Strategic Data Management

Creating Data Strategy from a Blank Sheet of Paper

Jim Hewitthttps://www.linkedin.com/in/JFHewitt

1

Managing Data Is Like….

Managing a food bar.

2

Source – Stage – Prep / Cleanse – Serve – Monitor

What is the best

way to organize

the ingredients?

How do we

prevent

contamination?

FDA Rules?

Are there any

restricted items?

Peanuts?

Are tomatoes a

fruit or

vegetable???

How about

Corn?

But is your Data Management Strategic?

Just look around, how many are bringing their own lunch?

3

But is your Data Management Strategic?

How many just built their own kitchens?

4

The Ask

“Go build a data strategy and I need it in three weeks.”

5

Blank Sheet of

Paper

Bad Data Strategy

6

We are going to build an Enterprise Data Warehouse!

We need BIG DATA!

Good Data Strategy

7

Successful data strategies can only be driven by business

priorities and business strategy. Go talk with the business, you

are not going to find this in IT.

On the Horizon:• 2016 Plans• 2017 Plans• 2018 Plans

The Company’s Top

Priorities:• Business Initiative A• Business Initiative B• Business Initiative C• Business Initiative D

Uncover Common Data Needs

(examples)• Product Sales

• Transactions

• Client Experience

• Client Demographics

Assess Strategic Data Capabilities• Data Asset Strategies & Management

• Analytics Enablement

• Speed / Flexibility

• Data Governance & Demand

Management

• Data Quality Program

• Shared Data Structures

Data Value Chain

When creating data strategy think not just about the nouns but also the verbs and work backwards.

Data + Context = Information

Information + Associations = Analytics

Analytics + Action =

Value $$

8

Build A Road Map & Execute Incrementally

9

1. Product / Feature

2. Product / Feature

3. Product / Feature

4. Product / Feature

5. Product / Feature

6. Product / Feature

7. Product / Feature

8. Product / Feature

9. Product / Feature

10. Product / Feature

11. Product / Feature

12. Product / Feature

Epic 1 - Establish the Foundation – Business Benefit $

Epic 2 - Build & Grow Off the Core – Business Benefit S$

Epic 3 - Innovate & Explore – Business benefit $$$

The first priority may be to establish a solid foundation and relieve the constrains in the

environment, add value quickly! From there, build incrementally and deliberately,

integrating new data sets and capabilities based on business needs.

1

Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2

20xx 20xx 20xx

2

3

Foundation

Grow the Core

Innovate & Explore

4

5

6

7

9

10

11

12

8

Expect Challenges

10

• Aligning with the business, course

correct if needed

• Celebrate the small wins

• Remember people are more

important than technology

• Focused on the goal

• Reminding the business WHY we

are doing what we are doing!

• Fail Fast & keep prototyping

especially with Big Data

technologies

• It’s not easy!

• People don’t like change

• Old Habits Die Hard

• People have short memories

• Others want your budget

What you will see… What you need to keep doing…

Strategic Data Management

11

Ensure enterprise data is integrated into a single timely view

delivered when, where and in the form needed with improved

data quality and security, while protecting customer privacy,

and eliminating bottlenecks faced in delivering data.

Reduce software, hardware, and maintenance costs, eliminate

excessive data spending, and enable new capabilities with

lower risk, higher quality, and improved data access.

Integrate new applications and data stores that support key

business objectives and enabling identification of new sales

opportunities across new and existing customers.

Org

an

iza

tio

na

l

Ex

ce

lle

nce

Inc

rea

se

d

Pro

fita

bilit

y

En

ha

nc

ed

Ma

rket

Po

sit

ion

Source: Gavroshe / Fusion Alliance

$

So, how does your organization like data?

12

Raw – Uncooked All You Can Eat

Build You OwnHighly Prepared

ALL OF THE ABOVE!