strategic plan policy

saklviTüal½yExµrbec©kviTüanigRKb;RKg

1 RkumRbwkSakic©karbNÐitsPaGb;rM BRgageKalneya)aynignItiviFIksagEpnkaryuT§sa®sþ

RBHraCaNacRkkm<úCa Cati sasna RBHmhakSRt

saklviTüal½y Exµrbec©kviTüa nigRKb;RKg

eKalkarN_ENnaMGMBIeKalneya)aynignItiviFI karksagEpnkaryuT§saRsþ

Quideline of Strategic Planing Policy and Procedure

Rbkar 1 eKalbMNg

edIm,Ipþl;karENnaMk_dUckarcg¥úlbgðaj GMBIrebob nItiviFI eKalenya)ay GMBIkarksagEpnkar yuT§sa®sþ eGay)anRtwmRtUvs>x>b>K)anerobcMeLIgenAeKalkarN_EnnaMGMBIeKalneya)aykarksag Epnkar yuT§sa®sþ .

Rbkar 2 ³ TMhM

ynþkarénkarbegáItEpnkaryuT§sa®sþ manvisalPaBRKb;dNþb;elIEpnkaryuT§sa®sþ ry³xøI mFüm nig Evg sMrab; RKb;EpñkTaMgGs;én>s>x>b>K .

Rbkar 3 niymn½y

3>1 karRKb;RKgyuT§sa®sþ karRKb;RKgKWCasMNMuénkarsMerccitþEpñkRKb;RKgnigskmµPaBEdlkMNt;enAkarGnuvtþn_énkic©shRbtibtþikarry³eBlEvg. varYmbBa¢ÚlkarviPaKbriyakaskarerobcMrUbmnþ-karviPaKEpnkar yuT§sa®sþ énkar Gnuvtþn_ vaytMélnig RtYtBinitü vamann½yRkhak;RbEhlfa vaKWrgVg;skmµPaB KµanTIbBa©b;énkar viPaK briyakas karerobcMEpnkaryuT§sa®sþ karGnuvtþn_ nig karvaytMél . k-RbePTényuT§sa®sþ

1> EpnkaryuT§sa®sþGgÁPaB Cabøg;emsMrab;kar

http://www.3dpageflip.com/pageflip-3d/index.html



2> EpnkaryuT§sa®sþRbtibtþi 3> EpnkarskmµPaB

kkkk----EpñkEpñkEpñkEpñkviPaK nigkarsarviPaK nigkarsarviPaK nigkarsarviPaK nigkarsar - viPaKbrikas - viPaKkarRKb;RKg - karviPaKkarGnuvtþn_

xxxx----EpñkksagEpnkar nigeKalneyaEpñkksagEpnkar nigeKalneyaEpñkksagEpnkar nigeKalneyaEpñkksagEpnkar nigeKalneya))))ay ay ay ay - Epnkar tamvis½y - kmµviFIGnuvtþn_ - kBa©b;fvikar - ksageKalneya)ay - nItiviFI

KKKK----EpñkdwknaMGnuvtþnEpñkdwknaMGnuvtþnEpñkdwknaMGnuvtþnEpñkdwknaMGnuvtþn__ __ - EbgEckFnFanmnusS - EbgEckFnFan - EpnkarRbtibtþkarN_ - RbsiT§PaBTMnak;TMngkargarGnuvtþn_ - karRtYtBinitü nighiBaØvtßú

- epÞogpÞat; eKalneya)ay nItiviFI ynþkar nig karGnuvtþn_ XXXX----Epñktamdan nigvaytMélEpñktamdan nigvaytMélEpñktamdan nigvaytMélEpñktamdan nigvaytMél

- epÞogpÞat;Epnkar nigkarGnuvtþn_ - savnkmµépÞkñúg - ynþkarFanKuNPaBGb;rM - RtYtBinitüelI lT§plviPaK - RtYtBinitüemIl RbsiT§PaB nigPaBs½kþsiT§énkargar - RtYtBinitüemIlsUcNkarGnuvtþn_ - r)aykarN_bMErbMrUl



3>2 etIGVICayuT§sa®sþ? - TImYy yuT§sa®sþKWEpnkarEdlehAfa yuuT§sa®sþrMBwgTuk : EdlvamanbMNg b¤ karerobcM TukCamunenA sMNMuskmµPaBEpnkar TisedA karENnaMedIm,IedaHRsayCasßanPaB Cak;lak;NamYy . dUcenHEpnkarKWsMNuM skmµPaBbMrugTukCamun EdlGgÁPaBGnuvtþn_edIm,I sMercenA eKalbMNg kmµvtßúCaedIm . -TI2³yuT§sa®sþKWCaPaBrwgmaMuEdlsMEdgnigGnuvtþn_eBlGtItkal. yuT§sa®sþminEmnskmµPaB KitTuk CamuneT b:uEnþvaCaRbtikmµtbtEdr . -TI3 ³KWWCasMrab;GgÁPaBenAbrisßanCakEnøgEdlGgÁPaB)anGnuvtþn_ yuT§sa®sþEdlTak;Tgnwg édKUr RbkYtRbECg nigédKUrGPivDÆn_ m©as;CMnYy GñkvinieyaKTun nig RbCaCn nigGgÁPaBBak; B½n§nana . -TI4 ³yuT§sa®sþBinitüemIlBIbrikasxagkñúg b:uEnþBüayamsMercTsSn³vis½y sMxan;rbs;GgÁPaB . -TI5 ³bMNgcg;eFVIeGayRbesIreLIg edIm,Itbt nigkarRbkYtRbECg.

Rbkar 4³ karviPaKbriyakas

RKb;sßab½nGgÁPaBCMnajTaMgGs;RtUvviPaKbriyakasedayxøÜn edaysikSaelIPaBxøaMg PaBexSay »kas nig karKMeromKMEhg edayBinitüelIdUcktþadUcxageRkam³

-karsikSaelIktþaRKb;RKg - neya)ay nig eKalneya)ay c,ab; nig niy½tkmµ - ktþaesdækic© hiBaØvtßú - bec©kviTüanigviTüasa®sþ - ]sSahkmµ nig RbPBFnFanedIm - TIpSar nig karRbkYtRbECg - KuNPaBesvakmµ -FnFanrbs;GgÁPaB -rbt;pøas;bþÚrnana -tMrUvkarsgÁm

4>1>vaytémøPaBxøaMg nigexSayrbs; s>x>b>K



eday)ankMNt;sBaØaNnUvkmøaMgCMruj nigeKalCMhrsmtambMNgrbs;shRKasenAkñúg TIpSar/ shRKinGacERbkøaycMNab;GarmµN_ ¬Attention¦ rbs;xøÜneTACakarvaytémøPaBxøaMg ¬Strengths¦ nigPaB exSay ¬Weaknesses¦ rbs; s>x>b>K. karksagyuT§sa®sþRbkYtRbECg RbkbedayeCaKC½yTamTar [GaCIvkmµ s>x>b>K eFIVkarBRgIkPaBxøaMgrbs;xøÜnedIm,ICMnH b¤b:Hb:Uv eTAnwgPaBexSayrbs;xøÜn. PaBxøaMg ¬PaBxøaMg ¬PaBxøaMg ¬PaBxøaMg ¬Strengths¦¦¦¦ KWCaktþaviC¢manxagkñúgEdlrYmcMENkdl;kar seRmc[)annUvebskkmµ ¬Mission¦/ eKaledA ¬Goals¦ nigeKalbMNg ¬Objectives¦ rbs; s>x>b>K. PaBexSay ¬PaBexSay ¬PaBexSay ¬PaBexSay ¬Weaknesses¦ ¦ ¦ ¦ KWCaktþaGviC¢manxag kñúgEdlpþl;Ca]bsKÁdl;karseRmc[ )annUvebskkmµ/ eKaledA nigeKalbMNgrbs; s>x>b>K.

karkMNt;bgðajPaBxøaMg nigPaBexSay)anCYy[m©as;GaCIvkmµyl;kan;Etc,as;GMBI GaCIvkmµr bs;xøÜn. PaBxøaMgrbs;GgÁPaBKYrmanRbPBmkBIsmtßPaBsñÚl ¬Core competences¦ EdlmansarsMxan; ya:gxøaMg kñúgkarrkSakarRbkYtRbECgenAkñúgcMENkTIpSarnImYy² EdlkñúgenaH s>x>b>K RtÚveFIVkarRbkYt. KnøwHkñúgkar ksagyuT§sa®sþeCaKC½y ¬Successful strategy¦ KWRtÚveRbI PaBxøaMgrbs; s>x>b>K CamUldæanRKwHrbs;xøÜn nig eFIVkare RbóbeFobPaBxøaMgTaMgenaHTl;nwgPaB exSayxagkarRbkYt.

