strategicbrand + consultingpartner...

2
CUSTOMER ENGAGEMENT EXPERIENCES DISCOVER POSITION ALIGN DEFINE GOALS & OBJECTIVES ROBIN BRAMMAN MASTER CERTIFIED BRAND STRATEGIST Hello, I am an expert brand strategist with 20+ years of experience in strategic planning, marketing and interactive strategy implementation. I am known for my ability to take complex information and dive deep into my clients' core differentiators, strongest story points, audience demographics and communications style with a focus on developing an evolving brand that connects with and engages their target customer. I help you experience your brand before branding the experience and then tell your story so you reach your full potential as a business and as a leader. You’ll find your “Brand Value and Voice” that resonates with customers and throughout your organization to hit the sweet spot for business and personal brand success. I hold advanced master branding certifications through Reach Communications Consulting, Inc. that allows me to deliver comprehensive learning programs for individuals, group branding sessions and deliver personal branding keynote and corporate workshops in support of brand building for the organization. strategicBRAND + consultingPARTNER Proper brand clarity and alignment with all of your business initiatives are key to a positive brand experience. I follow a tried and true methodology that results in effective and successful growth of brands at every customer touchpoint. I love to speak about all things Branding and have delivered highly rated keynote presentations at conferences for corporations, entrepreneur events, and for small group organizations. I develop my presentations around the organizations needs and adjust my presentation accordingly. speaking + WORKSHOPS consultingSERVICES Each clients path is unique and custom, I work with three core audiences - individuals, companies and agencies brandFRAMEWORK Experience First™ process from business objective to customer experience. My Experience First™ brand discover, position and align process, first diagnoses and creates a clear understanding of key target customer, market, and company offerings that tells us the gaps in your brand. Then I work on positioning to pull out YOUR story and articulate it in a way that is valuable for your target audience with real differentiation and ideal messaging. Last step is aligning all your brand touchpoints and building brand ambassadors. Each step builds a critically important foundation for all your growth initiatives. We start by doing a Brand Audit to fully experience your brand and provide a custom plan of recommendations based on your needs. If a fresh positioning needs to be done, I walk your team through the process within 30 days. If the perception is that the positioning is mostly done, then we’ll make refinements in a quick refreshing process. Either way we help create and sharpen the brand positioning because it is the basis for effective growth. I am also uniquely qualified through master certifications to build both the company and personal brand images for key personnel. That’s something most people don’t think about, but your personal brand is different from your company – and they need to be aligned. We help tune that up so that everyone feels better about their role at the company. © 2014 copyright by Robin Bramman International LLC. All Rights Reserved. Not for reprint without expressed permission of Robin Bramman International LLC or Branding Solutions LLC dba Chic Branding. robin bramman.com

Upload: others

Post on 21-May-2020

2 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: strategicBRAND + consultingPARTNER brandFRAMEWORKfollr.com/Uploads/Documents/p1985207je1jsae051lm21141du25.pdf · I love to speak about all things Branding and have delivered highly

CUSTOMERENGAGEMENTEXPERIENCES

DISCOVER POSITION ALIGN

DEFINEGOALS &OBJECT IVES

ROBIN BRAMMANM A S T E R C E R T I F I E D B R A N D S T R A T E G I S T

Hello, I am an expert brand strategist with 20+ years of experience in strategic planning, marketing and interactive strategy implementation. I am known for my ability to take complex information and dive deep into my clients' core differentiators, strongest story points, audience demographics and communications style with a focus on developing an evolving brand that connects with and engages their target customer. I help you experience your brand before branding the experience and then tell your story so you reach your full potential as a business and as a leader. You’ll find your “Brand Value and Voice” that resonates with customers and throughout your organization to hit the sweet spot for business and personal brand success.

I hold advanced master branding certifications through Reach Communications Consulting, Inc. that allows me to deliver comprehensive learning programs for individuals, group branding sessions and deliver personal branding keynote and corporate workshops in support of brand building for the organization.

strategicBRAND + consultingPARTNER

Proper brand clarity and alignment with all of your business initiatives are key to a positive brand

experience. I follow a tried and true methodology that results in effective and successful growth of

brands at every customer touchpoint.

I love to speak about all things Branding and have delivered highly rated keynote presentations at conferences for corporations, entrepreneur events, and for small group organizations. I develop my presentations around the organizations needs and adjust my presentation accordingly.

speaking + WORKSHOPS

consultingSERVICESEach clients path is unique and custom, I work with three core audiences - individuals, companies and agencies

brandFRAMEWORKExperience First™ process from business objective to customer experience.

