strategic thinking and doing handout sessions 1 and 2

(c) [email protected] www.power2improve.com

Strategische planning

Strategisch denken & doen


Strategische analyse

Strategische Planning


Strategic planning


Internal versus external analysis


Positive strategy


Internal analysis: McKinsey 7 S model


External analysis: DESTEP

DE

ST

EP


DESTEP analysis

• Is a useful tool for understanding the “big picture” of the environment in which you are operating

• By understanding your environment, you can take advantage of the opportunities and minimize the threats.

• This provides the context within which more detailed planning can take place to take full advantage of the opportunities that present themselves.


E

S

The factors in DESTEP analysis

DE

T

P

lD– Demographicsl Currentsituationandtrendsindemographics

lE- Environmentall Local,nationalandglobalenvironmental issues

lS- Sociologicall Thewaysinwhichchangesinsocietyaffecttheproject

lT- Technologicall Hownewandemerging technologyaffectsour

organization

lE- Economicl Thelocal,nationalandworldeconomicimpact

lP– Politicall Thecurrentandpotentialinfluences frompolitical

pressures L-Legal

Relevantlocal/n

ational/g

loballegislation


SWOT vs DESTEP

E

S

DE

T

P


• Demographics:– Groups (e.g. age, gender, race, family size etc.)– Typical behavioral patterns– Personas

• Economic:– Stage of a business cycle – Current and projected economic growth, inflation and interest rates – Unemployment and supply of labor– Labor costs – Levels of disposable income and income distribution – Impact of globalization – Likely impact of technological or other changes on the economy – Likely changes in the economic environment

DESTEPL


DESTEPLl Sociological:

l Cultural aspects, health consciousness, population growth rate, age distribution, l Organizational culture, attitudes to work, management style, staff attitudesl Education, occupations, earning capacity, living standards l Ethical issues, diversity, immigration/emigration, ethnic/religious factorsl Media views, law changes affecting social factors, trends, advertisements, publicity

l Technological:l Maturity of technology, competing technological developments, research funding,

technology legislation, new discoveriesl Information technology, internet, global and local communications l Technology access, licensing, patents, potential innovation, replacement

technology/solutions, inventions, research, intellectual property issues, advances in manufacturing

l Transportation, energy uses/sources/fuels, associated/dependent technologies, rates of obsolescence, waste removal/recycling


DESTEPL

l Environmental:l Ecologicall environmental issues, environmental regulationsl customer values, market values, stakeholder/ investor valuesl management style, staff attitudes, organizational culture, staff engagement

l Political:l Government type and stability l Freedom of the press, rule of law and levels of bureaucracy and corruption l Regulation and de-regulation trends l Social and employment legislation l Tax policy, and trade and tariff controls l Environmental and consumer-protection legislation l Likely changes in the political environment


DESTEPLl Legal:

l current home market legislation, future legislationl European/international legislationl regulatory bodies and processesl environmental regulations, employment law, consumer protectionl industry-specific regulations, competitive regulations


• The main problem with these external DESTEPL factors is that they are continuously changing

• Therefore DESTEPL analysis should include a thorough analysis of what is affecting the organization or a project Now, and what is likely to affect it in the Future

• The result of a DESTEPL analysis is usually a list of positive and negative factors that are likely to affect a project – However, by themselves, theses factors they mean very little – It is important to bear in mind, that DESTEP analysis requires careful

Application of results

Issues of concern


• Other forms of PEST - PESTLE, PESTLIED, STEEPLE and SLEPT:Some people prefer to use different flavors of PEST analysis, using other factors for different situations. The variants are:

• PESTLE/PESTEL: Political, Economic, Sociological, Technological, Legal, Environmental;

• PESTLIED: Political, Economic, Social, Technological, Legal, International, Environmental, Demographic;

• STEEPLE: Social/Demographic, Technological, Economic, Environmental, Political, Legal, Ethical; and

• SLEPT: Social, Legal, Economic, Political, Technological

Similar analysis


Bonus slides over innovation, hype en change



Waves of innovation


Innovation lovers?

3,5% 12,5% 34% 34% 16%


Why the sceptics are right?


Why the sceptics are wrong?


Why people do what they do

Strategisch Denken


Don’t sell drills, find the needs


Why do they…

Behavior

Motivation

PermissionAbilityPoiesz 1999


Why do they…

Poiesz 1999

• What strategic incentives does (s)he have?

• How can I present my solution so that it matches his/her incentives (and underlying needs)?


Lean Product Development



3 Classic Product Development perspectives


Lean Product Development

TheSearchforaMinimalViableProduct

Scalingandexecutionofthebusiness


Strategische Market sizing



Market sizing assignment

• Pick a product/service• Estimate the total

market for that product/service

• Estimate the attainable market for your company

http://productmanagementtips.com/2012/04/21/market-sizing-quick-and-dirty-techniques/

Total market

Market for your company’s product/service


Strategische keuze



Business strategy: Porter Competitive Advantage


Business strategy: Tracy Wiersema


Red ocean v.s. Blue ocean


6 approaches to create blue oceans


The strategy canvas


Components of strategy canvas


From canvas to blue ocean…


Strategy canvas: ClothingPr

ice

Cus

tom

izat

ion

Pres

tige

Varie

ty

of d

esig

ns

Dur

abili

ty

Onl

ine

sale

s


Strategy canvas: Game Consoles


Strategy canvas: iPod


Strategy canvas: Software


Strategy canvas: Cirque du Soleil


Business Modeling



Proposition


Business modeling


Business model canvas


http://www.businessmodelgeneration.com/downloads/business_model_canvas_poster.pdf


Business Modeling Week 1

Business model canvas:

Skype

The business model canvas is used as a technique to analyze the core aspects of a business in a strategic way, whereby it creates, delivers and captures value. The model consists of a systematic

analysis of key points such as key resources, revenue streams etc. The business model canvas below demonstrates this approach for Skype.


Why



Strategy from purpose


Scenario Planning



Scenario planning


Questions?

@GustaafVocking

GustaafVocking

[email protected]