strategic plan 2014 – 2019...in september 2014, synchro bc brought together a group of 22...

STRATEGIC PLAN 2014 – 2019

FINAL

Approved October 15, 2015 Revisions Approved September 25, 2017

SYNCHRO BC STRATEGIC PLAN 2014-2019 – FINAL 1

SYNCHRO BC STRATEGIC PLAN 2014 – 2019

The Synchronized Swimming Association of British Columbia, doing business as Synchro BC, is the governing body for the sport in British Columbia. In 2013-14, Synchro BC had 17 Competitive Clubs, 4 Recreational Clubs and 2 University Clubs, representing 1,254 members. Under the leadership of Synchro Canada, Synchro BC joins nine other provincial associations and one territorial association (Yukon) and their member clubs in developing, promoting and delivering programming for over 7,000 participants across the country.

In September 2014, Synchro BC brought together a group of 22 Directors, coaches, officials, club leaders and staff gathered to develop the Synchro BC Strategic Plan for the next 4 year cycle. Delegates brought their own experience and expertise to the planning room, and “heard” from the members through a Member Survey conducted in June 2014.

This Strategic Plan provides the pathway for the sport to continue to grow and progress at the local levels throughout the province, the focus for provincial programming to inspire and enrich competitive and recreational participation and enhance partnerships, and outlines a solid direction for continuously improving performance at the national level.

VISION:

“Build, sustain and advance excellence in synchronized swimming at all levels throughout the province”

MISSION STATEMENT:

Synchro BC governs, promotes, develops and delivers synchronized swimming programs and services for participants throughout BC.

VALUE STATEMENTS:

1. We are CONNECTED as a community. 2. We strive for organizational EXCELLENCE. 3. We offer INCLUSIVE programs and services so that all can benefit from our sport. 4. We act with INTEGRITY ensuring our decisions reflect ethical practices. 5. We communicate RESPECTFULLY with all participants.


STRATEGIC PLAN FRAMEWORK:

AR

EA O

F

EMPH

ASIS

SPORT DEVELOPMENT

HIGH PERFORMANCE OPERATIONS

PARTICIPATION ELITE PARTICIPATION MARKETING,

PROMOTIONS & COMMUNICATIONS

OFFICIALS & DECK

VOLUNTEERS SYSTEMS & OPERATIONS

AREA

GO

ALS

Sport participation in all zones.

Improve coach quality and certification at all levels in BC.

Synchro to be named as a BC Targeted Sport. BC athletes named to Team Canada programs

Have 3 external sponsors by the end of the plan cycle

Increase the number and competency of all deck officials. (New) Ensure regular, relevant, and transparent communications with membership

Achieve operational excellence to enhance member services and growth of the sport.

TARG

ETS

& O

BJEC

TIVE

S

Program Leadership Recruitment Retention Club Development Rec Competitions Program Leadership Coach Education Professional

Development

Program Leadership Talent ID Training Competitions Program

Development Integrated Support

Teams

Fundraising Sponsorship Promotions Communications Recognition Social Media

Program Leadership Recruitment & Retention Training & Education Professional

Development

Financial Management Human Resources Governance Member Services Partnerships Competitions

Management

PLAN PRIORITIES Strategic objectives for each Area of Emphasis are contained on the following pages. Although four years of anticipated work has been laid out in the Plan, the following have been identified as priorities for the Association.

Sport Development achieve a 20% increase in retention of current members to help solidify development at every

level develop one new strategic partnership per year High Performance revise the scope of the high performance program to provide more focus on identified athletes

with potential for national team Technical Development Coach Development provide unique annual opportunities to improve the quality of coaching Officials Development Develop a well-rounded program for deck officials Business and Operations Marketing, Promotions and Communications position Synchro BC to be much more attractive to potential sponsors in order to increase

revenue Generated through sponsorship Systems Management Ensure that human resources (staff & volunteers) are appropriately supported to implement the

Strategic Plan


STRATEGIC OBJECTIVES: Strategic Objectives describe the direction and intent for the work to be undertaken within each component. They move the component forward toward achievement of the Area goal. Proposed tactics are “how to” activities through which the strategic objectives will be activated.

Area of Emphasis: SPORT DEVELOPMENT Goal Statement: Sport participation in all zones.

Component Sport Development Strategic Objectives

Proposed Tactics Status Update – July 2017 2017-18 Priorities & Revised Tactics

Program Leadership

SD1: Strike a Development Committee with the mandate to grow the sport

SD1 A: Develop Terms of Reference SD1 B: Pursue regional representatives with an interest in increasing awareness, participation, and opportunities through Synchro SD1 C: Liaise with clubs for all activities to avoid duplication and gaps

SD1 A: Complete – new Terms of Reference drafted Spring 2017 SD1 B: Complete – Committee includes representatives from the Island, the Interior and the Lower Mainland SD1 C: Club Excellence Working Group approved by Board

SD1 A: Board adoption of revised Sport Development Committee Terms of Reference SD1 C: Ongoing consultation with members and Committees in developing new strategies and direction SD1 C: Establish Club Excellence Working Group

Recruitment

SD2: Develop a targeted approach to growth with creation of community profiles of facilities, current community programming and interest in new sports for youth, with at least 1 new partnership developed per year

SD2 A: Target communities that currently have a pool or planned pool, but no local synchro or summer swim club and in relatively close proximity to an existing Synchro program SD2 B: Review current community programming and existing organizations (i.e. dance, gymnastics, brownies, girl guides, big sisters etc.) SD2 C: Develop a support package for communities to introduce Synchro through multi-session “try it” programs, with follow-up and possible coach / instructor support SD2 D: Communicate with Pool Facilitators/Programs for Partnerships

SD2 A: Pool list has been created. Pool are being contacted over the spring/summer 2016 SD2 B: Work in Progress SD2 C: Work in Progress s SD2 D: Work in Progress (Merritt, Surrey, Abbotsford)

SD2: Establish Regional Outreach Coaches in each region – Island, Lower Mainland and Interior SD2: Develop cost-effective and viable Regional Outreach Coach club visitation schedule


Component Sport Development Strategic Objectives Proposed Tactics Status Update – July 2017 2017-18 Priorities & Revised Tactics

Recruitment (cont…)

