4Ps MarketingStrategic Planning for Seasonality

Our People

James Green Digital Account Manager 4Ps Marketing

Polly Ashman Brand & Communications Manager Mark Warner

Identifying Opportunities & Trends

Plan & Refine

Brands are publishers

Localised Content

Understand the data

Key Takeaway’s

Identifying Opportunities & Trends

Which holidays and events are important?

Think as a business!

Identifying Opportunities & Trends

What are your competitors doing?

But nobody talks about us?

What is your audience looking for?

Identifying Opportunities & Trends

Identifying Opportunities & Trends

Website Content Press TripsBlogger Outreach PartnershipsSnow Centre Ski PlexProfeet (ski boots)Sales Staff Training

Identifying Opportunities & Trends

How not to do it! Gap Hijack Hurricane #Sandy

Plan & Refine

Scheduling increases and decreases

Refine for ACT’S OF GOD!

Brands Are Publishers

Time is money

Evergreen vs topical content

Brands Are Publishers

Brands Are Publishers

When: Paris Fashion Week Who: Ariel Sent fashion bloggers stained items of clothing

When: Christmas Who: Not on the High Street Secret Santa – 3 x £30 Vouchers to spend on fellow bloggers

Localised Content

Local influencer

Weather and localised purchasing behaviour

Localised advertising online/offline

Localised Content

Social media representatives

Understanding The Data

Real-time insight

A change in behaviour

Key Takeaway’s

Create content that has meaning

Be diverse

Think as a business not as a channel

Localise your strategy

Proactive and reactive data

Questions…