Summary of practice question 02

Select two business firms known to you, one as a good performer and the other as a poor performer.

Divide your groups into two teams and assign the good performer with team A and the poor performer with team B. Team members will interview one manager of each firm and obtain a specific assessment of each firms internal strengths and weakness. In a group meeting in the class, compare the results of the assessment of both the firms. Do you find substantial differences between the two? Do strengths and weakness vary by type of business? Find out, why one is good and other is Poor ? What strategic actions would you suggest for each firm

We devide two groups ,basically,Team A members (Tariquzzamanq,Mahfuj Ullah,Arif Hossian) were sent to grameen phone for collecting information.

And ,Team B members (Safiul Alam,Jahangir Alom ,

Md. Rasel Shikder ) were sent to Citycell for collecting information.

SWOT Analysis of Grameenphone Ltd. Grameenphone is widely known as GP, is the leading telecommunications service provider in Bangladesh. With more than 32 million subscribers appriximately, Grameenphone is the largest cellular operator in the country. It is a joint venture enterprise between Telenor and Grameen Telecom Corporation, a non-profit sister concern of the internationally acclaimed microfinance organization and community development bank Grameen Bank. Grameenphone was the first company to introduce GSM technology in Bangladesh. It also established the first 24-hour Call Center to support its subscribers. With the slogan “Stay Close”, stated goal of Grameenphone is to provide affordabletelephony to the entire population of Bangladesh. From the SWOT analysis we are trying to know thecompany’s strategic position as well as Strengths, Weaknesses, Opportunities, and Threats.

STRENGTHS

Strong Network Coverage :Grameenphone is the only one telecommunication sector which has the strong network. Gp is the highest revenue earning Mobile company in bangladesh.

Providing Value Added Services:Grameenphone provides many value added services. It includes mainly MMS,SMS,buddy Tracker, International Roaming, Vehicle Tracking, Balance Transfer, Flexiload, Missed call alert, Friends and family, call block ,mobile back up, Facebook SMS Ebill, Smart load, Pay for me. These services designed to make customers life easy. Subscribers can download ringtones, wallpaper of their choice through GP internet and also get connected to the close people via SMS, facebook etc

Good Ownership Structure:Grameenphone has the best ownership structure in the telecommunication industry in Bangladesh. Telenor is one of the largest companies,which is operating in different countries around the world. Again, in Bangladesh,Grameen Bank is one of the largest NGO, which has the sound communication allover the country. It is a joint venture enterprise between Telenor (55.8%), the largest telecommunications

service provider in Norway with mobile phone operations in 12 other countries, and Grameen Telecom Corporation (34.2% ), a non-profit sisterconcern of the internationally acclaimed micro-credit pioneer Grameen Bank. Theother 10% shares belong to general retail and institutional investors.

Market Leader:Grameenphone is the first organization in Bangladesh, which hasreached to the general people. Though Citycell had started their operation beforehand,but they were unable to reach the general people. So, the people are being used towith Grameenphone. This is a huge advantage of Grameenphone.

Network Availability:Grameenphone has the widest network coverage and a largenumber of BTS station (Tower) all over Bangladesh. That’s why the company canprovide better connectivity in most of the area of the country.

Brand Name of Grameen Image:Grameen Bank is well known all over the countrybecause of its appreciable activities in financial sector for poor people in Bangladesh.So, when the name Grameen has been added with this telephone company, theorganization gets a huge exposure due to this Grameen image.

Financial Soundness:Because of effective strategic planning, Grameenphone is ableto earn a healthy amount of revenue, which gives them financial soundness.

Skilled Human Resources:All the stuff, which are related to Grameenphone areskilled and effective in their own job responsibility. The reason behind this is theHuman Resource Department of Grameenphone follows ethical strategy to recruitnew employees.

Effective Support Organization:Grameenphone has shared the idea from theemployees of Bangladesh Railway and Grameen Bank, who are experienced and ableto provide precious guidelines for the operation of Grameenphone.

Easy Access to the Widest Rural Network:Through the help of Grameen Bank, thiswas easier to Grameenphone to reach the rural area of Bangladesh.

High Ethical Standard:To ensure quality of service, Grameenphone is strict tofollow its ethical standard.Largest Number of Subscribers:Grameen Phone is having the largest number of subscribers in Bangladesh. With theattractive promotional offerings Grameen phone could be able to satisfy the largestsubscribers. Now there are about 33 million subscribers usinGrameeen Phone SIM.

