strategic mgmt of yrf.docx

7/27/2019 strategic mgmt of YRF.docx

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YRF Studios has achieved its current status as the undisputed leader in Indian Filmed-Entertainment due to the

vision of Aditya Chopra and the pioneering efforts of the late Yash Chopra.

YRF has always been a step ahead to ride the wave of the dynamic changes that are taking place in the

Entertainment Industry, and has become the hub of frenzied activity in the Entertainment firmament in Mumbai,

India's Entertainment Capital.

YRF is first and foremost a Film Studio, helmed by people whose passion is making films everything revolves

around the films it creates. The entire genesis of a film, right from its creative inception to its completion is all

done within YRF all the creative work, pre-production, production and post-production is conceived and

executed by the YRF Team.

As a Studio, YRF plans to scale up its Production output every year. These films will all have the YRF stamp as

the films most awaited by enthusiasts and audiences worldwide.

The one-of-its-kind Studio is the home for the creation of not only YRF produced films but of all the major projects

being created in Mumbai.

YRF will continue to strengthen and streamline all its activities in Global Distribution, Television, Music, Home

Entertainment, Marketing & Advertising, Merchandising & Licensing, Digital & New Media to maximize

monetization in all the growth areas of various cash flow streams.

YRF plans to make an entry into the Television space and plans are underway to create cutting edge software

and consequently distribute it to viewers all over the world.

Plans are also being formulated to enter various allied areas within the Entertainment business.

YRF has seen spectacular growth and expansion in the last few years and the vision is to live up to the standards

expected of the Number One Entertainment Company in India and the biggest brand of Indian Entertainment.

COMPANY INFORMATION:

The second largest film industry of the world has contributed many talents each brilliant in its own creative field.

Very few, however, have enjoyed consistency in their creative endeavours and even fewer have managed to

create an organization that has become an integral part of the entertainment business in India. YRF (Yash Raj

Films) Studioshas merited this unique distinction.

YRF Studios (the only privately owned Studio in India) was formed by Yash Chopra a leading light of the

Indian entertainment industry for the last five decades. Yash Chopra passed away on 21st October 2012 leaving

behind a legacy that will inspire generations to come.

YRF Studios started out as a film-making company in 1970. In the last four decades it has grown from strength to

strength and today has to its credit India's most enviable film catalogue some films of which have been

the highest grossers in the entertainment business.

YRF Studios, over the years, has expanded to distribution of films all over the world its own as well as films

made by other well-known Indian names.

YRF Studios has also widened its horizons into Home Entertainment by marketing and distributing DVD's VCD's

and Blu-ray discs all over the world through its offices in UK, USA, UAE and India.

YRF Studios has been associated with producing various successful music albums and also markets and

distributes its own Music through it its own Label YRF Music.

YRF Studios has also forayed in to production of television software, ad films, music videos, and documentaries with its enviable creative team always at the fore.


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1st January, 2010 marked the entry ofYRF Television, producing new age Television software for transmission

on Sony Entertainment Television - India's leading television broadcaster, ushering a new wave of television

viewing experience.

YRF launched a youth films studio,Y-Films in 2011. A dynamic, vibrant start-up at the intersection of films,

creativity and youth culture that hopes to challenge the norm and detonate boundaries. Giving the youth a

creative outlet and voice that will entertain and unite on film and beyond. Keeping with its vision of being a

platform for new talent, Y-Films will be a launch pad for new directors and stars.

In November 2011, the Studio announced the formation ofYRF Entertainment, a Hollywood-based production

and financing company focused on developing and producing feature films for the US and international

marketplace.

YRF Studios has its own Post-production facilities, Television Division, Design Cell, Equipment Division,

Marketing Division, Digital & New Media Division, Licensing Division, Merchandising Division all in-house

facilities, which make it one of the most coveted creative houses in the country.

In 2004, Hollywood Reporter carried a survey on the "Biggest Film Distribution Houses" in the world in which YRF

Studios (Yash Raj Films) was listed as the Number 1 Film Distribution House in India and 27th in the world.

YRF Studios has its own state-of-the-art fully integrated Studio and a new Corporate Office at one of

Mumbai's prime properties where the heart of the entertainment business beats.

YRF Studios is India's leading Entertainment Conglomerate veritably a "Studio" in every sense.

Take the producing acumen of a Louis B Mayer or a David O. Selznick and combine it with the sublime directorialskills of a Frank Capra or a Michael Curtiz and you get some measure ofYash Chopra, the Maestro ofBlockbuster dreams for more than five decades.

