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Strategies for Effective University‐IndustryStrategies for Effective University‐Industry Research Collaborations
ASEE ERC March 14, 2010 1
Why Partner?Why Partner?
© 2009 Anthony Boccanfuso
Some Facts
Industry funding typically represents 5‐10%Industry funding typically represents 5 10% of a university’s R&D portfolioNSF survey shows that 60% of all successfulNSF survey shows that 60% of all successful small firms have a strategic business partner and 40% have strong ties topartner and 40% have strong ties to university researchers55 60% f h l h R&D f di i d i d55 to 60% of health R&D funding is derived from industry
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Logical Partners
Nat’l LabsDifferent P
Logical Partners
Nat l Labs
State/Local Industry
Partners
You Gov’tsIndustry
Different Roles
Universities Non‐profitsRequireDiff t Universities Non profitsDifferent Strategies
Guiding Principles for U‐I Partnerships
Support the mission of eachSupport the mission of each partner
Focus on fostering appropriate, long term partnershipspa t e s ps
Seek to streamline ti ti tnegotiations to ensure
timely conduct of the research and the d l f hdevelopment of research findings
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Courtesy of Wayne Johnson © 2009 Anthony Boccanfuso
How do you leverage these diverse activities???How do you leverage these diverse activities???
Michelin ‐ Networks of InnovationV hi lV hi l
Supply Supply S d d dS d d d Quality SystemQuality System R&DR&D
Preparation Preparation and Forming and Forming
Vehicle Vehicle Sensitivity and Sensitivity and Tire Uniformity Tire Uniformity MethodsMethods
ChainChain
Plant Plant Programming Programming TechnologiesTechnologiesProcess Process
SensorsSensorsTire Sensors Tire Sensors and Electronicsand ElectronicsVehicle Vehicle
DynamicsDynamics
Standards and Standards and RegulationsRegulations VehicleVehicle
DesignDesign
Design ofDesign of
Quality SystemQuality System R&D R&D Management Management TechniquesTechniquesWheel Wheel
DesignDesign
Marketing Marketing ResearchResearch
Tire Tire Mixing Mixing ProcessProcess
ggProcessesProcesses
Plant Plant OrganizationOrganization
Automation and Automation and RoboticsRobotics
«Look«Look » & » & Visual AspectVisual Aspect
Vehicle Vehicle Dynamics Dynamics ModelsModels
Dynamics Dynamics MethodsMethods
Handling Handling MethodsMethods
Design of Design of Suspension Suspension ComponentsComponents
Plant work Plant work EnvironmentEnvironmentCable and Wire Cable and Wire
ProcessesProcesses
Materials Materials FormulationFormulation
DesignDesign
Assembly Assembly PP
Curing Curing ProcessProcess
Handling Handling ModelsModels
Models for Models for Noise/ComfortNoise/Comfort
Mixing Mixing ModelingModeling
Modeling of Modeling of Flow andFlow andEndurance Endurance
M th dM th d
Methods for Methods for Noise/ComfortNoise/Comfort
Wear Wear MethodsMethods
CatalystsCatalysts Safety and Safety and ErgonomicsErgonomics
WearWear
Process Process DesignDesign
ElastomersElastomers
Protection Protection AgentsAgents Curing Curing
AgentsAgents Physical Physical andand
Endurance Endurance ModelingModeling Wear Wear
ModelingModeling
AdherenceAdherenceModelingodeling
Models of Models of RR and RR and TemperatureTemperature
Cure Cure ModelingModeling
Flow and Flow and MoldingMoldingViscoelastic Viscoelastic
ModelsModels
MethodsMethodsAdherence Adherence MethodsMethods
Methods for Methods for RR and RR and
Behavior of Behavior of Elastomers and Elastomers and FibersFibers
FillersFillers
Processing Processing AidsAids
Recycling and Recycling and EnvironmentEnvironmentChemical Chemical
MethodsMethods
and and Material Material MethodsMethods
Models of Models of AgeingAgeing
TemperatureTemperature
Methods of Methods of AgeingAgeing
TemperatureTemperatureNumerical Numerical MethodsMethodsSoftware Software
Programming Programming TechnologiesTechnologies
Textileextiles Metal Metal CablesCables
Tribology & Tribology & FrictionFriction
AdhesionAdhesion