SD3: Increase exposure opportunities to Synchro through partnerships with selected Summer Swim Clubs, with at least 1 new partnership developed per year

SD3 A: Undertake a zone by zone analysis of opportunities SD3 B: Develop a support and servicing package for potential partners, including instructor/coach support SD3 C: Work with summer swimming on development of instructional materials and competitions regulations that are reasonable for their programming levels SD3 D: Provide summer swim clubs with materials about local winter Synchro Clubs for athletes who may want to pursue the sport year-round SD3 E (New): Identify benefits of partnership for summer swim clubs

SD3 A: Planned SD3 B: Work in Progress SD3 C: Work in Progress SD3 D: BCSSA does not permit recruitment through their program - Work in Progress SD3 E (New): No action to date

SD3 E: Ongoing nurturing of relationship with Summer Swim Clubs SD3 E: SD Committee to identify benefits of partnership/relationship with Summer Swim Clubs

Retention SD4: Increase the retention rate of athletes and coaches by 20% over the plan cycle - ??

SD4 A: Explore current programming delivery and look for gaps SD4 B: De-brief participants who have left the sport regarding their reasons and “what might have kept them involved” SD4 C: Work with clubs regarding retention and help them identify and address any club-specific attrition issues

SD4A: TID & T2T Program implementation, Regional Fun Meets, regular Coach Development opportunities, Masters Committee, Adaptive Synchro Committee – Work in Progress SD4 B: Action: Electronic “exit interview/survey” to be considered by SD Committee – Work in Progress SD4 C: Club Excellence Working Group approved by Board

SD4 A: Support the hosting of Regional Fun Meets in the 3 regions. SD4 A: Develop a Regional Fun Meet Hosting Grant Program to incentivize clubs to host Fun Meets. SD4 A: Establish Regional Outreach Coaches in each region – ISL, LM, INT SD4 A: Develop cost-effective and viable Regional Outreach Coach club visitation schedule SD4 A: Develop Club Coach Professional Development Plan SD4 B: SD Committee to discuss ‘exit survey’ options and implementation SD4 C: Develop series of CE-related presentations for Club Executives at Summit SD4 C: Establish Club Excellence Working Group SD4 C: Develop club visits program for High Performance Director and/or TID Coaches



Proposed Tactics Status Update 2017-18 Priorities & Revised Tactics

Retention (cont…)

SD5: Develop connections between young participants and older, performance athletes to provide a role model identity and aspirational connections

SD5 A: Use National Stream athletes to instruct the Star 1 programs, as available SD5 B: Junior Mentoring Program “Jump” - ?? SD5 C (New): Create opportunities for Provincial and/or National Stream athletes to participate in Regional Rec Meets as demo/water show swimmers, judges, mentors, etc.

SD5 A: Challenging and relatively unrealistic as club program delivery overlaps. Need new tactic. Action: SD & Coach Committee consideration SD5 B: Planned for TID & T2T Programs SD5 C (New): Work in Progress

SD5 A: Consultation with Sport Development Committee & Coaches Working Group to develop strategies that will provide more National Stream athletes with opportunities to coach SD5 A: Offer SI Coaching Course to athletes 14+ at Summit SD5 A & C: Work with Host Clubs to create opportunities for PS & NS athletes to participate in Fun Meets SD5 B: Align T2T and TID training camps and schedules to allow TID mentorship of T2T athletes

SD6: Develop information materials for clubs to use with parents to help encourage continued interest and involvement with Synchro

SD6 A: Parents Handbook SD6 B: “Understanding Scoring” materials

SD6 A: Work in Progress SD6 B: Plan 42 is a major contribution – Work in Progress

SD6 B: Develop Plan 42 implementation strategy for BC in consultation with HP Director, HP Committee, SD Committee and Officials Committee SD6 B: Ongoing participation on Plan 42 Committee SD6 B: Participation in Plan 42 training opportunities as they are made available SD6B: Introduce Plan 42 concepts and ideology to Officials at Summit

Club Development

SD7: Partner with clubs in the development of the sport through support tools, services and resources

SD7 A: Development of partner promotional materials SD7 B: Use of the Synchro BC promotional video SD7 C: Easy to find links off the Synchro BC website SD7 D: Identify successful practices of clubs for knowledge transfer and general improvement of club practices SD7 E: Club Development Manual

SD7 A: Work in Progress SD7 B: Complete SD7 C: Complete / Work in Progress SD7 D: Club Excellence Working Group approved by Board SD7 E: Work in Progress / Outcome of Club Excellence Working Group

SD7 A: Leverage hosting Espoir & World Series event to promote synchro in BC SD7 C: Website revamp SD7 D: Establish Regional Outreach Coaches in each region – ISL, LM, INT SD7 D: Develop cost-effective and viable Regional Outreach Coach club visitation schedule SD7 D: Develop club visits program for High Performance Director and/or TID Coaches S bli h Cl b ll ki


Component . Sport Development

Strategic Objectives Proposed Tactics Status Update 2017-18 Priorities & Revised Tactics

Club Development (cont…)

SD8: Encourage mentoring and sharing between existing and newer clubs to benefit the regions sport over-all

SD8 A: Help establish informal partnerships for new clubs with existing clubs SD8 B: Monitor new clubs and provide support, assistance and resources as available to help them become established and successful SD8 C: Tie to the Club Excellence point system

SD8 A: Planned SD8 B: Roundtable Meetings, Club Excellence Working Group, webinars, Summit - Work in Progress SD8 C: Dropped (Synchro Canada Club Excellence discontinued)

SD8 A & B: Establish Regional Outreach Coaches in each region – ISL, LM, INT SD8 B: Develop cost-effective and viable Regional Outreach Coach club visitation schedule SD8 B: Establish Club Excellence Working Group

Competitions

SD9: Create continued interest and increase retention through opportunities to participate in a series of “virtual meets” to enable clubs in smaller or more remote communities to participate in more competitions

SD9 A: Brand the “virtual meets” to help create awareness and interest SD9 B: Develop the protocols and technical regulations for “virtual meets” SD9 C: Promote the “virtual meets” on results postings to provide credibility and create interest

SD9 A: Planned SD9 B: Planned SD9 C: Planned

SD9 B: Develop protocol for BCSG trial video submissions

SD10: Establish “fun meets” in every region for the benefit of newer participants and recreational clubs

SD10 A: Develop the protocols and technical regulations for “fun meets” SD10 B: Promote the “fun meets” on result postings to provide credibility and create interest

SD10 A: June 2017 – agreement for club to host Regional Fun Meets, July 2017 – Regional Fun Meet Grant Program, clubs/regions to determine formal - Work in Progress SD10 B: Synchro BC to promote Fun Meets - Work in Progress

SD10 A: Ongoing support of Regional Fun Meets in the 3 regions. SD10 B: Develop a Regional Fun Meet Hosting Grant Program to incentivize clubs to host Fun Meets.

