storytelling + snapchat

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  • Storytelling + Snapchatthe age of short-form content

  • storytelling is used by brands to present themselves as more humans and relevant to people by creating content that tells stories"

    -Headstream-

  • 64%Brands are good at telling stories

    People want stories to be humorous

    Want to hear brands telling stories

    People would considering buying the brand if they really

    loved a story

    Love stories based on real people

    43% 79%

    55% 57%-Estudio realizado por Headstream-

  • How does it work?use Storytelling to promote the brand without necessarily telling the people about the product

    Authenticity Archetype

    Connect Inspire

    Sensory Stimulation

    Engage

  • The problemIts getting more difficult for brands to get attention

    1.15 560 150 70Billion active users

    on FacebookMillion active users

    on TwitterMillion active users

    on InstagramMillion active users

    on Pinterest

  • The problem

    190 70Million tweets per day

    Billion pieces of content on FB each month

    Its getting more difficult for brands to get attention

  • SNAPCHAT

  • !

    !

    -Quickly snap a pic

    -Edit it with filters !

    -Draw and caption !

    -Send it to people !

    -View it from 1 to 10 seconds

    the power of spontaneity and brevity

  • Finding Accounts & being found !

    Taking pictures- videos- text !

    Emojis !

    Sharing to my story !

    Public Snaps, shared for 24 hrs !

    Watch Stories !

    View Stats & edit stories !

    Discover

  • Finding Accounts & being found !

    Taking pictures- videos- text !

    Emojis !

    Sharing to my story !

    Public Snaps, shared for 24 hrs !

    Watch Stories !

    View Stats & edit stories !

    Discover

  • Finding Accounts & being found !

    Taking pictures- videos- text !

    Emojis !

    Sharing to my story !

    Public Snaps, shared for 24 hrs !

    Watch Stories !

    View Stats & edit stories !

    Discover

  • Finding Accounts & being found !

    Taking pictures- videos- text !

    Emojis !

    Sharing to my story !

    Public Snaps, shared for 24 hrs !

    Watch Stories !

    View Stats & edit stories !

    Discover

  • Finding Accounts & being found !

    Taking pictures- videos- text !

    Emojis !

    Sharing to my story !

    Public Snaps, shared for 24 hrs !

    Watch Stories !

    View Stats & edit stories !

    Discover

  • Finding Accounts & being found !

    Taking pictures- videos- text !

    Emojis !

    Sharing to my story !

    Public Snaps, shared for 24 hrs !

    Watch Stories !

    View Stats & edit stories !

    Discover

  • Finding Accounts & being found !

    Taking pictures- videos- text !

    Emojis !

    Sharing to my story !

    Public Snaps, shared for 24 hrs !

    Watch Stories !

    View Stats & edit stories !

    Discover

  • Finding Accounts & being found !

    Taking pictures- videos- text !

    Emojis !

    Sharing to my story !

    Public Snaps, shared for 24 hrs !

    Watch Stories !

    View Stats & edit stories !

    Discover

  • Stories: The discovery for any brandShare my story in My story

    Creative Content

    The urgency effect

    Who to target

    3rd most popular

    app

    50% 18-24

    years old

    30 million active users

    700 million pictures a day

    500 million stories

  • Stories: The discovery for any brandShare my story in My story

    McDonalds

  • Stories: The discovery for any brandShare my story in My story

    Taco Bell

  • Stories: The discovery for any brandShare my story in My story

    Taco Bell

  • Stories: The discovery for any brandShare my story in My story

    General Electric

  • Stories: The discovery for any brandShare my story in My story

    Rebecca Minkoff

  • Stories: The discovery for any brandShare my story in My story

    Free People

  • AND NOWLETS TALK ABOUT MY CREATIVITY :)

  • ferojasc