strategic market research solutions · packaged food . pet care ... »» share of imports in market...

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STRATEGIC MARKET RESEARCH SOLUTIONS KONSORTIEDAGARNA 2014 NATALJA STRELKOVA

© Euromonitor International

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What is market reseach? EUROMONITOR INTERNATIONAL

Market Research Definition: The process of gathering, analyzing and interpreting information about a market, about a product of service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business‘s target market, the industry as a whole, and the particular competitors you face Source: Entrepreneur's small business encyclopedia http://www.entrepreneur.com/encyclopedia/market-research

http://www.euromonitor.com/

http://www.entrepreneur.com/encyclopedia/market-research





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Conceptualising the differences EUROMONITOR INTERNATIONAL



4 OUR COMPANY. MAKING SENSE OF GLOBAL MARKETS

Euromonitor International

• A global strategic market intelligence source for 40+ years • Helping clients make informed strategic decisions

• Consumer-focused: industries, countries, consumers • Annually-updated syndicated research in 80 countries • Customised ad-hoc projects conducted globally

• 1000 analysts in 80 countries • Regional research hubs and industry specialist support teams

London

Chicago

Singapore

Shanghai

Dubai

Vilnius

Cape Town

Santiago

Tokyo

Sydney

Bangalore

Sao Paulo



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Research methodology ABOUT EUROMONITOR INTERNATIONAL



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What is Passport? Passport features millions of statistics and in-depth reports on 28 industries across 80 markets worldwide, with demographic, macro- and socio-economic data and analysis on consumers and economies in 210 countries.

Business intelligence platform Passport PASSPORT



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Statistics

Global Reports

Company Profiles

Country Reports

Comment

Country Pulse

Global Briefings

Global Profiles

Local Profiles

Market Insight

Sector Briefing

Strategy Briefings

Country Briefings

Country Profiles

Future Demographics

Consumer Lifestyles

Global Risk & Vulnerabilities

Income & Expenditure

Business Environment

INDUSTRIES COUNTRIES & CONSUMERS

Analysis of current socio-political situation, economic performance and future outlook.

Identify consumer groups / population segments which will decline in importance, disappear or expand in the future.

Technology, Communication & Media

Highlights country specific issues affecting local consumers

Identify the factors influencing a nation's lifestyle choices and reveal who consumers are, what they do and where and how they do it.

Analysis of key socio-economic trends and trends shaping consumer attitudes, activities and spending habits.

Identify high income groups, spending patterns, and saving trends.

Analysis of the key factors affecting macro-economic stability.

Analysis of the TCM sector including home, public and mobile connectivity.

Highlights the advantages and disadvantages of doing business

Reveal major and emerging trends in consumer behaviour.

Category level analysis with focus on current

trends and future prospects.

Industry overview, analysing broad cross-

category trends and operating

environment.

Year round analysis of key industry “happenings” and

important insights identified by our analysts.

Key facts and strategic direction of

key local operators and subsids of global

players.

Strategic global profiles of key players

by industry, evaluating position and prospects

Monthly / quarterly analysis of key drivers

influencing each industry

Countries data, 1977-2030 Consumers data, 1990-2030

Market sizes, 1998-2018 Company and brand shares 2001-2012

Distribution, pricing data and more data sets



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Alcoholic Drinks

Beauty and Personal Care

Apparel

Consumer Appliances

Consumer Electronics

Consumer Health

Automotive

Eyewear

Fresh Food

Health and Wellness

Home Care

Hot Drinks

Home and Garden

Luxury Goods

Packaged Food

Pet Care

Personal Accessories

Soft Drinks

Tissue and Hygiene

Tobacco

Toys and Games

Consumer Finance

Travel and Tourism

Retailing

Consumer Foodservice

Industrial (177 industries) B2B

Ingredients

Packaging

Consumer Products Services Suppliers

Countries & Consumers

Consumer Trends and Lifestyles

Economy, Finance and Trade

Government, Labor and Education

Income and Expenditure

Population and Homes

Industry, Infrastructure and Environment

Technology, Communications and Media

Passport content PASSPORT

Cities

Survey

CAMI

• Macro model • Commodity pricing model



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Research solutions – soft drinks industry example ANALYSIS WITH CROSS–INDUSTRY FOCUS



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Academic society gets opportunity to have access to the same information which is widely used by very top companies: Get ready for the commercial world students will enter after graduation; Access to powerful data analysis functions and ability to create datasets customised for

specific research needs; Possibility to track economic situations and outlook; Ability to monitor changing demographics (even for university it helps to plan future

number of students, most popular disciplines etc.); Possibility for the researchers to use the data and analysis for the scientific papers; Get ideas for case studies; See the big picture; Ultimately, save time, since all information for different countries is accessible via one

online platform.