SD11: Ensure that Provincial Stream athlete competitions are well- organized, properly profiled and positioned as important experiences for athletes

SD11 A: Highlight meets for recreational and Provincial Stream athletes SD11 B: Establish promotional processes that send results to communities of all participating clubs and athletes

SD11 A: Work in Progress SD11 B: eSplash, website, social media – Work in Progress

SD11 A: Establish Regional Fun Meets in each region and promote events and results through regular communication channels SD11 B: Develop appropriate social media campaigns and promotions

SD12: Increase the BC Summer Games athlete and zone numbers

SD12 A: Restructured Age Groups to align more appropriately SD12 B: Club Development in remote areas SD12 C: Increase awareness of the games and knowledge of the rules and eligibility with club executives and coaches

SD12 A: Complete SD12 B: Work in Progress SD12 C: eSplash, website, social media, emails, virtual meetings – Work in Progress

SD12 C: BCSG Preparations – finalize Tech Package, identify Sport Chairs, Select Zone Reps/Coaches, manage special requests, establish agreement as required, host trials




Athlete Development

SD13: Develop stronger more successful athletes at the lower Long Term Athlete Development (LTAD) stages

SD13 A: Support Synchro Canada’s CanSwim Pilot Project SD13 B: Implement LTAD training and testing strategies SD13 C (New): Ensure alignment with Synchro Canada’s Podium Pathways SD13 D (New): Establish an Adaptive Synchro Committee to enhance programming and development opportunities in adaptive synchro SD13 E (New): Ensure Adaptive Synchro programming aligns with viaSport requirements SD13 F (New): Develop competition opportunities for AG11-12 athletes that align with Synchro Canada strategic direction

SD13: Program not well aligned so BC model to be developed – Work in Progress SD13: Piloted – Work in Progress SD13 (New): Complete SD13 D (New): Complete SD13 E (New): Work in Progress SD13 F (New): 2019 SYNCH - Work in Progress

SD13 B: Re-align LTAD Skills Testing Program to maximize provincial benefit SD13 B: Introduce BC LTAD Skills Monitoring Program SD13 D: Ongoing consultation with AS Committee to enhance programming and opportunities for adaptive synchro. SD13 E: Research and propose alternate and more inclusive language for AWD programs. SD13 E: Consult with and recognize viaSport as an asset/resource SD13 F: Align T2T program with opportunities to participate in SYNC SD13 F: Develop criteria and selection process for AG 11-12 participation at SYNC


Area of Emphasis: SPORT DEVELOPMENT: COACHING DEVELOPMENT Goal Statement: Improve coach quality and certification at all levels in BC.

Component Coaching Development Strategic Objectives


Program Leadership

CD1: Strike a Coaching Development Committee with the mandate to ensure proper training and education opportunities for all Synchro coaches in BC

CD1 A: Develop Terms of Reference CD1 B: Pursue committee representatives with an interest in coach education and training, and with consideration to regional connections CD1 C: Liaise with clubs for all activities to avoid duplication and gaps

CD1 A: Complete – new Terms of Reference drafted Spring 2017 CD1 B: Complete – Committee includes representatives from the Island, the Interior and the Lower Mainland CD1 C: Club Excellence Working Group approved by Board

CD1 A: Board adoption of revised Coach Development Committee Terms of Reference CD1 B: Establish Coach Working Group with representation from every club invited to participate. CD1 B & C: Establish regular meeting schedule and agenda for Coach Working Group CD1 C: Establish Club Excellence Working Group

Education and Development

CD2: Offer 3 unique educational opportunities annually for all levels coaching to improve their coaching ability and knowledge

CD2 A: Establish a 4-year plan for unique education opportunities to: Provide options for different levels of coaches Attract coaches from different regions over time Allow coaches to continuously improve each year Schedule to take place at events to attract larger numbers

of coaches CD2 B: Offer webinars and produce videos

CD2 A: Complete for competition-level coaches. Work in Progress for SI/Rec coaches. Work in Progress Complete with virtual and in-

competition opportunities Work in Progress Work in Progress

CD2 B: Work in Progress

SD4 A & B: Develop Club Coach Professional Development Plan

CD3: Support continuous movement through the NCCP program by offering encouragement and incentives

CD3 A: Provide grant opportunities after certification is achieved CD3 B: Support coach evaluations being done in a timely manner CD3 C: Offer alternate delivery through online courses CD3 D (New): Create opportunities for coaches to earn Professional Development (PD) Points

CD3 A: Complete / Ongoing CD3 B: Work in Progress CD3 C: Not currently available through Synchro Canada CD3 D (New): Ongoing via in-competition, virtual events and annual summit

CD3 B: Coach Evaluator training for new candidates and refresher for existing, CD3 D: Comp Intro Learning Facilitator training on updated course materials

CD4: Develop a mentorship program for coaches to support continued development after taking NCCP courses

CD4 A: Work with coaches with higher level NCCP certification to help mentor younger / newer coaches

CD4 B: Offer honoraria for mentoring CD4 C: Tie to the Club Excellence point system

CD4 A: TID & T2T Mentorship Program – Ongoing Work in Progress; Recreation/Club Coaches – Pending CD4 B: Complete / Ongoing CD4 C: Dropped (Synchro Canada Club

CD4 A: Identify T2T Program Coaches and guest coaches


Component Coaching Development


CD5: Conduct introductory workshops about coaching for junior and senior athletes

CD5 A: Develop introductory presentation for clubs and Synchro BC delivery CD5 A: No action to date

Education and Development (cont…)