WEAKNESSES

Cultural Gap:In Grameenphone management, employees from different countriesare existed. Suppose, CEO is a Noregian, Chief Technical Officer is Indian and manymore employees come from different countries. That’s why sometimes there may belack of understanding due to cultural gap.

Many Men Many Minds:Sometimes different ideas may create problem. InGrameenphone, this is highly encouraged to apply new strategy for betterperformance. Sometimes, it may create problem because employees are used to withprevious strategy.

Complicated Pricing Structure:Grameenphone has lots of products. The pricing of these products and their billing policies are different which also difficult for a user tounderstand.

Incomplete Message through Promotional Activities:Most of the time theadvertisements of Grameenphone have no clear appropriate messages. Not only that,most of them are also so confusing to understand. As a result, subscribers get thewrong meaning of what has been said to them.

Problem Contained Offers:Recently almost all of the new offers of Grameenphoneare having some technical problems. Either they are not working at all or part of theservices of those offers is disabled. Moreover, Grameenphone is also delaying tosolve these problems which are only raising the dissatisfaction level of its subscribers.

Lack of Harmony among SBUs:Intercommunication among various departments islittle bit weak. The reason behind this, there is no exchange program for employees towork among various Strategic Business Units (SBUs).

High Call Rate: The call rate of Grameenphonis comparatively higher than the other operators existingin Bangladesh. Therefore because of this high call rate many subscribers are switching to other subscribers.

Complicated Promotional Offerings :The promotions which Grameenphon offers are relatively very much complicated. They usually provide lots of conditions on each offer which is confusing to the subscribers. Sometimes subscribers without understanding the conditions accept the offer as a result suffers by charging high prices.

Failure of some Value Added Services :Some of the value added services like Instant Messaging has been terminated becausethis package did not go well in the market. Most of the time Grameenphone go formessaging rather than TVC advertisement as a result subscribers did not understand theofferings very clearly and without understanding they activate the offer. After using theoffer they did not get satisfaction because it is not the offer of their choice causing confusion etc. In this way many value added services does not work.

Slow Internet Speed:Grameenphon internet speed is getting slower day by day mainly because of network congestion.

OPPORTUNITIES

Economic Growth of Bangladesh:The economic growth of the country willincrease the expansion of telecommunication industry. From 1995 to 2006, there is ahuge change in telecommunication sector.

New and Better Interconnect Agreement:Grameenphone is going to haveagreement with T&T to have better communication from land phone. The three organization has agreements with other operators like Robi, Citycell, Banglalink tohave better internal connectivity.

Increasing Demand for Telecom Services:The market of telecommunication isexpanding. So, this is easy for Grameenphone to achieve the major portion of expanded market because of its leading position.

Increased Cross Boarder Communication:As international activities increased inthe country, people need the connectivity not only within the country, but also outsideof the country. So, the market for outside of the country is also expanding.

Declining Prices for Handsets:Few years ago the people from low income groupcould not afford mobile phone services due to the high price of handsets. Now theprice of handsets has decreased and the low income people want to get connectedthrough mobile phone.

New International Gateway:As BTTB has established new gateway to connectinternationally, this is easy for mobile phone operators to provide services of ISD calland international roaming.

Flexibility of Mobile Phone:Communication through mobile phone is popular;because, land phone connection between intercity is relatively costly. Mobile phone isalso easier to carry and because of its lower cost and easy portability, people aregetting more dependent on mobile phone than land phone. So, there is a chance toachieve more subscribers and more market share.

THREATSMore Rigid Government Regulations:Government is becoming restricted fortaking away currency from the country. So, foreign companies are threatened becausethey may have risk to back their investment to the country. The government also putrestriction for work permit of foreign employees.

Upgraded Technology Used by Competitors:New mobile phone operators likeBanglalink, Airtel are establishing their channels with latest technology, whereasGrameen Phone is using the

stations which are five years old. So, this is one of thedisadvantages for Grameenphone.

Political Instability:Political instability is another threat. With the change of Government, policies are also changed. So, this is difficult for any multinationalorganization to cope with new policies.

Devaluation of Taka:As the investment occurs in foreign currency, that’s why thedevaluation of Taka decreases profit from financial point of view.

