VINCE BASKERVILLE UX DIRECTOR, @CALLRAIL

WHY YOU SHOULD BE TELLING STORIES

vince baskerville | @whoisvince#SNS15

vince baskerville | @whoisvince#SNS15

vince baskerville | @whoisvince#SNS15

vince baskerville | @whoisvince#SNS15

vince baskerville | @whoisvince#SNS15

The Goal of you telling stories is to convince yourself and others that this information is worthwhile to remember.

vince baskerville | @whoisvince#SNS15

Telling Stories: ‣ helps put a ‘face’ on data ‣ helps paint in missing details from research,

sketches, prototypes ‣ helps encourage collaboration & innovation

vince baskerville | @whoisvince#SNS15

Stories can illustrate problems & pain points that wasn’t discovered by focusing on specific feature functionality.

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IT’S ALREADY APART OF OUR PROCESS

vince baskerville | @whoisvince#SNS15

vince baskerville | @whoisvince#SNS15

We all tell stories… you just may not know how to use them effectively in your work

vince baskerville | @whoisvince#SNS15

Storytelling prep isn’t just for main stage presentations

vince baskerville | @whoisvince#SNS15

vince baskerville | @whoisvince#SNS15

EVERY PRODUCT STARTS WITH A GREAT STORY

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vince baskerville | @whoisvince#SNS15

vince baskerville | @whoisvince#SNS15

It’s because we tend to focus on the how, and what of a product, letting why get pushed aside.

vince baskerville | @whoisvince#SNS15

If I had one hour to save the world, I would spend 45 minutes defining the problem and only 5 minutes finding the solution.

- Einstein

vince baskerville | @whoisvince#SNS15

Story Structure

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vince baskerville | @whoisvince#SNS15

If you want to build a product that’s relevant to people, you need to put yourself in their shoes. You need to write the story from their side.

- Jack Dorsey

vince baskerville | @whoisvince#SNS15

vince baskerville | @whoisvince#SNS15

Providing context forces us to zoom out from a moment in time or specific functionality so we can understand someone’s greater experience.

vince baskerville | @whoisvince#SNS15

Next Conflict… what’s the problem your character / persona / vertical is hoping you solve?

vince baskerville | @whoisvince#SNS15

Finally, Resolution..

vince baskerville | @whoisvince#SNS15

Hopefully you know that answer… O_o … or you have a different problem

vince baskerville | @whoisvince#SNS15

Q&A

STAY CLASSY