strategic planning seminar 1 10 2010
DESCRIPTION
Strategic Planning WorkshopTRANSCRIPT
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Strategic Planning
for Business Growth
Presented byDonna Childs , MA, CPM, CAE
PresidentDonna Childs Consultants LLC
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Why plan
Definition: the process by which the guiding members of an organization envision its future and develop the necessary procedures and operations to achieve that future.
Organizations that do strategic planning are more successful than those that don’t
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Why plan
Determines the future of your business
Focuses everyone on what matters
Changes your decision making
Gives you a plan of action
A roadmap you can follow
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What does it do
Identify where you are today
Strengths and weaknesses
Commits you to action
Save your company
Determines the future
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Goals
You can’t reach your goals if you don’t know what to aim for
Specific
Measurable
Attainable
Relevant
Timely
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Five steps – from preparation to
execution
1. Pre planning – your commitment
2. Strategic planning – the retreat
3. Put the plan in writing
4. Communicate
5. Implement
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Eight elements
Table of Contents
1. Executive summary2. Goals3. Objectives4. Strategies5. Action items6. Outcomes/results7. Time lines8. Champions
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Break it down
Goal: Increase sales of existing products by 5% by December 2010
ChampionDeadline
Objective: Establish a plan to systematically approach existing clients for cross selling
Objective: Target parents of high school studentsfor multiple product lines
Strategies: Define how and what youneed to do achieve each objective
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1.Action items: spell out specific activities or steps needed to advance the strategy
You telescope to the details, making phone calls to get quotes, doing research, gathering support documents, checkingdata and resources, coming toconclusions you can act on
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Where are you now
You have a well thought out strategic direction backed by supporting information, focused planning and the detail you need to execute
Everyone knows where the business is going, how to get there and what role they have in making it happen
You know what directionyou are going in, what the goals areand when you will achieve them
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Success tips
Your commitment is a deal breakerPart of your weekly decision makingWrite it downAct on itHold yourself accountableCommunicate itCelebrate successEmbrace changeNever never quit
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Reach for the stars
You may land on the moon
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The first step in making change is to make a decision
Donna ChildsDonna Childs Consultants LLC
www.donnachildsconsultants.com937-454-5352