CD6: Introduction and training of the new Long Term Athlete Development (LTAD) Strategies

CD6 A: Educate coaches during the annual Fall Conference CD6 B: Provide Coaches with LTAD resources

CD6 A: Complete / Ongoing CD6 B: Complete / Ongoing

CD6 A: Re-align LTAD Skills Testing Program to maximize provincial benefit CD6 B: Introduce BC LTAD Skills Monitoring Program

CD7: Celebrate coaching and coaches through a Coaching Recognition program

CD7 A: Review coach recognition programs and opportunities to expand recognition, encourage coaching all levels of athletes and promote coaches at new clubs

CD7 A: Work in Progress for Coaching Committee

CD7 A: Develop values proposition and Club Excellence training opportunities at Annual Summit

CD8: Support advanced Coaching Training and Education through a scholarship program and employment opportunities

CD8 A: Create opportunities for full time or part time advanced coaching candidates and support their involvement with Advanced Coaching certification

CD8 A: TID & T2T Programs, Synchro Canada Apprenticeship Program - Ongoing

Professional Development

CD9: Support professional development opportunities at international competitions and education opportunities for identified BC coaches

CD9 A: Funding options currently restrict international travel

CD9 A: Coach Committee to review and make recommendations


Area of Emphasis: HIGH PERFORMANCE Goal Statement: Synchro to be named as a BC Targeted Sport by the end of the plan cycle. (Complete)

Component High Performance Strategic Objectives


Program Leadership

HP1: Strike a High Performance Committee with the mandate to improve BC’s performance at all levels of national championships and to help place more BC athletes on national teams

HP1 A: Develop Terms of Reference HP1 B: Pursue committee members with technical expertise and an interest in developing a provincial performance program for the benefit of all identified athletes, to parallel with their club programs HP1 C: Liaise with clubs for all activities to avoid duplication and gaps

HP1 A: Complete – new Terms of Reference approved June 2017 HP1 B: Complete / Ongoing HP1 B: Club Excellence Working Group approved by Board

HP1 A: Review and revise HP Committee terms of reference given establishment of High Performance Director position HP1 B: Establish Club Excellence Working Group HP1 C: Conduct provincial program evaluations to ensure they best practices and appropriate alignment with club programs

HP2: Learn about what is required to improve the performance program through seeking knowledge from other successful sports and other synchro jurisdictions

HP2 A: Meet with representatives from a variety of organizations for a candid review of the Synchro BC performance program and plans, and advise about how to improve for example o Canadian Sport Institute Pacific o Synchro Canada o Other MSO’s, PSO’s and NSO’s o Other Targeted Sports

HP2 A: Complete o Canadian Sport Institute Pacific o Synchro Canada o SportMed BC o Synchro Ontario o BC School Sports o BC Games Society o Retired Olympians

HP2 A: Canada Winter Games Preparations – Coach Selection, Athlete Selection, Choreography

(New) Retention

HP3 (New): Retain more Senior athletes as participants (i.e. coaches, athletes, officials and volunteers)

HP3 A (New): Establish a Masters Committee responsible for developing strategies and tactics to encourage participation for life HP3 B (New): Working with clubs to develop model pathways that encourage ID’d athletes to give-back to their club through coaching and officiating

HP3 A (New): Masters Committee HP3 B (New): Club Excellence Working Group approved by Board

HP3 A: Develop Terms of Reference for Masters Committee HP3 A: Establish regular meeting schedule and agenda for Masters Committee HP3 B: Develop series of CE-related presentations for Club Executives at Summit HP3 B: Establish Club Excellence Working Group


Component High Performance


Talent ID HP4: Develop a Talent ID program that identifies athletes with national team potential

HP4 A: Define characteristics and attributes for potential national team athletes, and scout clubs and rec programs for athletes with potential to advance HP4 B: Communicate Talent ID information to all clubs and coaches to support continued education and awareness for all coaches

HP4 A: T2T & TID Programs in place – Complete; SDD Outreach visits & HPD TID Club visits – Work in Progress HP4 B: Complete / Ongoing

HP4 A: Deliver TID Program as approved by the HP Committee & Board • Coach Selection, Development &

Mentorship • Athlete Selection, Development &

Mentorship • Private Training Funding • IST Integration • Competition participation, as

appropriate

Training

HP5: Develop an annual Provincial Program for identified athletes at different age groups to build on top of their club programs and accelerate their advancement using the Long Term Athlete Development (LTAD) framework

HP5 A: Work with club coaches and club executives to ensure that they understand the intent and opportunities around the new annual provincial program HP5 B: Develop a small group of core coaches to work with the ID’d athletes during provincial programming camps HP5 C: Develop and hold provincial training program o Hold training camps for ID’d athletes o Have athletes seen by national coaches o Have high level officials work with coaches and

athletes o Extend program to include summer training camps and

trials HP5 D: Establish a coach observation program to transfer knowledge throughout the system HP5 E: Remote Club support through partnerships, physical training visitations and virtual training

HP5 A: Complete / Ongoing HP5 B: 4 TID & 2T2T annually – Complete / Ongoing HP5 C: Complete / Ongoing o Complete / Ongoing o Complete / Ongoing o Complete / Ongoing o Work in Progress

HP5 D: Work in Progress HP5 E: Work in Progress

HP5: Re-align LTAD Skills Testing Program to maximize provincial benefit HP5: Introduce BC LTAD Skills Monitoring Program HP5: Deliver TID Program as approved by the HP Committee & Board • Coach Selection, Development &


Mentorship • Private Training Funding • IST Integration • Competition participation, as HP5 E: Update Canadian Sport Institute Carding criteria HP5 E: Identify athletes and coaches to be carded with Canadian Sport Institute

Competitions HP6: Elevate the quality of the Provincial Championship experience for ID’d athletes

HP6 A: Invest in Officials development to ensure high quality judging at all provincial competitions HP6 B (New): Create incentives to ensure officiating at provincial competitions is of the highest calibre HP6 C (New): Ensure a meaningful competition for ID’d athletes by inviting a broad range of out-of-province competition at provincial competitions

HP6 A: Ongoing – See Officials Development HP6 B (New): No action to date HP6 C (New): Ongoing