ktþasMrab;viPaKEpñkxagkñúgrbs;PaBxøaMg nigPaBexSayelI RbB½n§tMélGb;rM EckecjBIrskmµPaBFMdUcxageRkam

ehdæarcnasm<½n§rbs; s>x>b>K

karRKb;RKgFnFanmnusS rbs; s>x>b>K

karRKb;RKgRsavRCav nigGPivDÆn_

karRKb;RKgBt’manviTüa

karRKb;RKg nig

GPi)al

sikSaFikar nig

karRKb;RKg nisiSt

ynþkarRKb; RKgFanaKuNPaBGb;rM

TMnak;TMngsaFarN³ nigTIpSar

Rbtibtþkar

m:aCIn



- ehdæarcnasm<½n§rbs; s>x>b>K - karRKb;RKgFnFanmnusS rbs; s>x>b>K - karRKb;RKgRsavRCav nigGPivDÆn_ - karRKb;RKgBt’manviTüa - karRKb;RKg nigGPi)al - Rbtibtþkar - sikSaFikarnigkarRKb;RKgnisiSt - ynþkarRKb;RKgFanaKuNPaBGb;rM - TMnak;TMngsaFarN³ nigTIpSar

4>2> BinitüelImCÄdæanrk[eXIjnUv»kas nigkarKMramkMEhgsMxan;² ---- kalanuvtþPaB ¬kalanuvtþPaB ¬kalanuvtþPaB ¬kalanuvtþPaB ¬Opportunities¦¦¦¦ ³³³³ enAeBlEdlshRKin)anerobcMbBa¢IxagkñúgsþIBI PaBxøaMg nigPaBexSayrbs;S>x>b>KrYcehIyenaH BYkeKk¾RtÚvEtgakeTAemIlmCÄdæanxageRkA ¬External environment¦ pgEdr edIm,IeFIVkarkMNt;GMBIkalanuvtþPaB ¬»kas¦ nigkarKMramkMEhg EdlGacman\T§iBlya:g sMxan;mkelIGaCIvkmµrbs;xøÜn. kalanuvtþPaBkalanuvtþPaBkalanuvtþPaBkalanuvtþPaB CaktþaviC¢manénEpñkxag eRkAEdl sx>b>KGaceRbIR)as;edIm,I seRmc[)annUveKalbMNgrbs;xøÜn. cMnYnénkalanuvtþPaB CaskþanuBlKµanEdnkMNt;enaHeT. dUecñHGñk RKb;RKgRtUvkarviPaKelIEtktþasMxan;²Edlpþl;plCa viC¢mandl;GaCIvkmµ ¬RbEhlCa 2 b¤ 3 ya:geRcInbMput¦. ---- karKMramkMEhg ¬karKMramkMEhg ¬karKMramkMEhg ¬karKMramkMEhg ¬Threats¦ ¦ ¦ ¦ ³³³³ karKMramkMEhg KWCaktþaGviC¢manxageRkAEdlraraMgdl; lT§PaBrbs; s>x>b>KedIm,IseRmc[)annUveKalbMNgrbs;xøÜn. karKMramkMEhgcMeBaHGaCIvkmµ GacmanTRmg;epSg ²dUcCaKURbkYtfµIGaccUleTAkñúgTIpSarrbs;eyIg/ rdæaPi)alGacecjnUvesckþIbgÁab;fµIkñúg kardak;kRmit c,ab;dl;skmµPaB GaCIvkmµ/ mankarFøak;cuHxagesdækic©/ GRtakarR)ak; GacekIneLIg/ karrIkceRmIn xagbec©kviTüaGacplitnUv plitplEdl hYssm½yrbs ;s>x>b>K>>>. 4>3>kMNt;ktþaCaKnwøHsRmab;PaBeCaKC½y



enAkñúgral;vis½ynImYy² EtgmanGefrEdlGacRKb;RKg)an ¬Controllable variable¦ EdlkMNt;nUv PaBeCaKC½yy:agRtcHRtcg;énGñkcUlrYmkñúgTIpSar. karkMNt;bgðaj nigeRbIR)as; ya:gbiunRbsb; nUvGefrTaMgenH KWCarebobEdlGaCIvkmµTTYl)anBI]tþmPaBxagkarRbkYt RbECg. edayepþatBIkic©xitxM RbwgERbgedIm,IeFIV[ manGtibrmanUvkarRbtibtþi ¬Performance¦ rbs; s>x>b>Ke TA elIktþaeCaKC½yCaKnøwH/ shRKinGacQan eTAdl; KuNsm,tþiTIpSarya:gl¥RbesIr EdlsßitenABIelIKU RbkYtrbs;xøÜn. s>x>b>KEdl )anyl;GMBI ktþaeCaKC½y CaKnøwHTaMgenHR)akdCanwg køayeTACaGñk naMmuxeK .

- FnFanmnusS - bec©kviTüaBt’manviTüa - FnFankmµviFIsikSa - eKalneya)ay nItiviFI nigkarGnuvtþn_ - RbB½n§dMeNIr dMeNIr - vb,Fm’ tMél

4>4>viPaKkarRbkYtRbECg

karXøaMemIlkareFIVclnarbs;KURbkYttamry³kmµviFIesIubkarN_GMBIKURbkYt KWCaskmµPaBCa yuT§sa®sþd¾ sMxan;. eKaledAsMxan;énkmµviFIesIubkarN_GMBIKU RbkYt ¬Competitive intelligence program¦ rYmmandUcxageRkam ³

- eCosvagPaBPJak;ep¥IlGMBIyuT§sa®sþ nigyuT§viFIfµIrbs;KURbkYtEdlmanRsab; - kMNt;sBaØaNénKURbkYtfµICaskþanuBl - eFIV[RbesIreLIgdl;eBlevlaRbtikmµtbtcMeBaHskmµPaBKURbkYt - KitTukCamunnUvkarrMkilcUlyuT§sa®sþbnÞab;mkeTotrbs;KURbkYt

Rbkar 5³ karsagEpnkaryuT§sa®sþ

dMeNIrkarénkareFIVEpnkarCayuT§sa®sþdMeNIrkareTA)anya:gl¥RbesIr enAeBlEdlGñkRKb;RKg nig nieyaCit )anbeBa©jnUvskmµPaBrYmKñaenAkñúgkarbegIáteKalbMNg. karGPivDÆn_ EpnkarmYyKWCa karTTYl xusRtÚvrbs; GñkRKb;RKgfñak;elI bu:EnþkarGnuvtþvaRtUvFøak;eTAelIGñk RKb;RKg nignieyaCit. dUcenH karCMrujelIkTwkcitþBYk eK[cUlrYmBRgIkckçúvis½yrbs;Epnkar nigbegIánkarCMrujelIkTwkcitþ



[begIát Epn karkargar. bEnßmBIelIenH/ GñkRKb;RKg nignieyaCit manTMnak;TMngl¥nwgKñaenAkñúgGgÁPaB ehIyCa TUeTAmanqnÞ³kñúgkarEckrMElk cMeNHviC¢a eGayKñaeTAvijeTAkñúgkarseRmc[)annUveKal bMNgEdl)an dak;ecjmk. enAeBlEdlGñkRKb;RKgerobcMGaTiPaBcMeBaHKeRmagTaMgenH/BYkeKGaccab;epþImGnuvtþ EpnkarCa yuT§sa®sþ . karpþl;Parkic©eTA[buKÁliknigkarpþl;siT§iGMNaceTA[BYkeKKWmansarsMxan; BIeRBaHfaKeRmagTaMgenHman\T§iBl elIBYkeK edaypÞal;esIÞrEtTaMgRsug.

RbsinebImnusSrbs;s>x>b>K mankarTak;TineTAnwgdMeNIrkarkarRKb;RKgCayuT§sa®sþcMeBaH bBaðaenH BYk eKmuxCanwgQancUl)anya:gl¥dl;CMhanEdlBYkeKRtÚvEtseRmc[)annUveKaledA rbs; GgÁPaB RBmTaMgeKal edAviC¢aCIv³pÞal;rbs;BYkeK.kareFIV[Cab;Tak;TindMbUgdl;kmøaMgkargarsrubenAkñúgdMeNIrkarkarRKb;RKgCayuT§sa®sþ KWCaPaBRbesIrmYyEdl s>x>b>K FM² minGacQan eTAdl; enaH.RtÚvmankarebþCJa kñúgkarseRmc [)an nUveKalbMNgrbs;S>x>b>KKWCakmøaMgd¾man famBledIm,IPaBeCaKC½y b:uEnþkarCab;Tak;TinKWRtUveFIVCamun kñúgkarTaj yk[)annUvkarebþCJacitþ rbs;nieyaCik TaMgGs;.

5>1>eKalkarN_kñúgkareFVIEpnkaryuT§sa®sþ

- GPivDÆn_ nigGnuvtþn_yuT§sa®sþ nigvaytMélkarGnuvtþn_edIm,IvaytMéllT§plCamYylT§plrMBwg Tuk . EpnkaryuT§sasþrYm sMeNIr sUcNkr rgVas; nigTisedA . - EpnkarRbtibtþikarRbcaMqñaMrbs;saklviTüal½yKWQrelImUldæanEpnkaryuT§sa®sþ nigkarviPaK briyakas sMrab;TsSn³vis½y 12Ex . va)anbMEbkCaEpñktUc²eTAkñúgTisedAkargar 12Ex ehIyvaBiBN’naGMBI kargarGtiPaB sMeNIsMu nigkarTTYlxusRtUv pgEd. - EpnkarmhaviTüal½yRtUvQrelImUldæanEpnkarsaklviTüal½y ehIyRbkERbenAsMeNIsMu kMritx<s;enA skmµPaBenAkñúgGgÁPaBéns>x>b>K EpnkarenHrYmsmahN_kmµBt‘’manEdl)anmk BIkar viPaKbriyakas nigeRbIR)as; PaBxøaMg nigsmtßPaB . - EpnkarmhaviTüal½y GgÁPaB RbkERbenAEpnkarsMeNIrsMu nigpþl;Bt’mandl;karGPivDÆn_ énEpnkar garbuKÁl .



