STRATEGIC PLAN

2014-2016

OUTLINE: South African Veterinary Council (SAVC): Strategic Profile: 2014 – 2016

Introduction

SAVC: VISION STATEMENT

SAVC: Driving Force

Business Concept

Areas of Competency

Deliverables

Customer Scope: Stakeholders

Geographic Scope

Critical Issues

Goals: towards 2016

Conclusion

STRATEGIC PLAN: 2014 – 2016

Index

Vision and Mission

Framework for Public Relations [and Stakeholder Management] Plan

Implementation Plan SAVC 2014-2016

o Goals

Corporate Personality [Branding]

Corporate Reputation

Presentation: Strategic Plan 2014-2016

Vision

Mission

Core functions

Strategic Goals

Being relevant to the needs of the Country

Review and update Legislation relevant for all

Stakeholder Engagement

Unify the Veterinary Professions

Mobilise Resources

Corporate Image Branding

Implementation of Goals

The One Health Concept

Balance Sheet at 31 January 2015

Budget 2015.2016 at a glance

Members registered with the SAVC as at 16 February 2016

Main Concerns

Achievements

Council 2013-2016

Thank you

Abbreviations

1

South African Veterinary Council (SAVC): Strategic Profile: 2014 - 2016

Introduction

The South African Veterinary Council is the regulatory body for the veterinary and para veterinary professions in South Africa and has a statutory

duty to determine the scientific and ethical standards of professional conduct and education.

The term of office of the Council is three years. Strategic planning is usually conducted at its second formal meeting and the period for

implementation of the strategy spans approximately over thirty months.

The strategic profile for the SAVC, towards 2016, is presented below.

SAVC: VISION STATEMENT

Advancing public and animal health through quality veterinary services for all

SAVC: Driving Force

The single minded focal point of the SAVC operations and activities:

Animal Health, Production and Welfare.

Business Concept

The SAVC is to address its environments by:

....regulating and promoting the Veterinary and Para-Veterinary Professions (in the capacity of “Custodian”).

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Areas of Competency

Key capabilities and skills identified to be cultivated to levels of proficiency to a greater extent than any other (ie to the point of excellence)

include:

Marketing

Effective Communication

Public relations policy

Creativity – with particular reference to funding - parking.

Expertise

IT (modernised)

Legal

Professional expertise and experience

Efficient/Effective Administration

Financial management

Investigative skills

Inspectorate

Effective Leadership

- Effective Decision Making

- Creativity

3

Deliverables

The SAVC is to provide a range of services in accordance with its mandate, summarised below:

Regulate the Professions

Maintain Register

Set standards - training and standards of practice

Promote Food safety and security

Review legislation on an ongoing basis

Advise Minister

Promote the professions

Public relations

Information Technology

………………………………………………………………………………………………………………………………………………….

4

Customer Scope: Stakeholders

Stakeholders of importance from the SAVC perspective within the three-year time frame, towards 2016, are categorised in terms of prioritisation.

Greater Emphasis Lesser Emphasis

Veterinary and Para- Veterinary

Professions

-Related Associations

- Students

Government

-Minister of Agriculture, Forestry and

Fisheries

-Minister of Rural Development

-Minister of Health

Training Institutions

SAPS and Justice

AWOS

DAFF – National and Provincial

Act 36 of 1947

Medicines Control Council (MCC)

Producer Organisations

Competition Commission (Joint

Jurisdiction)

Department Environment Affairs (DEA)

General Public

HPCSA

Ministries- Parliament

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Geographic Scope

In terms of its mandate the SAVC efforts are primarily restricted to operate within the borders of South Africa. Strategically, however, and to a

lesser degree, there may the necessity to engage with relevant international entities.

Critical Issues

Key issues facing the SAVC are summarised below. These issues are considered critical to the successful implementation of the SAVC strategy:

1. Unification of Professions

The divisions within the veterinary and para veterinary professions appear multifactorial, encompassing the following areas:

Racial Divide: Rural versus Urban

Veterinary versus Para Veterinary

State versus Private

Across the Para-veterinary professions

Professionalism

2. Relationship Management

The success of the SAVC is reliant on its beneficial relationships with key stakeholders, underpinned by its credibility and image. To this end, key

factors were identified to be addressed meaningfully:

Stakeholders – identification and needs

Marketing/PR/Communication

Reputational Damage

Advocacy

Regional Harmonisation

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3. Relevance

The relevance of the SAVC as well as the veterinary and para-veterinary professions are to be regarded within the context of the needs of the

country. In this regard, factors such as those identified below are considered important and to be addressed accordingly within the operational

plans of the SAVC.

