strategic survillance

8/9/2019 Strategic Survillance.

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Strategic Survillance.

Special Alert Control.


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• Introduction

• Strategic control is an essential step in strategic

mgt. Strategic Evolution and control is the

process of determining the effectiveness of onexecuted strategy in achieving the desired

goals and objectives , and taking

corrective action henever re!uired.


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• "eaning of control

• Control consist of making something happen

the ay it as planned to happen.


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• Definition

• Control consist in verifying hether

everything occurs conformity ith plan

adopted the instructions issued # principles

established.


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The four basic type of strategic control are:The four basic type of strategic control are:

$remise control$remise control%mplementation

control%mplementation

control

Special alert

controlSpecial alert

controlStrategic

surveillanceStrategic

surveillance


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Strategic Surveillance

• &y their nature, premise control andimplementation control are focused control.

• 'he third type of strategic control, strategicsurveillance, is designed to monitor a broad

range of events and outside the companythat are likely to threaten the course of the

firm’s strategy.


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• 'he basic idea behind strategic surveillance is

that some form of general monitoring of multiple

information sources should be encouraged, iththe specific intent being the opportunity

to uncover important yet unanticipated

information.

• Strategic surveillance must be kept unfocused

as much as possible and should be designed

as a loose (environmental)scanning* activity.


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• 'rade maga+ines, The Wall Street Journal, trade

conferences, conversations, and intended

and unintended observations are all

sources of strategic surveillance.

• hile strategic surveillance is loose, its importantpurpose is to provide an ongoing, broad -

based vigilance in all daily operations so

as to information that may prove relevant to

the firms strategy.


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Special Alert Control

• Another type of strategic control, really a subsetof the other three, is special alert control.

• A special alert control is the need to thoroughly,and often rapidly, reconsider the firm’s basic strategy

based on a sudden, unexpected event.


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• A political coup in the "iddle East, an outside firmsuddenly ac!uiring a leading competitor, an

unexpected product difficulty like 'ylenols

experience ith poisoned capsules ))) all of

there represent sudden changes that candrastically alter the companys strategy.


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• Such an occurrence should trigger an

immediate and intense reassessment of the

companys strategy and its current strategicsituation.

• "any firms have developed crisis teams to handle

initial response and coordination hen faced

ith unforeseen occurrences that may

have an immediate effect on the firms

strategy.


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OVERVIE O! !O"R T#$ES O!STRATE%IC CO&TRO'

(asic characteristics $re)ise

control

I)ple)ent

ationcontrol

Strategic

surveillance

Special alerts

/bjectives of controls $lanningpremises andprojection

Strategicthrusts andmilestones

$otentialthreats andopportunitiesrelated thestrategy

/ccurrence ofrecogni+able butunlikely events

0egree of focusing 1igh 1igh 2o 1igh

0ata ac!uisition

3ormali+ation "edium 1igh 2o 1igh

Centrali+ation 2o "edium 2o 1igh

4se ith 5

Environmental 3actors 6es Seldom 6es 6es

%ndustry factors 6es Seldom 6es 6es

Strategy)specific factors 7o 6es Seldom 6es

Company)specific factors 7o 6es Seldom Seldom


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strategic survillance

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