- FnFanRtUv)anEbgEckdl;yuTsa®sþ nigsMeNIrsMutamry³dMeNIrfvikar . yuT§sa®sþkMritx<s; nig sMeNIrsMurYm TaMgEpnkaryuT§saRsþdMeNIrkarEbgEckfvikardl;KMeragyuT§sa®sþ nigsMeNIsMusMrab; kareFVI RbesIreLIg nigdMeNIr karRbtþbitþkar . - pþl;siT§GMNacRKb;RKan;dl;GñkGnuvtþ tamdan nigvaytMél -karTTYlxusRtUvGnuvtþn_yuT§sa®sþ nigsMeNIrsMu KWGacEbgEcktamlT§PaB)an tammhaviTüal½y nigGgÁPaB - s>x>b>KvaytMélkarGnuvtþn_CamYyEpnkar / eFVIeGaymankarrIkcMerInnigEktMrUvtamtMrUvkarc,ab; nig vay tMélniy½tkmµ . - karTTYlxusRtUvsMrab;karRtYtBinitüEpnkarKWRtUv)anbriyayenAkñúgnItiviFIEpn. -s>x>b>KGnuvtþn_kargarRKb;RKgKuNPaBedIm,IkMNt; nigRKb;RKgcMNucexSayrbs;GgÁPaB karGnuvtþn_ényuT§sa®sþKWRtUvsMerctamskmµPaBbIy:ag³ - karbMeBjKMeragyuT§sa®sþ - skmµPaBRbtibtþikarRtUvEtBwgEp¥kelIeKalneya)ay nignItiviFIrbs;saklviTüal½y

-eFVIeGayRbesIreLIgEpnkarsMeNIrsMuEdlGacbkRsayGMBIkarsikSaGMBIGgÁPaB enAkñúgkarGnuvtþn_ d_l¥

5>2>begIáteKaledA nigeKalbMNg munnwgGacksag)annUvsMnMuyuT§sa®sþRbkbedayPaBRtwmRtÚv)an/ xøÜn RtÚvEtbegIáteKaledA nigeKal bMNg Edlpþl;[xøÜnnUvTisedAkñúgkarepþatkarykcitþTukdak; nig pþl;mUldæansRmab;kar vaytémøGMBIkar Rbtibtþi rbs;Rkumh‘un. karbegIáteKaledA ¬Goals¦ nigeKalbMNg ¬Objectives¦ KWCaEpñkmYyd¾ sMxan;éndMeNIrkarkarRKb;RKgCayuT§sa®sþ ¬Strategic management process¦. ---- eKaledA ¬eKaledA ¬eKaledA ¬eKaledA ¬Goals¦ ¦ ¦ ¦ ³ ³ ³ ³ eKaledA CakarkMNt;EdlmanEdnRbsiT§PaBEvg nigTUlMTUlay EdlGaCIvkmµ mYyBüayamseRmc[)an. eKaledAmanlkçN³TUeTA nigeBlxøHGacsUm,IEtCa GrUbiy. eKaledAminRtÚv)aneK begIáteLIgedaymanbMNg[vaeTACamanPaBCak;lak;RKb;RKan; sRmab;GñkRKb; RKgGnuvtþ tamenaHeLIy. ---- eKalbMNg ¬eKalbMNg ¬eKalbMNg ¬eKalbMNg ¬Objectives¦ ¦ ¦ ¦ ³³³³ eKalbMNg CacMNucsIubCak;lak;énkarRbtibtþi. eKalbMNg samBaØBak;B½n§CaBiesseTAnwgplitPaB ¬Productivity¦/ kMeNIn ¬Growth¦/ PaBs½kiþsiT§i



¬Efficiency¦/ TIpSar ¬Markets¦/ FnFanhriBaØvtßú ¬Financial resources¦/ brikçarUbvnþ ¬Physical facilities¦/ rcnasm<½n§cat;taMg ¬Organizational structure¦/ suxmalPaB nieyaCit ¬Employee

welfare¦/ nigTMnYlxusRtÚvxagsgÁm ¬Social responsibility¦. karerobcMeKalbMNg enAkñúgzananuRkmmYyedayeyageTAelIGaTiPaBrbs;va GacCYy[GñkRKb;RKg edaHRsaybdivaTkmµTaMgenH enAeBlEdlBYkvaekIteLIg. eKalbMNgEdlRtÚv)an sresr ya:g RtwmRtÚvmancritlkçN³dUcxageRkam ³

� BYkvaCak;lak; ³ eKalbMNgmanlkçN³EdlGac kRmitcMnYn)an ¬Quantifiable¦ nigeTogTat;c,as;las; ¬Precise¦. � BYkvamanlkçN³EdlGacvas;Evg)an ¬They are measurable¦ ³ GñkRKb;RKgGacerobcMKMeragrIkceRmInrbs;GgÁPaB eq<aHeTArkeKalbMNgrbs; xøÜn. karviPaKenHteRmÚv[mancMNuceKal EdlRtÚv)ankMNt;ya:gRtwmRtÚv ecjBIkarcab;epþIm nigvimaRtsRmab;karvas;Evgdl;karrIkceRmIn. � BYkvamanlkçN³EdlGacEbgEck)an ¬They are assignable¦ ³ Rbsin ebIshRKinmincat;EcgkarTTYlxusRtÚvsRmab;eKalbMNgmYy² eTA[buKÁl mñak;²enaHeT s>x>b>KminTMngCaGacseRmceKalbMNgenaH)aneLIy. karbegIát eKalbMNgedaycaM)ac;RtUvpþl;karTTYlxusRtÚvdl;mnusSmñak;²kñúgkarseRmc [ )aneTenaH KWCakar\tRbeyaCn_. � BYkvamanlkçN³c,as;las;/ b:uEnþGacCa]bsKÁ ³ eKalbMNgRtÚvEtsßit enAEk,rédGgÁPaB EtkarCMrujelIkTwkcitþnwgminelcCarUbragenaHeLIy. enAkñúg krNI mYycMnYnkarrMBwgTukénkarRKb;RKgRtÚvEtrkSaenAx<s;. eRkABIenH eKalbMNg begIát]bsKÁ kan;EteRcIn ¬CamYynwgkRmitc,as;las;¦/ karRbtibtþi nwgkan;Et x<s;eLIg. karkMNt; eKalbMNgEdlnwgpþl;]bsKÁdl;GaCIvkmµrbs; Gñk nigbuKÁlikrbs;xøÜn. � BYkvaCakalanuvtþ ¬They are timely¦ ³ eKalbMNgRtÚvEtbBa¢ak;minRtwm EtGIVnwg RtÚvseRmc[)anenaHeT EfmTaMgenAeBlNaEdlvanwgRtÚvseRmc [)an. KeRmageBl evlasRmab;karQaneTAdl;karseRmc)anCaEpøpáaKWman sarsMxan;.



� BYkvasresrCalaylkçN_GkSr ¬They are written¦ ³ dMeNIrkarsresr enHminRtÚvsµúKsµajenaHeLIy.

5>3> begIátCeRmIsCayuT§sa®sþ nigeRCIserIsyuT§sa®sþd¾smRsb CMhanbnÞab;mkeTotenH KWRtÚveFIVkarvaytémøGMBICeRmIsCayuT§sa®sþ nigbnÞab;mk eFIVkar erobcMEpn karEl,g ¬Game plan¦ EdlRtÚv)anbegIáteLIgedIm,IseRmc[)annUveKalbMNgrbs; s>x>b>K. ---- CeRmIsCayuT§sa®sþ CeRmIsCayuT§sa®sþ CeRmIsCayuT§sa®sþ CeRmIsCayuT§sa®sþ 3 3 3 3 ¬¬¬¬Three strategic options¦ ¦ ¦ ¦ ³³³³ CakarBit/ manyuT§sa®sþCaeRcIn EdlekItecjBIm©as;GaCIvkmµxñattUcGaceRCIserIs b:uEnþeKKYrcgcaMfa yuT§sa®sþTaMgenaHBMuman PaBCak;lak;enaHeLIy ¬Infinite¦. eTaHbICaenAeBlEdlBnøWEcgcaMgTaMgGs;)anXøatecjeTA q¶ayya:gNa k¾eday yuT§sa®sþCamUldæanTaMg 3 enAEtmanelcCarUbragCanic©. enAkñúgesovePA cas;rbs;Kat;Edlman eQµaHfa yuT§sa®sþRbkYtRbECg ¬Competitive Strategy ¦ Michael Porter

)ankMNt;nUvyuT§sa®sþTaMgbIenaHKW ³ PaBCaGñknaMmuxxagéføedIm ¬Cost leadership¦/ PaBxusKña ¬Differentiation¦ nigkarepþat ¬Focus¦.