Government Goals (Millennium Goals)

One Health

Stakeholder requirements

International stage

Para-veterinary professions: utilisation

Food safety and security

4. Legislation

As a regulatory authority, legislation plays a key role in the performance of the SAVC, not only from the perspective of the Veterinary Act but

‘other’ forms of South African legislation such as the Competition Act. The following legislative areas are considered of particular importance.

Competition Act

TOPS - permits

Medicines Regulations

Veterinary Act

Over-arching other SA legislation

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5. Mobilisation of Resources

The maximum utilisation of available resource was considered a key issue for the SAVC with a responsibility to reassess its operations such as:

Alternative Income Streams

GOALS: TOWARDS 2016

The intentions of SAVC are clearly stated as goals, within a three-year time frame (2014-2016), to be measured and monitored on a regular basis.

1. Unification of the Profession

In essence, the SAVC is to:

Create and facilitate dialogue

Obtain lists of issues from the relevant stakeholder groupings

2. Proactive Management of Relationships

Establish relationship matrix.

Draft Marketing/PR Plan. This plan is to incorporate the desired positioning of the SAVC and communication strategies (messages).

Establish an advocacy programme with clearly stated outcomes

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3. Relevance

The SAVC is to:

Review Rules and Regulations

Draft Guidelines re Standards of Practice (already in progress)

Drive the One Health concept (NDP 2030)

4. Legislation

To ensure relevance in accordance with current (and anticipated) needs, the SAVC is to:

Review, update and propose relevant legislation

5. Resource Mobilisation

The SAVC is to:

Investigate alternative income streams

Assess, identify and improve internal efficiencies where applicable.

Conclusion

‘The future is not what it used to be ‘

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STRATEGIC PLAN: 2014 - 2016

INDEX: 1. Vision Statement

2. Mission Statement

3. Framework for Public Relations

4. Implementation of the Strategic Goals

4.1 Relevance: Alignment with the needs of the Country

4.1.1 One Health Concept

4.1.2 Food Safety and Security

4.1.3 Millennium Goals

4.1.4 National Development Plan

4.1.5 Stakeholder requirements

4.1.6 International stage

4.1.7 Utilisation of Para-veterinary professionals

4.2 Legislation

4.2.1 Review, update and propose relevant

legislation

3 4 5 5 5-7

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4.3 Pro-active Management of Relationships

4.2.1 Stakeholders – identification and needs

4.2.2 Marketing/PR/Communication

4.2.3 Reputational Damage

4.2.4 Advocacy

4.2.5 Regional Harmonisation

4.4 Unification of the Profession

4.3.1 Racial Divide

4.3.2 Rural versus Urban

4.3.3 Veterinary versus Para veterinary

4.3.4 State versus Private

4.3.5 Across the Para-veterinary professions

4.3.6 Professionalism

4.5 Resources

4.5.1 Investigate alternative income streams

4.5.2 Assess, identify and improve internal

efficiencies where applicable.

5. Public Relations

5.1 Corporate Personality: Branding 5.2 Corporate Image: Perceptions 5.3 Corporate Reputation

8 9

13 14

10

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FRAMEWORK FOR PUBLIC RELATIONS [&STAKEHOLDER MANAGEMENT] PLAN CORPORATE PERSONALITY [Cosmetics] surrounding the identity and image-the external branding [logo*, corporate colours*]

Branding CORPORATE IMAGE [Positioning] How the external and internal stakeholders view the SAVC Desired Positioning [Advocacy & Stakeholder Management] and Communication strategy Pro-active Management of Relationships

Stakeholders – identification and needs [Relationship matrix & advocacy programme]

Minister DAFF; Health; Rural Development [One Health Concept; Millennium Goals; National Development Plan; International Stage; Regional Harmonisation]

Utilisation of Para-veterinary professionals

Veterinary and Para-Veterinary professions [Professionalism]

Unification of the Profession

Create and facilitate dialogue

Obtain lists of issues from the relevant stakeholder groupings

Review Rules and Regulations [Professionalism]

Standards of Practice [Professionalism]

Improve internal efficiencies CORPORATE REPUTATION [Ambassadors& Demolishers] Building reputation of the SAVC and the Veterinary and Para Veterinary Professions over time Effective Inspectorate [Council to be seen to address lay person and professional illegal activities]

