strategic partnership of samgsung

7/28/2019 Strategic Partnership of samgsung

1/8

Presentation on MKT 544


2/8

Introduction

AStrategic Alliance is a relationship betweentwo or more parties to pursue a set of agreedupon goals or to meet a critical business needwhile remaining independent organizations.


3/8

Strategic Partner ship for Samsung

Alliance: Nokia in 2007 developing technology for handsets.

Alcatel in Oct 2006 Cooperated on Satellite DVB-HKent University , Developed advanced display tech.

Joint Venture: limo , Voda phone , Motorola to develop a linux

platform.(jan 2007)

Sony Establish joint venture for 7 the genLCD(March 2004)


4/8

Distribution channel: Samsung has programs for distribution channel members.

Assistance in training sub channel partners Provision of sales

and marketing collaterals Technical support and training. Electra Intl., Index it limited, and transcom telecom are the

strategic distributor in Bangladesh.

Supplier: training, technological supports, visits by top management to suppliers on a regular basis. financial support programs for first- and second-tier suppliers, support for second-tier supplier competitiveness building,

increased trade opportunities, technology innovation contest, Funding for investment in facilities and R&D intel


5/8

Continuation

Internal partnering: That could be found in Samsung mobile and napster.

Samsung mobile and Samsung electronics.

Customers: Numerous service centers.

Web pages. 4 clicks way from reaching Samsung.

They establish such an partnership that customerare retained and existing customers bring in newcustomer.


6/8

Strategic partnership for Cox Bazar

Alliance:

Community, Local Authority, Hotel, motel, andrestaurant owners.

Joint Venture:

There are 5/6 ongoing projects in Coxbazar,

Joint effort of Parjatan corporation, and thetotality of cox bazar.

Talks are going on Malaysian and Japanese jointinvestment in cox bazar.


7/8

Distribution channel:

The communication facility in coxx bazar is quiteadequate but bit pricy.

Straight bus to cox bazar, flight to cox bazar areavailable for the convenience.

Suppliers: The various travel agencies that are providing thetravel packages for customers in cox bazar.


8/8

Internal partners:

The Hotel motel and restaurant owners haveformed internal partnership. For the convenienceof visitors restaurant can be found near everyhotel or motel. Plus the transportation providershave also made such a partnership.

Customers :

The customer are treated with such care andattention that they usually recommend places tostay an eat to their peers alike.

strategic partnership of samgsung

Documents