WAY
INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS
7 ELEMENTS
CONNECTIONS
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO
EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION
CONTEXTWITHOUT CONTEXT THERE IS NO MEANING
THIS IS THE WAY THE WORLD IS
A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL
CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION
MANY HAVE TRIED AND FAILED BY
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT
THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT
CONSCIOUSNESSSHIFT
THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING
SO ACTUALLY THE REALLY CHALLENGE IS HOW TO
I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING
THE BOON
1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World
7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed
UNCONSCIOUS PROBLEM
CONSCIOUS PROBLEM
CONSCIOUS SOLUTION
UNCONSCIOUS SOLUTION
ARCHETYPESLIVE WITHIN ALL STORIES
LEADERSHIPARCHETYPES
THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
INFLUENCEIS KING IN THE AGE OF NETWORKS MATRICES amp COLLABORATIONS
7 ELEMENTS
CONNECTIONS
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO
EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION
CONTEXTWITHOUT CONTEXT THERE IS NO MEANING
THIS IS THE WAY THE WORLD IS
A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL
CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION
MANY HAVE TRIED AND FAILED BY
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT
THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT
CONSCIOUSNESSSHIFT
THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING
SO ACTUALLY THE REALLY CHALLENGE IS HOW TO
I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING
THE BOON
1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World
7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed
UNCONSCIOUS PROBLEM
CONSCIOUS PROBLEM
CONSCIOUS SOLUTION
UNCONSCIOUS SOLUTION
ARCHETYPESLIVE WITHIN ALL STORIES
LEADERSHIPARCHETYPES
THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
7 ELEMENTS
CONNECTIONS
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO
EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION
CONTEXTWITHOUT CONTEXT THERE IS NO MEANING
THIS IS THE WAY THE WORLD IS
A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL
CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION
MANY HAVE TRIED AND FAILED BY
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT
THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT
CONSCIOUSNESSSHIFT
THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING
SO ACTUALLY THE REALLY CHALLENGE IS HOW TO
I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING
THE BOON
1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World
7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed
UNCONSCIOUS PROBLEM
CONSCIOUS PROBLEM
CONSCIOUS SOLUTION
UNCONSCIOUS SOLUTION
ARCHETYPESLIVE WITHIN ALL STORIES
LEADERSHIPARCHETYPES
THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
CONNECTIONS
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO
EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION
CONTEXTWITHOUT CONTEXT THERE IS NO MEANING
THIS IS THE WAY THE WORLD IS
A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL
CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION
MANY HAVE TRIED AND FAILED BY
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT
THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT
CONSCIOUSNESSSHIFT
THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING
SO ACTUALLY THE REALLY CHALLENGE IS HOW TO
I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING
THE BOON
1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World
7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed
UNCONSCIOUS PROBLEM
CONSCIOUS PROBLEM
CONSCIOUS SOLUTION
UNCONSCIOUS SOLUTION
ARCHETYPESLIVE WITHIN ALL STORIES
LEADERSHIPARCHETYPES
THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
CONNECTIONTHE ISSUE IN REAL HUMAN TERMSTHE PROBLEM IN ITS MOST SHOCKING WAYYOUR PERSONAL STAKEWHY YOU ARE THE PERSON TO LISTEN TO
EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION
CONTEXTWITHOUT CONTEXT THERE IS NO MEANING
THIS IS THE WAY THE WORLD IS
A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL
CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION
MANY HAVE TRIED AND FAILED BY
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT
THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT
CONSCIOUSNESSSHIFT
THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING
SO ACTUALLY THE REALLY CHALLENGE IS HOW TO
I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING
