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Brand Mentions and Insights

Brand Conversation Analysis

Social Engagement around Client XYZ

Conversation Examples

Mention Spikes around Client XYZ XF

Client XYZ Brand Overview

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Client XYZ Brand Mentions & Insights

SUSTAINABLE TRANSFORMER

INSULATION yielded one result for the Client

XYZ™ webinar, “A new solid insulation for

liquid immersed transformers: delivering longer

life, greater overload capacity.” Besides that

one, no other webinar has been uncovered in

the search.

Client XYZ BRAND

As a whole, the Client XYZ/Energy Solutions

brand is now being referenced in regards to

insulation for transformers, vehicle motors or

aviation.

IDENTIFIED OPPORTUNITIES

Highlighting partnerships similar to that with

Brithinee Electric and what it means for

electric motor industry

PARTNERSHIP WITH Competitor 1

If present, need to publicize more

If not, Client XYZ™ should pursue supplier

relationship

Industry is turning to safer, more efficient

dry type transformers like Competitor 1 is

creating

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Client XYZ Brand Total Mentions A total of 598 mentions of the Client XYZ ™ Client XYZ/Energy Solutions brand

was analyzed over the last 12 months.

TOTAL MENTIONS 598

Blog Mentions 106 (18%)

Twitter Mentions 103 (17%)

News Mentions 322 (54%)

Forum Mentions 67 (11%)

The highest number of mentions was

recorded on November 7, with 137

mentions. This is attributed to a signed

distribution agreement between

Industrial Nantotech and Client XYZ™,

as featured in a market research report.

May 14: Client

XYZ™, together with

America's top

corporations, join NMSDC's

annual Minority Business

Leadership Awards Dinner

Dance to serve on the

honorary committee

Nov. 7: Industrial Nanotech

Signs Distribution Agreement

with Client XYZ™, according to

the new Global Industrial

Thermal Insulation Industry

market research report

Aug. 27: Client XYZ™

housewrap and surfaces

included in Green Builder

Media's exhibit highlighting

Made in America green

products for interested

consumers

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Client XYZ Social Engagement Opportunities Based on social engagement insights:

LinkedIn

Industry groups

Leverage thought leaders within those groups

Answer questions within groups

Mobile Apps

In the field: Installation how-to’s on the go

In the field: order new part or material

Distributor locator

Product guides

YouTube

How-to installation videos for transformers

Product comparisons

Maintenance tips for transformers

Differences in needs between dry and wet-

type transformers

Google+

Engage with industry groups

Add influencers to Client XYZ™ Circles

Webinar Content Marketing

LinkedIn groups

Reach out to industry influencers to share

content

Link to from website

Instagram

Encourage followers to share pictures about

Client XYZ™ products

Engage with followers

Comment on other industry brands

Use hashtags

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Use LinkedIn Effectively

Establishing a clear strategy is important to effectively using your company profile

SHARING CONTENT

Share content that’s been created across all social channels, including LinkedIn. Use groups to post content, as well (watch the traffic spike).

The best content for the company profile: product releases, promotions, request for feedback, new ebooks, company and industry information.

PRODUCT RECOMMENDATIONS

Include 7-10 of the top Client XYZ insulation products.

Use existing clients (industrial), and send them a private message, asking them to write a recommendation.

Embed links in the banner images.

INFLUENCERS

Engage influencers in new content.

Use LinkedIn Influencers from time to time.

CROSS-PROMOTING

Use banner images at the top of the profile

to recommend viewers to visit you on your

other social profiles.

Vice-versa: Promote the LinkedIn profile

from other social channels.

VISUAL EXPERIENCE

Use a captivating banner image for the

main page of the profile.

A cover photo on LinkedIn is just as

important as a cover photo on Facebook.

Follow other relevant companies to show

interest and keep up with what they are

sharing.