straightforward | trusted | intelligent

STRAIGHTFORWARD | TRUSTED | INTELLIGENT

Ensuring that your approach to network performance management is simple, cost-effective and complete

Arnold van Holten

©Omnitele Ltd. 2013 2

"If you can not measure it, you can not improve it."

Lord Kelvin 1824 – 1907

http://en.wikipedia.org/wiki/File:Lord_Kelvin_photograph.jpg


Table of Contents

INTRODUCTION OMNITELE Performance Management in a nutshell

Introduction to the Survey

Survey Highlights

Omnitele Vision and Offering in PM Domain

Use cases Performance Management


Omnitele in brief

Omnitele was founded in 1988 to set up the first GSM operator and network in the world.

Omnitele has assisted operators in 1,000+ projects in 80+ countries.

Our services range from Technology Strategy to Network Design and Network Quality Improvement for Telecom operations

The headquarter situates in Helsinki, Finland. We have local presence in the Netherlands and the Hashemite Kingdom of Jordan.

The company is owned by Finnish telecom operator groups and is independent of all international operators and telecom equipment vendors.


Bridging the gap between technology & business

• Technology Strategy

Evaluating, selecting and managing licenses, technologies and

vendors

• Network Design

Turnkey network planning services for mobile and broadcasting networks

• Network Quality

Network auditing, optimisation, quality benchmarking and

performance management services


1,000+ projects in 80+ countries2


Table of Contents

Introduction Omnitele

PERFORMANCE MANAGEMENT IN A NUTSHELL


Survey Highlights




Performance Management In Nutshell

Performance Management is imperative for any business 1. To ensure customer satisfaction

2. To ensure production efficiency and maximum ROI

Performance Management is a continuous systematic cycle of performance monitoring and improvement.

Monitor Improve Data Information Actions

PERFORMANCE MANAGEMENT


PM for Managing QoS and Expenditures

Performance management means managing Subscriber QoS and Network Expenditures

• Is there anything more important?

• Does your PM support these targets?


Performance Management | Challenges

• Do I have a clear-cut and proactive Performance Management process in place?

• If so, how many different Performance Management tools and information sources am I using for this?

• And am I sure that I am monitoring the right things and take the correct actions? Do I have the right expertise in place?

How to make Performance Manange easy, cost-efficient, yet complete.... ... ask yourself,

TOOLING PROCESS EXPERTISE


Table of Contents


Performance Management in Nutshell

INTRODUCTION TO THE SURVEY Survey Highlights




Industry Survey on Performance Management

EXECUTION Survey conducted by phone interviews

SURVEY TARGETS: Understand the key industry trends of today’s PM Get insights to MNO challenges in PM

COVERAGE: 25 Mobile Service Providers in EMEA

TARGET GROUP: Technical Senior and Top

Management Technical and commercial decision

makers


Target Group


Table of Contents




SURVEY HIGHLIGHTS Omnitele Vision and Offering in the PM

Domain



1/4 Tools vs. Business Objectives?

Only 46% of the operators are satisfied in the way their PM tooling supports their business objectives.

What’s wrong?

“In essence, a more customer experience oriented PM tooling would be nice.”

” We are moving in the direction of a more customer centric approach. Right now it is more of a network element approach.”

1 = very unsatisfied ... 5 = very satisfied


2/4 Amount of Tools?

Clear majority of operators have 2-5 PM tools in use while some MNOs use more than 10 tools for Performance Management

Omnitele Conclusion

The amount of PM tools in use seems to be rather high.

Typically operators should be able to survive with a single platform.

Distributed systems result in distributed challenges...


3/4 Effectiveness and Usability of Tools?

58% of operators are satisfied with tooling effectiveness and usability. Remaining 42% desire tighter integration of tools.

How to Improve?

“Wholly I'm satisfied, but commonly the main problem is integration. Have to look at single tool at a time.”

“The tools should be more integrated and it would be nice to be able to use a single platform to control all 5 tools.”



64% are somewhat satisfied to their PM process. The rest consider tooling is the main source of process challenges.

4/4 PM Process Efficiency?

Process Improvement?

“I think the programs are very sophisticated, but I don't know if we are able to use them in the best possible way.”

“I would like to see complete integration of the systems.”



Conclusions

Operators have too many PM tools and the tools are too loosely integrated.

Typical Process challenges

Multiple stakeholders having multiple tools

Limited competence to get best out of the tools

A tsunami of multivendor challenges…

Typical Tooling challenges

Too many PM tools in place

Complete integration of tools missing

Correlation of different data sources missing

Tool usability needs improvement


Table of Contents




Survey Highlights

OMNITELE VISION AND OFFERING IN

THE PM DOMAIN



Omnitele Performance Management Solution | Process, Expertise & Tooling

Complete | Easy | Cost Efficient


Omnitele Performance Management Solution | CellSens Platform



Omnitele PM Solution | Managed Service that assures a to the point Process with cutting edge Expertise based on a advanced Tooling platform

Omnitele Performance Management Solution | Omnitele Offering


©Omnitele Ltd. 2013 24 Complete | Easy | Cost Efficient

Omnitele Performance Management Solution | Customer Experience Mgt.


Table of Contents




Survey Highlights

Omnitele vision and offering in the PM domain

USE CASES PERFORMANCE MANAGEMENT


©Omnitele Ltd. 2013 26 Complete | Easy | Cost Efficient

Dual Screen with Geographical User Interface

CellSens Platform | Use Case Menu

Correlation of Key Performance Indicators, Alarms, Tickets

Drill Down for Root Cause Analysis

Managing Handover Relations & Traffic distribution

Configuration Management with Parameter Review & Changes

Cell Footprint for reviewing Serving Cell Area and Traffic Density

Measurements, correlation of drivetest data & Network statistics

User Experience to Resolve of VIP customer problems

Dashboard for KPI based triggers and Ticket generation

SON for PM based rules & automatic Configuration changes View All


Thank you for your attention

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