strategic community investment with steve guengrich
Post on 19-Oct-2014
63 views
DESCRIPTION
TRANSCRIPT
![Page 1: Strategic Community Investment with Steve Guengrich](https://reader034.vdocument.in/reader034/viewer/2022051816/5444800eb1af9f600a8b4947/html5/thumbnails/1.jpg)
Strategic Community Investment
Steve Guengerich
Co-founder, Appconomy Managing Director, BroadBrush Ventures
![Page 2: Strategic Community Investment with Steve Guengrich](https://reader034.vdocument.in/reader034/viewer/2022051816/5444800eb1af9f600a8b4947/html5/thumbnails/2.jpg)
What We Do
Location & context aware software for retail and other indoor applications
![Page 3: Strategic Community Investment with Steve Guengrich](https://reader034.vdocument.in/reader034/viewer/2022051816/5444800eb1af9f600a8b4947/html5/thumbnails/3.jpg)
Marketing
A social and managerial process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products (or services) of value with others.
![Page 4: Strategic Community Investment with Steve Guengrich](https://reader034.vdocument.in/reader034/viewer/2022051816/5444800eb1af9f600a8b4947/html5/thumbnails/4.jpg)
Marketing Management
The process(es) of planning and executing the conception, pricing, promotion, and distribution of goods and services to create exchanges that satisfy individual and organizational objectives.
![Page 5: Strategic Community Investment with Steve Guengrich](https://reader034.vdocument.in/reader034/viewer/2022051816/5444800eb1af9f600a8b4947/html5/thumbnails/5.jpg)
Marketing Communications (aka promotion)
• Advertising
• Public Relations
• Sales Promotion
• Personal Selling
![Page 6: Strategic Community Investment with Steve Guengrich](https://reader034.vdocument.in/reader034/viewer/2022051816/5444800eb1af9f600a8b4947/html5/thumbnails/6.jpg)
![Page 7: Strategic Community Investment with Steve Guengrich](https://reader034.vdocument.in/reader034/viewer/2022051816/5444800eb1af9f600a8b4947/html5/thumbnails/7.jpg)
See: www.PragmaticMarketing.com
![Page 8: Strategic Community Investment with Steve Guengrich](https://reader034.vdocument.in/reader034/viewer/2022051816/5444800eb1af9f600a8b4947/html5/thumbnails/8.jpg)
See: www.PragmaticMarketing.com
![Page 9: Strategic Community Investment with Steve Guengrich](https://reader034.vdocument.in/reader034/viewer/2022051816/5444800eb1af9f600a8b4947/html5/thumbnails/9.jpg)
Power
Organized
Money
![Page 10: Strategic Community Investment with Steve Guengrich](https://reader034.vdocument.in/reader034/viewer/2022051816/5444800eb1af9f600a8b4947/html5/thumbnails/10.jpg)
Power
Organized
Money
Organized Money
Organized
People
![Page 11: Strategic Community Investment with Steve Guengrich](https://reader034.vdocument.in/reader034/viewer/2022051816/5444800eb1af9f600a8b4947/html5/thumbnails/11.jpg)
Power
Organized
Money
Organized
People
![Page 12: Strategic Community Investment with Steve Guengrich](https://reader034.vdocument.in/reader034/viewer/2022051816/5444800eb1af9f600a8b4947/html5/thumbnails/12.jpg)
Power
Organized
Money
Organized
People
Organized
Ideas
![Page 13: Strategic Community Investment with Steve Guengrich](https://reader034.vdocument.in/reader034/viewer/2022051816/5444800eb1af9f600a8b4947/html5/thumbnails/13.jpg)
Culture
Beats
Strategy
![Page 14: Strategic Community Investment with Steve Guengrich](https://reader034.vdocument.in/reader034/viewer/2022051816/5444800eb1af9f600a8b4947/html5/thumbnails/14.jpg)
Corporate Culture and Performance, John Kotter and James Heskett
Over an 11-year period leading up to the books’
publication, Kotter and Heskett found that the former (strong-culture companies) outperformed the latter by:
• Increasing revenues an avg. of 682% vs. 166%
• Expanding workforces by 282% vs. 36%
• Growing their stock prices by 901% vs. 74%
• Improving their net incomes by 756% vs. 1%
![Page 15: Strategic Community Investment with Steve Guengrich](https://reader034.vdocument.in/reader034/viewer/2022051816/5444800eb1af9f600a8b4947/html5/thumbnails/15.jpg)
Great Culture
![Page 16: Strategic Community Investment with Steve Guengrich](https://reader034.vdocument.in/reader034/viewer/2022051816/5444800eb1af9f600a8b4947/html5/thumbnails/16.jpg)
![Page 17: Strategic Community Investment with Steve Guengrich](https://reader034.vdocument.in/reader034/viewer/2022051816/5444800eb1af9f600a8b4947/html5/thumbnails/17.jpg)
Company(ies)
Customers (Current + Prospects)
Stakeholders (Investors, neighbors,
“the public”)
![Page 18: Strategic Community Investment with Steve Guengrich](https://reader034.vdocument.in/reader034/viewer/2022051816/5444800eb1af9f600a8b4947/html5/thumbnails/18.jpg)
Strategic Community Investment
Customers (Current + Prospects)
Stakeholders (Investors, neighbors,
“the public”)
Company(ies)
![Page 19: Strategic Community Investment with Steve Guengrich](https://reader034.vdocument.in/reader034/viewer/2022051816/5444800eb1af9f600a8b4947/html5/thumbnails/19.jpg)
• School
• Clinic
• Museum
• Park
Community
![Page 20: Strategic Community Investment with Steve Guengrich](https://reader034.vdocument.in/reader034/viewer/2022051816/5444800eb1af9f600a8b4947/html5/thumbnails/20.jpg)
• School
• Clinic
• Museum
• Park
Community Investment • More than $
• Researched
• Aligned
• ROI
![Page 21: Strategic Community Investment with Steve Guengrich](https://reader034.vdocument.in/reader034/viewer/2022051816/5444800eb1af9f600a8b4947/html5/thumbnails/21.jpg)
• School
• Clinic
• Museum
• Park
Strategic Community Investment • More than $
• Researched
• Aligned
• ROI
• Long-term
• Differentiating
• Cultural
![Page 22: Strategic Community Investment with Steve Guengrich](https://reader034.vdocument.in/reader034/viewer/2022051816/5444800eb1af9f600a8b4947/html5/thumbnails/22.jpg)
Strategic Community Investment = / Lean
![Page 23: Strategic Community Investment with Steve Guengrich](https://reader034.vdocument.in/reader034/viewer/2022051816/5444800eb1af9f600a8b4947/html5/thumbnails/23.jpg)
Obstacles
• A distraction
• No money
• No time
• No skill
• Can’t measure
![Page 24: Strategic Community Investment with Steve Guengrich](https://reader034.vdocument.in/reader034/viewer/2022051816/5444800eb1af9f600a8b4947/html5/thumbnails/24.jpg)
1. Know your mission
![Page 25: Strategic Community Investment with Steve Guengrich](https://reader034.vdocument.in/reader034/viewer/2022051816/5444800eb1af9f600a8b4947/html5/thumbnails/25.jpg)
Answer these questions:
1. What do we do?
2. How do we do it?
3. Whom do we do it for?
4. What value are we
bringing?
![Page 26: Strategic Community Investment with Steve Guengrich](https://reader034.vdocument.in/reader034/viewer/2022051816/5444800eb1af9f600a8b4947/html5/thumbnails/26.jpg)
2. Have a clear vision and communicate it
-Wall Street Journal – “the world's most influential business thinker” -Fortune magazine – “the world's leading expert on business strategy”
![Page 27: Strategic Community Investment with Steve Guengrich](https://reader034.vdocument.in/reader034/viewer/2022051816/5444800eb1af9f600a8b4947/html5/thumbnails/27.jpg)
Remarkable contributions are typically spawned by a passionate commitment to transcendent values such as beauty, truth, wisdom, justice, charity, fidelity,
joy, courage and honor.