THE BOON
1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World
7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed
UNCONSCIOUS PROBLEM
CONSCIOUS PROBLEM
CONSCIOUS SOLUTION
UNCONSCIOUS SOLUTION
ARCHETYPESLIVE WITHIN ALL STORIES
LEADERSHIPARCHETYPES
THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
EMPATHYWE NEED EMPATHY TO MAKE DECISIONSEMOTION CREATES MOTION
CONTEXTWITHOUT CONTEXT THERE IS NO MEANING
THIS IS THE WAY THE WORLD IS
A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL
CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION
MANY HAVE TRIED AND FAILED BY
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT
THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT
CONSCIOUSNESSSHIFT
THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING
SO ACTUALLY THE REALLY CHALLENGE IS HOW TO
I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING
THE BOON
1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World
7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed
UNCONSCIOUS PROBLEM
CONSCIOUS PROBLEM
CONSCIOUS SOLUTION
UNCONSCIOUS SOLUTION
ARCHETYPESLIVE WITHIN ALL STORIES
LEADERSHIPARCHETYPES
THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
CONTEXTWITHOUT CONTEXT THERE IS NO MEANING
THIS IS THE WAY THE WORLD IS
A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL
CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION
MANY HAVE TRIED AND FAILED BY
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT
THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT
CONSCIOUSNESSSHIFT
THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING
SO ACTUALLY THE REALLY CHALLENGE IS HOW TO
I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING
THE BOON
1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World
7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed
UNCONSCIOUS PROBLEM
CONSCIOUS PROBLEM
CONSCIOUS SOLUTION
UNCONSCIOUS SOLUTION
ARCHETYPESLIVE WITHIN ALL STORIES
LEADERSHIPARCHETYPES
THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
THIS IS THE WAY THE WORLD IS
A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL
CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION
MANY HAVE TRIED AND FAILED BY
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT
THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT
CONSCIOUSNESSSHIFT
THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING
SO ACTUALLY THE REALLY CHALLENGE IS HOW TO
I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING
THE BOON
1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World
7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed
UNCONSCIOUS PROBLEM
CONSCIOUS PROBLEM
CONSCIOUS SOLUTION
UNCONSCIOUS SOLUTION
ARCHETYPESLIVE WITHIN ALL STORIES
LEADERSHIPARCHETYPES
THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
CONFLICTTHE STRUGGLE THE CONTRADICTIONS THE RESISTANCE THE REACTION
MANY HAVE TRIED AND FAILED BY
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT
THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT
CONSCIOUSNESSSHIFT
THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING
SO ACTUALLY THE REALLY CHALLENGE IS HOW TO
I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING
THE BOON
1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World
7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed
UNCONSCIOUS PROBLEM
CONSCIOUS PROBLEM
CONSCIOUS SOLUTION
UNCONSCIOUS SOLUTION
ARCHETYPESLIVE WITHIN ALL STORIES
LEADERSHIPARCHETYPES
THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
MANY HAVE TRIED AND FAILED BY
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT
THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT
CONSCIOUSNESSSHIFT
THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING
SO ACTUALLY THE REALLY CHALLENGE IS HOW TO
I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING
THE BOON
1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World
7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed
UNCONSCIOUS PROBLEM
CONSCIOUS PROBLEM
CONSCIOUS SOLUTION
UNCONSCIOUS SOLUTION
ARCHETYPESLIVE WITHIN ALL STORIES
LEADERSHIPARCHETYPES
THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT
THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT
CONSCIOUSNESSSHIFT
THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING
SO ACTUALLY THE REALLY CHALLENGE IS HOW TO
I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING
THE BOON
1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World
7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed
UNCONSCIOUS PROBLEM
CONSCIOUS PROBLEM
CONSCIOUS SOLUTION
UNCONSCIOUS SOLUTION
ARCHETYPESLIVE WITHIN ALL STORIES
