strategic considerations for network expansion · pdf filestrategic considerations for network...
TRANSCRIPT
![Page 1: Strategic considerations for network expansion · PDF fileStrategic considerations for network expansion ... Argentina, Bolivia, Paraguay and Uruguay . 5 ... SWOT analysis: Example](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab0053e7f8b9a190d8e13da/html5/thumbnails/1.jpg)
![Page 2: Strategic considerations for network expansion · PDF fileStrategic considerations for network expansion ... Argentina, Bolivia, Paraguay and Uruguay . 5 ... SWOT analysis: Example](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab0053e7f8b9a190d8e13da/html5/thumbnails/2.jpg)
2
Hans-Ludger Körner, Chief Financial OfficerRöhlig & Co. Holding GmbH & Co. KG
Logistics Forum Bremen, 10th November 2011
Strategic considerations for network expansionin the economic region Rio de la Plata
![Page 3: Strategic considerations for network expansion · PDF fileStrategic considerations for network expansion ... Argentina, Bolivia, Paraguay and Uruguay . 5 ... SWOT analysis: Example](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab0053e7f8b9a190d8e13da/html5/thumbnails/3.jpg)
3
The tango originated in Buenos Aires and Montevideo at the same time, on both sides of the Rio de la Pl ata
The Tango is always in a move
Everyone develops something new, and contributes to
the fact that the tango is alive ...
���� … as well as in Logistics
![Page 4: Strategic considerations for network expansion · PDF fileStrategic considerations for network expansion ... Argentina, Bolivia, Paraguay and Uruguay . 5 ... SWOT analysis: Example](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab0053e7f8b9a190d8e13da/html5/thumbnails/4.jpg)
4
Viceroyalty of the Rio de la Plata (established 1776)
The Viceroyalty of the Rio de la Plata was the
southernmost of the Spanish viceroy empires in Latin
America. It comprised roughly the present states of
Argentina, Bolivia, Paraguay and Uruguay .
![Page 5: Strategic considerations for network expansion · PDF fileStrategic considerations for network expansion ... Argentina, Bolivia, Paraguay and Uruguay . 5 ... SWOT analysis: Example](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab0053e7f8b9a190d8e13da/html5/thumbnails/5.jpg)
5
Agenda
• About Röhlig
• Criteria for network expansion
• Former status quo
• Facts on Latin America
• Challenges
• New structure Röhlig Latin America
• Actual growth
![Page 6: Strategic considerations for network expansion · PDF fileStrategic considerations for network expansion ... Argentina, Bolivia, Paraguay and Uruguay . 5 ... SWOT analysis: Example](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab0053e7f8b9a190d8e13da/html5/thumbnails/6.jpg)
6
About R öhlig
Start
![Page 7: Strategic considerations for network expansion · PDF fileStrategic considerations for network expansion ... Argentina, Bolivia, Paraguay and Uruguay . 5 ... SWOT analysis: Example](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab0053e7f8b9a190d8e13da/html5/thumbnails/7.jpg)
7
Agenda
• About Röhlig
• Criteria for network expansion
• Former status quo
• Facts on Latin America
• Challenges
• New structure Röhlig Latin America
• Actual growth
![Page 8: Strategic considerations for network expansion · PDF fileStrategic considerations for network expansion ... Argentina, Bolivia, Paraguay and Uruguay . 5 ... SWOT analysis: Example](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab0053e7f8b9a190d8e13da/html5/thumbnails/8.jpg)
8
Criteria for network expansion
• Growth
• Compatibility with existing network
• Manageability of processes
• Profitability
• Opportunity
![Page 9: Strategic considerations for network expansion · PDF fileStrategic considerations for network expansion ... Argentina, Bolivia, Paraguay and Uruguay . 5 ... SWOT analysis: Example](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab0053e7f8b9a190d8e13da/html5/thumbnails/9.jpg)
9
Agenda
• About Röhlig
• Criteria for network expansion
• Former status quo
• Facts on Latin America
• Challenges
• New structure Röhlig Latin America
• Actual growth
![Page 10: Strategic considerations for network expansion · PDF fileStrategic considerations for network expansion ... Argentina, Bolivia, Paraguay and Uruguay . 5 ... SWOT analysis: Example](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab0053e7f8b9a190d8e13da/html5/thumbnails/10.jpg)
10
Former status quo:Röhlig in Latin America before the current expansion
