strategic partnerships presentation

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courant.com 1 A courant.com presentation for March 2008 The Number 1 News, Information, and Entertainment web site in CT, and introducing Metromix

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Strategic Partnership Sales Presentation

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Page 1: Strategic Partnerships Presentation

courant.com1

A courant.com presentation for

March 2008

The Number 1 News, Information, and Entertainment web site in CT,

and introducing Metromix

Page 2: Strategic Partnerships Presentation

courant.com2

courant.com is a leading sourceof News and Entertainment information

Source: Omniture (4-month average through 3/08)

• Over 1.4 million unique visitors per month

• Average monthly page views: 19 million

• Most visited sections (average monthly page views of 1 million+):

– courant.com home page – News – Sports– Entertainment– Jobs– Obituaries– iTowns

Page 3: Strategic Partnerships Presentation

courant.com3

10%

1%

2%

4%

6%

14%

16%

23%

Other local mediawebsites

nhregister.com

ctcentral.com

wtnh.com

fox61.com

wfsb.com

nbc30.com

courant.com

courant.com reaches more Metro adultsthan any other local media website

Base: 1,347 respondents projected to 925,500 Hartford Metro adults Source: Scarborough 2008, Rel. 1

30-Day ReachHartford Metro

Note: Measured data from Scarborough includes ctnow.com; the two sites merged in June 2007.

Page 4: Strategic Partnerships Presentation

courant.com4

13%

2%

3%

5%

9%

11%

13%

16%

Other local mediawebsites

ctcentral.com

nhregister.com

fox61.com

wtnh.com

wfsb.com

nbc30.com

courant.com

courant.com reaches more DMA adultsthan any other local media website

30-Day ReachHartford-New Haven DMA

Base: 2.692 respondents projected to 2,025,100 Hartford/New Haven DMA adults Source: Scarborough 2008, Rel. 1

Page 5: Strategic Partnerships Presentation

courant.com5

8%

9%

11%

12%

12%

17%

WHCN FM

WTIC FM

WWYZ FM

WRCH FM

WTIC AM

courant.com

If courant.com were a radio station,it would be the Number One radio station in the

Hartford Metro during morning drive

The past 7 day audience of courant.com compared to the weekly cumulative reach of the top five radio stations during morning drive.

7-Day ReachHartford Metro

Base: 1,368 respondents projected to 946,400 Hartford Arbitron Metro area adults Source: Scarborough 2008, Rel. 1

Page 6: Strategic Partnerships Presentation

courant.com6

2%

3%

5%

5%

5%

6%

7%

7%

9%

10%

<1%CNN

Weather Channel

Food Network

Fox 24 Hour News Channel

History Channel

TNT

A&E

ESPN 1&2

USA Network

Discovery Channel

courant.com

Base: 2.692 respondents projected to 2,025,100 Hartford/New Haven DMA adults Source: Scarborough 2008, Rel. 1

In a typical week, the reach of courant.com is equal to the prime time reach

of top cable TV stations

7-Day ReachHartford-New Haven DMA

The past 7-day audience of courant.com compared to 3 spots each night on the top cable TV stations during prime time.

Visited past week

Reach of 21 spots during

prime-time over 7 days on each

station

Page 7: Strategic Partnerships Presentation

courant.com7

Newspaper websites work!

“Newspaper websites deliver one of the most highly influential audiences on the web.” (Newspaper National Network 2007 Website Influencer Study.)

– Compared to non-users, newspaper website users:• Are 52% more likely to be “Influencers” who share their opinion with others• Have a wider network of people they influence - 18 vs. 13 in a typical week.• Believe newspaper websites have more credible advertising than social networking, search

engines or special interest sites.• Are more likely to be asked their opinion about products.

Local newspaper websites are the leading destination for local advertisers. (Borrell Associates 5th Annual Local Online Revenue Survey.)

– Newspaper websites have a 3 to 1 lead over other local competitors in advertising market share.

