strategic plan tourism development department for …

MINISTRY OF PRIMARY RESOURCES AND TOURISMBRUNEI DARUSSALAM

STRATEGIC PLAN

TOURISM DEVELOPMENT DEPARTMENT

FOR YEAR 2021-2022

Updated: 24/06/2021

CONTENTS

1. VISION

2. MISSION

3. STRATEGIC OBJECTIVE

4. ORGANISATION STRUCTURE

5. TOURISM STATISTICS

6. PROJECTION 2020-2022

3

VISION

Increased in tourist arrivals that contributesignificantly to the growth of the tourismrelated economic activities

MISSION

Strengthening and diversifying tourismattractions and products as well as improvingthe facilities and quality of their services

VISION AND MISSION TOURISM DEVELOPMENT DEPARTMENT 2020-2022

STRATEGIC OBJECTIVES TOURISM DEVELOPMENT DEPARTMENT (1/2)

1. Due to the pandemic, the number of international visitors by air (essential travelers) is expectedto slowly grow from 4,800 in 2021 to 4,920 by 2022 and at the same time to promote domestictourism in contributing to the growth of Gross Domestic Product (GDP) of Brunei Darussalam;

2. Strengthen and enhance the Primary Tourism Product such as "Temburong, Kampong Ayer andBandar Seri Begawan" and followed by "Belait" and "Tutong", as the main tourist attractionswithin the region and internationally;

3. Introducing Emerging Tourism Product as potential destinations by developing the Beaches (suchas Serasa, Muara and Seri Kenangan) and Recreation Parks (such as Sungai Basong RecreationalPark, Tasek Merimbun Heritage Park and Labi);

4. Develop Activity-based Tourism Products such as Adventure & Sports, Bird Watching, Diving,Education, Islamic Tourism, Community-based Tourism, Cruise Tourism and annual events such asBrunei Gastronomy and Brunei December Festival at the regional and international level;

5. Promote MICE (Meetings, Incentives, Conventions & Exhibitions) to attract professionals, expertsand special interest groups such as Brunei International Flower Show dan MYCE Brunei;

6. Promote Domestic Tourism (Selera Bruneiku) through local culinary food journey and activities atplaces of interest as well as local products;

4

7. Enhance the capacity dan competency of manpower in the tourism industry to provide skilledand professional personnel for quality services;

8. Upgrade the standard of tourism facilities and regulatory in terms of cleanliness, safety andcomfort of tourists;

9. Expand local and international marketing and promotion activities through collaboration withPrivate sectors such as Travel Agents, Hotels, Airlines, Restaurants and Tourism ServiceProviders; and

10. Reduce dependency on government spending to diversify products and services as well asprogramme implementation through Public-Private Partnership (PPP).

5

STRATEGIC OBJECTIVES TOURISM DEVELOPMENT DEPARTMENT (2/2)

TOURISM STATISTICS

www.bruneitourism.com

218,213 218,809

258,955

278,136

333,244

62,325 60,538

1,032

+8.6%

+0.3%

+18.3%

+7.4%

+19.8%

-81.3%

0.0%

-98.3%

-150%

-130%

-110%

-90%

-70%

-50%

-30%

-10%

10%

30%

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

2015 2016 2017 2018 2019 2020 Q1 2020 Q1 2021

Air Arrivals Growth (Year-On-Year)

Note: All Air Arrivals after Mar 2020 are essential travelers Source: Tourism Development Department, Ministry of Primary Resources and Tourism; and

Immigration and National Registration Department, Ministry of Home Affairs.

INTERNATIONAL ARRIVALS TO BRUNEI BY AIR, 2015 - 2021

Comparison between Q1 2020 to Q1 2021, the number of arrivals by air has decreased at -98.3% (quarter-on-quarter). This isdue to the current global pandemic situation where flights restriction and close border policy being implemented

7


INTERNATIONAL AIR ARRIVALS FROM TOP 10 COUNTRIES, Q1 2020 & 2021

Q1Rankings

2020

Q1Rankings

2021Countries

Q1No. of

Arrivals2020

Q1No. of

Arrivals2021

Growth (Y-O-Y)