LEADERSHIPARCHETYPES
THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT
CONSCIOUSNESSSHIFT
THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING
SO ACTUALLY THE REALLY CHALLENGE IS HOW TO
I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING
THE BOON
1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World
7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed
UNCONSCIOUS PROBLEM
CONSCIOUS PROBLEM
CONSCIOUS SOLUTION
UNCONSCIOUS SOLUTION
ARCHETYPESLIVE WITHIN ALL STORIES
LEADERSHIPARCHETYPES
THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
CONSCIOUSNESSSHIFT
THE INSIGHTFUL REALIZATION THE TRANSFORMATION THE CREATIVE LEAP THE NEW WAY OF THINKING
SO ACTUALLY THE REALLY CHALLENGE IS HOW TO
I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING
THE BOON
1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World
7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed
UNCONSCIOUS PROBLEM
CONSCIOUS PROBLEM
CONSCIOUS SOLUTION
UNCONSCIOUS SOLUTION
ARCHETYPESLIVE WITHIN ALL STORIES
LEADERSHIPARCHETYPES
THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
SO ACTUALLY THE REALLY CHALLENGE IS HOW TO
I HAVE PERCEIVED THAT REALLY THIS IS WHAT IS HAPPENING
THE BOON
1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World
7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed
UNCONSCIOUS PROBLEM
CONSCIOUS PROBLEM
CONSCIOUS SOLUTION
UNCONSCIOUS SOLUTION
ARCHETYPESLIVE WITHIN ALL STORIES
LEADERSHIPARCHETYPES
THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
1 THE ORDINARY WORLD The hero uneasy uncomfortable or unaware is introduced sympathetically so the audience can identify with the situation or dilemma The hero is shown against a background of environment heredity and personal history Some kind of polarity in the heroʼs life is pulling in different directions and causing stress2 THE CALL TO ADVENTURE Something shakes up the situation either from external pressures or from something rising up from deep within so the hero must face the beginnings of change3 REFUSAL OF THE CALL The hero feels the fear of the unknown and tries to turn away from the adventure however briefly Alternately another character may express the uncertainty and danger ahead4 MEETING WITH THE MENTOR The hero comes across a seasoned traveler of the worlds who gives him or her training equipment or advice that will help on the journey Or the hero reaches within to a source of courage and wisdom5 CROSSING THE THRESHOLD At the end of Act One the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values6 TESTS ALLIES AND ENEMIES The hero is tested and sorts out allegiances in the Special World
7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed
UNCONSCIOUS PROBLEM
CONSCIOUS PROBLEM
CONSCIOUS SOLUTION
UNCONSCIOUS SOLUTION
ARCHETYPESLIVE WITHIN ALL STORIES
LEADERSHIPARCHETYPES
THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
7 APPROACH TO THE IN-MOST CAVE The hero and newfound allies prepare for the major challenge in the Special world8 THE ORDEAL Near the middle of the story the hero enters a central space in the Special World and confronts death or faces his or her greatest fear Out of the moment of death comes a new life9 THE REWARD The hero takes possession of the treasure won by facing death There may be celebration but there is also danger of losing the treasure again10 THE ROAD BACK About three-fourths of the way through the story the hero is driven to complete the adventure leaving the Special World to be sure the treasure is brought home Often a chase scene signals the urgency and danger of the mission11 THE RESURRECTION At the climax the hero is severely tested once more on the threshold of home He or she is purified by a last sacrifice another moment of death and rebirth but on a higher and more complete level By the heroʼs action the polarities that were in conflict at the beginning are finally resolved12 RETURN WITH THE BOON The hero returns home or continues the journey bearing some element of the treasure that has the power to transform the world as the hero has been transformed
UNCONSCIOUS PROBLEM
CONSCIOUS PROBLEM
CONSCIOUS SOLUTION
UNCONSCIOUS SOLUTION
ARCHETYPESLIVE WITHIN ALL STORIES
LEADERSHIPARCHETYPES
THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
UNCONSCIOUS PROBLEM
CONSCIOUS PROBLEM
CONSCIOUS SOLUTION
UNCONSCIOUS SOLUTION
ARCHETYPESLIVE WITHIN ALL STORIES
LEADERSHIPARCHETYPES
THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
ARCHETYPESLIVE WITHIN ALL STORIES
LEADERSHIPARCHETYPES
THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
LEADERSHIPARCHETYPES
THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
