strategic marketing
TRANSCRIPT
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Week One Project
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Market: the people you hope to sell a product to, or the place you hope to sell it.
Marketing: the process of promoting, selling, and distributing a product.The four P’s:
1.Product2.Price3.Promotion4.Place
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What will you sell? Two kinds:Goods and Services
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How much will your product cost?
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How will you tell customers about your product?
Mass Marketing: Market to everyone Target Marketing: Market only to
specific groups ( , , )Who are the target markets for each of
the following videos?
Age, gender, family size, income, occupation, education, ethnicity, nationality, religion,
social class
demographic
Region, city size, urban/suburban/rural
geographic lifestyle
Activities, interests, opinions, attitudes,
values
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Where and how will you sell your product?
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Each team represents a successful marketing firm
You will be given a product, and must work together to create a comprehensive marketing strategy including the four P’s
You will present your strategy to the class using a Powerpoint
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We’re making a calendar with English Village employees. The calendar costs 5,000 won. We have really attractive and sexy teachers and it will be really exciting to see them with their shirts off. We’re going to sell it on the internet. Everyone will want to see the teachers. Take a look!
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EV Teachers relaxing
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Women also
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Very Sexy!
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Students will buy the calendar!
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12 months of sexy EV teachers
Keep track of your plans as you remember warm summer days in EV
20,000 won for one calendar, or 35,000 for two
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Students will be excited to have shirtless pictures of their teachers
Visitors can take a piece of EV home with them
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Available to buy at EV Gift Shop and EV website
Also offered for sale to students during final homeroom period each week
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Comes with a free DVD, “The Making of the EV Calendar,” with video of all the hot action
Free Shipping included if ordered online
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Sample pictures will be posted in EV restaurants and the pub along with information about where visitors can buy the calendar