Benefits for students, lecturers, researchers and specialists EUROMONITOR INTERNATIONAL



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Visualisation and quick overview of selected industries and markets PASSPORT: CONSUMER INDUSTRIES



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Market analysis and identification of the most rapidly growing categories

PASSPORT: CONSUMER INDUSTRIES



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Future forecasts to identify business opportunities PASSPORT: CONSUMER INDUSTRIES



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Find out the biggest players in the market PASSPORT: CONSUMER INDUSTRIES



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Find out which distribution channels are the most promising PASSPORT: CONSUMER INDUSTRIES



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Compare prices PASSPORT: CONSUMER INDUSTRIES



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Find explanations of changes, trends and developments on the market




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Follow the strategy of global competitors PASSPORT: CONSUMER INDUSTRIES



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Understand consumers trends and expenditures... PASSPORT: CONSUMER INDUSTRIES



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...their lifestyles PASSPORT: CONSUMER INDUSTRIES



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Know you target audience: what are the average income by age and future demographics




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Understand business environment... PASSPORT: CONSUMER INDUSTRIES



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...and potential risks within the country PASSPORT: CONSUMER INDUSTRIES



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More than 270 city level indicators to better understand cities development trends

PASSPORT: CITIES



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Find out detail insights on 126 world‘s largest cities PASSPORT: CITIES



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STATISTICS PRODUCTION »» 5 years of forecasts »» Production value at manufacturer selling prices »» Producer Price Index »» Producer Volume Index

IMPORTS AND EXPORTS »» Import and export value »» Top 5 export destinations »» Top 5 import locations »» Share of imports in market size »» Share of exports in production »» Foreign trade balance MARKET SIZES »» Value sales at purchaser prices »» Value of household purchases »» Value of B2B purchases »» Value of government purchases

REPORTS »» Over 3000 reports »» Analysis of key trends for each of the 177 industries

FIRMOGRAPHICS »» Number of companies »» Number of micro, extra small, small, medium and large companies »» Production share of micro, extra small, small, medium and large companies »» Company shares for TOP 5 producers INDUSTRY COSTS AND PROFITABILITY »» Labour costs »» Number of employees »» Average wages »» Taxes »» Operating and input costs »» Profit value »» Profitability (%) ATTRACTIVENESS INDEX »» Comprehensive rating measuring industry performance in stable and challenging economic conditions

Passport Industrial contents PASSPORT: INDUSTRIAL



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Get a view on an entire country's economy from a B2B perspective...

PASSPORT: INDUSTRIAL



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...from various perspectives – import/export data, profitability, companies within the industries and much much more




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Track performance of related industries in both risky and stable economic environment




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Passport users: Business Academy Copenhagen North EUROMONITOR INTERNATIONAL

Copenhagen North is a state-funded and self-governing institution comprising a business college as well as a business academy. Copenhagen North all together has about 2000 full-time and 3000 part-time students. The institution offers professional higher education programmes within IT and business. Passport subscription since 2001.

Students

Extremely useful for students working on cases and projects.

Excellent tool to get an overview of the markets, trends and dynamics.

A large amount of internationally comparable information needed for

economy classes.

User-friendly. It is easy to save searches and export results to

Microsoft Excel, Microsoft Word or Adobe Acrobat.

All relevant information in the same place.

More than 72 000 downloads over May 2008 – May 2009.

Lecturers

Passport helps to prepare for classes and case studies.

Industry and country reports are the most useful.

Primarily market shares but also macroeconomic indicators are used for

teaching.

FMCG industry analysis helps to monitor trends, product launches and

factors driving growth.

Marketing department

Great analysts’ perspectives on future trends in the industry.

Strategic analysis of the business environment

Access to the same business intelligence that world leading companies and governmental

organisations rely on when making important strategic decisions.

Combining old and new information into innovations.

Finding new ways to use the existing information in own research.

Why have you chosen Passport? Because of the right amount and combination of information as well as easy access. Librarian, Business Academy Copenhagen North



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Why have you chosen Passport among other databases?

“Because of the content and user interface. Passport was the first database containing detailed content”

Contract manager, Copenhagen Business School

CBS is regarded as the leading business school in Denmark. It is a full-range institution , which offers undergraduate and graduate programmes as well as executive education and a full-time MBA. Founded in 1917, Copenhagen Business School is the largest business school in Northern Europe with more than 15,000 registered students of which approx. 2,000 are international. CBS participates in the prestigious CEMS and PIM exchange networks, and has a strong international focus. CBS strategic target areas are Internationalisation, Partnership with the business community and The Learning University. Passport GMID subscription since 2000.

Reports 39%

Statistics 32%

Related Reports

20%

Sources 4%

Related Statistics

3% Definitions 1%

Comment 1%

Research Sources

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Related Country Ranking

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Related Comment

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Downloads by type, Copenhagen Business School, May 2009

Passport users: Copenhagen Business School EUROMONITOR INTERNATIONAL

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AWARDS 2014

AWARDS

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THANK YOU

NATALJA STRELKOVA SENIOR CLIENT DEVELOPMENT EXECUTIVE [email protected]

mailto:[email protected]

strategic market research solutions · packaged food . pet care ... »» share of imports in market...

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