Strategies to promote healthRef. Chap. 3 PDHPE Prelim Course

• What is health promotion?

Which images suggest a healthy lifestyle to you?

Which images suggest a healthy lifestyle to you?

Which images suggest a healthy lifestyle to you?

Which images suggest a healthy lifestyle to you?

Health promotion• is the process that enables

people to improve or have greater control over the determinants of health

• aims to help an individual or group to:

– identify and reach aspirations

– satisfy needs– change with the

environment

Health promotion encompasses

• Community based work• Economic/regulatory

activities• Environmental health• Health education• Organisational

development• Preventative health

services• Public policies

Who is responsible for health promotion? pp. 49-50

• Individuals• Community groups• Schools• Non-government

organisations• Government• International

organisations

Organisations

• Peruse the websites of the

• UN• WHO• UNICEF

• www. Oup.com.au /pdhpe11

Health issues• Investigate one of the following issues

and submit 10 fast facts about the issue.

• PA• Nutrition: body image, anorexia

nervosa, bulimia• Mental health: specify• Sexual health: specify• Hepatitis B and C, HIV/AIDS and other

infections• Immunisation for hepatitis B, rubella,

tetanus, polio and influenza• Describe the individual, group and/or

government roles and responsibilities in relation to one issue.

Health promotion approaches and strategies

• focus on individuals, groups and communities to promote behavioural and environmental changes leading to improved health

• eg Individual interventions eg posters• eg National health promotion strategy eg

National Mental Health Strategy• Strategies can be educational and/or

motivational to reduce negative and promote positive intrapersonal and interpersonal factors

Health Promotion

• Use health education (principle by which individuals and groups learn to behave in a manner for optimal health), social marketing (modern marketing techniques to sell social change) , self-help (strategies to manage one’s own health problems rather than professional help), self-care (not using traditional professional health providers) and public policies (documentation)

Health promotion

• Draw the framework for health promotion p. 52 into notes

• Strategies fall into 3 broad categories:1. Lifestyle/behavioural approaches:Target individuals/groups whose behavioural or

social situations place them at greater risk of developing unhealthy lifestyles.

Specific behavioural/lifestyle approaches

• Individual lifestyle approach p. 52

• Socio-environmental approach p. 53

• Harm-minimisation approach p. 53eg in school drug education

• Zero-tolerance approach p. 54

Health Promotion2. Preventative medical

approaches: focus on treatment and

prevention of diseaseBased on stages of:primary: preventing the illnesssecondary: screening for the

conditiontertiary: reducing the re-

occurrence of chronic illness

Health Promotion3. Public health approaches: Target schools, community

groups, hospitals and the work place to reach the largest amount of people to provide the greatest benefit

Key steps: identifying extent of the problemIdentifying the causeTesting ways of dealing itApplying the successful

measures

Do we really have a problem with poor health?

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