Biobased Biobased MaterialsMaterialsMassMass
AgeingAgeinggg FrictionFriction
(Subjects toward the exterior are more desirable for joint R&D)Courtesy ‐ Rod Bailey
Michelin ‐ Networks of InnovationV hi lV hi l
Supply Supply S d d dS d d d Quality SystemQuality System R&DR&D
Preparation Preparation and Forming and Forming
Vehicle Vehicle Sensitivity and Sensitivity and Tire Uniformity Tire Uniformity MethodsMethods
ChainChain
Plant Plant Programming Programming TechnologiesTechnologiesProcess Process
SensorsSensorsTire Sensors Tire Sensors and Electronicsand ElectronicsVehicle Vehicle
DynamicsDynamics
Standards and Standards and RegulationsRegulations VehicleVehicle
DesignDesign
Design ofDesign of
Quality SystemQuality System R&D R&D Management Management TechniquesTechniquesWheel Wheel
DesignDesign
Marketing Marketing ResearchResearch
Tire Tire Mixing Mixing ProcessProcess
ggProcessesProcesses
Plant Plant OrganizationOrganization
Automation and Automation and RoboticsRobotics
«Look«Look » & » & Visual AspectVisual Aspect
Vehicle Vehicle Dynamics Dynamics ModelsModels
Dynamics Dynamics MethodsMethods
Handling Handling MethodsMethods
Design of Design of Suspension Suspension ComponentsComponents
Plant work Plant work EnvironmentEnvironmentCable and Wire Cable and Wire
ProcessesProcesses
KNOW yourMaterials Materials FormulationFormulation
DesignDesign
Assembly Assembly PP
Curing Curing ProcessProcess
Handling Handling ModelsModels
Models for Models for Noise/ComfortNoise/Comfort
Mixing Mixing ModelingModeling
Modeling of Modeling of Flow andFlow andEndurance Endurance
M th dM th d
Methods for Methods for Noise/ComfortNoise/Comfort
Wear Wear MethodsMethods
CatalystsCatalysts Safety and Safety and ErgonomicsErgonomics
WearWearKNOW your
’ dProcess Process DesignDesign
ElastomersElastomers
Protection Protection AgentsAgents Curing Curing
AgentsAgents Physical Physical andand
Endurance Endurance ModelingModeling Wear Wear
ModelingModeling
AdherenceAdherenceModelingodeling
Models of Models of RR and RR and TemperatureTemperature
Cure Cure ModelingModeling
Flow and Flow and MoldingMoldingViscoelastic Viscoelastic
ModelsModels
MethodsMethodsAdherence Adherence MethodsMethods
Methods for Methods for RR and RR and
Behavior of Behavior of Elastomers and Elastomers and FibersFibers
partner’s needsFillersFillers
Processing Processing AidsAids
Recycling and Recycling and EnvironmentEnvironmentChemical Chemical
MethodsMethods
and and Material Material MethodsMethods
Models of Models of AgeingAgeing
TemperatureTemperature
Methods of Methods of AgeingAgeing
TemperatureTemperatureNumerical Numerical MethodsMethodsSoftware Software
Programming Programming TechnologiesTechnologies
Textileextiles Metal Metal CablesCables
Tribology & Tribology & FrictionFriction
AdhesionAdhesion
Biobased Biobased MaterialsMaterialsMassMass
AgeingAgeinggg FrictionFriction
(Subjects toward the exterior are more desirable for joint R&D)Courtesy ‐ Rod Bailey
Alternate Approaches??
RIT Corporate Research Program
UNC Express Approach to Tech Transfer
UC‐Berkeley/UIUC/BP Biofuel NewCo
K ff F d ti f hKauffman Foundation – free agency approach
Technology FeesTechnology Fees
Bonanza Clauses
© 2009 Anthony Boccanfuso
Rochester Institute of Technology
“Imagine RIT as an innovation university. We see a new relationship where RIT is home to
h d d l t ”your research and development.”
RIT President Bill DestlerRIT President Bill Destler, University‐Industry Demonstration Partnership Meeting – December 2008
The ChallengeThe Challenge
© 2009 Anthony Boccanfuso
Who Partners ???• Corp/Foundation Relations
• President’s Office• Boards
• Vice President• SPA• IP• Econ DevEcon Dev• Incubators• Compliance
Research Advance‐mentment
One Stop Shops
Academic AffairsOther
• Colleges• Departments• Faculty
• Legal Counsel• CFO/Business Services
• IABs• Career Services• Auxiliary Services
© 2009 Anthony Boccanfuso
Challenges to Academic‐Industry ll bCollaborations
• Information exchangeo at o e c a ge– How do we more easily find the sweet spots?
