strata ignite 2013 | a tale of two kinds of startups
DESCRIPTION
In this Strata Ignite presentation, Jen van der Meer of Luminary Labs explores the difference between two kinds of startups: the Badass and the Superbadass.TRANSCRIPT
LUMINARY LABS @JENVANDERMEER @LUMINARYLABS
A TALE OF TWO KINDS OF STARTUPSJen van der Meer
STRATA IGNITE OCTOBER 28, 2013
Jen van der Meer@JENVANDERMEER
&There are two kinds
of startups.
BADASS.
SUPER BADASS.
BADASS: LEAN STARTUP
Lean startup loop
BADASS: LEAN STARTUP
SUPER BADASS:STARTUPS THAT MAKE YOU LEAN
Lean startup loopWearable fitness devices
BADASS: GET TRACTION
Acquisition funnel. 500 hats version.
BADASS: GET TRACTION
Transtheoretical model (TTM). Developed in the 1980s by alcoholism researchers James O. Prochaska and Carlo C. DiClemente
SUPER BADASS:CHANGE BEHAVIOR
Acquisition funnel. 500 hats version.
BADASS: FAILURE IS THE NEW SUCCESS
BADASS: FAILURE IS THE NEW SUCCESS
IOM: Preventable medical errors are the 6th leading cause of death in the US.
SUPER BADASS:ZERO POINTS OF FAILURE
BADASS: PERMISSION MARKETING
Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. _Seth Godin
BADASS: PERMISSION MARKETING
Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. _Seth Godin
Informed consent is a process for getting permission before conducting a healthcare intervention on a person.
SUPER BADASS:INFORMED CONSENT
BADASS: BIG DATA
BADASS: BIG DATA
SUPER BADASS:OPEN DATA
BADASS: DATA SCIENTIST TALENT WAR
190,000 Predicted Data Science Shortage by 2018 McKinsey Global Institute Prediction, 2013
SUPER BADASS:EVERYONE DOES SOME MATH
190,000 Predicted Data Science Shortage by 2018 McKinsey Global Institute Prediction, 2013
BADASS: DATA SCIENTIST TALENT WAR
BADASS: GET TO HOCKEYSTICK
Hockeystick growth curve.
BADASS: GET TO HOCKEYSTICK
Variations of the Earth’s surface temperature. Northern hemisphere. Deparutres in temperature © from 1961 to 1990 average. Sourece: Mann, Bradely & Hughs, Natuure, 1998.
SUPER BADASS:REVERSE THE HOCKEYSTICK
Hockeystick growth curve.
BADASS: RAISE MILLIONS
Groupon opens the NASDAQ
BADASS: RAISE MILLIONS
International Comparison of Spending Health OECD Health Data 2005 and 2006. Commonwealth Fund National Scorecard on US Health System Performance, 2006.
SUPER BADASS:SAVE TRILLIONS
Groupon opens the NASDAQ
In pursuit of the SUPERBADASS:
HealthDataChallenges.com
@JENVANDERMEER @LUMINARYLABS