My Experience First™ brand discover, position and align process, first diagnoses and creates a clear understanding of key target customer, market, and company offerings that tells us the gaps in your brand. Then I work on positioning to pull out YOUR story and articulate it in a way that is valuable for your target audience with real differentiation and ideal messaging. Last step is aligning all your brand touchpoints and building brand ambassadors. Each step builds a critically important foundation for all your growth initiatives.

We start by doing a Brand Audit to fully experience your brand and provide a custom plan of recommendations based on your needs. If a fresh positioning needs to be done, I walk your team through the process within 30 days. If the perception is that the positioning is mostly done, then we’ll make refinements in a quick refreshing process. Either way we help create and sharpen the brand positioning because it is the basis for effective growth.

I am also uniquely qualified through master certifications to build both the company and personal brand images for key personnel. That’s something most people don’t think about, but your personal brand is different from your company – and they need to be aligned. We help tune that up so that everyone feels better about their role at the company.

© 2014 copyright by Robin Bramman International LLC. All Rights Reserved. Not for reprint without expressed permission of Robin Bramman International LLC or Branding Solutions LLC dba Chic Branding.

robinbramman.com

Page 2: strategicBRAND + consultingPARTNER brandFRAMEWORKfollr.com/Uploads/Documents/p1985207je1jsae051lm21141du25.pdf · I love to speak about all things Branding and have delivered highly

partnerCLIENTS Broad spectrum of global, national and regional companies

Business Branding • Digital Rebrand for World Trade Centers Association (WTCA) global company.• WTCA member seminar brand activation training in NY.• Digital Brand Diagnostics for CroisiEurope, Europe company moving into US market.• Digital Brand Positioning for Intrakr, SaaS solution.• Rebrand for Parchment, $25M venture funded education company. • Rebrand for LocalFirst Arizona statewide business coalition. • Brand Strategy for ASU biannuial program partnership (4 desert regions and 35 museum partners)• Brand Strategy + Marketing plan for HauteBarre Start-up US Franchise Fitness Concept.• Brand Strategy + Marketing plan for Urban Sol Start-up Real Estate Developer.• Brand Strategy + Marketing for Sun Communities/Palm Creek Adult communities, national company.

Personal Branding• Sr. Process Healthcare Engineer - Personal Branding Package + design and social implementation• Clinical Results Healthcare Executive - Personal Branding Package• Healthcare Consultant - Personal, Business and Program Branding Package + design implementation• B2B Marketing Executive - Personal Branding Package + design implementation• Global Digital and Business Strategy Director - Personal Branding Package and VIP day • Global Franchise US Marketing Manager - DIY Branding Package + coaching calls• Patient Experience Healthcare Executive - Personal Branding Package and VIP day• Real Estate Consultant - Personal Branding Package and VIP day• Entrepreneur Digital Product Developer- Personal Branding Package + design implementation

Business Branding Workshops• Brand Gaps Workshop• Brandstorming Positioning Workshop• Brand Touchpoints Mapping Workshop• Brand Ambassador Engagement Workshop

experientialWORKSHOPS

p h o n e 6 2 3 . 8 2 6 . 4 5 9 9s p e a k e r r e q u e s t c o n t a c t r o b i n @ r o b i n b r a m m a n . c o mp r o f e s s i o n a l c o n n e c t a t L i n k e d I n . c o m / i n / r o b i n b r a m m a nw e b s i t e w w w . r o b i n b r a m m a n . c o m

If you are a new modern leader ready to take your brand social, a corporation in need of career branding, rebranding the organization or keynote speaker, or an Agency needing brand support, I am your brand partner. Call me to discuss your needs and see if we are a fit.

robinCONNECT

Taking you through planned branding sessions

On location speaking that supports brand engagement

Business Branding Speaking Topics• Client stakeholder training• Client seminars on brand activation• Brand educational breakout sessions• Guided business brand strategy keynotes

speakingENGAGEMENTS

personal brand package business brand packageon site brand workshop

© 2014 copyright by Robin Bramman International LLC. All Rights Reserved. Not for reprint without expressed permission of Robin Bramman International, LLC or Branding Solutions LLC dba Chic Branding.robinbramman

Personal Branding Workshops• Building Brand You Program a 2 day Masters

Workshop for leaders in companies• Social Branding, 1/2 day workshop• 360 for Groups, 1/2 day workshop

Personal Branding Speaking Topics• Keynote - 3D Branding for Career Success• Keynote - Personal Branding 101• Elevate Your Uniqueness in 7 Steps• Brand Happy Hour - Sip & Social Brand Training