Risky Position of Valuable Resources:The organization has a large number of BTSstations which are spread all over the country. Anyone can make damage to theseBTSs and this is also difficult to arrange proper security for these stations.

No Cooperation from Government Agency:BTTB does not want to provide betterservices to other operators, because, it wishes to remain competitive

We are mentioning the SWOT Analysis, by the figure which is the essence of the learning outcome……………………………

OVERVIEW OF

CITYCELL

COPMPANY

CityCell (Pacific Bangladesh Telecom

Limited) HistoryIn October 1990, Hutchison Bangladesh Telecom Limited (HBTL) was formed as

a joint venture between Bangladesh Telecom Limited (BTL) and Hutchison

Whampoa Limited of Hong Kong. In March of that year BTL had been issued a

license by Bangladesh Telegraph and Telecom Board (BTTB) for operating

cellular, paging and other wireless communication networks. The joint venture

agreement with Hutchison gave HBTL the right to use BTL’s cellular license while

Hutchison would provide financial support to BTL. However, there soon ensued a

legal dispute between BTTB and BTL regarding there fusels of BTTB to provide

public Switch Telecommunication Network (PSTN) channels which ensured

connectivity to the BTTB network. The Supreme Court then ruled in April 1993

that BTTB would have to provide PSTN connections to HBTL, but also that BTL

would have to transfer the cellular portion to the license to HBTL. BTTB gave

HBTL the PSTN connections in August 1993 and HBTL began commercial

operation of the first cellular telephone service in Bangladesh in the same month.

The owners of HBTL decided to sell their stakes in the company due to the legal

war. HBTL’s shares were divided into two parts: Type A, which was held by BTL

and Type B, held by Hutchison. Each type of share represented 50%title of HBTL.

Pacific Motors Limited bought the type A shares while Hong Kong based financial

investors Far East Telecom Limited bought the Type B shares. On 12th February

1996, HBTL was renamed Pacific Bangladesh Telecom Limited. PBTL uses the

brand name CityCell Digital to market its cellular products. In order to boost the

financial and also the managerial strength of PBTL, the shareholders of PBTL has

completed the transaction under the agreements in which Fujitsu a Limited, Japan

and Asian Infrastructure Development Company (AIDEC),established in Cayman

Islands, would acquire 10% and 20% equity shares in PBTL, respectively on June

2000.With this acquisition of 10% shares in PBTL by Fujitsu Limited, a Global

Fortune500 company, they have further strengthened their presence in Bangladesh

and also have demonstrated confidence as well as their commitment to the

Bangladesh market. Fujitsu has long been supplying Microwave links and

telecommunications equipment to BTTB and is clearly a leading market player in

providing telecommunication solutions in Bangladesh. Being 10% equity

shareholder of the company Fujitsu is in a position to nominate 1 (one) Director to

the Board of PBTL.

Current Company positionCityCell packages are focused to follow the company’s differentiation strategy.

There area number of market segments into which CityCell’s potential and current

customers can be divided. PBTL always strives to make each CityCell package

released to be unique and noticed above that of the competition. They also try to

attain distinctness in their sales and marketing strategy to make them seem like a

unique, ‘blue-blooded’ mobile phone company. In order to do this, they have made

a number of strategic choices which may set them as being different from other

companies; they also handicap them in a significant manner. The primary strategic

choice that has affected them is such a manner is their choice of technology.

Although CDMA technology is far in advance of other technologies, it has yet to

gain a significant acceptability in Bangladesh. Thus what has happened is that

there is a serious shortage of CDMA sets and, as knock-on, effect higher price of

the sets that are available. Worse, many sets are simply lying around due to lack of

spare-parts. Customers have to pay line rent for faulty or dead sets. Many

customers are disconnecting their CityCell lines and buying cheaper packages from

other companies. The detrimental effect this has had on operations is that PBTL is

finding increasingly less room to maneuver and introduce new features in their

service which will help them combat competition. This also means that they have

to fight for survival rather than for dominance. Inherently, PBTL’s strategies

appear to be more reactive than proactive. A very important aspect of current

operations is the severe effect that centralization of organization has on operations.