![Page 28: Strategic Community Investment with Steve Guengrich](https://reader034.vdocument.in/reader034/viewer/2022051816/5444800eb1af9f600a8b4947/html5/thumbnails/28.jpg)
Remarkable contributions are typically spawned by a passionate commitment to transcendent values such as beauty, truth, wisdom, justice, charity, fidelity,
joy, courage and honor.
![Page 29: Strategic Community Investment with Steve Guengrich](https://reader034.vdocument.in/reader034/viewer/2022051816/5444800eb1af9f600a8b4947/html5/thumbnails/29.jpg)
Great vision
Think Different
Just do it
Don’t be evil
truth
courage
justice
![Page 30: Strategic Community Investment with Steve Guengrich](https://reader034.vdocument.in/reader034/viewer/2022051816/5444800eb1af9f600a8b4947/html5/thumbnails/30.jpg)
3. Motivate and empower
![Page 31: Strategic Community Investment with Steve Guengrich](https://reader034.vdocument.in/reader034/viewer/2022051816/5444800eb1af9f600a8b4947/html5/thumbnails/31.jpg)
3. Motivate and empower
![Page 32: Strategic Community Investment with Steve Guengrich](https://reader034.vdocument.in/reader034/viewer/2022051816/5444800eb1af9f600a8b4947/html5/thumbnails/32.jpg)
4. Then just do it
![Page 33: Strategic Community Investment with Steve Guengrich](https://reader034.vdocument.in/reader034/viewer/2022051816/5444800eb1af9f600a8b4947/html5/thumbnails/33.jpg)
4. Then just do it
![Page 34: Strategic Community Investment with Steve Guengrich](https://reader034.vdocument.in/reader034/viewer/2022051816/5444800eb1af9f600a8b4947/html5/thumbnails/34.jpg)
4. Then just do it
![Page 35: Strategic Community Investment with Steve Guengrich](https://reader034.vdocument.in/reader034/viewer/2022051816/5444800eb1af9f600a8b4947/html5/thumbnails/35.jpg)
5. Pace yourself
Plan
Do
Review
![Page 36: Strategic Community Investment with Steve Guengrich](https://reader034.vdocument.in/reader034/viewer/2022051816/5444800eb1af9f600a8b4947/html5/thumbnails/36.jpg)
Pick the right Strategic Community Investment?
Plan
Do
Review
Partner Choice?
![Page 37: Strategic Community Investment with Steve Guengrich](https://reader034.vdocument.in/reader034/viewer/2022051816/5444800eb1af9f600a8b4947/html5/thumbnails/37.jpg)
Inputs: Partner Selection 1. mission statement
2. values
3. vision (if they have one)
4. most recent sales (or pre-revenue)
5. monthly sales (if any)
6. pro forma annual sales
7. company and individual names of board members / investors (if any)
8. company and individual names of 10 (or more?) largest current (and target) customers
9. company and individual names of largest current (and target) other creditors, like key suppliers, bank, etc.
10. industry they are in (SIC or other useful standardized category?)
11. sub-sector industry, if appropriate
12. top competitors (if any)
13. product(s) offered
14. service(s) offered
15. costs of products / services
16. company location(s)
17. employee location(s)
18. budget - monthly, annual
19. company cost of qualified lead acquisition
20. other company/workforce intangible(s) or preference(s)
![Page 38: Strategic Community Investment with Steve Guengrich](https://reader034.vdocument.in/reader034/viewer/2022051816/5444800eb1af9f600a8b4947/html5/thumbnails/38.jpg)
A candle loses nothing
lighting another
candle.
- James Keller
![Page 39: Strategic Community Investment with Steve Guengrich](https://reader034.vdocument.in/reader034/viewer/2022051816/5444800eb1af9f600a8b4947/html5/thumbnails/39.jpg)
Ways to contact me
Steve Guengerich Twitter: @sguengerich
Blog: www.Guengerich.com
LinkedIn: www.linkedin.com/in/guengerich
Thanks!