� PaBCaGñknaMmuxxagéføedIm ¬Cost leadership¦ ³ s>x>b>KmYyEdleRbInUv yuT§sa®sþPaBCaGñknaMmuxxagéføedImenH KWxitxMeFIV[xøÜnkøayeTACaGñkplit Edl mankarcMNayéføedImTabbMput ¬Lowest-cost producer¦ eFobeTAnwg KURbkYtrbs;xøÜn enAkñúgvis½yNamYyenaH. PaBCaGñknaMmuxxagéføedImKWbegIát [man ]tþmPaBxagkarRbkYt RbECgedIm,IeQagcab;GtifiCn Edlkarvinicä½ykñúg karTijCa bzmrbs;BYkeKKWCa {témøplitpl}. ehIyBYkeK manGMNackñúgkar TTYlyk éføRBMEdnxageRkam ¬Price floor¦ rbs;TMnij. yuT§sa®sþEbbenH GacdMeNIr kar)anya:gl¥ eBlEdlGñk Tijqab;manRbtikmµcMeBaHkarERbRbÜléfø nigenA eBlEdlshRKasEdleFIVkar RbkYtRbECg lk;plitpldUcKña RBm- TaMgeBlEdl s>x>b>KGacTTYlplcMeNjBIesdækic©maRtdæan ¬Economics of scale¦. minRtwmEtCaGñknaMmuxxagéføedImenAkñúgCMhrd¾RbesIrbMputedIm,I karBar xøÜnenAkñúg s®gÁaméfø ¬Price war¦ b:ueNaÑHeT EfmTaMgGaceRbIR)as;nUv famBlrbs;xøÜn edIm,IGUsTajKURbkYt[lk;kñúgtémøTabbMputenAkñúgGaCIvkmµ enHpgEdr.



b:uEnþkñúgnamCaGñknaMmuxxagéføedImRtÚvdwgGMBITIkEnøgEdlxøÜnman]mtþmPaBxag éføedIm ¬Cost advantages¦ elIKURbkYt ehIynig)aneRbIR)as;]tþmPaBenHCa mUldæanRKwHsRmab; yuT§sa®sþrbs;xøÜn. PaBxusKña ¬Differentiation¦ ³ GnuvtþyuT§sa®sþPaxusKña ¬Differentiation strategy¦ RtÚvBüayamksagPkþIPaBBIGtifiCn ¬Customer loyalty¦ tamry³karkMNt;CMhrnUvTMnij nigesvakmµrbs;xøÜnenAkñúglkçN³ mYyEdlEbøk b¤manEtmYyKt;. eRkABIenH RtÚvRbwgERbgeFIV[RbesIr CagKURbkYtrbs;xøÜncMeBaH GIVmYyEdlGtifiCnpþl;témø. manviFImYycMnYnkñúgkarbegIát yuT§sa®sþPaBxusKña/ b:uEnþeKalKMnitCaKnøwHKWRtÚvmanÉkeTs cMeBaHGIVEdlsMxan;cMeBaHGtifiCn. KnøwHcMeBaH yuT§sa®sþPaBxusKñaRbkbedayeCaKC½y KWRtÚvksag vaenA elIsmtßPaBedayELk ¬Distintive competence¦ eBalKW CasmtßPaB rbs; s>x>b>K EtmYyKt; kñúgkareFIVGIVmYy[l¥RbesIr ebIeRbóbnwg KURbkYtrbs;xøÜn. mUldæanCarYm sRmab;PaBxusKñaenH rYmmanesvakmµEdlman bTdæanx<s; sRmab;GtifiCn niglkçN³Biessénplitpl/ ExSsgVak;plitpl eBjelj/ PaBGacrk)an ya:grh½s/PaBGacTukcitþ)anelIplitplTaMgRsug/KuNPaBd¾ Gs©arü énplitpl/ nigcMeNHdwgxagplitplya:gTUlMTUlay. edIm,I[ TTYl)an eCaKC½y/ yuT§sa®sþPaBxusKñaRtÚvEtbegIátsBaØaxn§éntémøenAkñúgRkEsEPñkrbs; GtifiCn. karepþat ¬Focus¦ ³ yuT§sa®sþkarepþatmann½yfaTIpSarTaMgGs;min lkçN³ dUcKñaenaHeLIy. CakarBit/ enAkñúgTIpSarCaeRcIn mancMENkGtifiCn epSg²Kña EdlcMENknImYy²mantRmÚvkar/ karcg;)an nigcritlkçN³ epSg²Kña. KMnitCa KnøwHenAkñúgyuT§sa®sþenHKWRtÚveRCIserIscMENkmYy b¤eRcIn CagenH/ RtÚveFIVkar kMNt;tRmÚvkar/ karcg;)an nigcMNab;GarmµN_CaBiess rbs;GtifiCn/ nigeFIVkar cUleTACitGtifiCnTaMgenaHCamYynwgTMnij b¤esvakmµ mYyEdlRtÚv)anerobcMeLIg ya:gsmRsbedIm,IbMeBjtRmÚvkar nigkarcg;)an TaMgGs;enaH. yuT§sa®sþkarepþat ksageLIgenAelI PaBxusKña kñúgcMeNam cMENkTIpSar.



yuT§sa®sþkarepþatRbkbedayeCaKC½y RtÚvBwgEp¥keTAelIsmtßPaBeday pÞal;rbs;s>x>b>K kñúgkarkMNt;GMBI karERbRbÜlnUvtRmÚvkarrbs;RkúmGtifiCn eKaledA nigRtÚvGPivDÆnUvCMnajEdl RtÚvkarCacaM)ac;edIm,IbMeBj tamsMNUmBr rbs;BYkeK. m©as;GaCIvkmµ nignieyaCitenAkñúgRkumh‘un RtUvEtmankaryl;dwg[ )anc,as;GMBIrebobbEnßmtémøeTAelIplitpl b¤esvakmµsRmab;GtifiCn. 5>4> ERbkøayEpnkarCayuT§sa®sþeTACaEpnkarskmµPaB GñkRKb;RKgGaCIvkmµxñattUcRtÚvEtbMElgEpnkarCayuT§sa®sþ ¬Strategic plans¦ eTACa EpnkarRbtibtþi ¬Operating plans¦ Edlpþl;eKalkarN_ENnaMdl; s>x>b>KsþIBImUldæanCaRbcaMéf¶ nigkøayeTACaEpñkmYy d¾skmµ nigGacemIleXIjrbs; s>x>b>K. KµanGaCIvkmµxñattUcNamYyEdl TajykplRbeyaCn_BIEpnkarCa yuT§sa®sþ EdlRtÚv)andak;elIeFñIredIm,IRbmUlFUlIenaHeLIy. edIm,I[EpnkarGacdMeNIrkareTA)an/m©as;GaCIvkmµKYreFIVkarEbgEckEpnkarenaH[ eTACaKeRmag eday kMNt;y:agRbúgRby½tñnUvKeRmagnImYy² eday ³ - eKalbMNg ¬eKalbMNg ¬eKalbMNg ¬eKalbMNg ¬Purpose¦ ¦ ¦ ¦ ³³³³ etIKeRmagEdlRtÚv)anerobcMeLIgenH edIm,IseRmc[)anGIV? - visalPaB ¬visalPaB ¬visalPaB ¬visalPaB ¬Scope¦¦¦¦ ³ etIvis½yrbs;S>x>b>KNamYyEdlCab;Bak;B½n§nwgKeRmagenH? - karrYviPaKTan ¬karrYviPaKTan ¬karrYviPaKTan ¬karrYviPaKTan ¬Contribution¦ ¦ ¦ ¦ ³³³³ etIKeRmagenHmankarCab;Bak;B½n§nwgKeRmag déTeTot

nigEpnkarCayuT§sa®sþTaMgmUlEdrb¤eT? - tRmÚvkarxagFnFan ¬tRmÚvkarxagFnFan ¬tRmÚvkarxagFnFan ¬tRmÚvkarxagFnFan ¬Resource requirement¦ ¦ ¦ ¦ ³³³³ etIFnFanmnusS nighirBaØvtßúEdl

caM)ac;kñúgkarbBa©b;KeRmagedayeCaKC½y? - karkMNtkarkMNtkarkMNtkarkMNt;;;;eBlevla ¬eBlevla ¬eBlevla ¬eBlevla ¬Timing¦ ¦ ¦ ¦ ³³³³ kalviPaK ¬Schedule¦ nigeBlkMNt; ¬Deadline¦

NamYynwgFanadl;karbBa©b;KeRmag? Rbkar 6 ³ karGnuvtþn_yuT§sa®sþ

“karGnuvtþn_yuT§sa®sþ tMrUveGayGgÁPaB>>>>BinitüeKalneya)ay karelIkTwkcitþ karEbgEck FnFan EdlEpnkaryuT§sa®sþGacRbtibtþi)an” dMeNIrkarGnuvtþn¾yuT§sa®sþ kat;tMrwm nigBinitü EpnkareLIgvij EbgEckzvikar eKalneya)ay nigkMNt;rebobvar³GPivDÆn_ nigGPivDÆn¾FnFan mnusS EdlFana fa EpnkaryuT§sa®sþGacdMeNIrkar)an .



