strategic planning a to z
TRANSCRIPT
Strategic Planning A to Z
MidwayUSA
Deanna Herwald,
Vice President of Quality Management Systems
Linda Bounds,
Vice President of Financial Services
Category 2: Strategy
2.1 Strategy Development
2.2 Strategy ImplementationS T R A T E G Y
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Strategic Planning from A to Z!
Overview
7
Control
Results of
Completed
APs
6
Execute
Strategic
Plan
5
Deploy
Strategic
Plan
4
Create
Strategic
Plan
3
Develop
Ideas
2
Deploy
Strategic
Objectives
1
Set
the
Direction
Set the Direction
Set the Direction – Results
Review & SWOT Analysis
Set the Direction – Create
Strategic Objectives
2016 Strategic Objective Goal
#1 Improve Customer Satisfaction 94%
#2 Improve Employee Satisfaction & Engagement 84%
#3 Maintain Supplier & Partner Satisfaction 92%
#4 Improve Shareholder Satisfaction 100%
#5 Improve Efficiency (Cost to Operate) 17.8%
#6 Improve Inventory Turns on Standard Inventory 10
Deploy the Strategic Objectives
• To ALL Employees
• Through a variety of methods
• Several times throughout the year
• Examples
• Quarterly State of the Business meetings
• Quarterly Department Knowledge Sharing meetings
• Monthly Department Baldrige meetings
• Intranet
• Internal postings
Develop Ideas
• Results
• Work systems
• Core competencies
• Customer analysis
• Market analysis
• SWOT analysis
• Ideas captured
INNOVATION CAPTURED
Create Strategic Plan
Action Plan Operational Goal
Strategic Objective
StakeholderKey
Requirement
Due Date
Search and Browse Improvement
CustomerSatisfaction
CustomerSatisfaction
Ease of finding what you’re looking for using ‘search’
10/1/15
Operation Steel Core
Customer Satisfaction
Customer Satisfaction
Product selection
3/31/15
Returns Center
Customer Satisfaction
Customer Satisfaction
Easy to do business with
9/2/15
2015 Company Strategic Plan
Create Strategic Plan –
Workforce Planning
Create Strategic Plan – Finalize
and Approve• Submit to CEO for approval
• Reviewed by Board of Directors
Deploy the Strategic Plan
Deploy, deploy, deploy…and then deploy some more!
• To ALL Employees
• Through a variety of methods
• Several times throughout the year
• Examples
• Quarterly State of the Business meetings
• Quarterly Department Knowledge Sharing meetings
• Monthly Department Baldrige meetings
• Intranet
• Internal postings
Execute the Strategic Plan
®
Control Results of Completed
Action Plans
Results
Real Life Example
Stakeholders: Customers
Operational Goal: Customer Satisfaction
Customer Key Requirement: #2 requirement low-
cost shipping
Strategic Objective: Customer Satisfaction 94%
1
Set
the
Direction
Real Life Example
2
Deploy
Strategic
Objectives
Deployed: State of the Business meeting to
Department Leadership Teams
Deployed: Department Knowledge Sharing
meetings to all Employees
Deployed: Intranet
Real Life Example
3
Develop
Ideas
Results Review: Customer satisfaction survey
score on shipping charges shows several points
below goal
Customer Analysis: Voice of the Customer
process shows sustained high percentage of
complaints from Customers on the cost of shipping
Market Analysis: Market analysis shows
competitors with lower cost shipping
Real Life Example
4
Create
Strategic
Plan
Action Plan Analysis: Analysis of idea to
restructure shipping charges to reduce cost to
Customers is determined to provide value
Action Plan Selection: Shipping Charge action
plan is added to the strategic plan
Workforce and Financial Plan Integration: Future
year budget adjusted based on change to shipping
charges. Resources allocated to implement the
change.
Strategic Plan Approval: CEO approves the
strategic plan
Real Life Example
5
Deploy
Strategic
Plan
Deployed: State of the Business meeting to
Department Leadership Teams
Deployed: Department Knowledge Sharing
meetings to all Employees
Deployed: Intranet
Real Life Example
6
Execute
Strategic
Plan
Project Management Process: Action plan is
implemented to achieve defined goals
Strategic Plan Execution Measure: Action plan is
implemented on time
Real Life Example
7
Control
Results of
Completed
APs
Results: Action plan (AP) is monitored after
implementation to ensure results are achieved
CompletedAP
Measure Results
ShippingCharge
Shipping Charges Customer Satisfaction Score
Pre-AP Post-AP Goal
74% 78% 85%
Results
Overview
7
Control
Results of
Completed
APs
6
Execute
Strategic
Plan
5
Deploy
Strategic
Plan
4
Create
Strategic
Plan
3
Develop
Ideas
2
Deploy
Strategic
Objectives
1
Set
the
Direction
Questions?
Thank you!
Our best wishes to you in your pursuit of
performance excellence!
For more information:
www.AmericaNeedsBaldrige.com