• “This survey provides further proof that local advertisers recognize newspaper websites as an indispensable way to reach their best customers…” NAA President/CEO John F. Sturm.

Page 8: Strategic Partnerships Presentation

courant.com8

Read Hartford Courant, 73%

Did not read Hartford

Courant, 27%

In a typical week, courant.com reaches 43,100 adults in the Hartford Metro who

don’t read The Hartford Courant

Hartford Metro

Base: 1,347 respondents projected to 925,500 Hartford Metro adults Source: Scarborough 2008, Rel. 1

Page 9: Strategic Partnerships Presentation

courant.com9

Read Hartford Courant, 65%

Did not read Hartford

Courant, 35%

In a typical week, courant.com reaches 71,500 adults in the DMA who don’t read

The Hartford Courant

Hartford-New Haven DMA

Base: 2.692 respondents projected to 2,025,100 Hartford/New Haven DMA adults Source: Scarborough 2008, Rel. 1

Page 10: Strategic Partnerships Presentation

courant.com10

courant.com attracts a younger audience61% are between 18 and 44

Hartford Metro

Age

courant.com visitors

(past 7 days)

Index to Metro

18-34 37% 135

35-44 24% 126

45-54 23% 113

55-64 10% 63

65+ 7% 39

100%

Base: 1,347 respondents projected to 925,500 Hartford Metro adults Source: Scarborough 2008, Rel. 1

Median Age: 41

Page 11: Strategic Partnerships Presentation

courant.com11

courant.com attracts a younger audience63% are between 18 and 44

Hartford/New Haven DMA

Age

courant.com visitors

(past 7 days)

Index

to DMA

18-34 35% 127

35-44 28% 147

45-54 22% 110

55-64 9% 59

65+ 6% 34

100%

Base: 2.692 respondents projected to 2,025,100 Hartford/New Haven DMA adults Source: Scarborough 2008, Rel. 1

Median Age: 39

Page 12: Strategic Partnerships Presentation

courant.com12

Hartford Metro

courant.com visitors

(past 7 days)

Index

to Metro

Single 39% 85

Married 61% 112

4+ years college 45% 146

HH Income $75K+ 64% 141

Have kids <18 at home 54% 139

Have broadband connection 88% 132

Made an online purchase past year 69% 127

Base: 1,347 respondents projected to 925,500 Hartford Metro adults Source: Scarborough 2008, Rel. 1

courant.com visitors are more likely than their peers to be educated, affluent, have

children under 18, and to shop online

Page 13: Strategic Partnerships Presentation

courant.com13

courant.com visitors are more likelythat their peers to be educated, affluent, have

children under 18, and to shop online

courant.com visitors

(past 7 days)

Index

to DMA

Single 41% 90

Married 59% 108

4+ years college 47% 162

HH Income $75K+ 63% 142

Have kids <18 at home 50% 129

Have broadband connection 88% 131

Made an online purchase past year 70% 131

Hartford/New Haven DMA

Base: 2.692 respondents projected to 2,025,100 Hartford/New Haven DMA adults Source: Scarborough 2008, Rel. 1

Page 14: Strategic Partnerships Presentation

courant.com14

courant.com visitors are more likelythan their peers to eat out, go to the movies,

travel, and spend time on the Internet

Hartford Metro

courant.com visitors

(past 7 days)

Index

to Metro

Eaten out 4+ times in past 30 days 53% 128

Attended a movie in past 30 days 27% 148

Made 5+ overnight domestic trips in past year

33% 128

Spend 5+ hours on Internet/week 59% 141

Base: 1,347 respondents projected to 925,500 Hartford Metro adults Source: Scarborough 2008, Rel. 1

Page 15: Strategic Partnerships Presentation

courant.com15

courant.com visitors are more likelythan their peers to eat out, go to the movies,

travel, and spend time on the Internet

courant.com visitors

(past 7 days)