Rbkar 7³ karRtYtBinitü nigkarRKb;RKgkarERbRbYl KWCadMeNIrmYytamdan nigBinitü edayeRbobeFob lT§pl kargarCak;Esþg nigEpnkar ehIyRtYt Binitü elI hiniP½y epSg²EdlekIteLIgBI briyakas CMuvij nigrbt;énkarpøas;bþÚr nana edIm,IFana eqøIytbeGay Tan;eBl evla cMeBaHbMEbrMrYlTaMgenH edayrkSaCMhreGay)anl¥ . srubmkvij RbsiT§PaBénkarRKb;RKgyuT§sa®sþ KwminsMedAelImanEpnkarl¥enaHeT b:uEnþ vaTam TaeGay FnFanmnusS hiBaØvtßú bec©kviTüaRKb;RKan; nig karcUlrYmBIshKmn_ CaBiessRtUv bNþúMRbB½n§kargar manRbsiT§PaBpgEdr.

7>1>begIátkarRtYtBinitüd¾RtwmRtUv

rhUtmkdl;eBlenH/ dMeNIrkarkareFIVEpnkar)anbegIáteKalbMNgS>x>b>K nig)anGPivDÆn_ yuT§sa®sþsRmab; seRmc BYkva[)an. b:uEnþCakRm RbsinFøab;manBImunmk karRbtibtþiCak;Esþg rbs; s>x>b>K sIuKñanwgeKalbMNg Edl)anbegIát. GñkRKb;RKgRtÚveFIV[manPaBR)akdRbCaya:grh½s eTAelItRmÚvkarkñúgkarRtÜtBiniülT§plCak; Esþg Edl Gacgak ecj ¬Deviate¦ BIEpnkar.

karvas;EvgEdlRtÚv)anbegIátenAkñúgdMeNIrkarkarRtÜtBinitüEpnkarkmµ ¬Control-planning process¦ køayCabT dæan ¬Standards¦ tTl;nwgGIVEdlRbtibtþiCak;EsþgRtÚv)aneKeFIVkar eRbóbeFob. Gñkral;KñaenAkñúgGgÁPaB RtÚvEtyl; ehIyRtÚvEtCab;Bak;B½n§eTAelIdMeNIrkarkarRtÜt BinitüEpnkarkmµ.

edIm,IRtÜtBinitüKeRmag nigrkSaBYkva[RsbtamkalviPaK/ nieyaCitRtUvEtkMNt; nigedIr tamGaMgDIkaT½rGnuvtþn_ CaKnwøH ¬Key performance indicators¦. RbPBénGaMgDIkaT½rTaMgenHKWCa Tinñn½yRbtibtþikarecjBIskmµPaB GaCIvkmµFmµtarbs;S>x>b>K. BYkvaKWCaRBÜjcg¥úlbgðajpøÚv ¬Guidepost¦ kñúgkartamdanGMBIkargakecjBI bTdæanEdl )anbegIát. r)aykarN_KNenyü/ plitkmµ/ karlk;/ snñiFi/ nigRbtibtþikarKWCaRbPBTinñn½y d¾sMxan;Edl GñkRKb;RKgGaceRbIsMrab;eFIV karRtÜtBinitüemIlskmµPaB. edIm,IeFIVkarvaytémøGMBIRbsiT§PaBéyuT§sa®sþrbs;xøÜn)an s>x>b>K kMBugEtGPivDÆ Balance scorecard

EdlCaxñatrgVas;EtmYyKt;sRmab; s>x>b>K EdlrYmbBa©Úlkarvas;EvgTaMg EpñkRbtibtþikar nigEpñk hirBaØvtßú ehIypþl;[GñkRKb;RKgnUvrUbPaBc,as;las; nigR)akdniymmYy sþIGMBIkarRbtibtþikar



CarYmrbs; s>x>b>K. sRmab; s>x>b>KKYrbegIát eKaledAsRmab;GaMgDIkaT½rsMxan;nImYy²énkarRbtibtþi rbs; s>x>b>K nigbnÞab;mkbegIátviFankard¾ manGtßn½ysRmab;vanImYYy². Balanced scorecard

emIleTA s>x>b>K ecjBITsSnvis½ysMxan;² cMnYn 4 dUcxageRkam ³

---- TsSnvis½yGMBIGtifiCnTsSnvis½yGMBIGtifiCnTsSnvis½yGMBIGtifiCnTsSnvis½yGMBIGtifiCn ¬¬¬¬Customer perspective¦ ¦ ¦ ¦ ³ ³ ³ ³ ³ ³ ³ ³ GtifiCnGac vinicä½y s>x>b>Ktamry³bTdæan 4 ya:gticbMput eBalKW ³

� eBlevla ³ etI s>x>b>KRtÚvkarsIueBlyUrb:uNÑakñúgkarRbKl; esvakmµ? � KuNPaB ³ etIesvakmµrbs;s>x>b>KmanlkçN³sm,tþil¥ b:uNÑacMeBaHPaBGac Tukcitþ)an/ PaBGacsßitesßr)an/ nigPaBsuRkit?

� karRbtibtþi ³ visalPaBcMeBaHTMnij nigesvakmµsMEdgecjmkdUcGIVEdl rMBwgTuk

� esvakmµ ³ etI s>x>b>KbMeBj b¤bMeBjelIskarrMBwgTukéntémørbs; GtifiCn)an l¥b:uNÑa? s>x>b>K )ankMNt;sUcNkrsMrab;CargVas;sMxan;dUcxageRkam³ S1>sMerceGay)anekrþ×eQµaHKYreGayeKarB

S2>qøúHbBa©aMgBIbec©kviTüaTMenIbnaMmuxeK S3>qøUúHbBa©aMgelIkarsikSaRsavRCav nigGPivDÆn_ S4> qøúHbBa©aMgelIKuNPaB S5>GPivDÆn_muxviC¢asikSaRsbtamniyamsþg;darnigtMrUvkar TIpSar S6>begáIt»kassikSayUrGEgVg

---- TsSnvis½yGMBIGaCIvkmµTsSnvis½yGMBIGaCIvkmµTsSnvis½yGMBIGaCIvkmµTsSnvis½yGMBIGaCIvkmµxagkñúg ¬xagkñúg ¬xagkñúg ¬xagkñúg ¬Internal business perspective¦ ¦ ¦ ¦ ³³³³ ktþaxagkñúgEdlGñkRKb;RKgKYrepþatGarmµN_enaH KWktþaTaMgLayNa Edlman\T§iBl ya:gxøaMgeTAelIkareBjcitþ nigkarcg;)anrbs;GtifiCn RBmTaMgepþateTAelIRbsiT§PaB ¬Effectiveness¦ nigPaBs½kiþsTi§ ¬Efficiency¦ rbs; s>x>b>K. karGPivDÆeKaledA nigviFankar sRmab;ktþaEdl nieyaCik man\T§iBledaypÞal;enaH dUcCaKuNPaB ¬Quality¦/ vdþkal ¬Cycle time¦/ plitPaB ¬Productivity¦/ éføedIm ¬Cost¦ nigcMNucepSg²eTot KWmansarsMxan;.

s>x>b>K )ankMNt;sUcNkrsMrab;CargVas;sMxan;dUcxageRkam³



P1>manzbNIyP½NÐnigRbB½n§kargarTMenIb P2>karRKb;RKgFanFanmnusS eGaymanRbsiT§PaBx<s; P3>RbB½n§RKb;RKgKuNPaBGb;rMeGay )anl¥ P4>manPaBrwgmaMukareFVITIpSarnig BRgwkekrþ×eQµaH P5>RbsiT§PaBénkarsMerccitþ nigRbtiPUkmµGMNac P6>RbsiT§PaBénkarGnuvtþn_kargarP1

---- TsSnvis½yGMBInTsSnvis½yGMBInTsSnvis½yGMBInTsSnvis½yGMBInnanuvtþnnanuvtþnnanuvtþnnanuvtþn_ _ _ _ nigkarsikSaEsVgylnigkarsikSaEsVgylnigkarsikSaEsVgylnigkarsikSaEsVgyl; ; ; ; ¬¬¬¬Innovation and learning perspective ³³³³ TsSn³enH)anTTYlsÁal;faeKaledATaMgLay EdleKRtÚvkarsRmab;PaBeCaKC½y KWmankarERbRbÜl CaRbcaM. Rbsin s>x>b>Kcg;bnþKMrUénPaB eCaKC½y ¬Pattern¦ rbs;xøÜn/ s>x>b>KminGacenAEtmYy kEnøg)aneT eBalKWS>x>b>KRtÚvEteFIVkar GPivDÆCabnþeTAeTot. eKaledA nigviFankarTaMgenH sgát;F¶n;eTAelIsar³ sMxan;énbsidækmµCabnþ enAkñúgPaBeBjcitþrbs;GtifiCn ¬Customer satisfaction¦ nigRbtibtþikar GaCIvkmµxagkñúg ¬Internal business operations¦.

s>x>b>K )ankMNt;sUcNkrsMrab;CargVas;sMxan;dUcxageRkam³ L1>TTYl)ankareBjcitþBIGtfiCn L2>TTYl)ankarTak;TajnigrkSa)anbuKÁlikeqñIm L3>bNþúHvb,Fm’énkarécñRbDitx<s; L4>begáItnUv]tþmPaBRbkYtRbECgsMrab;GgÁPaB

