Strategic Engineering – A Response to Globalization

by

Farrokh MistreeAssociate Chair, Woodruff School of Mechanical Engineering

Associate Director, Georgia Tech Savannah

<farrokh.mistree@gtsav.gatech.edu>

Mission

Georgia Tech Savannah seeks to be a technology-enabled academic enterprise of diverse students, faculty and staff that is globally recognized for innovation in engineering-centric education, scholarship and economic development.

Georgia Tech Savannah Campus

Georgia Tech Savannah – Master Plan

GTREP COLLEGIATE CENTER

NORTH LEASE FACILITY

SOUTH LEASE FACILITY

GTREP CAMPUS FUTURE

Friedman …and globalization

Specialized … those that cannot be digitized. Examples: Michael Jordan, Barbara Streisand, etc.

Localized … the baker, the laborer, etc.

Old middle jobs will be digitized.

New middle jobs …

Great collaborators … people who can build global supply chains … Great leveragers … people who can leverage technology so that one person can

do the job of twenty … Great synthesizers … people who can take A & B & make C. Great localizers … people who can create a small business locally … Passionate personalizers … people who can satisfy the need of an individual … Green technology developers … Great explainers …. people who can explain complexity simply [Like

Friedman.] Great adaptors … people who can adapt to rapid and large changes ….

Thomas Friedman

“Globalization has collapsed time and distance and raised the notion that someone anywhere on earth can do your job more cheaply. Can Americans rise to the challenge on this leveled playing field?”

Can Americans Rise to Friedman’s challenge?

What is the Woodruff School’s response?

Buzz’s Response … Strategic Engineers for the Near Tomorrow

Strategic engineers are those who know how to realize complex engineered systems for changing markets … in a collaborative, globally distributed environment … thereby safeguarding the economic viability of the company

Strategic Engineers are also …. Great collaborators … engineers who can build global supply chains … Great leveragers … engineers who can leverage technology so that one person

can do the job of twenty … Great synthesizers … engineers who can take A & B & make C. Great localizers … engineers who can create a small business locally … Great adaptors … engineers who can adapt to rapid and large changes ….

Thomas Friedman

Globalization has collapsed time and distance and raised the notion that someone anywhere on earth can do your job more cheaply. Can Americans rise to the challenge on this leveled playing field?

How does the Woodruff School plan to rise to Friedman’s challenge?

By getting ABET accreditation for a Woodruff School degree in Strategic Engineering … in 2008

By creating a Global Product Creation Network for graduate studies … launch 2008

Savannah-Eindhoven Product Creation NetworkAmbition

To be the premier global network for product creation methodologies, processes and design technology.

Mission

To educate and nurture leaders and pioneer knowledge in product creation to fuel sustainable economic growth through continuous innovation.

Partners – Joint Graduate Degrees

Georgia Tech Savannah

Technical University of Eindhoven, the Netherlands

Indian Institute of Technology, Kharagpur, India

Mission

Georgia Tech Savannah seeks to be a technology-enabled academic enterprise of diverse students, faculty and staff that is globally recognized for innovation in engineering-centric education, scholarship and economic development.

Mission – Expanded Statement

University …

Further design science and educate design engineers who create high value added products and processes that efficiently and effectively accommodate: dynamic global markets and associated customer requirements; dynamic global business processes; technological innovations; collaborative, distributed, multicultural, international

environment.

Industry …

Further design science and educate design engineers who create high value added products and processes that drive and sustain the economic viability of companies in an industrialized world thereby sustaining the economic and ecological well-being of the global community.

AmbitionTo be the premier global network for product creation methodologies, processes and

design technology.

MissionTo educate and nurture leaders and pioneer knowledge in product creation to fuel sustainable economic growth through continuous innovation.

/faculteit Industrial Design From: Emile Aarts and Stefano Marzano

What are Ambient Intelligent Systems?

“The five key characteristics of Ambient Intelligence have different technological requirements”:

• Embedded: Many networked devices are integrated into the environment.

• Context-aware: These devices can recognize you and your situational context

• Personalized: They can be tailored towards your needs

• Adaptive: They can change in response to you• Anticipatory: They can anticipate your desires without

conscious mediation.

