a,

\' nagement is designed to enable students:\t o To develop a general management perspective by understanding an organization's strategic situation\ o To help the students bring together all the functional skills thatihey hive learned so far ind criticalld examine an organization's external environment and internal workinso To experience sets of multifunctional problems that confront top -uiug.-.nt.) ' Jo .help students understand the concept of strategy and stiategic management process both z

business and corporate level

o 'l'o understand how to formulate their own useful "mental maps" of important issues, whict otganizations are likely to face and also the intricacies of implementation.l!':.

- COURSE CONTENTS: -1't-

Course Code: 225007Academic Session

LAL BAHADUR SHASTRI INSTITUTE OF TECHNOLOGY & MANAGEMENT, INDORE

ManagementTwo Year Full Time Post Graduate Programme in

Trimester-VCourse Title: STRATEGIC MANAGEMENT

Instructors:

SessionNo./s

Topic & Reading/s

at-2 rategy in success, brief history of bLrsiness

intuition in SM, Definition and examplesrmulation, implementation and evaluation

Fred R David (2010) strategic Managentent :concept & Cases , I2 th Edition , pHILearning Pvt Limited Chapter tRobert M Grant (201l)Contemporary Strategic Management ,6'h Edition , BtackwetlPublishing, Chapter I

Articles:1)Peter Drucker, "The Theory of Business" - HBR Sep-Oct 1 9942)ME Porter, "What is Strategy?" - HBRNov-Dec l-9963) G Hamel, "Strategy as Revolution" - HBR Jul-Aus.1996

4) Eisenhardt & Hull. "Strategy as Simple Rules" - Hgn Jan 20015) Mintzberg & Lampel, "Reflecting on the Strategy process" - sMR Spring I 999

Readings :

T J-5

al

L

I'llI

t,

Fred R David (2010) Strategic Management :Concept & Cases , I2 th Edition , PHILearning Pvt Limited Chapter2Robert M Grant (2011)Contemporary Strategic Management ,6'n Edition , Blaclouell

Publishing, Chapter 2

Articles :

l) Collins & Porras, "Building Your Company's Vision " - HBR Sep-Oct 19962)Frest David & Fred David "lt is time to redraft your mission statement " -

Journal ofBusiness Strategy, Jan/Feb 20033) Hamel & Prahalad, "Strategic Intent" - HBR May-June 1989

Cases :

1) Case: lnfosys Technologies Limited: Going Global. Kavita Abraham an

Sumantra Ghosal, in Sumantra Ghoshal et al (eds.) World Class in IndiiPenguin Books, 2002.

Distribution of Group Assignment by the end of Session 3.

III 6-9 Industry analysis , competitive analysis , external Audit, internal audit , analysis ofresource and capabilitiesReadings:Fred R David (2010) Strategic Management :Concept & Cases , I2 th Edition , PHILearning Pvt Liruited Chapter3, 4Robert M Grant (201L){ontemporary Strategic Management ,6'n Edition , BlacbwellPublishing, Chapter 3;'4, 5

Articles :

1)M E Porter, "The Five Competitive Forces That Shape Strategy9" - HBRJanuary 2008, pp.79-932) M E Porter, "The Competitive Advantage of Nations" - HBR March-April1990, pp.73-93 !

Cases : 2) Hindustan Lever Limited: Levers for Change Sumantra Ghosal EndCharlotte Butler, in Sumantra Ghoshal et al (eds.) World Class in India, PenguinBooks, 2002.

TV 10-13 Strategies in action, organization structure and management systems, analysis ofcompetitive advantage, long term objectives, types of strategies, integration,intensive, diversification, defensive, means for achieving strategies, strategy analysisand choice, industry evaluation and strategic change

Readings:Fred R David (2010) Strategic Management :Concept & Cases , l2 th Edition, PHILearning Pvt Limited Chapter 5, 6Robert M Grant (201L)Contemporaty Strategic Management ,6"' Edition , BlaclavellPublishing, Chapter 6, 7, 8, 9 . ^_

Cases :3) Cas'e: (Jnilever'.s Path to Groylh Slrateglt: Ls IT'[4/orking'? b1t Arlhur A.

