STRATEGIC PLAN FOR 2013Development for the Division of Student Affairs

Student Affair’s Donor Base

Parents (Specifically parents who have a freshman or sophomore at Auburn)

Past Student Leaders

Corporations or Organizations who have a interest in one of our three initiatives

Student Affairs Three Fundraising Initiatives

1. Leadership Initiative2. Service Initiative3. Wellness Initiative

-Answers the question: What are our goals as a unit to promote the individual student.

Leadership Initiative

Total Cost for one student to attend Leadershape is equal to $1000

For every $500 a donor invests the Division of

Student Affairs will match an addition $500 to make it possible to send a student to Leadershape.

Note: Please refer to Leadership one pager

Service Initiative

The average cost of our domestic service trips is $500

The average cost of our international service trips is $1500

Countries our students have served internationally: Dominican Republic Ecuador Costa Rica

Note: Refer to Service one pager

Wellness Initiative

Recreation and Wellness Center External naming $10MM Internal naming $25K-$1MM

Prevention and Recovery Center

Student Affairs Development in 2012

“We cannot determine where are going unless we know where we

have been.”

Development in 2012

Money raised in fiscal year 2012 was $53, 665.58 (not including Panhellenic Scholarships or the naming of the Recreation and Wellness Center Information Desk or Game Room)

In October of 2012 we recruited 5 students to make phone calls to simply tell our past donors “thank you.” Our students reached 387 past student affair’s donors during our first thank you-thon.

Named 3 internal parts of the Recreation Wellness Center including: The Information Desk, the Game Room, and the Courtyard Area.

Endowed four academic scholarships for the Panhellenic Council

Created marketing materials for leadership, service and wellness.

Collaborated with Chelsea Payne and Lady to Cox to form four e-mail templates through EMMA which will be used to cultivate and solicit our past and future donors on a weekly to monthly basis.

Fiscal Year Progress

2010 2011 2012$0

$10,000

$20,000

$30,000

$40,000

$50,000

$60,000

Chart AChart F

Strategic Plan

1st Quarter (January-March)

Conduct 15-20 face to face visits each month with potential donors

Transition duties to new Development Coordinator (including the annual fund)

Cultivate relationships with Corporations/Organizations that have a passion for recreation and wellness Gander Mountain Under Armour Alabama Power Bass Pro Shop Books-A-Million Iron Tribe Fitness

The new Development Coordinator will build a market place store (through OIT) where donors may purchase a brick or plaque online

Send monthly newsletter to past donors through Emma

1st Quarter (continued)

Continue to work through Thom Gossom to get our Global Service Initiative in front of Don Logan

Use the information provided through Kinesiology and Extension to sell the naming of the Recreation and Wellness Center

Collaborate with ribbon cutting committee to work on a Recreation and Wellness Center Premiere night

Use Emma as a means to solicit potential and past donors for brick and plaque campaign

Work with Athletics to solicit Jason Duffner for naming opportunity in the Recreation and Wellness Center

Locations of travel:1. Montgomery2. Birmingham3. Atlanta4. Nashville/Knoxville

2nd Quarter (April-June)

Conduct at least 20 face to face visits with donors each month

Conduct premiere night in collaboration with Special Events (premiere night is tentatively scheduled the day before the ribbon cutting)

Use the information provided through Kinesiology and Extension to sell the naming of the Recreation and Wellness Center

Send monthly newsletter to past donors through Emma

Use Emma as a means to solicit potential and past donors for brick and plaque campaign

Work through research in the Office of Development to start screening parents through Wealth Engine

2nd Quarter (continued)

Work with Athletics to solicit Jason Duffner for naming opportunity in the Recreation and Wellness Center

Locations of Travel Birmingham Atlanta Tampa/Miami/Orlando (Florida) Huntsville Montgomery

Cultivate relationships with Corporations/Organizations that have a passion for recreation and wellness Gander Mountain Under Armour Alabama Power Bass Pro Shop Books-A-Million Iron Tribe Fitness

3rd Quarter (July-September)

Conduct at least 20 face to face visits with donors each month

Send monthly newsletter to past donors through Emma

Use Emma as a means to solicit potential and past donors for brick and plaque campaign

Use the information provided through Kinesiology and Extension to sell the naming of the Recreation and Wellness Center

Cultivate relationships with Corporations/Organizations that have a passion for recreation and wellness Gander Mountain Under Armour Alabama Power Bass Pro Shop Books-A-Million Iron Tribe Fitness

3rd Quarter (continued)

Work through research in the Office of Development to start screening parents through Wealth Engine

Identify Major Student Affair Donors/Prospects for the President’s Suite (football)

Locations of Travel Birmingham Atlanta Huntsville Asheville/Charlotte/Raleigh (North Carolina)

4th Quarter

Conduct at least 20 face to face visits with donors each month

Send monthly newsletter to past donors through Emma

Use Emma as a means to solicit potential and past donors for brick and plaque campaign

Cultivate relationships with Corporations/Organizations that have a passion for recreation and wellness Gander Mountain Under Armour Alabama Power Bass Pro Shop Books-A-Million Iron Tribe Fitness

Close Major Gifts

Questions and Comments

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