strategies for successful blogging in russia (english version)
DESCRIPTION
In this presentation, I told her about strategies for successful blogging in Russia. I think that some elements of this presentation will be useful for other countries.TRANSCRIPT
Strategies for successful blogging in Russia
Dmitry Grebenyuk,Blogger
li-sandro.livejournal.comRussia, march 2010
How to start?
• Determine the purpose of the blog
• Understand how much you are willing to pay for achieving the goal (time, money)
• Choose strategy blog • Follow the chosen
strategy • Analyze feedback
The purpose of the blog
• Raising status (self-brending) • Tool earning money • Education / experience
exchange • Entertainment • Reflection* (if this is your
choice, then more can not read)
*Wikipedia:Reflection - treatment of the subject on himself, his personality (values, interests, motives, emotions, behavior), to his knowledge or to their own state.
Price blog: time or money
• Quick result is worth the money
• Simply the result worth the time
• In today's world, time is more valuable than money
• Best choice: to combine the time and money to achieve the goal of the blog
Strategies blog
• Entertainment (80% copy-paste content), high frequency of posts
• Scandalous-economic-political (80% of the author's content is based on top-news), the average frequency of posts
• Specialized (60% of the author's content, 40% k copy-paste content), the average frequency of posts
• Transformational (if you're a prominent politician, businessman, actor, etc., content is not so important, the main thing on a regular basis to write)
• Mixed (combination of the above strategies)
Based on the strategy chosen content
ENTERTAINMENT INFORMATION
EducationSharing experiencesNewsOpinionsRumors
HumorEroticScandals / conflictsPhotos / Pictures
Video / Music
Examples (Russia):
ENTERTAINMENT BLOG - ibigdan
Key success factors: 1. 80% of entertainment copypaste content 2. High frequency of posts (20-30 weekdays, 2-6 weekends) 3. No content overload paid advertisements (1-2 paid posts per day)4. Neutral positive image5. Crossposting 6. SEO and SMO promotion
Examples (Russia):
Economic-political blog - rusanalit
Key success factors: 1. 70% of the thematic content on the basis of top-News 2. The average frequency of posts (2-6 per day) 3. The lack of paid advertisements (explicit) 4. Mixed image (there are fans and haters) 5. Offline promotion (he was last seen on RBC-TV Russia, etc.)
Examples (Russia):
Personal blog businessman - olegtinkov
Key success factors: 1. 60% of the thematic content (the secrets of success, business notes, etc.) 2. Low frequency of posts (3-6 per week) 3. Non-aggressive advertising your business 4. Mixed image (there are fans and haters) 5. A strong integrated promotion across all media channels
Examples (Russia):
Specialized Blog - shakin
Key success factors: 1. 80% treated with topical content (SEO, SMO, etc.), 20% entertainment
copypaste content 2. Low frequency of posts (2-4 per week) 3. A lot of advertising (a blog as a means of earnings) 4. The positive image within the SEO-Party 5. Crossposting 6. SEO and SMO promotion
"Holy Grail" blogger
• CLEAR OBJECTIVE • STRATEGY • “DELICIOUS"
CONTENT • REGULARITY • IMAGE • PROMOTION
ONLINE / OFFLINE • COMMINICATING
WITH THE READER
Thank you for your attention!
Contact: Dmitry Grebenyuk,
ICQ 280-685-420
SELECTED CITATIONS:
If you're not online, then you do not exist. (Bill Gates)
All we heard about that a million monkeys, banging on the keys million typewriters could write the complete works of Shakespeare. Thanks to the Internet we know now that this is not true. (Robert Vilenski)
God created idiots, and the Internet has made them equal. (Unknown)
No, I understand what is virtual reality, but I can anyone explain what is reality? (Unknown)