strategic advertising for leagues & clubs · facebook messenger. jog. google analytics....
TRANSCRIPT
Mark Hecquet
President & CEO
Strategic Advertising for
Leagues & Clubs
Goal – Increase Visibility and Awareness
WALK
JOG
RUN
SPRINT
WALK
Mobile Optimization
Mobile Optimization
Invest in Imagery
Credit: Maryland Women’s Soccer, SLYSA, San Diego Surf Soccer Club
Facebook Presence
Facebook Events
Facebook Messenger
JOG
Google Analytics
Snapchat Filters
Giphy Stickers
Creating Meaningful Content
Leave Your Mark
RUN
Google Events Integration
Retargeting
Facebook Pixel
Lookalike Audiences
Search Engine Optimization
Pay-Per-Click
Email Automation
LiveChat
Chatbots
Influencers
SPRINT
Facebook Event Targeting
Competitor PPC
Geofencing