---- TsSnvis½yGMBIhirBaØvtßú ¬TsSnvis½yGMBIhirBaØvtßú ¬TsSnvis½yGMBIhirBaØvtßú ¬TsSnvis½yGMBIhirBaØvtßú ¬Financial perspective¦ ¦ ¦ ¦ ³ ³ ³ ³ viFankarRbtibtþiCaTmøab;PaKeRcIn_ bTdæanhirBaØvtßú ¬Financial standard¦_ R)ab;BIcMnYnb:uNÑaEdlyuT§sa®sþCarYmrbs; s>x>b>K ehIy viFankarTaMgenHepþateTA elIktþamYycMnYndUcCaplcMeNj ¬Profitability¦/ karrIklUtlas; ¬Growth¦/ nigtémøkUnh‘un ¬Shareholder value¦. enAelI Balanced scorecards/ CaerOy² s>x>b>K eFIVkarbMEbkeKaledA hirBaØvtßúeTACabIRbePT ³ ]tþrCIvit ¬Survival¦/ PaBeCaKC½y ¬Success¦/ nigkarrIkceRmIn ¬Growth¦.

s>x>b>K )ankMNt;sUcNkrsMrab;CargVas;sMxan;dUcxageRkam³ F1>karbnßyéføedIm nigbegáInR)ak;cMNUl F2>eFVIeGaysuxmalPaBhirBaØvtßúmanlkçN³RbesIr



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ckçúvis

½yénG

tifiCnú nig

sþg;T

I ckçúvis

½yénxagk

ñúgnig s

þg;TI

ckçúvis

½yéns

ikSa nig

kMeNIn s

þg;TI



Rbkar 8 eKalneya)ay

eKalneya)ayRKb;RKgEpnkaryuT§sa®sþ KW viPaKedayQrelITinñn½y nigbriyakas GtItkal bc©úb,nñPaB nigGnaKt edIm,IEsþgecjGMBItMrUvkar nigkarviPaKRKb;RCugeRCayelITidæPaBbYny:ag

- FnFannighiBaØvtßú - karRKb;RKg nigEbgEckFnFnmnusS - tMrUvkarGtifiCn nigbuKÁlsMxan;Bak;B½n§ - bec©kviTüa - karFanakarRKb;RKg yuT§sa®sþ tamlkçN³bec©keTsRtwmRtUv TaMgRTwsþI nigkarGnuvtþn_ - FanakarerobcMmnusS nigGgÁPaBcat;taMgRbkbedayRbsiT§PaBRsbtamTisedA nigEpnkar - TisedAcugeRkayénkarGnuvtþn_yuT§sa®sþsMedACMrujeGaymanRbsiT§PaB nigbegáIn]tþmPaB RbkYt RbECg -TisedA eKaledAEpnkarryuT§sa®sþRtUvmancarwkRTRTg;skmµPaB s>x>b>K

Rbkar 9 yuT§saRsþTisedA

-s>x>b>K GPivDÆn_ nigTMnak;TMngRKb;eKalbMNgrbs;vatamry³TsSn³vis½y nigebskmµ -tMélrbs;s>x>b>K KaMRTyuT§sasþTisedA BYkeKTMnak;TMng\riyabTEdlrMBWgenAkñúgGgÁPaBenA karbnþ CYyKaMRTTsSn³vis½ynigkarGnutþn_ebskmµ -kMNt;PaBeCaKC½yrbs;GgÁPaBedabegáItsUcNkrGnuvtþn_sMxan;² begáItCMerIsrvagkarbMeBj »kas elImUldæan cMeNHdwgénbridæanrbs; nigTIpSa . s>x>K>K yl;dwgGMBIkarKMeromKMEhgRbQm muxGgÁPaB nigkarRKb;RKghniP½y . - s>x>b>KeRCIserIs yuT§sasþ nigTIpSarEdleRbIR)as;PaBxøaMg nigsmtßPaBsñÚl .

Rbkar 10 eKalkarN_mUldæan

- s>x>b>KTTYlsÁal;favadMeNIrkarbrisßanRbkYtRbECg nig karktþaeCaKC½ysMrab;GnaKt KWRtUv)an kMNt;edayKuNPaBénGñkdwknMa niglT§PaBedIm,IBaMnaMtMélenAkñúgTIpSar . - s>x>b>K eRbIR)as;dMeNIrkarya:agrwgmaMEdldMeNIrkarGPivDÆn_yuTsa®sþCamYyGPi)alkic©RKb; RKgl¥



- s>x>b>KTTYlsÁal;GMBIktVakic©edIm,IdMeNIrkarRbkbedayeCrPaBEdlGacrkSaRTBüsm,tþi sMrab;kar eRbIR)as; CMnan; eRkay . - s>x>b>K KaMRTy:agskmµ nigKMnitéqñRbDit . - s>x>bK elImUldæankarsMerccitþGMBITisedAyuT§sa®sþelIBt’manGMBIBt’mankarGnuvtþn_ nigcMeNHdwg BIGtIt kal énbrisßan GtifiCn nigTIpSar . -s>x>b>KRKb;RKgyuT§sa®sþhniP½y nigPaBminc,as;nig KWCakarGacedIm,IeFVIkarBükarN_ GMBIsmtßPaB edIm,IeGayeCaKC½yenAGnaKt . -s>x>bKGnuvtþn_EpnkaryuT§sa®sþEdlP¢ab;RKb;EpnkarnigkarbnSIuúskmµPaBénGgÁPaBcMeBaHTisedA yuT§sa®sþ . - edIm,ICUndMNwgGMBIkarGPivDÆn_EpnkarkMritx<s; nigkarcUlEpnkaryuTsa®sþy:agTUlMTUlay .

Rbkar 11³ smasPaBcUlrYmkñúgkarbegáItEpnakaryuT§sa®sþ − saklviTüaFikar b¤ saklviTüaFikar − tMNagBIRkumRbwwkSaPi)al − tMNagBIed)atWm:gsikSaFikar − qñaMsikSamUldæan − KNenyü nighiBaØvtßú − Bt’manviTüa − kariyal½yFanaKuNPaBGb;rM nighniP½y − ed)a:tWm:grdæ)al nigFnFanmnusS − smakCikmhaviTüal½y − GnukmµkarBak;B½n§TaMgGs;eRkamcMNuHs>x>b>K

Rbkar 12 ³ RbsiTæPaB eKalkarN_enHmanRbsiT§PaBCaKtiyutþcab;BIéf¶cuH htßelxaenHteTA ehIyRKb;EpñkTaMgGs;kñúg saklviTüal½y bec©kviTüanigRKb;RKgRtUvTTYlnwgshkarN_Gnuvtþn_eGaymanRbsiT§PaB x<s;bMput .

extþRBHsIhnu/ éf¶TI>>>>>>>>>>Ex>>>>>>>>>qñaM 20>>>>>>>>> saklviTüaFikar



saklviTül½yExµrbec©kviTüa nigRKb;RKg Khmer University of Technology & Management

sMeNIrsMuEpnkaryuT§sa®sþ

RTTg;rbs;GgÁPaB eQµaHKMerag ³ m©as;KMerag ³ GñksikSa ³ kalbriecäT ³ elxKMerag ³



matikar

1 esckþIepþIm

1>2 vtßú bM Ng

1>3 kM Nt;niymn½y

2> GgÁPaBBak ;B ½n§

2>1 GtifiCn KM erag

2>2 Gñk]bt ßmöKM er ag

2>3 GñkRKb;RKgKM erag

3> sa vta

4> sßan PaBbc©ú b,nñ

5> kmµvtßú eK aled A

5>1 kmµvtßú

5>2 Pa¢b;nigKaM RTeKaled AEpn k are m

6> visa lP aBénKM era g

6 >1 Ed nk MNt;

6 >2 eRk AEd nkM Nt;

6 >3 PaBT Mn ak;TM ngKM erag



6 >4 ktþaminERbERb

6 >5 PaBbnÞan;

6 >6 kar sn µt;

7> \T§B l

7 >1 ktþaxagk ñúg

7 >2 ktþaxageRkA

8 > viFIsa® sþK Mera g

9> haniP½y¼bBaða

9>1 haniP½y

9>2 bBaða

10> sn ñidæan

11> Gnu sa sn_

12> EpnkarbnÞab; nigTn ñin½ysM xan;

13> FnFan nigkarBü akrN_t M él



1 esckþIepþIm

1>2 vtßú bM Ng



1>4 kM Nt;niymn½y

2> GgÁPaBBak ;B ½n§

2>4 GtifiCn KM erag

2>5 Gñk]bt ßmÖK M era g

2>6 GñkRKb;RKgKM erag

eQµaHKMerag³

m©as;KMerag³

GñkGnuvtþn_KMerag³

kalbriecäT³

GgÁPaBBak;B½n§

plRbeyaCn_ tMrUvkarBIKMerag

GVIEdltMrUvkar haniP½y skmµPaBEpnkar



7> sa vta

8 > sßan PaBbc©ú b,nñ



9> kmµvtßú eK aled A

kmµvtßú eKald A viFIsa® sþ

5>3 kmµvtßú



5>4 Pa¢b;nigKaM RTeKaled AEpn k are m

10> visa lP aBénKM era g

6 >7 Ed nk MNt;