Thontpsctn in Crufting ancl Executing Strateg, (Thompsr,tn, Strickl.and, Gamble, and

t

l-

\-

L-

Jain, Tata Mc-Graw Hiil, 2000.

Test : I : Multiple Choice euestionsArticle Review : Submission I

r4-16 Strategy implementation , Im

Readings:Fred R David (2017).strategic Management ;concept & cases , I2 th Edition, pHILearning Pvt Limited Chapter 7, g

Articles :

l) Kaplan, Robert S & Norton, David P, "The Balance Scorecard Measures thatDrive Performance,'- HBR Jan_Feb 1992, pp 71_792) Kaplan, Robert S & Norton, David p, ',Having Trouble with Strategy? ThenMap It" - HBR Sept-Oct. 2000, pp 167_176

3) Kaplan, Robert S & Norton, Davjd l, 'ly!* to Imprement a New Strategywithout Disrupting your organization" - HBR wtarcizola. pp r00-1094) Kaplan, Robert S & Norton, David P, "Using Balance Scorecard as a StrategicManagement System,, _ HBR July_Augus t i}Ol , pp I 50_ I 6 1

Article Review : Submission 2Test 2 : Short answg\s type

--.1-

17-18 Strategy Evaluation

Readings' .nt :Concept & Cases , 12 th Edition, pHI

tegic Management ,6,, Edition"', Blaclauell

cases r -'4' wIPRo Corporation: Balancing the Future.R antachandt"an, J. & sumantra Ghosalin sumantra Ghoshal et at (eds.) wortd crass in India, i"ngui, Books, 2002.

5' HBR '

2SJan 2005case ; DELTA AIRLINES ; the low cost carrier threat

Article:HBR : 2008 : How the best divest

Group Exercises, Term "nOlr"s"ntutiorrs

PEDAGOGY:e sessions will be a

Students are expectedblend of interactive lectures and discussiJ, on the given case and real life projects.to study the readings and the rerevanr crrapters inJicated under each topii

-b=lb*ming to the class.

-

JJ

jlllJIltlJSJJJ

1

-v

dIi

q

9eS!sd

1The main objective of the course being the application of earlier learning in functional areas, the lectureswill be restricted to integration aspects and on concepts relevant to the course. The solutions to theory, saseand real life pro-hlems in this course are varied. A major objective of this course is to develop analytical skillin students. Students analyzing the given cases thoroughly and basing their discussions in the class on thisanalysis shall facilitate development of this skill.

For a better understanding of case analysis, discussion and presentation, students are advised to read 'AGuide to Case Analysi.s" in Strategic Management by Thompson & Strickland or "How to Analyze aBusiness Policy case" in Strategic Management by Fred. R. David.

EVALUATION:

The course will be evaluated on the followins basis:End Term ExaminationInternal Evaluation

Internal Evaluation BreakupArticle Reviews: 2Class tests: 2Class participation q -G.roup Exercise, presentations ..?''Iidividual exercise. written submission

50 marks50 marks

10 marksl0 marks10 marks

-lt marksl0 marks

Corporate Strategy, Prentice hall of India Ltd., 6th

Internal evaluation will be done on a continuous basis and students will be informally briefed from time totime about their progress.

ADDITIONAL READINGS:o G Johnson & K Scholes: Exploring

Edition,2002o Q Hamel & C K Prahalad: Competing for the Future, Tata McGraw Hill Publishing fr. lta.,

1994o lll E Porter: Competitive Strategy, Free Press, 1980o M E Porter: Competitive Advantage, Free Press, 1985o ffi E Porter: Competitive Advantage of Nations, Free Press, 1990. A C Hax & N S Majluf: The Strategy Concept and Processo H Mintzberg & J B Quinn: The Strategy Processo T L Wheelen & J D Hunger: 12th edition, Concepts in Strategic Management and Business P.olicy ,

Pearson ,2010o H Mintzberg, B Ahlstrand & J Lampbel: Strategy Safari. J C Collins &J I Porras: Build toLast. J Collins: Good to Greato Tom Peters : In search of excellenc" ,*

I