strategic implementation of big data

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    A PROJECT REPORT ON

    STRATEGIC IMPLEMENTATION OF BIG DATA

    SUBMITTED BY

    MR/MISS ,

    ROLL NO: .

    M.Com. SEM- I

    (ADVANCE ACCOUNTANCY)

    ACADEMIC YEAR: 2015-16

    Under the guidance of PROJECT GUIDE

    PROF. RAHUL JAGTAP

    SUBMITTED TO UNIVERSITY OF MUMBAI

    MULUND COLLEGE OF COMMERCE

    S N ROAD, MULUND (WEST)

    MUMBAI - 400080

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    Declaration from the Student

    I, . R. No Student of Mulund College

    Of Commerce, S. N. Road, Mulund (West) 400080, studying in M.Com Part- I hereby

    declare that I have completed the project on STRATEGIC IMPLEMENTATION

    OF BIG DATA under the guidance of project guide Prof. Rahul Jagtap during the

    academic year 2015-16. The information submitted is true to the best of my knowledge.

    Date: Signature

    Place:

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    CERTIFICATE

    I, Prof. Rahul Jagtap, hereby certify that Mr/Miss ... R.No.

    of Mulund College of Commerce, S. N. Road, Mulund (West), Mumbai -400080

    of M.com Part I (Advanced Accountancy) has completed her project on STRATEGIC

    IMPLEMENTATION OF BIG DATA during the academic year 2015-16. The

    information submitted is true and original to the best of my knowledge.

    ____________________ ___________________

    Project Guide External guide

    _____________________ ___________________

    Co-coordinator Principal

    Date:

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    ACKNOWLEDGEMENT

    I would like to express my sincere gratitude to Principal of Mulund College

    of Commerce DR. (Mrs.) Parvathi Venkatesh, Course - Coordinator Prof. Rane and

    our project guide Prof. Rahul Jagtap, for providing me an opportunity to do my

    project work on STRATEGIC IMPLEMENTATION OF BIG DATA. I also wish

    to express my sincere gratitude to the non - teaching staff of our college. I

    sincerely thank to all of them in helping me to carrying out this project work. Last

    but not the least, I wish to avail myself of this opportunity, to express a sense of

    gratitude and love to my friends and my beloved parents for their mutual support,

    strength, help and for everything.

    PLACE: Signature

    DATE:

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    1.1 What Is Big Data? .......................................................................................................................... 1

    1.2 How Big Is Big Data?...................................................................................................................... 2

    1.3 Big Data - The Business Case ......................................................................................................... 3

    1.4 Is Big Data Expensive? ................................................................................................................... 4

    1.5 Big Data 3vs .................................................................................................................................. 4

    2.1 Four Strategies to Capture and Create Value from Big Data ........................................................ 8

    2.1.1 Big Data Framework .............................................................................................................. 9

    2.1.2 Four Big Data Strategies ...................................................................................................... 11

    3.1 Big Data Analytics Is Not Business Intelligence ........................................................................... 19

    3.2 Finding the Right Use Cases ........................................................................................................ 20

    3.3 Getting the Technology Right ..................................................................................................... 21

    3.4 Finding the Right Resources and Skills ........................................................................................ 21

    4.1 Bharti Airtel Grows At a Stunning Pace by Keeping Its Focus on the Customer ......................... 23

    4.2 Uttarakhand Power Corporation Ltd Powers up a Smarter Network ......................................... 25

    4.3 Novartis Ag Reduce Litigation and Compliance Risk ................................................................... 26

    4.4 Procter & Gamble: Data Driven Marketing to 4.8 Billion People ............................................... 27

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    For some organizations, facing hundreds of gigabytes of data for the first time may trigger

    a need to reconsider data management options. For others, it may take tens or hundreds of

    terabytes before data size becomes a significant consideration.

    -Big Data by Jimmy Guterman

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    "We estimate that a retailer embracing big data has the potential to increase its operating

    margin by more than 60%. We have seen leading retailers such as Tesco use big data to

    capture market share from local competitors, and many other examples abound in industries

    such as financial services and insurance,"

    -The report says

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    BIG

    DATA

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    We dont have better algorithms. We just have more data.

    -

    Peter Norvig, Google Inc.

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    Strategy helps organizations to Dream Big about Big Goals, whereas Big Data Analytics

    brings in advance predictive insights related to expected outcomes, targets and strategic

    initiatives

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    http://iveybusinessjournal.com/wp-content/uploads/2012/07/Parise1.jpg
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    Big Data by itself isn't a strategy. Big Data can help you build an advantage and make youmore competitive.

    -John Costello, President of Global Marketing

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    The only restriction in the domain of Big Data is ones own imaginative power.

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    http://blogs.teradata.com/customers/wp-content/uploads/2013/12/Slide16.png
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    https://www.linkedin.com/http://www.teradata.com/http://www.ibm.com/http://www.google.com/