strategic alliance
TRANSCRIPT
FIVE *
*Axel, Bobby, Ezra, Kelvin, Maya, Sadrakh
CHAPTER12
GROUP
‘Niche’ Alliance Strategies
BUILD A NETWORK OF ALLIANCE
Should be composed of specialist partners:
oProduct/service supply
oDistributionoCustomer communication
oSupport services
Implementation & management
SUCCESSFUL STRATEGIC ALLIANCE
ANALYSIS
1
2
3
CHALLENGES
CHARACTERISTICSFACTORS
CHALLENGES
2 3
WHAT ARE THE OBSTACLES FACED WHEN FORMING STRATEGIC ALLIANCE?
1: AUTONOMY
2: FORWARD MOMENTUM
5: FOCUS ON EXTERNAL ENVIRONMENT
4: POLITICKING
5: INNOVATION
6: LEARNING
7: PEOPLE
8: ‘BLACK BOX’
9: CULTURE
CHARACTERISTICS
2 31
HOW DOES A SUCCESSFUL STRATEGIC ALLIANCE LOOK LIKE?
FACT #1:
VENTURES TEND TO BE MORE SUCCESSFUL WHERE PARTNERS ARE HOMOGENOUS
FACT #2:
VENTURES ARE LESS SUCCESSFUL WHERE NEITHER PARTNER HAS PRODUCTS, SERVICES, ASSETS, OR EXPERIENCE RELATED TO ITS VENTURE
FACT #3:
VENTURES LAST LONGER BETWEEN PARTNERS OF SIMILAR CULTURES, ASSET SIZES AND VENTURING EXPERIENCE LEVELS
FACTORS
2 31
The best way to find out if you can trust somebody is to trust them.”“
- Ernest Hemingway
WHAT ARE THE SEVEN CRITICAL TRUST ELEMENTS?
DO NOT PLACE BLIND TRUST
RESPECT BOUNDARIES
DEMANDS LEARNING
REQUIRES TOUGHNESS(ESPECIALLY WHEN WRONG MATCHES ARE MADE)
CO-FUNCTIONING COMPONENTS
REQUIRES PHYSICAL CONTACT
MULTIPLE STRONG LEADERS
BUT MOST OF ALL:
KNOW WHEN TO SAY GOODBYE
QUESTIONS?
THANK YOUPG 489-492 OF PEARSON INTERNATIONAL MARKETING
CREDIT IMAGES BY GOOGLEDESIGN BY MAYA