STRATEGIC ASSESSMENT PLANNING:ENGAGING THE TRANSFORMING CAMPUS

Dr. Berenecea Johnson EanesVice President for Student Affairs

Will SimpkinsDirector, Center for Career & Professional Development

Dana TrimboliExecutive Associate to the Vice President

2012 NASPA Annual Conference Phoenix, ArizonaMarch 10–14, 2012

JOHN JAY COLLEGE:

• Senior, liberal arts college of the City University of New York (CUNY)

• 15,000 undergraduate & graduate students

• Diverse, urban commuter population

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Academic Transformation Market Development Process

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ASSESSMENT FORCEFIELD ANALYSIS

ASSESSMENT PLANNING PROCESS:

1. Divisional Assessment Committee Formation

2. Consolidation of Campus Information Requests

3. Division-wide Assessment Initiatives

4. Seizing Opportunities

ASSESSMENT PLANNING PROCESS:

5. Division In-Service Training

6. Submitting Assessment Plans

7. Sharing Information Cross-Campus

8. Accountability & Process Management

ASSETS:

• Campus Push

• Responsive Students

• Decision-makers rely on data

CHALLENGES:

• Overworked, relatively new Directors

• Assessment = GOTCHA!

• Resources (i.e. lack of FT Assessment Professional in student affairs)

ENGAGING STAKEHOLDERS:

• Include ALL staff in professional development activities

• Proactively report to Executives & External Partners (Managing Up)

• Ensure students see connection between data and action

JUSTIFYING RESOURCES:

• Hunger & Homelessness Grant

• MPA Career Advisor

• Academic Advising / Counseling Service Reorganization

TAKE AWAYS:

• It wasn’t as hard as we thought it would be

• We were already doing assessment! We just needed to get organized.

• Anticipate emotional responses

DISCUSSION?

DIVISION OF STUDENT AFFAIRSJOHN JAY COLLEGE

(212) 237-8100studentaffairs@jjay.cuny.edu