• Only Röhlig country was Chile
• 20 countries covered by Agents /Premium Agents
• Figwal (Brasil) largest agent and owned by former Röhlig employee
• Agents are in control of business (85% of all shipments)
• Lack of Economies of scale
• Lack of unified IT and processes
![Page 11: Strategic considerations for network expansion · PDF fileStrategic considerations for network expansion ... Argentina, Bolivia, Paraguay and Uruguay . 5 ... SWOT analysis: Example](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab0053e7f8b9a190d8e13da/html5/thumbnails/11.jpg)
11
Agenda
• About Röhlig
• Criteria for network expansion
• Former status quo
• Facts on Latin America
• Challenges
• New structure Röhlig Latin America
• Actual growth
![Page 12: Strategic considerations for network expansion · PDF fileStrategic considerations for network expansion ... Argentina, Bolivia, Paraguay and Uruguay . 5 ... SWOT analysis: Example](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab0053e7f8b9a190d8e13da/html5/thumbnails/12.jpg)
12
Growth potential in Latin America
European Union
• 501 million people• 27 countries• Nominal GDP 16,4 trillion USD (2009)• GDP: 2,0% (2010)• Merchandise Trade 2009 (million USD)
- Exports (FOB) 1.528.265- Imports (CIF) 1.673.318
Latin America
• 570 million people• 21 countries• Nominal GDP 3,9 trillion USD (2009)• GDP: 5,7% (2010)• Merchandise Trade 2009 (million USD)
- Exports (FOB) 614.879- Imports (CIF) 615.498
USA
• 310 million people• 1 country• Nominal GDP 14,1 trillion USD (2009)• GDP: 2,6% (2010)• Merchandise Trade 2009 (million USD)
- Exports (FOB) 1.056.043- Imports (CIF) 1.605.296
38% 46%
Trades (USD) in comparisonto European Union:
Trades (USD) in comparisonto USA:
![Page 13: Strategic considerations for network expansion · PDF fileStrategic considerations for network expansion ... Argentina, Bolivia, Paraguay and Uruguay . 5 ... SWOT analysis: Example](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab0053e7f8b9a190d8e13da/html5/thumbnails/13.jpg)
13
Facts on the former viceroyalty states
Argentina Uruguay Paraguay Bolivia Germany
People (mio): 40,5 3,5 6,4 10,9 81,7
Industries: oil, gas industry agriculture wood, meat mining industry (lithium, automotive,
agriculture ore, silver, natural gas) mechanical eng.
chemical ind.
GDP / head (USD): 9.135 7.172 1.802 1.342 40.273
GDP total (billion USD): 370 22,9 14,8 13,2 3.286
Transp. infrastructure:
Train + - - - +
Road + +/- - - +
Ship/Vessel + + +/- +
(Rio de la Plata) (Rio de la Plata) - -
![Page 14: Strategic considerations for network expansion · PDF fileStrategic considerations for network expansion ... Argentina, Bolivia, Paraguay and Uruguay . 5 ... SWOT analysis: Example](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab0053e7f8b9a190d8e13da/html5/thumbnails/14.jpg)
14
Argentina – Export and Import information
Quelle: WKO
![Page 15: Strategic considerations for network expansion · PDF fileStrategic considerations for network expansion ... Argentina, Bolivia, Paraguay and Uruguay . 5 ... SWOT analysis: Example](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab0053e7f8b9a190d8e13da/html5/thumbnails/15.jpg)
15
Argentina – Development of …
… GDP [annual percentage change; real] … exchange rates [ARS/USD]
… inflation rate [annual percentage change]
2010 2011 2012 2013 2014
10,5 11,5 11,8 11,0 11,0
� inofficial estimation = factor 2,5
… growth rate [export and import]
Quelle: GTAI Quelle: OANDA
Quelle: Wikipedia
![Page 16: Strategic considerations for network expansion · PDF fileStrategic considerations for network expansion ... Argentina, Bolivia, Paraguay and Uruguay . 5 ... SWOT analysis: Example](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab0053e7f8b9a190d8e13da/html5/thumbnails/16.jpg)
16
Uruguay – Export and Import information
Quelle: WKO
![Page 17: Strategic considerations for network expansion · PDF fileStrategic considerations for network expansion ... Argentina, Bolivia, Paraguay and Uruguay . 5 ... SWOT analysis: Example](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab0053e7f8b9a190d8e13da/html5/thumbnails/17.jpg)
17
Uruguay – Development of …
… exchange rates [UYU/USD]… GDP [annual percentage change; real]
… inflation rate [annual percentage change]
2010 2011 2012 2013 2014
6,7 11,5 11,8 11,0 11,0
Quelle: GTAI Quelle: OANDA