Index

to DMA

Eaten out 4+ times in past 30 days 51% 140

Attended a movie in past 30 days 27% 136

Made 5+ overnight domestic trips in past year

33% 123

Spend 5+ hours on Internet/week 60% 151

Hartford/New Haven DMA

Base: 2.692 respondents projected to 2,025,100 Hartford/New Haven DMA adults Source: Scarborough 2008, Rel. 1

Page 16: Strategic Partnerships Presentation

courant.com16

courant.com attractsmen and women about equally

Of all visitors in the Hartford Metro, 83% are under 55, and 74% are college educated.

courant.com visitors

Index to Metro

Gender Male

Female

53%

47%

111

90

Age 18-34

35-54

55+

37%

46%

17%

135

119

50

Education High school or less

Some college/technical

College graduate

Post grad studies/degree

26%

29%

23%

22%

61

109

142

151

Base: 1,347 respondents projected to 925,500 Hartford Metro adults Source: Scarborough 2008, Rel. 1

Hartford Metro

Page 17: Strategic Partnerships Presentation

courant.com17

courant.com attractsmen and women about equally

Of all visitors in the DMA, 85% are under 55, and 76% are college educated.

courant.com visitors

Index to DMA

Gender Male

Female

54%

46%

112

89

Age 18-34

35-54

55+

35%

50%

15%

127

128

45

Education High school or less

Some college/technical

College graduate

Post grad studies/degree

24%

29%

22%

25%

54

109

149

176

Base: 2.692 respondents projected to 2,025,100 Hartford/New Haven DMA adults Source: Scarborough 2008, Rel. 1

Hartford/New Haven DMA

Page 18: Strategic Partnerships Presentation

courant.com18

courant.com visitors are a valuable audience 39% have household incomes of $100K+, and 73% are homeowners

courant.com

visitorsIndex to Metro

HH Income <$50K

$50-74.9K

$75-99.9K

$100K+

Median

20%

17%

25%

39%

$88,500

57

82

142

141

115

Marital status Married

Single/divorced/widowed

61%

39%

112

85

Home Own home

Rent

Other

73%

24%

3%

105

97

51

Hartford Metro

Base: 1,347 respondents projected to 925,500 Hartford Metro adults Source: Scarborough 2008, Rel. 1

Page 19: Strategic Partnerships Presentation

courant.com19

courant.com visitors are a valuable audience 40% have household incomes of $100K+, and 72% are homeowners.

courant.com visitors

Index to DMA

HH Income <$50K

$50-74.9K

$75-99.9K

$100K+

Median

20%

17%

23%

40%

$87,800

54

88

138

145

118

Marital status Married

Single/divorced/widowed

59%

41%

108

90

Home Own home

Rent

Other

72%

23%

5%

101

100

93

Hartford/New Haven DMA

Base: 2.692 respondents projected to 2,025,100 Hartford/New Haven DMA adults Source: Scarborough 2008, Rel. 1

Page 20: Strategic Partnerships Presentation

courant.com20

Men43%

Women38%

Slice 319%

courant.com attracts men and women about equally

Hartford Metro

Base: 1,347 respondents projected to 925,500 Hartford Metro adults Source: Scarborough 2008, Rel. 1

Page 21: Strategic Partnerships Presentation

courant.com21

Men54%

Women46%

courant.com attracts men and women about equally

Hartford-New Haven DMA

Base: 2.692 respondents projected to 2,025,100 Hartford/New Haven DMA adults Source: Scarborough 2008, Rel. 1

Page 22: Strategic Partnerships Presentation

courant.com22

18-3437%

35-5446%

55+17%

courant.com attracts a younger audience83% are between 18 and 54 years old

Hartford Metro

Base: 1,347 respondents projected to 925,500 Hartford Metro adults Source: Scarborough 2008, Rel. 1

Page 23: Strategic Partnerships Presentation

courant.com23

18-3435%

35-5450%

55+15%

courant.com attracts a younger audience85% are between 18 and 54 years old

Hartford-New Haven DMA

Base: 2.692 respondents projected to 2,025,100 Hartford/New Haven DMA adults Source: Scarborough 2008, Rel. 1

