strategic market intelligence
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Euromonitor\'s internationally renowned business intelligence tool.TRANSCRIPT
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PASSPORT
YOUR GATEWAY TO GLOBAL STRATEGIC INTELLIGENCE
LORETA LINGYTE
MARCH 14, 2011
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EUROMONITOR INTERNATIONALMAKING SENSE OF GLOBAL MARKETS
PASSPORTSUPPORTING YOUR DECISION MAKING
INDUSTRIES, COUNTRIES, CONSUMERSA COMPLETE INTELLIGENCE SERVICE
OUR RESEARCH APPROACHDEPTH, CONSISTENCY, INSIGHT
Q&A AND DEMONSTRATION
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4EUROMONITOR INTERNATIONAL
A trusted business intelligence source
Helping clients make informed decisions
Consumer-focused: industries, countries,
consumers
Subscription services and custom research
800 analysts in 80 countries
Regional research hubs and industry specialist
client support teams
PASSPORT
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5OVERVIEW OF PASSPORT
Gateway to global strategy
intelligence
Common information
architecture for your entire
organisation
Industry-standard data and
analysis
A complete picture of the
commercial environment
Monitor your markets, related
industries, operating conditions,
consumer trends
More efficient information use
Statistics, reports, comment
4,000 products and services
115 million data points
17,000 full text reports: global,
regional, country, company
What is it? What is it for? What’s in it?
PASSPORT
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6SUPPORTING YOUR DECISION MAKING
Corporate strategy planning
Product and brand management
Consumer insights
Competition strategies
Channel and customer management
Supplier relations
PASSPORT
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7INDUSTRIESMARKET PERFORMANCE TRENDS AND DRIVERS
Consumer markets
Service markets
B2B supply
Industrial markets
PASSPORT
Observe
Review market trends
Update competitor and M&A strategy
Inform channel analysis
Identify growth opportunities
Apply
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8COUNTRIESFACTORS INFLUENCING YOUR BUSINESS ENVIRONMENT
Economic indicators
Energy and environment
Population trends
Production and trade
PASSPORT
Observe
Anticipate the macro outlook
Track specific underlying drivers
Monitor changing demographics
Explore global business patterns
Apply
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9CONSUMERSCONSUMER ATTITUDES, OPINIONS AND BEHAVIOUR
Household profiles
Income distribution
Lifestyle analysis
Social trends
PASSPORT
Observe
Profile your customers
Understand cultural differences
Define new consumer segments
Spot emerging trends
Apply
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10OUR RESEARCH APPROACH
PASSPORT
Consistent methodology for all countries
Concurrent international level research
Benefits from close client relationships
In-depth research in each country: published data, opinion, analysis
Multiple sourcing for accuracy, perspective and insight
Rigorous data validation and cross country checks
Comparable definitions and coverage
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11CONCLUSION: WHY PASSPORT?
Leader in our field
Recognised, trusted brand
Strong, credible source
Investment in quality research
Truly global infrastructure
Complete, detailed insights
Quality delivery systems
Hands-on client support
Strong return on your research
investment
Company Research Delivery
PASSPORT