HP6 A: Finalize Officials Mentorship program HP6 A: Develop provincial Officials Assessment program HP6C: Improve delivery of competitions by reviewing event management processes, developing capacity among volunteers and officials and offering regular coach development opportunities


Component High Performance Strategic

Objectives Proposed Tactics Status Update 2017-18 Priorities & Revised Tactics

Competitions (cont…)

HP7: Provide opportunities for international exposure and experience for ID’d athletes and coaches

HP7 A: Develop a quadrennial calendar with appropriate international opportunities for targeted age groups and ID’d athletes

HP7 A: Synchro Canada creates calendar of eligible competitions; 6-Year Plan; 2-Year Plan – Complete

HP7 A: Deliver TID Program as approved by the HP Committee & Board • Coach Selection, Development &



appropriate HP7 A: Develop National Team Trials Support program

Integrated Support Teams

HP8: Establish an Integrated Support Team for the provincial program, to ensure that the athletes and coaches have the support services and auxiliary knowledge needed to accelerate the advancement of the athletes

HP8 A: Work with SportMedBC and identified practitioners to develop appropriate testing, education and sport medicine services for the provincial program HP8 B: Ensure that athletes undergo annual Functional Assessments

HP8 A: SportMed BC partnership, Fortius partnership - Ongoing HP8 B: Fortius partnership with TID Program

HP8 A & B: Deliver TID Program as approved by the HP Committee & Board • Coach Selection, Development &



appropriate HP8 A & B: Update Canadian Sport Institute Carding criteria HP8 A & B: Identify athletes and coaches to be carded with Canadian Sport Institute


Area of Emphasis: OPERATIONS: OFFICIALS DEVELOPMENT AND DECK VOLUNTEERS Goal Statement: Increase the number and competency of all deck officials.

Component Officials Development Strategic Objectives


Program Leadership

OD1: Review and revise as may be required the composition and mandate of the Officials Committee to ensure proper training and education opportunities for all synchro officials in BC

OD1 A: Develop Terms of Reference OD1 B: Pursue committee representatives with an interest in Officials education and training, and with consideration to regional connections

OD1 A: Complete – to be reviewed OD1 B: Complete / Ongoing – Committee includes representatives from the Island, the Interior and the Lower Mainland

OD1 B: Executive Director regularly attends Officials Committee Meetings

Recruitment and Retention

OD2: Work to create a supportive, professional and respectful culture within competitions in BC amongst deck volunteers and officials

OD2 A: Develop appropriate guidelines and materials to train all deck volunteers and officials in their duties at competitions OD2 B: Develop a team of senior officials to train volunteers throughout the province OD2 C: Review and revise as necessary the role of the Volunteer Coordinators OD2 D: Investigate an online webinar about the duties and requirements for deck volunteers, with examples and video, and encourage clubs to make this available prior to competitions OD2 E: Create and provide adequate training opportunities for deck volunteers OD2 F: Send “thank you”notes to all competition volunteers from Synchro BC OD2 G (New): Explore opportunities to express and share common values within the competition structure (e.g. True Sport)

OD2 A: Work in Progress OD2 B: Ongoing OD2 C: Complete OD2 D: Planned OD2 E: Ongoing - ?? OD2 F: Ongoing – recognition in eSplash OD2G (New): Work in Progress

OD2 G: Officials Development at Annual Summit: • New Figures Education • Align with True Sport to nurture a

values-based culture • Understanding role of officials and

deck volunteers for Parents & Executives

• LTAD Education


Component Officials Development


Recruitment and Retention (cont…)

OD3: Develop a recruitment initiative to attract more people to officiating

OD3 A: Develop guidelines for introduction to officiating OD3 B: Provide opportunities for athletes to act as shadow officials at Fun Meets

OD3 A: Planned OD3 B: Ongoing- new opportunities with implementation of additional Regional Fun Meets

OD3 A: Officials Development at Annual Summit: • New Figures Education • Align with True Sport to nurture a

values-based culture • Understanding role of officials and

deck volunteers for Parents & Executives

• LTAD Education OD3 B: Create opportunities for athletes to officiate at Regional Fun Meets

Training and Education

OD4: Develop a well-rounded development program to improve Officiating competency and standards

OD4 A: Create mini training videos with commentary that can be accessed during courses or online OD4 B: Create mentoring opportunities for Level 1 & 2 officials at national events held in BC OD4 C: Implement a post-competition debrief system OD4 D (New): Create a progressive officials development plan

OD4 A: Ongoing OD4 B: Ongoing OD4 C: No action to date OD4 D: No action to date - Action: Officials Committee to review current plans and make recommendations

OD4 A: Develop Officials Professional Development webinar series OD 4 C: Develop Officials’ post-competition debrief system OD4 D: Officials Committee to review current plans and make recommendations

OD5: Provide appropriate feedback and mentoring to Officials and Deck Volunteers through assessment and feedback opportunities

OD5 A: Develop Assessment Tools and procedures for use OD5 B: Review reinstatement of provincial statistics program for Levels 1 and 2 Judges OD5 C: Create advancement standards OD5 D: Endeavour to always have pre-swimmers for judges’ feedback at all technical events.

OD5 A: Minimal action to date OD5 B: ?? OD5 C: No tangible action to date OD5 D: Ongoing

OD5 A: Officials Committee to review consider appropriate assessment tools that are available or should be developed OD5 C: Finalize Officials Mentorship program OD5 C: Develop provincial Officials Assessment program OD5 D: Event Manager to draft plan to ensure integration of a pre-swimmer system for BC competitions


Component Officials Development


Training and Education (cont…)

OD6: Introduction and training of the new Long Term Athlete Development (LTAD) Strategies

OD6 A: Train, educate and certify Officials for LTAD evaluations OD6 B: Provide Officials with LTAD resources

OD6 A: Ongoing – dependent on changes to Skills Testing program OD6 B: Ongoing

OD6 A: Officials Development at Annual Summit: • New Figures Education • Align with True Sport to nurture a values-

based culture • Understanding role of officials and deck

volunteers for Parents & Executives • LTAD Education OD6 B: HPD and SDD Directors to identify appropriate resources for officials

Professional Development

OD7: Provide expanded opportunities for more Officials to learn and improve

OD7 A: Investigate out-of-province opportunities for Officials to attend as Observers or Judge with higher level swimmers OD7 B: Host a national Officials Conference

OD7 A: No action to date OD7 B: No action to date

OD7 B: Officials Committee to consider options and opportunities for presentation to the Board


Area of Emphasis: OPERATIONS: MARKETING, PROMOTIONS & COMMUNICATIONS Goal Statement: Have three external sponsors by the end of the plan cycle.

