strategic recruitment tool - blog
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Bloga strategic recruiting tool
Kusuma.s.Reddy
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The recruitment Challenge..
• Traditional recruitment practices.
• Buried behind stacks of similar resumes?
• Is there anything new on the block?
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Recruitment through Blogs..!
An Innovative practice paving its way in to the recruitment world..
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Changing the Recruitment Landscape
• A Crazy, six lines being a part of an individual’s resume and says nothing about his work experience at all !!
That’s exactly what this is.Confused?
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How does this web journal help?
• If one read the blog attentively, it conveys more work abilities about the blogger implicitly
• Corporate HRs can surf blogs to unearth candidates, expand their talent pool and gain insights that they can’t get from resumes and interviews.
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Scenario is Changing..
• Portals, head hunting, walk ins, references? Are you sure we can survive on this for long?
• HR should prefer to get a sneak peek at the recruits’ personality.
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In what way a Blog can Help?
• If the candidate has written a blog, it helps to know the mental make-up of the person. A blog can be an effective tool to gauge into someone’s attitude quite easily.
• E.g.: If the candidate is an introvert, they would never be happy with a job profile where they are required to meet strangers everyday.
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Have you given this view a thought?
• There are some issues that are rarely addressed during an interview, like passion about his/her present job profile, innovativen--ess, dealing with criticism, convincing capability etc.
• The Recruiter will rarely get an insight in his/her short interview with the candidate, but blogging on other hand could provide useful insights on this.
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Blog as a Strategic Recruiting Tool
Here are few recruitment strategies through blogging
• Augment your culture section with more dynamic content.
Think about approaching employees at company about creating a culture-related blog and
rewarding them for employee referrals that are generated through their efforts.
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• Create a talent Management blog.
Destination blogs are a great way to easily publish information that is relevant and
interesting to passive candidates, while selling them on considering a career at your organization. Once again, reward employees
who participate in this, with employee referral bonuses when they drive hires from the
site.
Blog as a Strategic Recruiting Tool
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• Create a dialogue with candidates. Is something preventing people from wanting to
work at your company? Blogging can be an instant feedback mechanism that is less time-
consuming to administer than an online survey, helping you make more rapid
decisions.
Blog as a Strategic Recruiting Tool
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• This practice is still in its initial stages, but this is to emerge as a metric based recruiting tool
very soon.
• This is because the overall awareness on the usage of such tool has not caught the attention of the prospective candidate, wherein
he/she maintains an individual blog that highlights his/her career aspirations and thereby allowing the recruiter to gain clear visibility on the candidate’s job interest.
In Indian Scenario..
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Place of Blog in Strategic Recruitment
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WITH THE CRITICALSKILLS
AT A TOP TIERCOMPANYIN THE SAME ROLE
ACTIVE CANDIDATE STRATEGIES PASSIVE CANDIDATE STRATEGIES
AdvertisingJob FairsJob BoardsUnsolicited Flow
Contingency Search FirmsUniversity Hires
Research ListsSymposium Attendee ListsBlog Recruiting
Outbound “Headhunting”
Internal Referral Program
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Thank you..