Page 24: Strategic Partnerships Presentation

courant.com24

Some college

29%

College grad23%

Post grad22%

High school or less

26%

courant.com attractsa highly educated audience

Three quarters have attended post-secondary education

Hartford Metro

Base: 1,347 respondents projected to 925,500 Hartford Metro adults Source: Scarborough 2008, Rel. 1

Page 25: Strategic Partnerships Presentation

courant.com25

Some college

29%

College grad22%

Post grad25%

High school or less

24%

courant.com attractsa highly educated audience

Three quarters have attended post-secondary education

Hartford-New Haven DMA

Base: 2.692 respondents projected to 2,025,100 Hartford/New Haven DMA adults Source: Scarborough 2008, Rel. 1

Page 26: Strategic Partnerships Presentation

courant.com26

$100K+39%

$50-74.9K17%

$75-99.9K25%

<$50K20%

courant.com visitors are affluent 39% have household incomes of $100K+

Hartford Metro

Base: 1,347 respondents projected to 925,500 Hartford Metro adults Source: Scarborough 2008, Rel. 1

Page 27: Strategic Partnerships Presentation

courant.com27

$50-74.9K17%

$100K+40%

$75-99.9K23%

<$50K20%

courant.com visitors are affluent 40% have household incomes of $100K+

Hartford/New Haven DMA

Base: 2.692 respondents projected to 2,025,100 Hartford/New Haven DMA adults Source: Scarborough 2008, Rel. 1

Page 28: Strategic Partnerships Presentation

courant.com28

Rent24%

Other3%

Own73%

73% of courant.com visitors own their own home

Hartford Metro

Base: 1,347 respondents projected to 925,500 Hartford Metro adults Source: Scarborough 2008, Rel. 1

Page 29: Strategic Partnerships Presentation

courant.com29

Rent23%

Other5%

Own72%

72% of courant.com visitors own their own home

Hartford/New Haven DMA

Base: 2.692 respondents projected to 2,025,100 Hartford/New Haven DMA adults Source: Scarborough 2008, Rel. 1

Page 30: Strategic Partnerships Presentation

courant.com30

#1 234x60 Position:

SOV

#2 300x250 Position:

SOV

#3 300x250 Position:

CPM

#4 120x60, 120x240 or 120x600 Position:

CPM

Home Page

Page 31: Strategic Partnerships Presentation

courant.com31

Section Front#1 728x90 Position:

CPM

#2 300x250 Position: CPM

#3 300x250 Position: CPM

#4 120x60 Position: SOV

#5 300x100 Position: SOV

#6 120x60, 120x240, or 120x600 Position: CPM

Page 32: Strategic Partnerships Presentation

courant.com32

Story Level#1 728x90 Position:

CPM

#2 300x250 Position: CPM

#3 160x600/300x600/ 300x250 Position: CPM

#4 120x60 Position: SOV

#5 120x60, 120x240 or 120x600 Position: CPM

Page 33: Strategic Partnerships Presentation

courant.com33

      

                                            

Available Ads:Leaderboard (728x90)Skyscraper (160x600)

Newsletters

Page 34: Strategic Partnerships Presentation

courant.com34

iTowns Home Page#1 728x90 Position:

CPM

#2 300x250 Position: CPM

#3 160x600/300x600/ 300x250 Position: CPM

#4 120x60 Position: SOV

#5 120x60, 120x240 or 120x600 Position: CPM

Page 35: Strategic Partnerships Presentation

courant.com35

iTowns Section Front

#1 728x90 Position: CPM

#2 300x250 Position: CPM

#3 160x600/300x600/ 300x250 Position: CPM

#4 120x60 Position: SOV

#5 120x60, 120x240 or 120x600 Position: CPM

Page 36: Strategic Partnerships Presentation

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