Component Marketing, Promotions and


Fundraising

MPC1: Ensure that primary fundraising endeavors are designed to support both clubs and Synchro BC

MPC1 A: Activate fundraising opportunities that position both clubs and Synchro BC as the beneficiaries to access a wider range of interest MPC1 B: Promote use of fundraising proceeds to support specific areas of development or interest to give fundraising projects tangible identities and goals

MPC1 A: Raffle Program - Ongoing MPC1 B: No action to date

MPC1 A: Explore new funding sources MPC1 A: Facilitate annual raffle

MPC2: Promote fundraising opportunities from external sources to clubs, and provide assistance / advice for grant applications

MPC2 A: Gaming grants MPC2 B: Sport BC - KidSport MPC2 C: Canadian Tire JumpStart grants

MPC2 A: MPC2 B: MPC2 C:

Ongoing - Club Excellence Working Group, eSplash, email distribution, summit

MPC2 A: Establish Club Excellence Working Group

MPC3: Support Strategic Plan initiatives through targeted fundraising options (i.e. recruitment and retention by promoting grants that encourage participation)

MPC3 A: Gaming grants MPC3 B: Community Hosting grants & sport development grants MPC3 C: ViaSport o Hosting BC grants o Local Sport Development grants o BC Ferries Travel grants o Sport Development grants

MPC3 A: Ongoing (Virtual Roundtable, eSplash, Conference) MPC3 B: Ongoing MPC3 C: ViaSport o Ongoing o Ongoing o Ongoing o Ongoing

MPC B: Explore new funding sources

MPC4: Investigate opportunities and promote the use of a Synchro BC project through the National Sport Trust Fund

MPC4 A: Develop project description and promotional materials MPC4 B: Promote extensively through the website and event promotional materials

MPC4 A: No action to date MPC4 B: No action to date

MPC4 A: Meet with Sport BC to discuss potential opportunities

Sponsorship

MPC5: Conduct an analysis of all existing products and internal opportunities with the intention of developing and activating a Synchro BC sponsorship program

MPC5 A: Recruit one or two marketing professionals from the membership (and parents) to help guide initiative

MPC5 A: No action to date

MPC5A: Investigate opportunities to partner with other aquatics sports MCP5A: Recruit marketing professionals within membership


Component Marketing, Promotions and Communications


Sponsorship

MPC6: Develop and implement the Synchro BC sponsorship initiative to help support and further Synchro BC programming

MPC6 A: Create a sponsorship proposal with varying levels of support and opportunities for companies to become involved MPC6 B: develop a prospects list through investigation of membership connections, aligned audience and product use MPC6 C: Create a provincial team / program proposal within the larger package to help support the more annualized programming MPC6 D: Investigate opportunities around shared sponsors with other aquatic sports or predominantly female sports or dance (i.e. diving, artistic gymnastics)

MPC6 A: No action to date MPC6 B: No action to date MPC6 C: No action to date MPC6 D: No action to date

MCP6 A: Recruit marketing professionals within membership MPC6 D: Investigate opportunities to partner with other aquatics sports

Promotions

MPC7: Create and use a Synchro BC identity for all public Synchro BC items and promotional vehicles, with the new logo and positioning the sport as athletic, accessible and enabling participants to work towards their personal best.

MPC7 A: Link the website, newsletters, merchandise, event promotion, social media, videos etc. with aligned branding

MPC7 A: Complete / Ongoing

MCP7 A: Develop Communications Strategy that includes a social media strategy, newsletter, website revamp, mainstream media tactics, town hall meetings and webinars

MPC8: Use every event and various opportunities in communities to promote the sport and the association with key messaging and to build awareness

MPC8 A: Create and activate event promotional tools and processes to promote upcoming events, report results and provide human interest stories to community media MPC8 B: Recognize national stream swimmers at Open and Espoir events MPC8 C: Upgrade on-site publicity and communication tools to give the sport a more professional presence

MPC8 A: Ongoing MPC8 B: Ongoing MPC8 C: Work in Progress

MCP8: Develop Communications Strategy that includes a social media strategy, newsletter, website revamp, mainstream media tactics, town hall meetings and webinars

Communications MPC9: Create and develop a communications strategy

MPC9 A: Refresh the website to provide an updated image of synchro for the public and a better information platform for the membership MPC9 B: Investigate increased use of preferred social media tools to link more regularly with athletes and coaches MPC9 C: Press Releases

MPC9 A: Complete / Ongoing – website needs another refresh MPC9 B: Complete / Ongoing MPC9 C: Work in Progress

MCP9 A. B & C: Develop Communications Strategy that includes a social media strategy, newsletter, website revamp, mainstream media tactics, town hall meetings and webinars


-Area of Emphasis: OPERATIONS: SYSTEMS & OPERATIONS Goal Statement: Achieve operational excellence to enhance member services and growth of the sport.

Component Systems and Operations Strategic Objectives Proposed Tactics Status Update 2017-18 Priorities & Revised Tactics

Financial Management

OP1: Improve financial oversight and management by recruiting a financial professional to the Board of Directors

OP1 A: Develop the position description, current financial policies and procedures and likely meeting calendar and reporting cycle OP1 B: Determine the internal and external best opportunities for recruiting for the position. Interview candidates and place a name or names before the membership at the AGM.

OP1 A: Complete / Ongoing review OP1 B: No action to date

OP1 A: Review and amend Finance Policy OP1 A & B: Establish Club Excellence Working Group

OP2: Ensure that all financial policies, procedures and practices are appropriate and meet legislative and

OP2 A: All financial policies and procedures are reviewed and revised as necessary

OP2 A: Complete – revisions to be approved July 22, 2017

OP2 A: Establish Club Excellence Working Group OP2 A: Streamline financial management processes

Human Resources

OP3: Develop a human resource plan to identify current and projected needs for Synchro BC

OP3 A: Review all human resource requirements from the Strategic Plan and normal day-to-day work, and determine the most appropriate split of responsibilities between staff and volunteers and/or committees

OP3 A: Complete – organization restructure Spring 2017

OP3 A: Establish Club Excellence Working Group

OP4: Ensure that all Employee policies and procedures, and written materials are current, represent successful practices, follow all legislative requirements and provide staff with opportunities for development and continued personal learning and growth.