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IMPLEMENTATION PLAN SAVC 2014-2016

GOALS 1 & 4 : GOAL 1: BEING RELEVANT TO THE NEEDS OF THE COUNTRY

[BOTH THE SAVC & THE VETERINARY PROFESSIONS] GOAL 4: REVIEW LEGISLATION

REQUIREMENTS OPPORTUNITIES

IDENTIFY THE ELEMENTS

OF SUCCESS OUTCOMES

DRIVER START DATE

END DATE

MEASURE PROGRESS

Communicate the One Health Concept

Ministerial & Departmental Liaison

DAFF Registrar Act 36 of 1947

RURAL DEVELOPMENT

HEALTH Registrar Act 101 of 1965

EDUCATION

ENVIRONMENT One Health brochure Include in Compulsory Veterinary Community Service A One Health Conference Co-funded by the Faculty of Veterinary Science, UP and DAFF

Minister to advocate One Health concept Publication and circulation to all key stakeholders

Prof V Naidoo Dr C Nkuna Food Safety & Security Committee [Content to be drafted by Prof Naidoo & Dr Nkuna] Marketing & Systems Administrator Prof Naidoo President Registrar

May 2014 Sept 2014

Feb 2016 2014 2016

In progress Principle finalised Brochure pending Conference outstanding

Align with the NDP: Millennium; DAFF

SAVC’s Strategic Plan communicated to all stakeholders Summarised main messages with a view to change and enhance the corporate image of Council.

At least half the membership viewed the video

PR representative, Dr B Ntshabele Marketing & systems administrator Registrar Marketing & Systems Administrator

May 2014 May 2014-

Feb 2016 30 June

Commu- nicated Strategic Plan

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Food Safety & Security

Publish a video on the website with the President informing the profession on the strategic plan. Then pursue further videos. SADC & East Africa: Veterinary Statutory Bodies [VSBs]: Create the platform and communication platform Harmonise training & assist in establishing the VSBs [Twinning-OIE] Could the conference on One Health include a day on harmonisation? African Veterinary Association [AVA] Align with the SADC initiatives Regular meetings with the Registrar’s of Acts 36 of 1947 & 101 of 1965 Brief 10 SAPS Commissioners on the One Health Concept and the activities of lay persons and others to the detriment of society Brief National Public Prosecuting Authority; Association of Magistrates: Workshops Brief all Provincial Departments of Education on the importance thereof to include the information in the school curriculum Brief the SAVA; BVF; VNASA; SAALAS; SAAVT; SAAAHT; State Veterinary Services ; Training Institutions;

All member countries meet and attend a session on “Establishing an independent VSB” & Possible OIE funding SA becomes an active member Acceptance of proposals Acknowledgement Invitation to speak on matter Acknowledgement Invitation to speak on matter Attendance and buy -in Successful completion and outcome of matters

Up and running by May 2014 President & Registrar Education Committee: Standards Committee [8-Year term] Dr CP Marwick: Registrar SAVA & BVF (Applied) Food Safety & Security Committee. Input regarding Acts Registrar & Director Legal Affairs [DLA] Registrar & DLA (Complete) Education Committee Director Education President, Executive Committee & Registrar DLA (Complete)

30 June 2014 2014 May 2014 March 2014 May 2014 Sept 2014 May 2014 26 May 2014 April 2015

2016 2016 2016 2016 2016 2016 2016 2016 2016

Video outstanding Requested OIE for funding to harmonise standards Applied – await response Ongoing meetings In process In process In process Ongoing Completed but ongoing

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Implement Inspectorate

New Modernised Legislation

Congress CPD Talks Emphasise Professionalism Submit Clinical records Workshops 2014: Highly scheduled Medicine External stakeholders & Profession Consumer Commissioner Competition Commission Minimum standards for facilities: Profession Invite SAVA groups; BVF

Attendance Published new legislation Attendance Get Buy-in Agreement Agreement and no fine Buy-in Publication of new standards

DLA & Prof V Naidoo DLA & Review Committee Registrar Prof V Naidoo (Road shows) DLA DLA DLA & Review Committee [In liaison with the Competition Commission-Advocacy]

