Rhett CecilPresident & CEO

Habitat for Humanity of Hamilton County

Strategic Partnerships

Strategic Partnerships: The Impact of Strategic Partnerships for Your

Organization & The Importance of Seeking Out Traditional & Nontraditional Strategic Partners

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Strategic Partnerships: An Overview

• Strategic partnerships are a formal alliance between two or more organizations that are developed and derived to serve as a catalyst of change and/or growth of each of the partner organizations.

• Strategic partnerships include collaborations, cross-pollination of services, consolidations, cause marketing strategic partnerships and alliances that are designed to help strengthen the organizations’ capacity as well as the sector capacity.

• These partnerships are formally approved by each organization, but typically do not take on any formal, legal corporation integration or mergers.

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Strategic Partnerships: Fundamentals

Fundamental Keys to forming Meaningful

Strategic Partnerships

• Capacity Growth• Risk Mitigation• Target Community Engagement• Revenue Generation• Cost Closure Operations• Core Competency Growth and Operational

Initiatives• Due Diligence• Market Impact Potential• Cross Pollination /Cause Marketing

Partnerships

&Example:

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Strategic Partnerships: Identification and Starting

Points

• Potential partners must have strategic fit - do they fit with your organization and team? Shared Vision?

• Potential partners must have ability to assist other in growth objectives – are they the best at what they do? Do they bring expertise?

• Cooperation, Collaboration, Coopetition, Cause Marketing

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Strategic Partnerships: Identification and Starting

Points

• Bring the teams together – Get to know you and your crew

• Bringing a team together successfully requires that each potential alliance member understands completely your mission, goals and objectives

• Define your partners customers or relational partners. How can you help to recognize differences in customers to maximize and strategically align potential opportunities.

• Get to know your partners partners.

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Strategic Partnerships: Identification and Starting

Points

Objectives:

• Have the ROI discussion.• Create partnership health checklist.• Establish relationship boundaries.• Determine first step project.

• Define goals – this means for both parties and also establish who, on each team, is responsible for achieving these goals and who the work with (communication is key!) on the other teams.

• Determine performance metrics to gauge partnerships ability to meet stated goals

• Get the results out!

Local & National metrics & targets

Local Organization

Local & National Headlines

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Strategic Partnerships: Discussion & Examples

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Strategic Partnerships: Discussion & Examples

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Strategic Partnerships: Discussion & Examples

&Hamilton

CountyCommissioners

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Strategic Partnerships: Discussion & Examples

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Strategic Partnerships: Discussion & Examples

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• Discussion• Examples

• Habitat for Humanity of Hamilton County & HFHI

• RCA Tennis Championships & Maui Jim Sunglasses

• HFHHC & HAND, INC.• HFHHC & Wells Fargo Bank• HFHHC & HFHGI • Rhett Cecil & Allen

Edmonds

Strategic Partnerships: Discussion