OP4 A: Review all Employee Policies and Procedures, contract templates, and other materials OP4 B: Conduct all performance evaluations on time and in accordance with appropriate practices. Document all results. OP4 C: Provide opportunities for professional development to employees to help them improve their knowledge and performance

OP2 A: Complete – Club Excellence Working Group / Governance Committee to include thorough review OP2 B: Work in Progress OP2 C: Ongoing

OP4 A: Establish Club Excellence Working Group OP4 B: Establish performance appraisal calendar and process


Component Systems and Operations


Partnerships

OP5: Seek out and work with identified partners to find economies of scale and scope in areas such as events, administrative costs, promotion and communication

OP5 A: Create and sell the “Brand” OP5 A: No action to date

OP5 A: Investigate opportunities to partner with other aquatics sports

Governance

OP5: Establish Standing Committees as needed to better support the needs of the association, bring appropriate expertise to the table at the time of design and incubation of projects, and to develop sport management skills amongst a larger number of Synchro BC volunteers

OP5 A: Develop Terms of Reference for Synchro BC Committees OP5 B: Develop and implement a recruitment strategy to fill the committees o Development Committee, with regional

representation o Coaching Committee – training and education o Refresh the Officials Committee o High Performance Committee

OP5 A: Complete OP5 B: Complete / Ongoing o Complete / Ongoing o Complete / Ongoing o Complete / Ongoing o Complete / Ongoing

OP6: Create revised responsibilities and a new Board of Directors structure to better support the needs of the organization, and to increase the capacity of Synchro BC to implement the Strategic Plan

OP6 A: Review Bylaws and position descriptions for each AGM

President Vice President Finance Development High Performance Competitions Coaching Officials Marketing

OP6 A: Work in Progress – Governance Committee

OP6 A: Align Bylaws with New Societies Act and appropriate activities of the Association OP6 A: Governance Committee to review all position descriptions

OP7: Review and revise membership categories to include clubs, provide focus to former athletes through an Alumni category and formalize partnerships with organizations who offer programs to synchro athletes.

OP7 A: Revise and present new Bylaws in September 2016 to align with new Society Act OP7 B: Approach BC Summer Swimming Association and BC School Sports about the Affiliate member category

OP7 A: Work in Progress – on target to present amendments at AGM in October 2017 OP7 B: Work in Progress

OP7 B: Nurture relationship with Summer Swim Clubs


Component Systems and Operations


Member Services

OP8: To improve understanding of the various roles in the organization, create member-friendly opportunities to learn about Synchro BC and provide input as needed

OP8 A: Use a variety of opportunities to clarify the role of Synchro BC, clubs and Synchro Canada, and invite feedback as appropriate, including the Website, Newsletters and information at events OP8 B: Provide “how to” information for clubs using Synchro BC materials, and accessing programs, with appropriate credit materials and communication pathways OP8 C: Help develop a club best practices Manual

OP8 A: Town Hall Meetings, Committee structure, social media, eSplash, Club Excellence Working Group - Ongoing OP8 B: Creation of Sport Development Director position to lend support to clubs - Ongoing OP8 C: Work in Progress – Club Excellence Working Group

OP8 A: Develop Communications Strategy that includes a social media strategy, newsletter, website revamp, mainstream media tactics, town hall meetings and webinars OP8 C: Establish Club Excellence Working Group


KEY PERFORMANCE INDICATORS TO 2018 /2019

AREAS and Measure: 2013-2014 Actual

2014-2015 Actual

2015-2016 Projected Actual % change




Plan Target Over 4 Years

SPORT DEVELOPMENT

Registered Athlete Membership #’s:

Try-it athletes 126 57 75 85 86 100 125 150

AquaSquirts athletes (Active Start) 72 103 120 135 ? 150 175 200

Recreational athletes (FUNdamentals) 286 271 300 325 285 350 375 400

Provincial Stream athletes (L2T / T2T) 141 136 145 150 122 165 180 200

National Stream Athlete (T2T / T2C) 63 60 60 65 91 70 75 80

Recreational Athlete with Disability (FUNdamental) 0 11 15 18 9 21 25 30

Competitive Athletes with Disability (L2T / T2T) 0 0 2 5 5 8 10 12

Recreational Masters athletes (Sync 4 Life) 30 41 45 47 48 50 55 60

Competitive Masters athletes (Sync 4 Life) 72 49 52 55 61 59 63 65

University athletes 38 31 33 35 38 38 40 42

Alumni 0 6 10 15 ? 20 30 40

Athlete Membership Retention

AquaSquirts - % retained athletes 61.4% 50% 51% 52% 53% 54% 55%

Rec - % retained athletes 42.8% 49.1% 50% 52% 54% 56% 58%

PS - % retained athletes 65.1% 67.9% 68% 69% 70% 71% 72%

NS - % of retained athletes 72.3% 75.8% 77% 78% 79% 80% 80%

Master - % of retained athletes 67.4% 56.3% 58% 60% 62% 64% 65%

Adaptive - % of retained athletes N/A N/A 50% 55% 57% 58% 60%

Retained athletes – Children (0-12 yrs)* 42.3% 46.4% 48% 49% 50% 52% 55%

Youth (13-17 yrs)* 51.4% 58.3% 59% 60% 62% 64% 65%

Adult (18+)* 56.6% 34.6% 35% 37% 40% 42% 45%

Senior (55+)* 68.4% 88.2% 80% 82% 84% 86% 88%

*ViaSport



2014-2015 Actual






General Athlete Membership by BC Summer Games zone:

Zone 1 0 0 0 5 17 10 15 25

Zone 2 88 151 160 165 90 170 175 180

Zone 3** 250 60 65 70 61 75 80 85

Zone 4** 89 166 175 185 143 195 205 215

Zone 5** 178 158 170 180 154 190 200 210

Zone 6 179 199 205 215 209 225 235 245

Zone 7 0 0 0 5 0 10 15 25

Zone 8 17 16 20 23 30 26 29 35

# of zones with clubs (measures accessibility) 6 6 6 7 7 7 8 8

Registered Member Clubs providing programs:

# of Athlete with Disability 1 2 2 3 3 3 4 4

# of Recreational 17 16 17 18 17 19 20 21

# of Provincial Stream 14 11 12 13 12 14 15 16

# of National Stream 4 6 4 5 7 5 6 6

# of Master Stream 7 7 7 8 8 8 8 9

Other Members:

Club Executives 46 39 42 45 73 50 55 60

Volunteers 223 231 250 260 291 275 285 300

# of pools with programs (measures saturation) N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A

** Please note that BCSG Zone Geography changed from the 2014 to 2016 BC Summer Games



2014-2015 Actual






HIGH PERFORMANCE

BC Athletes on National Teams

AG13-15 Teams 0 0 1 2 + 200% 1 1 2 2

Junior 0 1 1 1 + 100% 1 1 2 2

Senior 1 1 1 1 + 100% 1 1 1 1

% of retained athletes -66% 100%

National Stream Teams and Combos in Finals at QUALIFIERS (Top 10)

AG13-15 0 0 0 0 0% 1 0 0% 2 2 3

Junior 1 3

4 4 +400% 5 3 -25% 6

7

7 Senior 1 0

AG13-15 & Junior Combo 1 3

National Stream Teams and Combos in Finals at OPEN & ESPOIR (Top 10)

AG11-12 1 0 0 0 0% 1 0 0% 1 1 1

AG13-15 1 0 0 0 0% 0 0 0% 1 2 2

Junior 1 3

3 6 +50% 4 3 -50% 4

5

5 Senior 1 0

AG13-15 & Junior Combo 1 1

National Stream National Figure Events at QUALIFIERS, OPEN & ESPOIR

Top 35: AG13 – 15 *** 0 1 1 5 +400% 1 2 -60% 1 2 3

Proceeded to Top 16: AG13 – 15 0 0 0 2 +200% 1 0 -200% 1 1 2

Top 35: Junior *** 0 1 1 3 +200% 1 5 +67% 1 2 3

Proceeded to Top 16: Junior 0 1 1 2 +100% 0 0 -200% 1 1 2

*** Top 25 in 2013-2014 season / Top 35 in 2014-2015 & beyond



2014-2015 Actual






Other:

Centre of Excellence Trials 1 1 0 1 1 1 2

Qualifying Routines to Nationals

AG13-15 Solo 2 1 2 2 +100% 2 1 -100% 2 2

AG Junior Solo 1 1 2 0 -100% 2 2 +200% 2 2

AG Senior Solo 2 0 1 1 +100% 1 1 0% 1 1

AG13-15 Duet 1 1 1 1 0% 1 0 -100% 1 1

AG Junior Duet 1 1 1 3 +200% 1 2 -33% 1 1

AG Senior Duet 0 0 1 0 0% 1 0 0% 1 1



2014-2015 Actual






COACHING DEVELOPMENT

Registered Coaches Membership #’s:

NONE 31 28 25 20 47 15 10 5

SI – Trained 2 2 4 6 ? 7 8 10

SI – Certified 1 1 5 5 14 6 7 5

CI – Trained 33 29 30 30 21 30 30 30

CI - Certified 18 12 15 18 11 20 20 20

Comp Dev – Trained 9 9 10 11 5 12 12 12

Comp Dev - Certified 16 19 20 22 17 25 27 30

Level 4 – Certified 0 0 1 2 ? 2 3 3

Level 5 – Certified 1 1 1 1 1 1 1 2

Coach Evaluator 4* 4* 4 4 4 5 5 5

Learning Facilitators 4* 4* 4 4 4 5 5 5

Master Learning Facilitators 1 1 1 1 1 1 1 1

Coaching Courses/Participants:

Synchro Instructor 0 / 0 1 / 2 3 / 9 4 / 11 1 / 4 4 / 13 5 / 15 6 / 20

Competition Introduction 3 / 14 1 / 6 3 / 10 3 / 10 2 / 20 3 / 10 3 / 10 3 / 10

Competition Introduction - Challenged N/A N/A N/A N/A N/A N/A N/A N/A

Competition Development 1 / 5 1 / 2 1 / 3 1 / 3 0 / 0 1 / 3 1 / 3 1 /3

Coaching Evaluations:

Synchro Instructor 8 3 5 5 0 6 7 10

Competition Introduction 9 4 5 5 11 5 5 5

Competition Development 1 8 2 2 0 2 2 2

*Kate Rader, Stephanie Campbell, Morgan Smith & Erin Fitchett



2014-2015 Actual






OFFICIALS DEVELOPMENT

Registered Officials Membership #’s:

Judge: Level 1 Certified 12 4 6 8 26 10 14 20

Level 2 Certified 13 10 10 11 7 12 13 14

Level 3 Certified 1 2 3 3 4 3 4 4

Level 4 Certified 3 3 3 3 1 3 4 4

Level 5 Certified

FINA G 0 0 0 1 1 1 1 1

FINA B 0 0 0 0 0 0 0 0

FINA A/UANA 3 3 3 2 3 1 1 1

Referee 17 14 16 18 2 20 21 22

Judging Courses/Attendees

Judge Level 1 2 / 19 3 / 13 2 / 10 3 / 12 2 / 3 3 / 15 3 / 15 4 / 15

Judge Level 2 0 1 / 3 1 / 3 0 0 / 1 1 / 3 0 1 / 4

Judging Evaluations

Judge Level 1 N/A N/A 5 6 0 7 8 8

Judge Level 2 N/A N/A 1 1 0 2 1 3

MARKETING, PROMOTIONS AND COMMUNICATIONS

Synchro BC Sponsorship (#) 0 0 1 2 0 2 3 3

Synchro BC Sponsorship ($) 0 0 3K 4K 0 5K 7K 10K

Partnerships (#) 16 16 17 18 19 20 21

Synchro BC Donations ($) 0 $1,000.00 1K 1.5K $50 2K 3K 4K

strategic plan 2014 – 2019...in september 2014, synchro bc brought together a group of 22...

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