Yash Chopra passed away on 21st October, 2012 leaving behind a legacy that will inspire generations to come.Yashjis last film, after the critical and commercial success of Veer-Zaara in 2004, was Jab Tak Hai Jaanstarring Shahrukh Khan, Katrina Kaif and Anushka Sharma. The film released on 13 November 2012 to anoverwhelming response worldwide and was one of the top grossers of the year.

Yash Chopra spoke about his Bollywood journey in a special interview that was hosted by Shahrukh Khan on his80th birthday on September 27, 2012 at YRF Studios. It was during this interview that he announced that JabTak Hai Jaan will be his last film as a director.Click here to see the interview
http://youtu.be/vq3eXwjAy2khttp://youtu.be/vq3eXwjAy2khttp://youtu.be/vq3eXwjAy2khttp://youtu.be/vq3eXwjAy2k


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Born on 27th September 1932, Yash Chopra's journey from the lush green fields of Punjab which kept

reappearing in his movies in all their splendour to the very highest echelons of the Hindi film industry was as

magical as any of his 50 plus movies.

Yash Chopra started out as an assistant to his brother, B.R.Chopra, and went on to direct 5 very successful films

for his brothers banner- B.R.Films - each of which proved to be a significant milestone in his development as a

world class director of blockbusters. These were Dhool Ka Phool (Blossom of dust 1959), Dharmputra

(Adopted Son 1961), Waqt (Time 1965) Indias first true multi-starrer generational family drama, Ittefaq

(Coincidence1969) & Aadmi Aur Insaan (Man and Human 1969). He has wielded the baton, additionally, for

4 films made by other film companies - Joshila (Passionate1973), Deewaar (The Wall 1975), Trishul (The

Trident1978) & Parampara(Tradition 1993). But his greatest repertoire of work were the 50 plus films made

under the banner that he launched - the banner that stands for the best of Hindi cinema YASH RAJ FILMS,

which now operates as a leading Film Studio of India.

Out of these films, he directed 13 himself and these films have defined much of the language of Hindi movies as

we know them today especially the romantic picture. 'Daag' (The Stigma - 1973), 'Kabhi Kabhie' (As Time Goes

By - 1976), 'Kaala Patthar' (Coal Mine 1979), 'Silsila' (The Affair - 1981), 'Chandni' (Chandni - 1989), 'Darr'(Fear - 1993), 'Dil To Pagal Hai' (The Heart Is Crazy - 1997) and 'Veer-Zaara' (Veer and Zaara - 2004) are some

of the highly successful movies which Yash Chopra directed. A Yash Chopra directed movie was anchored in its

strong screenplay but embellished always with gorgeous locations, snow-capped mountains, lakes and rivers,

beautiful women draped in gorgeous chiffon amidst fields of flowers women who invariably went on to become

icons after appearing in his movies. No wonder then that actresses thought their careers have truly taken off only

when they acted in a Yash Chopra movie. But a Yash Chopra movie did not just engage the eyes and the heart

it seduced the ears as well. His sense of film music was impeccable and each of his movies had musical scores

and signature tunes that still keep India humming years and years after its original release. And more than

anything else, a YASH CHOPRA film was straight from the heart... it dwells on human emotions!

To many South Asians, a Yash Chopra movie was their passport to a world outside the one they inhabit. He was

one of the first directors to take his camera to countries such as Switzerland, Holland, Germany and the UnitedKingdom. This often led to a direct increase in visitors to those countries, and governments were not shy in taking

note. The Swiss Government honoured him for helping rediscover Switzerland and he was presented a

special Award by screen goddess, Ursula Andress, on behalf of the Swiss Government. In fact, a lake in

Switzerland has been unofficially named The Chopra Lake because of the way he had used it in his films. He

also received a Certificate of Recognition from the British Tourist Authority & British Film Commission for

promoting tourism in the UK through his films. He was formally bestowed with Frances highest civilian award, the

Officier de la Legion d Honneur (Officer of the Legion of Honour) in 2008.

If his achievements as director were staggering, his work as a producer was no less. He had never been shy of

adventuring into bold and controversial themes which were not just simple message films. Instead he pulled

off the more difficult task of weaving in socially relevant messages within the parameters of commercial cinema.

The social comment meshed in with the smiles and tears and managed to successfully bridge the gap between

the older and the younger generations worldwide. His directorial efforts surpassed the work of directors less than

half his age.


