HISTORICAL BACKGROUND OF STARBUCKS COFFEE COMPANY

The first Starbucks opened in Seattle, Washington, on March 30, 1971, by three partners who met while they were students at the University of San Francisco. English teacher Jerry Baldwin, history teacher Zev Siegl, and writer Gordon Bowker. The three were inspired to sell high-quality coffee beans and equipment by coffee roasting entrepreneur Alfred Peet after he taught them his style of roasting beans. Originally the company was to be called Pequod, after whaling ship from Moby-Dick, but this name was rejected by some of the co-founders. The company was instead named after the chief mate on the Pequod, Starbuck.

But now it has extended in more than 60 countries and This statistic shows the number of Starbucks stores worldwide from 2003 to 2014. In 2014, there were 21,366 Starbucks stores around the world, up from 19,767 the previous year - an increase of 1,599 stores. The coffee and snack shop industry in the U.S. grows year-on-year, with revenues forecasted to exceed 32 billion U.S. dollars in 2016. Within this industry, coffee shops held a 42 percent market share in 2013. In terms of brands, Starbucks was the clear market leader.

ROLE OF HR IN STARBUCKS COFFEE COMPANY The growth of Starbucks is due to the good HR practices. They have adopted the following system of HR practices:

Environment, Health & Safety (EHS) Management Information System Procurement & Supplies Quality Assurance Team working Motivation Ethics Supply Chain & Logistic

Corporate Social Responsibility (CSR): Starbucks has the long term relationships with

suppliers to control the qualities and prices, which they work together with suppliers and discuss strategic business to improve and develop products. Starbucks focuses on social and environmental points. Starbucks company engages the business ethics, which it can see Starbucks mission or Starbucks code of conduct (from the part of Strong values drive customer value) including company’s policy both social and environmental.