/faculteit Industrial Design

Design as a basis to create value for the economy

Design – Transforms Technology (intellectual capital) into Economy (wealth)

Core Elements of Program

DESIGN

Business Processes

Design Methods

TechnologyUser

COE Goal 1

Develop rigorous, innovative, experiential educational programs that integrate disciplines and that engage students in the excitement of learning, motivate their passion for positive societal impact and develop leaders for the future.

GT Savannah - Complex Engineered Systems

Design methods for complex engineered systems – product families and architectures, the design and analysis of knowledge and information flows. Example research: investigations that result in simulation-based, distributed engineering of complex systems.

Design, analysis, and fabrication aspects of products that employ ambient intelligence (are context aware, adaptive, and anticipatory); embedded sensor networks that facilitate automated reconfiguration; networked intelligence.

Rapidly reconfigurable business processes including supply and value chains and e-commerce. Example research: investigations that are embodied in network / graph theory that support reconfiguring dynamic chains.

User observation methods and customer needs analysis relevant to product creation, development and testing.Example research: investigations that lead to symbiotic collaboration between humans and technology.

Mission

Georgia Tech Savannah seeks to be a technology-enabled academic enterprise of diverse students, faculty and staff that is globally recognized for innovation in engineering-centric education, scholarship and economic development.

Global Product Creation NetworkPotential Partners – Grand Vision

TUe Constellation … industrial design user driven, international culture, best practice design … CMU (USA), RMIT (Australia), NUS (Singapore), Wuhan

(China) Philips, NATO (AGARD), …

GTS Constellation … engineered complex systems multi-scale design, modeling and simulation, collaborative

design … Potential partners … IIT Kharagpur (India), Loughborough

(UK), NTU/SimTech Singapore … Industry partner: Herty Advanced Materials Development

Center. Potential partners: GTRI, DoD, P&G, …

AmbitionTo be the premier global network for product creation methodologies, processes and

design technology.

MissionTo educate and nurture leaders and pioneer knowledge in product creation to fuel sustainable economic growth through continuous innovation.

Woodruff School Savannah Faculty …

Farrokh Mistree, Ph.D. Professor and Associate Chair

http://www.gtsav.gatech.edu/me/faculty/mistree.html

Strategic engineering. Integrated design of material, product and design processes. Distributed, collaborative, robust design multiscale systems. Simulation-based systems realization.

Janet K. Allen, Ph.D. Associate Professor

http://www.gtsav.gatech.edu/me/faculty/allen.html

Design evolution over time. Modeling uncertainty. Decision-based design. Design pedagogy

Seung-Kyum Choi, Ph.D. Assistant Professor

http://www.gtsav.gatech.edu/me/faculty/choi.html

Stochastic modeling and robust design. Multidisciplinary analysis and optimization. Virtual collaboration. Multi-scale materials and product design.

Woodruff School Savannah Faculty …

Mervyn Fathianathan, Ph.D. Assistant Professor

http://www.gtsav.gatech.edu/me/faculty/fathianathan.html

Collaborative engineering. Integrated product and process design. Adaptive and self organizing systems. Computational design synthesis.

Dirk Scahefer Ph.D. Assistant Professor

http://www.gtsav.gatech.edu/me/faculty/scahefer.html

Computer-aided engineering and design. Virtual engineering and digital enterprise technology. Systems integration. Engineering education.

We expect to have four faculty join us in the Product Creation Cluster in Fall 2007.

See slide 11.

Laboratories for Strategic Engineering

Systems Realization Laboratory – 2007

Digital Fabrication Laboratory – 2007

Ambient Intelligence Laboratory – 2008

Product Creation Laboratory – 2008

Multiscale Materials and Product Design Laboratory - 2008

Virtual Collaboratory - 2008

Decision Theater for Strategic Engineering - 2009

Imaginarum – 2009

Systems Realization Laboratory

Closing Comments … We encourage you to take the initiative and meet all the Woodruff School faculty at Georgia Tech Savannah.  Information on their professional and research interests is available at

http://www.gtsav.gatech.edu/me/faculty.html

and

http://www.me.gatech.edu/fac_staff/ac_fac/index_acfac.html

Our Savannah based faculty have nifty projects that they would love to talk to you about.

http://www.srl.gatech.edu/positions/GRAsatGTSavannah

Student Point of Contact: Matthias Messer<mmesser@gatech.edu>

Please feel free to contact Farrokh Mistree by email or 912-247-6602; he is available seven days a week until midnight by phone.