strategic analysis framework

8/2/2019 Strategic Analysis Framework

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Strategic Analysis Framework


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2

PRIMARY

COMPETITORS

5. SUBSTITUTE

PRODUCTS/SERVICES

CUSTOMER

REQUIREMENTS

COMPETITIVE

REQUIREMENTS

RESOURCE

REQUIREMENTS

REGULATORY OR

INDUSTRY

REQUIREMENTS

TECHNICAL

REQUIREMENTS

3. SUPPLIERS BY

KEY COMPONENTS

2. COMPETITORS BY

PRODUCT-MARKET

STRATEGY

1. CUSTOMERS

BY SEGMENTS

ESSENTIAL

SKILLS

HOW IS THE

BUSINESS

CHANGING?PRODUCT& SERVICE

OFFERINGS

A. DEFINE THE BUSINESS

B. INDUSTRY VALUESTRUCTURE

C. KEY SUCCESS FACTORS

CUSTOMER

TARGETS

4. ENTRY AND EXIT

BARRIERS

WHAT IS THE

BUSINESS?


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3

PRIMARY

COMPETITORS

ESSENTIAL

SKILLS

PRODUCT& SERVICE

OFFERINGS

A. DEFINE THE BUSINESS

CUSTOMER

TARGETS

WHAT IS THE

BUSINESS?


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5. SUBSTITUTE

PRODUCTS/SERVICES

3. SUPPLIERS BY

KEY COMPONENTS

2. COMPETITORS BY

PRODUCT-MARKET

STRATEGY

1. CUSTOMERS

BY SEGMENTS

B. DESCRIBE THE INDUSTRY STRUCTURE

4. ENTRY AND EXIT

BARRIERS


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CUSTOMER REQUIREMENTS

What is required to attract and maintain customers?

COMPETITIVE REQUIREMENTS

How do competitors build market share?

RESOURCE REQUIREMENTS

What infrastructure and assets are needed to be a major

player?

REGULATORY OR INDUSTRY REQUIREMENTSWhat standards must be met to stay in this business?

TECHNICAL REQUIREMENTS

What are the leading technologies in this business?

C. EXTERNAL KEY SUCCESS FACTORS


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Customers

CompetitorsResources

Standards

Technologies

II. Business Strategy Analysis

Research

Operations

LogisticsCustomerfulfillment

MarketingCustomer

satisfaction

Productdevelopment

Technical

Capabilities

Strategic

Processes

Market

Access

Product

Position

Product

Line

Target

Market

Business

Performance

Market

Performance

A. STRATEGIC

MISSION/GOALS

C. COMPETITIVE

CAPABILITIES

Product Related Activities

Market Related Activities

D. STRATEGIC PERFORMANCE

KEY

SUCESS

FACTORS

FOR THIS

BUSINESS

B. BUSINESS

STRATEGY

Productavailability


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TechnicalCapabilities

StrategicProcesses

MarketAccess

Product

Position

Product

Line

Target Market

COMPETITIVEBUSINESS STRATEGY


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Research & Development

Operations

Sales & DistributionCustomer fulfillment

process

Marketing & ServiceCustomer satisfaction

process

Product developmentprocess

Products availability

process

STRATEGIC FUNCTIONS & PROCESSES

Product Related Activities

Market Related Activities


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Customer and Marketplace Performance

Customer Satisfaction Customer Retention

Customer Satisfaction Relative toCompetitors

Market Share Competitiveness

Business Performance Product & Service Quality

Asset Productivity and Growth

Supplier Performance

Public Responsibility

Financial Performance

D. STRATEGIC PERFORMANCE


10/18

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III. Strategic Business Evaluation

B. CRITICAL ISSUES AND PRIORITIES

FINANCIAL

RESOURCES

C. RECOMMENDATIONS

LOGISTICS

MARKETING

RESOURCES

A. STRATEGY EVALUATION

CUSTOMERS

COMPETITION

EXTERNAL ISSUES

DEVELOPMENTS

OPERATIONS

Product-related skills

S W O T

Market-related skills

INTERNAL ISSUES

REGULATIONS

TECHNOLOGIES

Key success factors


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Strategic Management

Requires MANAGEMENT with LEADERSHIP and

VISION.