8 1 Singapore 2,055 153 -92.6%

5 2 United Kingdom 3,050 147 -95.2%

1 3 Malaysia 16,568 142 -99.1%

2 4 China 11,156 109 -99.0%

10 5 India 1,666 54 -96.8%

3 6 Indonesia 6,153 43 -99.3%

4 7 Philippines 4,498 42 -99.1%

15 8 Germany 474 35 -92.6%

7 9 Japan 2,105 27 -98.7%

12 10 Thailand 1,022 24 -97.7%

8




ASEAN 416 (40.3%)

Far East 153 (14.8%)

Europe 249 (24.1%)

North America34 (3.3%)

Middle/West/Central Asia20 (1.9%)

Australia & New Zealand 22 (2.1%)

Others 138 (13.4%)



INTERNATIONAL AIR ARRIVALS BY REGION, Q1 2021

Air Arrivals | 1,032

Jan-Mar 2021

9




INTERNATIONAL AIR ARRIVALS BY PURPOSE OF VISITS, 2021

Holiday21 (2.0%)

Business475 (46.0%)

Transit11 (1.1%)

Visit Friends & Relatives145 (14.1%)

Government174 (16.9%)

Exhibition1 (0.1%)

Others 205 (19.9%)

Air Arrivals | 1,032

Jan-Mar 2021

10

www.bruneitourism.comSource: Tourism Development Department, Ministry of Primary Resources and Tourism; and Accommodations in Brunei Darussalam.

3,680

4,311 4,455 4,586 4,585 4,625 4,621

5,297

6,0446,226

6,604

7,227 7,287 7,27274

8387 89 89 90 88

-10

10

30

50

70

90

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

10,000

2015 2016 2017 2018 2019 2020 2021

Total No. of Rooms Total No. of Beds Total No. of Accommodation

Note: Based on Hotel, Resort & Apartment; Guesthouses & Lodging; Government Guesthouses and Homestay.

11

ACCOMMODATION, 2015 - 2021


Source: Tourism Development Department, Ministry of Primary Resources and Tourism; and Accommodations in Brunei Darussalam.

Definition: a) Hotels, Resort & Apartments: Accommodation for tourists or guests for hire or any other form of reward that offers professional service and for Resorts is

situated in a suitable location free of noise, atmospheric and marine pollution. Such as (Radisson Hotel Brunei Darussalam, The Empire Hotel & Country Club and Abdul Razak Hotel Apartment);

b) Guesthouses & Lodging: Accommodation provided in a private house or commercial building run by the owner. Such as (Nazira Guesthouse, Freme Rainforest Lodge House and Sumbiling Eco Village);

c) Government Guesthouses: Accommodation provided in a private house or commercial building run by the Government. Such as (Pusat Belia and Rumah Persinggah Kerajaan)

d) Homestays: A form of hosted accommodation at a residence where guests will stay with the host’s family and experience the everyday way of life of the family and community. Such as (Baitul Wajihah Homestay, Kampong Sungai Matan Homestay and Kunyit 7 Lodge)

3,467 4,011 4,142 4,254 4,241 4,281 4,281

4,7915,415 5,555 5,883 6,495 6,555 6,555

4650 52 52 52 53 53

-5

5

15

25

35

45

55

65

-1,000

1,000

3,000

5,000

7,000

9,000

11,000

13,000

2015 2016 2017 2018 2019 2020 2021

a) Hotel, Resort & Apartment

Beds Rooms Accommodation

143 169 183 200 212 212 212

275314 335

384 395 395 395

1214

1618 18 18 18

-9

-4

1

6

11

16

21

0

100

200

300

400

500

600

700

800

2015 2016 2017 2018 2019 2020 2021

b) Guesthouses & Lodging


42103 100 102 102 102 98

127

211 206 207 207 207 192

1417 16 16 16 16 14

-35

-25

-15

-5

5

15

25

0

50

100

150

200

250

300

350

400

2015 2016 2017 2018 2019 2020 2021

c) Homestays


28 28 30 30 30 30 30

104 104130 130 130 130 130

2 2

3 3 3 3 3

-0.5

0

0.5

1

1.5

2

2.5

3

3.5

4

0

50

100

150

200

250

300

2015 2016 2017 2018 2019 2020 2021

d) Government Guesthouses


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TYPES OF ACCOMMODATIONS, 2015 - 2021

www.bruneitourism.comSource: Tourism Development Department, Ministry of Primary Resources and Tourism;Immigration and National Registration Department, Ministry of Home Affairs; and Accommodations in Brunei Darussalam.

