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Strategic Management

Chetan Kute.14106A1060

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Music Instruments Industry (Guitar)

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Competitors

• Other Acoustic and Semi-acoustic instruments

Direct

• Electric music instruments,• Non acoustic instruments, Digital music

Indirect

• All rest music instruments,• Recordings.

Broad

01/05/2023 Source : http://www.thetoptens.com/best-guitar-brands/ 4

• GibsonLeader

• FenderChallenger

• Ibanez• Paul read smith• epiphone

Follower

• The DobroNiche

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Michael Porter’s 5 Forces

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Substitutes

Supplier

New Entrants

CustomerExisting

rivalry in the industry

Threat of new entrants

Bargaining power of buyersSubstitute products & services

Bargaining power of the suppliers

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PESTLE Analysis : Political

Economical

Social

Technological

Legal

Enviromental

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Outcome of Combinations Of Sustainable Competitive Advantage (SCA)

Company Name Valuable Costly to

imitate Rare Un-Substitutable Compitative Consequences

PerformanceImplications

Gibson Yes Yes Yes Yes SCA Above avg return

Fender Yes Yes Yes No CA Above to above avg return

Epiphone Yes Yes No No Competitive Parity Average return

Hobmer Yes No No No Competitive dis-advantage

Below average return

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Source: • SM Notes by Dr. Amit Rangnekar • MOJO Dec 2014• www.netmeb.com• www.thetoptens.com/best-guitar-brands/

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Thank you