Requires PRODUCTS/SERVICES to attract and keep

CUSTOMERS.

Requires EMPLOYEES with CORE SKILLS and

KNOWLEDGE central to its PRODUCTS & SERVICES. Requires GOALS and STRATEGIES that

provide business roadmaps.

address key success factors of the business.

Requires RESOURCES and INCENTIVES to accomplishbusiness strategies.

Requires the INFRASTRUCTURE and PROCESSES

required to accomplishment business strategies.


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Leadership is central to Strategic Management

Leadership is theJob of the Chief Executive Officer

or the General Manager of a Business Unit.

Leaders provide the vision for an organizations

mission, goals, and strategy at the corporate and

business levels of the organization. Leaders must recruit key staff, the develop the

organization and systems that support the

implementation of strategy.

Leaders must allocate limited resources to support

the implementation of strategy.


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I. INDUSTRY ANALYSIS

Identify One Product-Market Segment.

1. Market

2. Product/Service

3. Capabilities needed

A. DEFINE THE BUSINESS C. IDENTIFY THE KEY

SUCCESS FACTORS

B. ANALYZE THE

INDUSTRY VALUE CHAIN

1. THE PRIMARY MARKET

2. THE PRIMARY PRODUCT

3. ESSENTIAL CAPABILITIES

4. KEY COMPETITORS

4. ENTRY/EXIT BARRIERS

3. KEY SUPPLIERS (KEY INPUTS) 1. KEY BUYERS2. COMPETITORS & THEIR STRATEGIES

5. SUBSTITUTES

CUSTOMER DRIVEN REQUIREMENTS

COMPETITOR DRIVEN REQUIREMENTS

INDUSTRY/REGULATORY REQUIREMENTS


TECHNOLOGY REQUIREMENTS


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II. DESCRIBE BUSINESS STRATEGY

C. CORE COMPETENCIES

PRODUCT DEVELOPMENT

A. PRODUCT-MARKET GOALS D. STRATEGIC/FINANCIAL PERFORMANCE

KEY SUCCESS FACTORSB. BUSINESS STRATEGY

TARGET MARKET

PRODUCT/LINE PRODUCT POSITION

TECHNOLOGY PROCESSES MARKET ACCESS

PRODUCT AVAILABILITY

CUSTOMER SERVICE

CUSTOMER DELIVERY

CURRENT FINANCIAL PERFORMANCE

CURRENT PRODUCT-MARKET PERFORMANCEPRODUCT-MARKET GOALS

FINANCIAL PERFORMANCE GOALS



INDUSTRY/REGULATORY

REQUIREMENTS



S A G C A A O O S SS S A G


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III. STRATEGIC EVALUATION OF BUSINESS STRATEGY

A. STRATEGY EVALUATION EXTERNAL EVALUATION OF

STRENGTHS

INTERNAL EVALUATION OF

OPPORTUNITY CUSTOMER REQUIREMENTS





PRODUCT DEVELOPMENT

PRODUCT AVAILABILITY

CUSTOMER SERVICE

CUSTOMER DELIVERY

FINANCIAL SITUATION

B. CRITICAL STRATEGIC ISSUES (RANKED BY IMPORTANCE)

C. RECOMMENDED ACTIONS (Who?, What?, When?)

WEAKNESS THREAT


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I. Industry AnalysisA. WHAT IS THE BUSINESS? C. IDENTIFY THE KEY

FACTORS FOR SUCCESS

People that reward

themselves (celebrate).

Other Ice Cream, Ice Milk, Frozen Novelty Items,Ice Cream Sandwiches, Sherbet, Sorbet, Frozen Yogurt

B. ANALYZE THE

INDUSTRY STRUCTURE

Target Market

Individual (pints) superpremium ice cream

Key Products

Brand, Flavors, Shelf

space.

