strategic event planning & implementation

Presented by Hsint SandaDate : 28th August 2015

Strategic Event Planning & Implementation

1

Strategic Event Planning & Implementation

� Objective and Strategies

� Media plan, the date, location & time

� Marketing & Sales Coordination

� Registration & Invitation

� Seminar Presentation

� Day of event logistics

� After the event follow up

� CRM data base

8/28/2015Presented by : Hsint Sanda2

Objective & Strategies

� The value, from whom, attendees, sales

� Selling pricing

� Develop a detailed plan

� Marketing

� Follow up and sell


Planning , the date, location, time

� Media plan, the date, location, time

� Hotel negotiation ( ballroom, catering , staffs, deco & car parking)

� Others needed logistics process and to prepare POSM( a week advance in hand finished goods)

� Check List, reminder & confirmation email & call a day or 2 days before the event

� Agenda, Speaker Profile ( 2 week before to take printing process if we want to give pamphlet to attendees)


Marketing & Sales Coordination

� Marketing Tools, Messaging, Telemarketing, Emailing, FB Advertising

� Print ads, TVC, OOH

� POSM

� Pricing strategy

� Ticket selling

� Special offer

� Offering & Seeking for Sponsorship


Registration & Invitation

� Brief copy, Agenda, Speaker profiles

� Registration, form, online register, survey form

� Confirmation email

� Implementation calendar

� Link to Google map direction (FB checking for attendees )

� Create FB event post and invite to friends and share

� Invitation to VIP

� Invitation to media for PR coverage

� Registration Desk & Deco (Theme)


Seminar Presentation

� Have to collect presentation file

� Laptop, Projector , Lighting

� Handling

� MC

� Event Supervisor


Day of Event Logistics

� Registration Desk ( Staffs _ before the forum and during breaks)

� Registration list on hand ( from ticket information ,Present/ Absent lists for telephone reminder)

� Handouts, Agenda, Survey , Flyer

� POSM (Door gift by ourselves or by sponsored company for their product branding)

� Ph contact for all speakers and staffs for emergency case)

� Facilities staffs

� Caterer ( lunch break , tea break )

� For all other needed communications & negotiations


After the Event follow up

� Satisfaction Survey by emailing

� Thank you email sending for all attendees

� Write up highlights of the event and post on FB page


CRM data base

� Collect the data from Registration Form

� Name, Post, Email, Phone .. etc ..


Thank you for your time and attention!

Presented By : Hsint Sanda

Dip in Marketing (ICM - UK)

B.A (English)