![Page 18: Strategic considerations for network expansion · PDF fileStrategic considerations for network expansion ... Argentina, Bolivia, Paraguay and Uruguay . 5 ... SWOT analysis: Example](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab0053e7f8b9a190d8e13da/html5/thumbnails/18.jpg)
18
SWOT analysis: Example Argentina
• Natural resources• Productive agriculture• Transport infrastructure• Level of education• European affected culture
• Labor force potential• Proven flexibility of employees/
companies• Potential of renewable energies• Potential for cooperation in research
and technology
• Pro cyclical economic policy• Weak local capital market while
restricted access to international capitalmarket
• Little competitivness of industrialcompanies
• Ranking in corruption index
• High concentration on few agriculturalproducts
• Inflation � pressure on staff costs andreal upward revaluation of the Peso
• Incalculable market interventions of thegovernment
• Possible shortages in energy supply
Quelle: GTAI
Strenghts
Opportunities Threats
Weaknesses
![Page 19: Strategic considerations for network expansion · PDF fileStrategic considerations for network expansion ... Argentina, Bolivia, Paraguay and Uruguay . 5 ... SWOT analysis: Example](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab0053e7f8b9a190d8e13da/html5/thumbnails/19.jpg)
19
Agenda
• About Röhlig
• Criteria for network expansion
• Former status quo
• Facts on Latin America
• Challenges
• New structure Röhlig Latin America
• Actual growth
![Page 20: Strategic considerations for network expansion · PDF fileStrategic considerations for network expansion ... Argentina, Bolivia, Paraguay and Uruguay . 5 ... SWOT analysis: Example](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab0053e7f8b9a190d8e13da/html5/thumbnails/20.jpg)
20
TOP 5
LATAM
Ranking „Ease of doing business“
Quelle: The worldbank (http://www.doingbusiness.org/rankings)
![Page 21: Strategic considerations for network expansion · PDF fileStrategic considerations for network expansion ... Argentina, Bolivia, Paraguay and Uruguay . 5 ... SWOT analysis: Example](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab0053e7f8b9a190d8e13da/html5/thumbnails/21.jpg)
21
Agenda
• About Röhlig
• Criteria for network expansion
• Former status quo
• Facts on Latin America
• Challenges
• New structure Röhlig Latin America
• Actual growth
![Page 22: Strategic considerations for network expansion · PDF fileStrategic considerations for network expansion ... Argentina, Bolivia, Paraguay and Uruguay . 5 ... SWOT analysis: Example](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab0053e7f8b9a190d8e13da/html5/thumbnails/22.jpg)
22
ArgentinaBuenos AiresRosario
UruguayMontevideo
ParaguayAsuncion
BoliviaLa PazSanta Cruz
USAMiami (HUB)
ChileSantiago
Offices in Latin America after expansion
• 6 Countries• 8 Branches• 108 Employees
![Page 23: Strategic considerations for network expansion · PDF fileStrategic considerations for network expansion ... Argentina, Bolivia, Paraguay and Uruguay . 5 ... SWOT analysis: Example](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab0053e7f8b9a190d8e13da/html5/thumbnails/23.jpg)
23
Agenda
• About Röhlig
• Criteria for network expansion
• Former status quo
• Facts on Latin America
• Challenges
• New structure Röhlig Latin America
• Actual growth
![Page 24: Strategic considerations for network expansion · PDF fileStrategic considerations for network expansion ... Argentina, Bolivia, Paraguay and Uruguay . 5 ... SWOT analysis: Example](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab0053e7f8b9a190d8e13da/html5/thumbnails/24.jpg)
24
100%
200%
300%
400%
500%
600%
700%
800%
900%
1000%
1100%
1200%
1300%
1400%Ja
n 08
Mrz
08
Mai
08
Jul 0
8
Sep
08
Nov
08
Jan
09
Mrz
09
Mai
09
Jul 0
9
Sep
09
Nov
09
Jan
10
Mrz
10
Mai
10
Jul 1
0
Sep
10
Nov
10
Jan
11
Mrz
11
Mai
11
Jul 1
1
Sep
11
Nov
11100%
200%
300%
400%
500%
600%
700%
800%
900%
1000%
1100%
1200%
1300%
1400%Ja
n 08
Mrz
08
Mai
08
Jul 0
8
Sep
08
Nov
08
Jan
09
Mrz
09
Mai
09
Jul 0
9
Sep
09
Nov
09
Jan
10
Mrz
10
Mai
10
Jul 1
0
Sep
10
Nov
10
Jan
11
Mrz
11
Mai
11
Jul 1
1
Sep
11
Nov
11
Growth Story R öhlig & Pro Cargo[Jobs/month]
2008 2009 2010 2011
*) estimation
+50% +38% +95%*
Networkexpansion
Latin America
![Page 25: Strategic considerations for network expansion · PDF fileStrategic considerations for network expansion ... Argentina, Bolivia, Paraguay and Uruguay . 5 ... SWOT analysis: Example](https://reader031.vdocument.in/reader031/viewer/2022030503/5ab0053e7f8b9a190d8e13da/html5/thumbnails/25.jpg)