Key Capabilities

Haagen Dazs, Blue Bell

Breyers

Key Competitors

Entry/Exit Barriers

Key Suppliers Key BuyersKey Competitors and Strategies

Substitutes






Taste, Flavors, Variety, Brand

Image

Healthier with great taste, new

flavors, and wider distribution

Nutritional labeling

Dairy Farmers

Mix-In Ingredient suppliers

Sugar cane farmers

Equipment makers

Haagen Dazs; Breyers;

Blue Bell, etc.: Sell pintsize to Supermarkets

Major supermarkets,

Mom &Pop GroceryStores, Convenience

Stores.

Frozen Food Distributors.

Entry: Brand name, shelf

space and distribution. Quality production processes.

Super premium ice

treats packaged in

pints for retail sales to

people treating.

Extensive distribution

network.


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II. B&Js Business Strategy Analysis

C. INTERNAL CAPABILITIES

Product Development Capabilities

A. PRODUCT-MARKET GOALS D. STRATEGIC/FINANCIAL PERFORMANCE

SUCESS FACTORSB. BUSINESS STRATEGY

Target Markets

Product Line Product Position

Technology Processes Access

Product Availability Capabilities

Customer Service Capabilities

Customer Delivery Capabilities

Financial Performance Measures

Product-Market Performance MeasuresProduct-Market Goals

Financial Performance Goals


COMPETITOR REQUIREMENTS

INDUSTRY/REGULATORY

REQUIREMENTS



Make and distribute the highest qualityall-natural ice cream.

Achieve profitable growth, value forthe shareholders and opportunitiesfor employees, while doing good.

Ice cream lovers (treatthemselves).

30 FlavorsPackaged in

Pint Size

containers.

Affordable topquality ice

cream - $4/pint.

Productionupgrades.

ProductionDistribution

Specialevents.

Groceries,distributors,

publicevents and

press.

Internal Flavor Development(mouth feel). Write-insuggestions for new flavors,taste testing all flavors.

National distribution viaDryers to food retailers.

Supermarkets andconvenience stores.

Money back guarantee.

Leading market leader of superpremium ice cream.

To operate the company on a soundfinancial basis of profitable growth

Taste, Flavors, Variety,Brand Image

Healthy with exceptionaltaste, new flavors, andwide distribution


Quality productionprocesses.

Extensive distributionnetwork.

III St t i E l ti


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III. Strategic Evaluation

A. STRATEGY EVALUATION EXTERNAL EVALUATION

Strengths/Weaknesses

INTERNAL EVALUATION

Opportunities/Threats

Financial Capabilities

Critical Issues

Recommended Actions (Who?, What?, When?)

Unique

flavors

andnames

30

varieties

Socialservice,

All

natural

product

High

Fat

content

New Low

Fat

flavors

Overseas

markets

Domesticmarkets

Broader

distribu-

tion,

Growing

compet-

ition,

Labeling

Government labeling, Increased Competition, Continued Expansion

Labeling requires that B&J increase low fat alternative products, and promote all natural ingredients.

Increased competition forces increased product variety/flavors, and wider distribution/penetration. Thismay require JV or Strategic Alliance with other firms to expand international markets.


COMPETITOR REQUIREMENTS

INDUSTRY/REGULATORYREQUIREMENTS



Taste, Flavors, Variety,Brand Image

Healthy with exceptionaltaste, new flavors, andwide distribution


Quality productionprocesses.

Extensive distributionnetwork.

Product Development Capabilities

Product Availability Capabilities

Customer Service Capabilities

Customer Delivery Capabilities

National distribution viaDryers to food retailers.

Supermarkets and

convenience stores.

Money back guarantee.

Flavor Development (mouthfeel). Suggestions, tastetesting all flavors.

strategic analysis framework

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