March 2014 2015 2014 2015 2015 March 2014 Ongoing

9 Nov 2015 2016 2016 2016

Published Ongoing Finalised Completed

Not completed Completed Workshops held - completed

Core Functions Use opportunity to exercise Core Functions EFFECTIVE ADMINISTRATION [efficiently] Continuous improvement of the administration to deliver core functions and as per identified deficiencies IT upgrade is viewed as a contributor to effective administration Procurement of new data programme and customisation to the needs of the SAVC

Achieve set outcomes as per the objectives of the Act [registration, standards of training & standards of practice] Implement IT upgrade

Registrar & Managers Administration Non-performing staff placed on performance management Marketing & Systems Administrator Outsourced company

Feb 2014 July 2014

Ongoing 2016 April 2016

Complete and ongoing Near completion

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GOAL 2: PRO-ACTIVELY MANAGE STAKEHOLDER RELATIONSHIPS

REQUIREMENTS

OPPORTUNITIES

ELEMENTS OF SUCCESS

DRIVER START DATE

END DATE

MEASURE PROGRESS

Obtain lists of issues from relevant stakeholders

Minister of DAFF

Minister of Rural Development

Minister of Health

Build relationships Invite to opening of Building Identify needs Regional SADC & Eastern Africa: Create a platform to align with government plans . See Communications framework

Improved relations with identified stakeholders

President; Executive Committee Registrar President, Registrar & administration Standing Standards Committee [Business Plan –Education Committee]

March 2014 2014

Feb 2016 2016

Complete Ongoing In process

Veterinary and Para Veterinary Professions

SAVA; BVF; All Para- veterinary associations; state vet services

SMS; Video; Facebook; Twitter Invite members of the profession to attend Council meetings Invite to annual Executive Committee meetings. Attend Para-veterinary meetings See Communications framework

Positive perception of the SAVC; and professions. Created means to measure perception

Executive Committee & Registrar April 2014 26 May 2014

Feb 2016 May 2016

Pending Ongoing

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GOAL 3: FACILITATE THE UNIFICATION OF THE VETERINARY PROFESSIONS

REQUIREMENTS OPPORTUNITIES ELEMENTS OF

SUCCESS DRIVER

START DATE

END DATE

MEASURE PROGRESS

Create and Facilitate Obtain lists of issues from relevant stakeholders Dialogue

Newsletter: Articles on future of veterinary professions and request articles and stories for publications Opening of New Building Invite all representatives of main stakeholders: Minister; DAFF; SAVA; BVF; Training Institutions; Para-Veterinary Associations; Provinces, State Veterinary Services Congresses Private Public Partnerships: Use PPP as platform Grass roots: Training institutions; emphasize the message at this level; encourage institutions to cooperate [veterinary students with para-veterinary students] when students undertake community engagement projects Grass roots: schools, disseminate information on the work of the professions,

Publication: Attach a programme function to calculate readers Attendance Attendance Active Participation Active Participation Attendance Publication and distribution:

Administration President, PR portfolio Registrar/DAFF rep. Councillors Councillors; DLA; Prof Naidoo President Marketing & systems administrator; Registrar Council; President; Registrar; Professions (appointed representatives) Council; President; Registrar; Professions (appointed representatives) Representatives on Council; PR rep and Administration Education Committee: Director Education

April 2014 2014 2014 2014 2014 2014 May 2014

2016 2014 2015 2016 2016 2016 2016

Pending Complete Complete Ongoing DAFF workshops Ongoing Ongoing

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Career Guidance brochures. Through Provincial Departments of Education Information brochure for Career Guidance Teachers on: What is a veterinarian and how does one get to become one starting with pre-school maths and science. Information brochure for pre-school, primary and secondary school teachers to inform on: What is a veterinarian and how does one get to become one starting with pre-school maths and science. Create communication platforms; for scholars [sms] professionals [Facebook] Competition for best unification story of two professionals Create the National Bourgelat Committee: One of the main platforms Brief the SAVA; BVF; VNASA; SAALAS; SAAVT; SAAAHT; State Veterinary Services ; Training Institutions; Invite all stakeholders to the annual Executive Committee meeting with stakeholders & brief them on the plan and obtain input on needs and what is required from stakeholders

requests for more copies Active Participation National Committee established

Executive Committee & Registrar: request to SAVC;SAVA; BVF Dr AP De Vos, Executive Committee & Registrar: request to SAVC;SAVA; BVF

June 2014 June 2014 2014

2016

In process In process Established Ongoing

Minister of DAFF

Formal correspondence

Received list, adjusted framework and entered into an

Registrar & President

June 2014

2016

Ongoing

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Minister of Rural Development