• Resource exchangeg– Are there resources that industry will “share” with academia?
• Collaborations– Can there be more collaborative models developed across institutions to pool discoveries and expertise?across institutions to pool discoveries and expertise?
• Precompetitive collaborations
Courtesy ‐ Dr. Caren Heller (Weill Cornell)
Improvement in I‐U Partnership in Japan
Over 13,000
# of Joint Researches between Industry & National Univ# of Joint Researches between Industry & National Univ..
# of Joint Researches
14,000
16,000
,in 2007
10,000
12,000
4 000
6,000
8,000
Less than 3,000in 1998
0
2,000
4,000
1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
# of Joint Researches 56 160 216 272 396 583 705 869 1,139 1,241 1,392 1,488 1,704 2,001 2,362 2,568 3,129 4,029 5,264 6,767 8,023 9,378 11,362 12,406 13,654
1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
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Who we are what we doWho we are …what we do
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We are you and your partnersWe are you and your partners
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We are you and your partners
The UIDP Today
Universities spending p gmore than $16B on R&D
hCompanies with a market cap of more thanmarket cap of more than a trillion dollarsa trillion dollars
UIDP Strategic Partners
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Relationship with Other AssociationsRelationship with Other Associations
NCET2 IRI BIO UIDP AUTM APLU COGR AAU
ASEE SRALES
Strategic Relationships Strategic Relationships ‐‐ Partner as appropriatePartner as appropriate
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g pg p pp ppp p
UIDP Value PropositionpCollectively, it is the unique membershipunique membership composition of the UIDP and its focus on
Impact ‐Increased and Enhanced U‐I Partnerships
Results ‐ Developing New, Bold ApproachesImplementing New
demonstrable strategies to enhance collaborations between
Partnershipsp gApproaches
universities and corporate partners across a broad array of
Mode of Operation ‐NetworkingL i
Community ‐Different people can get different across a broad array of
business sectors that represent the UIDP
LearningBuilding Trust
different outcomes to suit their needs
advantage.
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UIDP MissionEnhance the environment for University‐Industry
research collaborations and promote USresearch collaborations and promote US competitiveness
How we do this
Projects and D t tiDemonstrations
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UIDP ProjectsSuccessful projects and demonstrations are at the heart of what the UIDP seeks to accomplish on behalf of itsof what the UIDP seeks to accomplish on behalf of its members:
Big and small
Varying Topics
Contracting
IPIP
Strategic Partnering
ComplianceCompliance
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UIDP Projects ‐ Progress
L l W k h
Industry Survey
Early Stage Tech Screening
Funding Webinars
Niche Agreements
Local Workshops
Negotiation Workshops
Partnership Continuum
Corporate RFP
0 0.5 1 1.5 2 2.5 3 3.5 4
TN/Contract Accords
g p
1 – Ideation2 – Under Development3 ‐ Approved/In Progress
4 – Demonstration 5– Closed
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Additional Projects Under dConsideration
fl f• Conflict of Interest • Strategic Collaborations• Faculty primer on working with industry• Conversely industry scientist primer onConversely, industry scientist primer on working with universities
• Clinical Trial/Translational Research• Clinical Trial/Translational Research
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SummaryU‐I collaborations are important to US competitiveness – as witnessed by recent eventscompetitiveness – as witnessed by recent events
There are a number of new approaches being d d htested – study them
Just because the model works at one place, d ’ h i ill k i i idoesn’t mean that it will work at your institution – do you have buy in from the top?M k k hMake sure you know who can say yes to your ideas for bold, new approaches ‐ dittoW k t d l t t i t d t lWork to develop strategic partners – date less
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Closing thoughts – IClosing thoughts I
Patients and the public benefit when physicians andPatients and the public benefit when physicians and
researchers collaborate with pharmaceutical, medical
device, and biotechnology companies to develop
products that benefit individual and public health.
Opening Sentence in Conflict of Interest in MedicalOpening Sentence in Conflict of Interest in Medical
Research, Education, and Practice – Institute of Medicine
(2009)(2009)27
Closing thoughts – IIClosing thoughts II
By engaging the university we are workingBy engaging the university, we are working with one of the top people in the world in dd i bladdressing our problems .
Rusty Ross– Sr. Technical Leader (March 2010)
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