The regional offices are responsible for handling phones only in that zone. There is

a severe lack of coordination between the various regional offices which has a

detrimental effect on customer satisfaction. Worse, the entries for each zone are

done all on one floor in the head office at the vast majority of customers buying

their sets directly from PBTL, it means that they are also dependent on PBTL for

repairs and spare part needs. Thus the current staffs who work at repairs and

servicing are severely over worked. This affects morale and employee satisfaction,

reducing the efficiency of set-servicing process and thus has results in dissatisfied

customers. In all PBTL is a company with immense potential, but it remains to be

seen whether management can fully harness this potential. The potential is present

in all the factors of operations:

The technology is very advanced and has immense potential.

The labor factor is strong with some very capable staff.

PBTL has sufficient capital to undertake infrastructure investments.

There is still a significant portion of goodwill towards the company from its

stakeholders What PBTL needs to do now is to harness all these positive

factors, negate the detrimental ones and move forward.

Mission:

PBTL’s mission statement is“The most successful cellular, paging and other

wireless service provider in Bangladesh by virtue of having greater operating

expertise.” This mission statement puts into perspective a few points about

CityCell Digital. Their inherent emphasis is on quality not cheapness of service.

The first priority is to provide a high end service that can be used for both

commercial and personal use.

Vision:

The Vision of the company is “To continue to be the leader in the Telecom

industry in the region and provide a complete communication solution to our

customers with a smile.”

It may be noted that there is an emphasis on strong customer relations. This is

important to CityCell especially as, until recently, they positioned their packages as

high end packages. This means that they need to promote their packages especially

to corporate and business users. Such customers will require strong support for

brand loyalty to develop.

Objectives:

Qualitative Objectives:

Increasing service offerings.

Expanding the network.

Creating innovative, unique, and cost-effective various products to

customers.

Increasing loyalty by focused customer retention program.

Develop operational procedure for the fast deployment of service.

Quantifiable objectives:

Increase subscriber base over 47 lacks on the network by Dec 31, 2010.

(THE DAILY STAR, 26TH NOVEMBER, 2011, PAGE-08, CL-02).

99.5% overall network availability.

SWOT stands for Strength, Weakness, Opportunity, and Threat. This is a very

important tool for a company to analyze its internal external environment. Now,

we will see a SWOT analysis of CityCell Digital.

STRENGTH

Large capital structure:

CityCell Digital has a huge amount of capital. As mentioned before, that the

Pacific Group which is a well established local organization of $1000 million owns

90% shares of PBTL, it was never required to borrow loans from outside or other

investors.

Competitive price:

Price is a big competitive advantage for CityCell Digital. CityCell Digital is the

only organization which is selling CDMA mobile phones with both way T&T

facilities (HULUSTUL OFFER) at the lowest rate. For example, lowest package

rate of CityCell is TK. 4,999/= with T&T facilities (Local, ISD &NWD). With

T&T facilities the other competitors are no where near CityCell.

No ‘Busy Network’:

Because of enormous number of channels, excess to CityCell mobile phones is

very easy. The rate of call drops is very low.

Advanced technology:

CDMA technology is the best technology for telecommunication. World class

mobile operators and world class mobile phone manufacturers are advancing to

this new technology. CityCell is one of the few mobile service providers which are

using CDMA technology. Where as other GSM mobile service provider has to

make huge invest or will need time for transformation.

Low Cost:

CityCell follows low cot strategies. It tries to cut cost in every possible way to

maximize the strengths for future battle.

Centralization:

Pacific Bangladesh Telecom Limited is a centralized organization that helps in

easier coordination of business activity

Dedicated Staff:

Dedicated core staffs that are willing to provide significant labor hours to

accomplish targets.

Fastest internet service:

Only mobile operator which provide fastest internet in Bangladesh with CityCell

Zoom.

WEAKNESS

Fewer skilled staff:

The number of staffs working for CityCell is not enough at all. Far fewer staff than actually

required in terms of tasks to be completed.

Lack of new technology:

CDMA is the latest technology but it is not widely used. Still most popular option

is GSM. CityCell can not give international roaming because of few number of

CDMA operator.

Low network coverage:

Though CityCell Digital started to provide mobile telecommunication ten years

back, it is still in behind the other operators from the point of nationwide coverage.

Grameen phone was able to use the optical fiber network of Bangladesh Railway

trough strong lobbing with past government for next twenty five years. That’s why

Grameen phone’s expansion was huge. Where as PBTL has decided to cover fifty

two districts within June, of which eighty five percent was has been done.

Lack of education:

The subscribers are not educated enough to handle sophisticated CDMA mobile

handsets effectively. That’s why proper knowledge is essential to handle these

mobile sets.