6 >8 eRk AEd nkM Nt;



6 >9 PaBT Mn ak;TM ngKM erag

6 >10 ktþaminERbERb

6 >11 PaBbnÞan;

6 >12 kar sn µt;



7> \T§B l

7 >3 ktþaxagk ñúg

Opportunities Weighted Rate Weighted Score

Threat Weighted Rate Weighted Score

Total Weighted Score

7 >4 ktþaxageRkA

Strength Weighted Rate Weighted Score



Weakness Weighted Rate Weighted Score

Total Weighted Score

8 > viFIsa® sþK Mera g

RbvtþiKMerag

eKalbMngTUeTA

haniP½ydMbUg

lT§plrMBwgTuk

sar³RbeyaCn¾

karvaytMélnigeBlevla

tMél :

eBlevla :



lT§plénkargarenH

sMerccitþmk

kalbriecäT

kMNtkMNtkMNtkMNt;;;;TMrgTMrgTMrgTMrg;;;;énKMerag énKMerag énKMerag énKMerag

eQµaHKMerag:

Gñk]btþmÖ:

BgSataKMerag

sar³RbeyaCn_KMerag

kmµvtßúKMerag

lT§plKMerag

KMeragenHrYmbBa©Úl KMeragenHrYmbBa©Úl TMhMénvisalPaBKMerag



ktþaeCaKC½y:

ktþaminERbRbYl:

karsnµt;sMxan;:

GñkRKb;RKgKMerag:

Gñk]btþmÖKMerag:

RbFanKN³kmµar ¼smaCikKMerag:

smaCikRkumKMerag:

fvikar FnFantMél³ tMélepSgeTot

éføsrubéføsrubéføsrubéføsrub³³³³

kalbriecäTCak;Esþg:


htßelxam©as;KMerag

kalbriecäT:

ÉkPaBBIGñk]btþmÖÖ: kalbriecäT:



9> haniP½y¼bBaða

9>3 haniP½y No.

Business Priority yuT§sa®sþRKbyuT§sa®sþRKbyuT§sa®sþRKbyuT§sa®sþRKb;;;;RKghniP½yRKghniP½yRKghniP½yRKghniP½y sßanPaBsßanPaBsßanPaBsßanPaB hniP½y

karKMeromKMEhg

RbePT

haniP½y

plb:HB

al

lT§PaB

énkarek

IteLIg

cMNat;f

ñµak;

skmµPaBeFVI eGayRbesIr

karekIteLIgedaybnÞankarekIteLIgedaybnÞankarekIteLIgedaybnÞankarekIteLIgedaybnÞan;; ;;

nItiviFInItiviFInItiviFInItiviFI skmµPaB

lkçx½NÐ kalbricäT kalviPaK

hhhhaaaaniP½yniP½yniP½yniP½yTUeTATUeTATUeTATUeTA

1

hhhhaaaaniP½yCakniP½yCakniP½yCakniP½yCak;; ;;laklaklaklak;; ;;

1



9>4 bBaða

10> sn ñidæan

11> Gnu sa sn_

elx bBaða xøwmsar Gn u vt þn¾ snñidæan Gnu sa sn¾

12> EpnkarbnÞab; nigTn ñin½ysM xan;

13> FnFan nigkarBü akrN_t M él



Gkñ] btßmö

GñkRKb;RKg

Rk u m

TIRbwkSa

eQµaH

tM ENg

TM n ak;TM ng

eQµaH

tM ENg

TM n ak;TM ng

eQµaH

tM ENg

TM n ak;TM ng

Resource Responsibility P - Primary Responsibility A - Approval Authority S - Supporting Responsibility (Contributor or Reviewer) I - Information Only

GgÁPaB

¼Epñk¼KN

ñkmµkar

GgÁPaB

¼Epñk¼KN

ñkmµkar

GgÁPaB

¼Epñk¼KN

ñkmµkar

GgÁPaB

¼Epñk¼KN

ñkmµkar

Gg

ÁPaB¼Ep

ñk¼KN

ñkmµkar

GgÁPaB

¼Epñk¼KN

ñkmµkar

GgÁPaB

¼Epñk¼KN

ñkmµkar

GgÁPaB

¼Epñk¼KN

ñkmµkar

Gg

ÁPaB¼Ep

ñk¼KN

ñkmµkar

GgÁPaB

¼Epñk¼KN

ñkmµkar

GgÁPaB

¼Epñk¼KN

ñkmµkar

GgÁPaB

¼Epñk¼KN

ñkmµkar

Gg

ÁPaB¼Ep

ñk¼KN

ñkmµkar

GgÁPaB

¼Epñk¼KN

ñkmµkar

GgÁPaB

¼Epñk¼KN

ñkmµkar

GgÁPaB

¼Epñk¼KN

ñkmµkar

GgÁPaB

¼Epñk¼KN

ñkmµkar

GgÁPaB

¼Epñk¼KN

ñkmµkar

GgÁPaB

¼Epñk¼KN

ñkmµkar

GgÁPaB

¼Epñk¼KN

ñkmµkar

GgÁPaB

¼Epñk¼KN

ñkmµkar

GgÁPaB

¼Epñk¼KN

ñkmµkar

GgÁPaB

¼Epñk¼KN

ñkmµkar

GgÁPaB

¼Epñk¼KN

ñkmµkar

Gg

ÁPaB¼Ep

ñk¼KN

ñkmµkar

GgÁPaB

¼Epñk¼KN

ñkmµkar

GgÁPaB

¼Epñk¼KN

ñkmµkar

GgÁPaB

¼Epñk¼KN

ñkmµkar

Gg

ÁPaB¼Ep

ñGg

ÁPaB¼Ep

ñGg

ÁPaB¼Ep

ñGg

ÁPaB¼Ep

ñ k¼KN

ñkmµkar

k¼KN

ñkmµkar

k¼KN

ñkmµkar

k¼KN

ñkmµkar

Gg

ÁPaB¼Ep

ñk¼KN

ñkmµkar

GgÁPaB

¼Epñk¼KN

ñkmµkar

GgÁPaB

¼Epñk¼KN

ñkmµkar

GgÁPaB

¼Epñk¼KN

ñkmµkar

Planning



Ep nk arcM N ay q ña M q ñaM qñaM qñaM sru b G nu sasn¾



k arBnül ;

Rb PBzvika r q ña M q ñaM qñaM qñaM sru b Gnu sasn¾

k arBnül ;



saklviTüal½yExµrbec©kviTüa nigRKb;RKg r)aykarN_RbCMusþIGMBI>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

RbCMuRtYtBinitüTMrg;kargar

karRbCMuBinitüelIvDÆn¾PaBKMerag

kalbirecäT³ em:ag³ TIkEnøg³

RbFanGgÁRbCMu karRbCMuerobcMeday: GñksMrb;sMrYl:

elxakt;Rta:

vtþman:

Ganxøwmsar:

elIkeLIg:

rebobvarrebobvarrebobvarrebobvar³³³³

xçwmsar GñkTTYlxusRtUv eBlevla 1.

2.

3.

4.

5.

6.

7.



8.

9.

Bt’manbEnßm

kMNt;cMNaMBiess

karRbCMuBIRtYtBinitüelIvDÆn¾PaBEpnkar kalbirecäT³ em:ag³ TIkEnøg³

karRbCMuerobcMeday³ GñksMrbsMrYl³

RbePTRbCMu³

vtþman:

Ganxøwmsar:

elIkeLIg:

rebobvar³



sßanPaBnigkarsMerc GñkTTYlxusRtUv³ em:ag³ BiPakSa:

srub:

EpnkarskmµPaB:

GñkTTYlxusRtUv: eBlputkMNt;:



eKaledAbnÞab;nigkarEksMrYl GñkTTYlxusRtUv³ em:ag³ BiPakSa:

srub:

EpnkarskmµPaB: GñkTTYlxusRtUv: eBlputkMNt;:

BiPakSaBIbuKÁliknigéføKMerag GñkTTYlxusRtUv³ em:ag³ BiPakSa:

srub:


sMeNIsMuEkERb GñkTTYlxusRtUv³ em:ag³ BiPakSa:

srub:




dMeNaHRsaybBaðasMxan;² GñkTTYlxusRtUv³ em:ag³ BiPakSa:

srub:


rMlwknigBinitüelIkargar GñkTTYlxusRtUv³ em:ag³ BiPakSa:

srub:




karRKb;RKgRkumnigRbCMu GñkTTYlxusRtUv³ em:ag³ BiPakSa:

srub:


Bt’manbEnßm

kMNt;sMKal;Biess:



saklviTül½yExµrbec©kviTüa nigRKb;RKg Khmer University of Technology & Management

KMrUsMeNIrsMuEpnkar rKMrUsMeNIrsMuEpnkar rKMrUsMeNIrsMuEpnkar rKMrUsMeNIrsMuEpnkar r))))aykarNaykarNaykarNaykarN____



bBa¢ITMrg;KMrUÉksardUcxageRkam

♦ kMNt;karTTYlxusRtUvénKMerag ♦ viPaKGgÁPaBBak;B½n§

♦ RkahVikeKaledA ♦ r)aykarN_eKaledA ♦ TMrg;ERbRbYl

♦ kMNt;ehtuhniP½y

♦ TMrg;kargar ♦ niy½mn½yKMerag ♦ r)aykarN_KMerag ♦ r)aykarN¾segçb ♦ TMrg;RtYtBinitü ♦ kMNt;ehtukarERbRbYl

♦ Cak;Esþg nig Epnkar



kMNtkMNtkMNtkMNt;;;;karTTYlxusRtUvénKMeragkarTTYlxusRtUvénKMeragkarTTYlxusRtUvénKMeragkarTTYlxusRtUvénKMerag buKÁlikbuKÁlikbuKÁlikbuKÁlik

skmµPaBkargarskmµPaBkargarskmµPaBkargarskmµPaBkargar



viPaKGgÁPaBBak;B½n§ GgÁPaBBak;B½n§

plRbeyaCn_ tMrUvkarBIKMerag

GVIEdltMrUvkar haniP½y skmµPaBEpnkar



tarageKaledA eBlevla[in suitable units -days, weeks, months, etc.]

eKaledA karTTYlxusRtUv



r)aykarN¾eKaledA KMerag :

karbriecäTénkarmkdl;eKaledA ¼karBiPakSa

lT§plrMBwgTuk

kalbriecäT

R/A/G* skmµPaBRTRTg;EdleFVIeGaysMerctamkalviPaKvij

• R = Red flags [off plan - describe in detail: quality, cost, time]

• A = Amber [is almost off schedule or will definitely be off schedule NOTE: you may need to agree the precise definition before use]

• G = Green flags [to plan or better - show savings]



TMrg;suBlPaB

eQµaHskmµPaB briyay kalbriecäTeCaKC½y rlwkeLIgvij brimaN éfø eBlevla

Bnül;mUlehtuBnü brimaN éfø eBlevla

RbsiT§PaBKMerag

htßelxa Gñk]btþmÖKMerag

GñkRKb;RKgKMerag

karbriecäT



karviPaKhaniP½y Score as follows, for Likelihood and Impact: High = 3, Medium = 2, Low = 1

lkçN³énhaniP½y

Likelihood High/ Medium/ Low

Impact High/ Medium/ Low

Likelihood x Impact [Score]

skmµPaBcaM)ac;nigGkñTTYlxusRtUv



TMrg;kargar

RbvtþiKMerag

eKalbMngTUeTA

haniP½ydMbUg

lT§plrMBwgTuk

sar³RbeyaCn_

karvaytMélnigeBlevla

tMél :

eBlevla :

lT§plénkargarenH

sMerccitþmk

kalbriecäT



kMNtkMNtkMNtkMNt;;;;TMrgTMrgTMrgTMrg;;;;énKMerag énKMerag énKMerag énKMerag

eQµaHKMerag:

Gñk]btþmÖ:

RbvtþiKMerag

sar³RbeyaCn_KMerag

kmµvtßúKMerag

lT§iplKMerag

KMeragenHrYmbBa©Úl KMeragenHrYmbBa©Úl TMhMénvisalPaBKMerag

ktþaeCaKC½y:

ktþaminERbRbYl:

karsnµt;sMxan;:

GñkRKb;RKgKMerag:



Gñk]btþmÖKMerag:

RbFanKN³kmµar ¼smaCikKMerag:

smaCikRkumKMerag:

fvikar FnFantMél³ tMélepSgeTot

éføsrubéføsrubéføsrubéføsrub³³³³



htßelxam©as;KMerag

kalbriecäT:

ÉkPaBBIGñk]btþmÖÖ: kalbriecäT:



TMrgTMrgTMrgTMrg;;;;rrrr))))aykarN¾KMerag aykarN¾KMerag aykarN¾KMerag aykarN¾KMerag eQµaHKMerag: elx:

Gñk]btþmÖ: GñkRKb;RKgKMerag:

r)aykarN¾kMeNIn elxr)aykarN¾

sßanPaB RAG *: RED / AMBER / GREEN

cMNgeCIg³

kargar eKaledA lT§pl kñúgkMLúgeBl karbriecäTbBa©ab;

kargar eKaledA lT§pl Gnusasn¾ Epnkar Cak;Esþg

hniP½ysMxan;nigdMeNaHRsay

Gnusasn¾ nig sMeNIsMusMerccitþ

kargar eKaledA lT§pl kñúgeBlbnÞab; karbriecäTbBa©ab;

kargar eKaledA lT§pl Gnusasn¾ Epnkar Cak;Esþg

* RED "Major concern - escalate to the next level" Slippage greater than 10% of remaining time or budget, or quality severely compromised. Corrective Action not in place, or not effective. Unlikely to deliver on time to budget or quality requirements

AMBER "Minor concern – being actively managed” Slippage less than 10% of remaining time or budget, or quality impact is minor.

Remedial plan in place.

GREEN "Normal level of attention" No material slippage. No additional attention needed



r)aykarN¾kMeNIn eQµaHKMerag:

ry³eBlraykarN¾: GñkRKb;RKgKMerag: Gñk]btþmÖr:

erobcMeday: kalbriecäTerobcM: sßanPaBRAG R dMNalKMerag: 0

briyay: éf¶bBa¢b;: dd/mm/yyyy

liT§plsMxan;Edl)anbBa¢b;kñúgkMLúgeBl liT§plsMxan;Edl)anenAsl;kñúgkMLúgeBl liT§plsMxan;EdlnwgbBa¢b;kñúgeBlbnÞab;

eBlbBa©b;

eBlbBa©b;

karRKb;RKghniP½y dMeNaHRsay karRKb;RKgkarpøas;bþÚr

elxkMNt;ehtu haniP½y skmµPaB¼sßanPaB elxkMNt;ehtu haniP½y skmµPaB¼sßanPaB sMeNIr briyay ÉkPaB

r)aykarN¾hiBaØvtßú Tun cMNul ktþaxagkñúg



RbPB zvikar Cak;Esþg enAsl; karBüakrN¾ RbPB zvikar Cak;Esþg enAsl; karBüakrN¾ RbPB zvikar Cak;Esþg enAsl; karBüakrN¾ 0



bBa¢IRtYtBinitükarERbRbYlbBa¢IRtYtBinitükarERbRbYlbBa¢IRtYtBinitükarERbRbYlbBa¢IRtYtBinitükarERbRbYl

eQµaHKMerag elxKMerag³

GñkRKb;RKg

sMeNIrsMubþÚr elxTUrs½BÞTMnak;TMng karbriecäTpøas;bþÚr elxsMeNIpøas;bþÚr ÉktaEdlRtUbþÚr

Éksareyag

briyayBIkarERbRbYl (mUlehtu / plRbeyaCn¾ nig karbriecäTcaM)ac;)

éfø eBlevla nig Gnuvtþn_rMBwkTuk

GtßiPaB b¤ kMhit(CH\T§BlelIlT§pl minGacdMeNIrkar b¤ haniP½y)

karvaytMélkarERbERbYl

GVIEdlrg\T§iBl

tMrUvkargar FnFan éfø eBlevla

TMnak;TMngnwgsMeNIpøas;bþÜr

eQµaHGñkvaytMél kalbriecäTvaytMél htßelxa

ÉkPaBelIkarpøas;bþÚr

TTYl bdiesF BnüaeBl eQµaH htßelxa kalbriecäT

Gnusasn_



karGnuvtþn_karpøas;bþÚ

RTBüsm,tþi

GñkGnuvtþn_ kalbriecäT htßelxa

kMNtkMNtkMNtkMNt;;;;ehtuRtYtBinitükarpøasehtuRtYtBinitükarpøasehtuRtYtBinitükarpøasehtuRtYtBinitükarpøas;; ;;bþÚrbþÚrbþÚrbþÚr

eQµaHKMerag elxKMerag

eQµaHGñkRKb;RKg

elxsMKal; briyaykarpøas;bþÜr kalbriecäT TTYl

kalbriecäT vaytMél

kalbriecäT ÉkPaB

kalbriecäT sMerc



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bBa¢IRtYtBinitükarRKb;RKgKMerag

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2222>>>> viPaKMeragviPaKMeragviPaKMeragviPaKMerag sMnYrsMnYrsMnYrsMnYr

3333>>>> GnuvtþnKMeragGnuvtþnKMeragGnuvtþnKMeragGnuvtþnKMerag sMnYrsMnYrsMnYrsMnYr

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eT

Gnusasn_

4444>>>> lT§pllT§pllT§pllT§pl sMnYrsMnYrsMnYrsMnYr

5555>>>> RbKlRbKlRbKlRbKl;;;;TTYlTTYlTTYlTTYl sMnYrsMnYrsMnYrsMnYr

)aT

eT

Gnusasn_

lkçx½NÐTTYlÉksar ³ nItiviFIksag ³ TisedA nigeKalbMNg eKalneya)aynigTMrg;Éksar

strategic plan policy

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neyaay nig ekalneyaay

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epnkarskmpab kkkk

epnkar tamvisy kmvifignuvtn

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