THE ORCHESTRATORVISIONARY WISECREATOR OF IDEAS AND INSPIRATIONGENERATES NEW CONTEXTSLOOKS FOR NEW FUTURESBALANCES TEAMS
THE TEENAGERCHILDISH PETULANTLOOKS AFTER THEMSELVESREJECTS GROUP (BUT WANTS THEIR SUPPORT)
CHARISMA
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
THE CHAMPIONSTRONG COMMITTEDFIGHTS TEAM BATTLESSAYS WHAT NEEDS TO BE SAIDACTION-ORIENTED
THE TERRORISTNEEDY COWARDLYATTACKS WITHOUT VALUEFEELS HARD DONE BYDRAINS ENERGY AND MOODS
COMMITMENT
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
THE OPPORTUNISTFLAKY CALCULATING FLITS BETWEEN IDEAS AND PEOPLESWITCHES ALLEGIANCES
THE PEACEMAKERCALMING EMPATHICSOLVES DISPUTESCONNECTED TO OTHERSUNDERSTANDS MOTIVATIONS
CONNECTIVITY
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
THE ARCHITECTTRANSFORMATIVE CATALYTIC CURIOUSSEES PROBLEMS AND SOLUTIONSUSES SUITE OF TOOLS TO SHIFT THINGSMAKES CHANGE WITH MINIMAL EFFORT
THE SABOTEURPESSIMISTIC SPIKYUSES TOOLS TO TANK PROJECTS AND DESTROY PEOPLE
CREATIVITY
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
ARCHETYPE TASK MOTTO
ORPHAN SURVIVE DIFFICULTY LIFE IS SUFFERING
WANDERER FIND YOURSELF LIFE IS AN ADVENTURE
WARRIOR PROVE YOUR WORTH LIFE IS A BATTLE
ALTRUIST SHOW GENEROSITY
TO THE GREATER GOOD
INNOCENT ACHIEVE HAPPINESS LIFE IS JOY
MAGICIAN TRANSFORM YOUR LIFE WORLD
CREATING THE WORLD I WANT
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
WHAT IS YOUR BOON
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
CONVICTIONTHE STATEMENT OF INTENTWHY YOU ARE COMMITTED YOUR PURPOSE CAUSE AND BELIEFSOMETHING BIGGER THAN YOURSELF
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
THEREFORE IT DOESNrsquoT HAVE TO BE THIS WAY BECAUSE I BELIEVEI AM COMMITTED TO BECAUSEMY LIFErsquoS PURPOSE IS TO
BEST WHEN UNEXPECTED DELIGHTED IN amp COMES FROM LOVE
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
CHOICE3 PATHS ON THE (VERY) LONG PATH HOME
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
RETREAT
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
SURRENDER
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
CO-CREATE
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
CONCEPTTHE IDEA THE SOLUTION THE VISION THE OPPORTUNITY THE POSSIBILITY
IDEALLY AN EYE-OPENING CALL TO ACTION
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
WHAT IF
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
CONCRETEIMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM THE WORLD
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
HERE IS HOW THAT (MIGHT) LOOK amp FEEL
THIS WILL CREATE TANGIBLE CHANGE SUCH AS
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
ldquoREALITYrdquo
ldquoIDEASrdquo
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
CALL TO ACTION
PROJECT NAME
CONNECTION
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
FOODFOR THOUGHT
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
INCLUDENOT JUDGE COMPLAIN OR ATTACK
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
You can never change things by fighting the existing reality To change something build a new model that makes the existing model obsoleteBUCKY
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
WHAT DO YOU WANT PEOPLE TO THINK FEEL amp DO AFTER THE STORY
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO
SHARE
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
WIN WIN WINWHERE CAN I MY USERS PARTNERS amp SOCIETY WIN
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
AS ONE LOOP COMPLETES ANOTHER OPENS
SPIRAL
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
HERO(INE)CUSTOMER TRIBE ENTREPRENEUR PRODUCT BRAND IDEA
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
CONNECTION
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
A GOOD LIFE
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
ldquoThe ability to see our lives as stories rather than unrelated random events increases the possibility for significant and purposeful actionrdquoDANIEL TAYLOR
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
Those who do not have power over the story that dominates their livesmdash the power to retell it rethink it deconstruct it joke about it and change it as times change -truly are powerless because they cannot think new thoughtsrdquoSALMAN RUSHDIE
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
Be patient toward everything unresolved in your heart and try to love the questions themselves the point is to live everything live the questions nowrdquoRAINER MARIA RILKE
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV
CONNECTNICKWECREATECCMIND_MAVERICK
WECREATECCULTIMATETRIPTV