OPPURTUNITIES

Advanced technology:

Since CDMA technology is the latest in the wireless telecommunication industry

and most effective one, it is yet to find new potential in the short future.

Secured data transfer:

Secured data transfer means CityCell has the potential to be the leading player

once m-commerce took off.

Leader ship in telecommunication services:

Bangladesh government has already started to provide license to private sectors to

set up land phone. With full nationwide coverage and a huge capital it is possible

to become the market leader for CityCell Digital.

Growing middle class population:

In present condition, the middle class populations are growing. By reducing price

the company can attract a huge amount of middle class people. Because they can

realize that now a days, mobile is essential. So, it is a great opportunity for

CityCell to attract a large amount of customer.

THREATES

New companies:

If ‘SingTell’ of Singapore and ‘Airtell’ of India enter the market with full coverage

and low price, ten not only CityCell but also other mobile operators would be in

great trouble.

Global companies:

In India global companies like ‘AT&T’ of the United States and in Eastern Asia

‘Vodaphone’ of the United Kingdom is working well. They might think to enter

Bangladesh with higher capital. If so it will be a huge threat for CityCell.

Governmental regulations:

In Bangladesh, the telecommunications market is still own by the state-owned

BTTB. They are entering the mobile phone market. Thus they will not take kindly

to new companies entering the industry. This may make them influence the

government to introduce new legislation designed to restrain the business activities

of new companies.

T&T mobile phone:

T&T is entering into the mobile telecommunication industry which first provides

“TeleTalk”. It might come to the business with unfair Government advantages and

cause severe problems to all other mobile phone operators.

Threat of substitute products:

For CityCell Digital the threat of substitute products is very real. Many customers

prefer to use Grameen phone & AKTEL above that of CityCell Digital primarily

for the network reach. Now, Banglalink (Sheba) is offering very low charge of call,

low set price, offering new features and services that also becomes a threat for

CityCell.

After comparing the assessment of two

firms,We find…….

In terms of Grameen Phone & Citycell Follow international marketing system, but, citycell is not

following it properly ,also, continuously loosing its customer.

2. Citycell is trying to give limited offer compare to key competitor(s).

3. GP emphasize more on quality service (Strong network)

4.GP’s target market is quality sensitive not price sensitive ,but, citycell does not have too much headache to provide updated service.

5.GP beliefs on nourishing loyal customer with best service (Star subscriber).

6. GP isusing cutting edge technology to create a very trusted network web ,on the other hand, citycell is not using trusted network system.

7. GP always try to give best to its customer overcoming all constrains.

Finding out substantial differences between two telecommunication companies……………Firstly,Grameen phone is reputed brand in terms of network whenever we think over grameen phone, we consider the strong network base,On the other hand,though Citycell is first telecommunication company above all they did not make strong network base due to it’s Citycell is far behind from Gp.

Secondly,Gp introduced Set with Sim technology which is flexible for separating,however,Citycell introduced CDMA set which is not flexible for dispersing.

Thirdly,Grameen Phone is using upgraded technology,and,Citycell is using bag dated technology.

Fourthly , Innovation of product and service is possible for Grameeen Phone,in addition,Citycell is not expert at introducing novel product .

Fifthly, Marketing is key for promoting the product, Gp has large budget for marketing their product but Citycell is marketing for their product,in comparison GP ,it is less.

Sixthly, Gp has large maket base compare to citycell or other telecommunication company doing business in Bangladesh

Seventhly, GP’s customers are quality sensitive where citycell’s customers are price sensitive.

Eighthly, quality service, using of modern technology, special offer for loyal subscriber, smart work force, international professional image,

using of smart strategies in the changing environment made GP a different brand name compare to Citycell.

Ninthly, GP has successfully created a value chain and continuously adding value to all of its product compare to Citycell.

Tenthly, GP is more successful in using the strategy to grape the market share, retaining the trustworthy customer, and be a market leader using the strategies to cope with the ever changing environment of the market.

Do strengths and weaknesses vary by type of business?Obviously, Strength and weakness vary by type of business, particularly, for same organization it is easy to identify the strengths and weakness comparing with same type of business. But, in case of different organization it is tough to identify the strengths and weakness and comparing with each other. Like as, We can consider the Grameen phone and Square group ,these two company’s strengths and weakness would be different, and ,in some cases there will be no similarity between two company .After considering all thing we thought of that same company’s comparison will help us to enlarge our knowledge and experience.