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Yash Raj Films has also become a hotbed of grooming new talent, the most significant of whom is Yash Chopras

own son the director, Aditya Chopra. Dilwale Dulhania Le Jayenge(The Braveheart will take the Bride 1995),

a landmark film from YRF, produced by Yash Chopra and directed by his equally talented son, Aditya Chopra,

has been the longest running movie in Indian cinema history, still running theatrically - over 17 years and more

than 900 weeks after it was originally released. Rab Ne Bana Di Jodi (A Match Made in Heaven - 2008), the

blockbuster directed by Aditya Chopra, was one of the highest grossing film of all-time for Yash Raj Films.

Yash Chopra unearthed new composers, new singers, and acting talent, almost all of whom have gone on to

great heights in the industry. To be a part of a YRF film is the culmination of the fondest dreams for any talent in

India creative or technical.

Yash Chopra was more than a director and producer alone. In fact, the corporatization of Bollywood had its very

genesis in the pioneering efforts of Yash Chopra. With his vast years of experience in the entertainment

business, Yash Chopra was indisputably the leader of the Media and Entertainment firmament in India and the

voice that governments and organizations listened to on matters pertaining to the rapidly booming Hindi film

industry.

Even after eigh decades, Yash Chopras vitality and creativity remained undiminished, and a new YRF filmcontinues to remain the most anticipated event in the film calendar of Indian cinema.

For Indians of every age, Hindi cinema will continue to mean Yash Chopra and Yash Chopra will continue to

mean Hindi cinema for a long time to come.

Film lovers and audiences, the world over continue to adore and cherish Yash Chopra's films and memories.

YASH CHOPRA was the Chairman of India's premier entertainment conglomerate YASH RAJ FILMS and the

YRF STUDIOS from its inception until the year 2012.

YASH RAJ FILMS (YRF) is Indias premier film production company, with its own distribution offices all over the

world, including the USA, UK and the Middle East which market and distribute the 4 to 6 fi lms that YRF produces

every year.

YRF has produced some of the highest grossing films of all times, including the longest running film in Indian

cinema history.

YRF also has its own Music label, YRF Music, as well as takes its films through DVDs all over the world on its

label - YRF Home Entertainment. Always at the forefront, YRF has recently released its films on Blu-ray as well,

and closely works with digital partners to take its enviable catalogue to a wider audience.

YRF Television has had a successful launch in India in 2010 with 5 new cutting edge shows in the first season,

and 2 new shows in its second season... indeed YRF covers the entire spectrum of entertainment through its own

operations.

YRF launched a youth films studio, Y-Films in 2011, giving the youth a creative outlet and voice that will entertain

and unite on film and beyond. With a vision of being a platform for new talent, Y-Films will be a launch pad for

new directors and stars.


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In November 2011, Uday Chopra announced the formation ofYRF Entertainment, a Hollywood-based

production and financing company focused on developing and producing feature films for the U.S. and

international marketplace. The company is launched and funded by Yash Raj Films.

Yash Raj Films has its own state-of-the-art, fully integrated Studio and Corporate Office at one of Mumbais prime

properties where the heart of the entertainment business beats. A one-of-its-kind, the YRF STUDIOS housesthree Sound Stages and is the only complete soundproof and air-conditioned Studio in India. The Audio Wing

houses the most advanced audio and video recording and post-production facilities.

In recognition of the stature of the two entities, important dignitaries have visited the YRF STUDIOS in recent

years. These have included heads of all major Hollywood studios, as well as world leaders.

Most recent visitors have included Russian President Dmitry Medvedev, Gordon Brown, the erstwhile Prime

Minister of the United Kingdom, as well as the Duke of York, Prince Andrew.

In 2004, Hollywood Reporter carried a survey on the Biggest Film Distribution Houses in the world in which

Yash Raj Films was listed as the Number 1 Film Distribution House in India and 27th in the world.

His company, Yash Raj Films, was awarded the Golden Peacock National Quality Award for outstanding

achievement in pursuit of Total Quality Management in the Entertainment Sector for the year 2002.

Yash Raj Films was adjudged the Best Production CompanyandBest Marketing Company in

Entertainment at the 2nd Apsara Film & Television Producers Guild Awards 2005.

YRF entered into an agreement with The Walt Disney Studios, world-renowned leaders in family entertainment,

to exclusively create a series of animation films in the Indian language. The collaboration marks the first time for

both companies to enter a co-production to produce films in India. The first film to be co-produced in this alliance

was Roadside Romeo (released in October 2008).

YASH RAJ FILMS and the YRF STUDIOS are the nerve centre of the Indian film industry and are going from

strength to strength.

strategic mgmt of yrf.docx

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