Minister of Health

Agreement with the Minister on relevance for the needs of the country

Veterinary and Para Veterinary Professions

Request input via SMS, Website & Facebook; formal communication to state veterinarians; Create a Blog for members; International Bourgelat Committee [IBC]:

Use this platform to liaise With the professions with regard to unification Ask professions to provide proposals on unification

Challenge each association to establish mentorship program Link all of above with the issues of rural vs urban; state vs private; veterinarian vs para-veterinarian; across the para-veterinary for purposes of creating communication platforms Use opportunity to provide Solutions Create common goal: See SAVC Vision Create platforms for socialise and work together in each province Request Black Veterinary Forum [BVF] to nominate monitors; examiners and IB members:

Active Participation Bourgelat Committee established and the platform is active

President and Executive Committee in liaison with SAVA; BVF Marketing & systems Administrator; Registrar

June 2014 2014

2016 2016

Ongoing Slow down internationally Ongoing nationally

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GOAL 5: RESOURCE MOBILISATION

REQUIREMENTS OPPORTUNITIES ELEMENTS OF

SUCCESS DRIVER

START DATE

END DATE

MEASURE SUCCESS

Investigate Alternative Income Stream

OIE Funding; Twinning and Harmonisation 1. Lease: Parking space [in process]; 2. Boardroom

Golf cart: pick up-and-drop-off 3. Awareness Campaigns: fun walk/run in

Office Park; Radio station talks; Pat-a-pet- day

4. SAVC, T-shirts [print how to become a

veterinarian/para-veterinarian; Food Safety and Security]

OIE funding received and expended in line with

Lease agreements signed

Participation Sales statistics show popularity

Standards Committee-Education Committee Registrar Administration: Registrar & Deputy Director Finance Marketing and Systems Administrator President, PR Portfolio Marketing and Systems Administrator Food Safety and Security Committee Marketing and Systems Administrator

June 2014 Feb 2014 2014

2016

2016

In process

1. Ongoing 2. Not pursued

3. Not yet

pursued 4. Not pursued

Assess, identify and improve internal efficiencies where applicable

Within the Committee systems/ Council Within the Administration

No deficit: Effective Council & Administration

Council: Budget 2014 Registrar & Administration

Feb 2014

2016 Business Analysis to be implemented before July 2016

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SAVC’S BRANDING:

LOGO1,

LOGO 1 VARIATIONS,

LOGO2,

LOGO2 VARIATIONS

CORPORATE PERSONALITY

[BRANDING]

1. Accommodation, Building [Facade*; Identification

boards*]

2. Business Cards [Admin*, Councillors*]

3. Marketing material [Brochures, posters]

4. Publications [Annual report; Newsletter*; Register of

professionals; Register of Decisions;]

5. Staff Members [Dress code*, identification]

6. Stands [Congresses; other]

7. Stationary [Documents*, guidelines, letterhead*,

statements, press statements, signatures, other]

8. Website: pdfs\website.pdf [FaceBook* Twitter*, Video;

YouTube, corporate identity]

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CORPORATE IMAGE

[Communication strategy: Desired

positioning]

[Positioning] How the external and internal stakeholders view the

SAVC : Pro-active Management of Relationships

Positioning: Communicate alignment with needs of the

country and that of the government-being relevant.

“hearing and understanding rather than talking and trying

to convince.”

Change communication methods: Video; Facebook;

Twitter; Blogs; Keep ahead of the changes in

communication. Place definitions on website [One

Health; Food Safety; Unifying; Professionalism]

Communication: On all possible levels communicate the

intention of the strategic plan and its contents. Write and

overview of the strategic plan.

Communicate : Council’s wish to access the stakeholder

needs and to deal with it.

Communicate the needs of the professions including

utilisation of Para-veterinary professionals.

Communicate professionalism as theme

Communicate: Incentives for cooperation

22

CORPORATE IMAGE

[Communication strategy: Desired

positioning]

STAKEHOLDER MATRIX

23

AMBASSADORS [Publish Widely]

Existing

Councillors: Good Governance

Administration: Good Governance

Consistency throughout

New

Build on reputation: President

Succeed in [WRSA; TOPS; CCS;]

DEMOLISHERS [EXPOSE IN THE LAY PRESS]

View of Professions: Implement Inspectorate

Lay person illegal activity: Criminal courts

View of the Public and Government

Charge members: Publish transgressions

CORPORATE REPUTATION