Find out, why one is good performer and other is Poor performer?Answer:Gp is maintaing corporate social responsibility for creating mass awareness ,but, Citycell is not maintaining CSR too much,because of it we are considering citycell is poor performer.

Grameen phone is multinational company and they have strategic plnning for surving in the market,moreover,it provides the subscriber quality service, using of modern technology, special offer for loyal subscriber, smart work force, international professional image.On the other hand, citycell is not using strategic planning for surviving in the market.

Furthermore,Grameen phone using contemporary advertising for capturing the market and GP has successfully created a value chain and continuously adding value to all of its product compare to Citycell.

What strategic actions would you suggest for each firm?

For citycell there have some suggestion which we are mentioning below…………

1. Enhance the network like as Grameen Phone

2. Technologically upgradation is formost thing for citycell.

3. Citycell should deduct CDMA technology because, people are eager to have new experience of technology,also,they are geeting impact of globalization.

4. Citycell should give creative advertisement like as, Banglalink as well as airtel.

5. Bill pay & Money transfer system should be introduced like as,GP,Banglalink.

6. Should raise its investment in network development because GP is using the best brand in network industry (Nokia-Siemens joint venture Company) which is expansive compare to Citycell’s one.

7. Quality and service is interchangeable and there is no alternative of that and Citycell needs to understand that value and spread it to it employees.

8. Citycell need to make belief to its employees that they can be the market leader in this industry, should more concentrated on skilled, knowledgeable and dedicated workforce.

9. Give more offer to grape the potential customer with nourishing the existing one.

10. Concentrate more on profit within the proper rules and regulations, following the market leader.

There have some suggestion for grameen phone which is stated below…………….

From the analysis it can be seen that in most of the cases rural subscribers are satisfied with the services provided by Grameen phone customer care office. Though from the analysis and survey it is found that the loyal towards GPCICs is huge but this is not enough. Therefore in order to hold the current subscribers and attract the new continuous subscribers Grameen phone should improve network in that area. In other words Grameen phone Ltd should put more emphasized on the following.................................

✓ They should improve internet connection in such a way through which people can dovideo conferencing smoothly without buffering.✓ Grameen phone should provide more ICT based services. It includes- some of the more improved web sites for farmers, college students, online health services etc.✓ Grameen phone should increase the awareness among the rural subscribers. There are many people who are unaware of the services and even if they are aware they are not interested. It can be reduced if Grameen phone go for extensive promotional campaign in rural areas. Grameen phone can go for TVC, RDC, organize program in village for farmers discussing about the agriculture services and the information available in GPCICs to their nearest home.✓ Grameen phone should provide online class system in Grameen phone CommunityInformation centers via video chatting.✓ They should make the value added services in such a way that is understandable to the rural subscribers.✓ As have been mentioned by the entrepreneurs of GPCICs that their customer service centers are not improved. Therefore Grameen phone should improve their customer service centers by training the employees so that they can be able to serve better services to the rural subscribers.

Different offers of Grameen phone must be specific and focus should be given to the parmanet subscriber not to those subscriber who are switching frequently from GP to other mobile phone operators.

As a market leader and the only mobile phone operators who has reach the break even at first should make a very reasonable price to existing as well as to its target customers.

As Grameenphone has a huge capital structure they should always go for the latest technology bargaining with the legal authority of Bangladesh.

Grameenphone should keep the growth in a consistent way to subvive in the market

Grameenphone Should more participate on Corporate Social Responsibility(CSR) to make the people belief that they are with them and all their money they are spending to GP is not going somewhere

Make belief that Grameenphone user’s are global user because its mother company Telenor is doing business in morethat 156 country and ranked top five in all over the world.

When expediting a transaction with a supplier or a service provider,Gp staffs should be caredul not to take more than 7 days to complete it.In Gp’s group procurement policy it is clearly stated that not more than 7 days will be spent to pay to any types of suppliers.

ConclusionWe learned many things basically what is the comparison between companies .And, it will help us to enhance our knowledge and experience because not only we did not depend on the internet but also we went to the Grameen phone office for preparing this realistic report. Citycell was the first mobile operator in bangladesh above all they could not capture the market largely ,however, Gp captured the market very much because of its strategy .