Storytelling for Leaders

Why Storytelling?

“After nourishment, shelter and companionship, stories are thethe thing we need most in the world.”

Sir Philip Pullman

What’s the point?A simple, well-told ‘sticky’ story can; stir the senses, evoke emotion and create change.

Some desired outcomes from storytelling in the business setting are:

When to use a story in a presentationOPEN

DURING

CLOSE

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Without emotion, there is no change.When we provide a safe experience, people transform.

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The brain on stories.

What is a story? The difference between personal storytelling andbusiness storytelling.

The 3 R’s will help guide the choice of story.

What are the types of stories that may be useful in the business setting?

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Pitfalls of storytelling.

“You are the curator of your stories. You get to choose which storyto tell and whom to tell.

The most important story is the one we tell ourselves.”

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Mining for stories. Where to look for stories.

Capture your stories. Start a story bank.

What ingredients make a good story?

Crafting a story. Dump.Draft.Delete

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It’s mainly in the telling of the story. Delivery tips.

“Don’t tell us your story. Take us there.”

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The shape of a story. 5 C’s

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Story mining

Back Pocket Stories. You will never be short of a story.

SHIFT stories

Values Stories

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Extra Space for notes

Using the SHIFT acronym to mine for stories is a simple way to uncover events, situations, and lessons from your life to make interesting stories.

Story Mining

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The SHIFT Story

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Story Prompts

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The SHIFT Story

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Values Cards

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This story of two travellers and a farmer attributed to Aesop.

Fable

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Source: Adapted from The Magic of Metaphor by Nick Owen

A tradi t ional s tory

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This story of the scorpion and the frog. This fable emerged in Russia in the

early 20th century, although it was likely inspired by more ancient fables.

Animal Fable

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A values in action story says so much more than the words,

“The customer always comes first”.

This story helps keeps the value alive.

Values in Act ion

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Story Prompts

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