stéphane coruble, managing director, rtl adconnect · stéphane coruble, managing director, rtl...
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Stéphane Coruble, Managing Director, RTL AdConnect
REA
CH
International branch of EuropeanTV groups
A unique positioning in a competitive environment
Free-to-air local TV players
Digital players
International TV networks
INTERNATIONAL PRESENCE
#1
Simplified and unified
advertising
connection point of
RTL Group
#2
Ad: we provide
exclusive advertising
solutions
#3
Connect and reach
more extensive total
video premium
inventory in Europe
Link with the brands,
advertisers, agencies.
4
Why?We were known as IP Network in the Television world,
and now we are RTL AdConnect in a Total Video world
where cross screen is the new norm.
Our mission.
Create a unique
and simplified
access to RTL Group’s
Total Video portfolio for
international advertisers
“
An international team
We are a connected group of people around the world… and these are some faces you may meet in Luxembourg!
Bangkok
Dubai
Milan
Paris
Madrid
LondonWarsaw
AmsterdamCopenhaguen
Istanbul
Cologne
Seoul
Christophe Loisel, Deputy MD
Vienna
Brussels
Luxembourg
New York
245 FIFTH AVENUESuite 1600
New York, NY10016USA
Our goal is to enable advertisers to
Reach moreaudiences solutionsinsights
Reach more
audiences
The best of global & premium total video inventory from RTL Group and beyond
100+ TV channels
160Mdaily TV viewers
7.5Bnmonthly
advertising contacts
76/100Top
European programs
300+ digital platforms
>36Bnvideo views per month
80Kcontent creators
115M+monthly unique visitors (VOD)
30 radios
90%radio weekly
reach in Europe
LinearTV
We give access the best of global & premiumtotal video inventory
Video-on-demand & catch-up TV Platforms
by broadcasters
operating mainly on YouTube
Multi-Platform Networks
refering to automatization, analytics & digital tools
in the context of video advertising
Advertising Technology
Reach more
insights
Providing a helicopter view through TVKF insights
Broad level of global insights that can be delivired
14
Global content insights
Global audienceinsights
Global advertisinginsights
Watching television is part of our daily lives worldwide
TV viewing time around the world
Source: Médiamétrie, Eurodata TV, One TV Year in the World 2017
more than 4 hours
3-4 hours
2-3 hours
less than 2 hours
n.a.
Daily
Viewing Time
3h00
Linear TV is resilient and at the core
of the Total Video ecosystem…
Average viewing time in Europe and overseas
Source: TV Key Facts 2017, Eurodata TV worldwide, Médiamétrie, all individuals, all day, January-December 2016*excluding Greece, Norway, Portugal and Slovenia
4h30USA
2h26China
2h22India
4h04Italy
3h43France
3h50Spain
3h32UK
3h43Germany
3h17Belgium North
4h04Belgium South
3h03Netherlands 4h22
Poland
2h35Norway 2h29
Sweden
2h52Finland
2h40Denmark
2h41Luxembourg
4h26Croatia
Daily
Viewing Time
4h07+39 min
vs 1996
more than 4 hours
3-4 hours
2-3 hours Average daily reach
in Europe*
71.9%
2012 2013 2014 2015 2016 2017 2018 2019
…While mobile devices driving digital video consumption
Consumption – Time spent watching online video (average per day)
Source: Zenith, Online Video Forecasts 2017
0h19on desktop/non-mobile
+10 min vs 2012
0h45on mobile devices
+41 min vs 2012
Total time spent watching
online video
1h04+51 min
vs 2012
40 min
Event formats attract huge audiences across the globe
20Source: TV Key Facts 2017, Médiamétrie, Eurodata TV, local institutes, excluding sports
*Source: EBU 2016, saw at least one of the three shows in whole or in part
66th Sanremo Music
Festival (Pat I)
12.7MItaly - Rai 1 – Rating: 21.7% Share: 48.7%
Au rendez-vous
des enfoirés
11.6MFrance - TF 1, Rating: 19.9% Share: 49.9%
Eurovision Final
9.4MGermany - ARD, Rating: 12.5%
Share: 36.7%
The Great
British
Bake off
15.8MUK - BBC 1
Rating: 26.9%
Share: 52.7%
67th Red and
White Song
Contest
18.2MJapan - NHK G
Rating: 28.2%
Share: 54.1%
New Year‘s
Address
17.5MRussia - Previy Kanal + Rossiya 1
Rating: 12.7% Share: 28.7%
Academy Awards
Ceremony
35.6MUSA
ABC - Rating: 12.0% Share: 31.5%
CCTV Spring
Festival
158.1MChina - CCTV 1+3
Rating: 12.4% Share: 29.6%
Reach more
solutions
Innovation is a key-driver to monetize the Total Video ecosystem
TCONTENT
Connect TV / Addressable TV
VOD / MCN / MPN explosure
Targeting & Data
Content / Influencer marketing
Creative /immersion experience
(AR / VR)
Ad tech
(Total Video Market Place)
Drive to shoppers & customers
RTL ADConnect offers largest HbbTV offer through smartclip
Source : Smartclip 07/2016, TV Key Facts 2016
Germany
& Austria
17M Connected TV
Sets on HbbTV
Addressable TV enables real consumer targeting on TV
Total potential of
91M Adressable TV
HouseholdsIn Europe with HbbtV
24
Switch in ProgrammeA targeted overlayer on a programme segment
(non-spot solution)
Spot OverlayA targeted add-on overlayer on a TV Spot , to
amplify a national TV Campaign message
Two ATV products available for German market
HbbTV 2.0 will transform targeting possibilities
Data enhanced
creative
Sequenced
creativePeriod/Time
targeting
Retargeting
& Capping
Geo
targeting
Measuring media quality: beyond streams & impressions
Most important aspects of media quality according to advertisers
Source: Integral Ad Science, Top of mind for 2017. 120 respondnts “What ‘s the most important aspect of media targetting”
Survey in UK: 120 Brands & Agency media executives
Viewability
38%
Ad Fraud
33%
Others
5%Brand Safety
24%
What does ad fraud stand for?
AdFraud.Ad fraud (also referred
to as Invalid Traffic)
is concerned with theory
and practice of
fraudulently representing
online advertisement
impressions, clicks,
conversion or data
events in order to
generate revenue.
Total Video Marketplace by RTL AdConnect
Brand safety. Viewability. Premium content.
The “Total Video Marketplace” by RTL AdConnect
800M+video views per month
Broadcaster VOD 50B+video views per month
Digital Audience Extension
Direct SalesProgrammatic (PMP)
Direct SalesProgrammatic (PMP)
Direct Sales
32B+video views per month
YouTube pre-rolls
The “Total Video Marketplace” by RTL AdConnect
800M+video views per month
Broadcaster VOD 50B+video views per month
Digital Audience Extension
Direct SalesProgrammatic (PMP)
Direct SalesProgrammatic (PMP)
Direct Sales
32B+video views per month
YouTube pre-rolls
Thank you
Reach more.