strange people
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Strange people those Dutch! Perception of the Dutch
An introduction in cultural differences
Jean-Pierre Schreurs MBA Lecturer, market researcher
Leiden University of Applied Sciences
Commercial Economics
Faculty of Management and Business Studies
E-mail: [email protected]
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Strange people
These are strange
people those Dutch!
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A short history of the Netherlands
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Cultural aspects
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‒ Probably the first academic account on cultural differences - “Inhabitants of the world”, by William Darton, 1790
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Hofstede’s cultural dimensions
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Traditional bourgeoisie
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Traditional bourgeoisie
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Traditional bourgeoisie
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Cosmopolites
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Cosmopolites
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Cosmopolites
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Post materialists
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Post materialists
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Post materialists
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Friends – Where do Dutch people come from?
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Foreigners about the Dutch
Research by the Dutch Bureau for Tourism,
june 2010
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Question: what do people from Scandinavia think of when thinking of the Netherlands?
‒ Tulips
‒ Windmills
‒ Amsterdam
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General associations with The Netherlands
‒ Tulips
‒ Cheese
‒ Windmills
‒ Water
‒ Friendly
‒ Canals
‒ Bicycles
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Positive associations the Netherlands Amsterdam
Bycicle country
Cheese
Beautiful
landscape
Friendly
people
Sea
Hospitality
Culture
Close
Freedom
Open
Cheap
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Negative associations the Netherlands
drugs
prostitution
weather
language
expensive
traffic jams
food/quisine
boring landscape / flat
country side
busy / too small
dirty
unfriendly people
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Pulp fiction
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Dutch habits
Dutch bureau of toerism
www.holland.com
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Birth of a baby
‒ “Beschuit met muisjes”
‒ Buscuits with blue (boy) or pink (girl) sprinkles
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Easter bunny – searching for eggs
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Meeting family and friends – 3 kisses on the cheek
‒ But men only shake hands
Kiss me, I’m Dutch!
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Conversations
‒ Dutch are very direct
‒ Not rude
‒ Not done: asking what someone’s salary is
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Dutch saying: “looking the cat out of the tree”
‒ In a new surrounding, you stay put, low profile
‒ That is something Dutch people DON’T do
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Doing business
‒ Not much social talk
‒ Getting right to busines
‒ Calling one another by the first name
‒ Once a contract is signed, there is no more room for negotiations
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Gifts
‒ Dutch bring gifts
‒ Not only for a birthday
‒ Also when invited over for dinner
‒ Dutch unwrap gifts immediately
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No curtains
‒ Nothing to hide
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Food
‒ Dutch do not really value eating
‒ Many people skip breakfast
‒ Lunch is a simple meal of bread
‒ Dinner is potatoes, vegetables and meat
‒ Dinner is usually between 18.00 and 19.00hrs
‒ Restaurants finish serviing at 21.00hrs
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Mc Kroket
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“Eating out of the wall”
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Typical Dutch (junk) food
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The Dutch about the Dutch
Research by the Dutch newspaper De Telegraaf, n = 1803, 2008
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#10 Cheese
French, Italian,
Swiss….
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#9 Bycicles
Parking area
for bycicles in
Amsterdam
Most recent Dutch winner
of Tour de France
Joop Zoetemelk
year: 1980!!!
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Dutch cycling
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#8 Licorice
But this is also
licorice....
English licorice
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#7 Herring
Indeed typically
Dutch
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#6 route of 11 cities ice skating
Mountains?
In the Netherlands?
Route of 11 cities in
Austria
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#5 Tulips
Tulips are originally
from Turkey…
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#4 Orange
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#3 Wooden shoes
#1 clogs:
Crocs
Origin: USA
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Wooden shoes by Victor and Rolf
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#2 Sinterklaas
Bisshop Nicolas of Myra
In the 4th century
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#1 Windmills
#1 country: Denmark
provides 24% of own enery
needs by windmills
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Jean-Pierre Schreurs MBA Lecturer, market researcher
Leiden University of Applied Sciences
Commercial Economics
Faculty of Management and Business Studies
E-mail: [email protected]