Performance26 Apartment & Hotels only

Jan-Mar2020

Jan-Mar2021

Growth (Y-O-Y)

Avg Occupancy Rate 37.75% 34.88% -7.59%

Avg Length of Stay 2.9 4.1 +41.38%

Sales (Millions) $ 13.32 $ 11.63 -12.70%

2.21 2.2 2.21 2.33 2.34

7

4.1

37.9% 38.7%37.2%

34.1%

37.9%

32.2%

34.9%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

00.5

11.5

22.5

33.5

44.5

55.5

66.5

77.5

88.5

99.510

10.511

11.512

12.513

13.514

14.515

2015 2016 2017 2018 2019 2020 Q1 2021

No

. of

Day

s

Average Length of Stay ¹ (Days)

Average Occupancy Rate ² (AOR)

13

LENGTH OF STAY AND OCCUPANCY RATE, 2015 - 2021

www.bruneitourism.comSource: Tourism Development Department, Ministry of Primary Resources and Tourism; and Travel Agents in Brunei Darussalam.

Note:

Number of registered Travel Agents under the Tourism Development Department are based on inbound and outbound travel.

5760

65

57 57

53

47

0

10

20

30

40

50

60

70

80

2015 2016 2017 2018 2019 2020 2021

14

TRAVEL AGENTS, 2015 - 2021


2,862 2,953 3,066 3,0373,219 3,152 3,254

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

2015 2016 2017 2018 2019 2020 2021

Total Direct Employment

Source: Tourism Development Department, Ministry of Primary Resources and Tourism; Travel Agents in Brunei Darussalam; andAccommodations in Brunei Darussalam.

424 430 429 432484 484 472

311 330 336 334

354 355 352

735 760 765 766838 839 824

0

100

200

300

400

500

600

700

800

900

2015 2016 2017 2018 2019 2020 2021

Travel Agents

Local Non-Local

1,440 1,519 1,559 1,647 1651 1676 1711

687674 685 556 640 547

638

2,127 2,193 2,244 2,2032,291 2,223

2,349

0

500

1,000

1,500

2,000

2,500

2015 2016 2017 2018 2019 2020 2021

Accommodation

Local Non-Local

0 0

57

68

90 90

81

0

20

40

60

80

100

2015 2016 2017 2018 2019 2020 2021

Local Tour Guide Freelance

Note: Based on Accommodation, Travel Agents and Tour Guide Freelance

15

EMPLOYMENT, 2015 - 2021


73.1%

5.6%

5.1%

4.4%

4.0%

2.7%

2.0%1.1%

0.8%

0.6% 0.5% Jerudong Park Playground (33,638)

Royal Regalia Museum (2,592)

Malay Technology Museum (2,351)

Galeri Sukan SHHB, Berakas (2,032)

Maritime Museum (1,841)

Brunei History Centre Gallery (1,236)

Kota Batu Archaelogical Park Information Centre (926)

Kuala Belait Museum (515)

Kg Ayer Cultural & Tourism Gallery (388)

Ulu Temburong National Park (268)

Tasek Merimbun Cultural Heritage (242)

Places of Interest in Brunei Darussalam, 2021

Source: Tourism Development Department and Forestry Department, Ministry of Primary Resources and Tourism; Ministry of Culture, Youth and Sport; Jerudong Park Country Club Sdn Bhd

Total number of visitors are based on local and

foreign visitors

Jan-Mar 2021

16

ORGANISATION STRUCTURE

ORGANISATION STRUCTURE 2021

18

DIRECTOR

DEPUTY

DIRECTOR

POLICY, ADMINISTRATION

AND INTERNATIONAL

POLICY AND STATISTICS

ADMINISTRATION

INTERNATIONAL

FINANCE

PRODUCT DEVELOPMENT I

BRUNEI MUARA

KUALA BELAIT

PRODUCT DEVELOPMENT II

TEMBURONG

TUTONG

MARKETING AND PROMOTION

EVENTS

PR AND PROMOTION

REGULATORY, STANDARD AND COMPETENCY

STANDARD

REGISTRATION

AND LICENSING

COMPETENCY

ENFORCEMENT

MINISTRY OF PRIMARY RESOURCES AND TOURISM

BRUNEI DARUSSALAM

STRATEGIC PLAN

TOURISM DEVELOPMENT DEPARTMENT

FOR YEAR 2021-2022

Updated: 24/06/2021

[email protected]


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