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Strategizing for Accountable Care Medical Society of Northern Virginia March 29, 2011 MIKE NEWBY MARY MALONE HANCOCK, DANIEL, JOHNSON & NAGLE, PC

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Page 1: Strategizing for Accountable Care Medical Society of Northern Virginia March 29, 2011 MIKE NEWBY MARY MALONE HANCOCK, DANIEL, JOHNSON & NAGLE, PC

Strategizing for Accountable Care

Medical Society of Northern Virginia

March 29, 2011

MIKE NEWBYMARY MALONE

HANCOCK, DANIEL, JOHNSON & NAGLE, PC

Page 2: Strategizing for Accountable Care Medical Society of Northern Virginia March 29, 2011 MIKE NEWBY MARY MALONE HANCOCK, DANIEL, JOHNSON & NAGLE, PC

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Presentation Overview

1. What is an ACO?

2. LLC Formation and Governance

3. Medicare’s Shared Savings Program

4. Legal Issues

5. How to Position Yourself for Accountable Care

6. Q&A

Page 3: Strategizing for Accountable Care Medical Society of Northern Virginia March 29, 2011 MIKE NEWBY MARY MALONE HANCOCK, DANIEL, JOHNSON & NAGLE, PC

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1. What is an ACO?

Page 4: Strategizing for Accountable Care Medical Society of Northern Virginia March 29, 2011 MIKE NEWBY MARY MALONE HANCOCK, DANIEL, JOHNSON & NAGLE, PC

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An ACO is an entity that is clinically and fiscally accountable for the entire continuum of care that a given population of patients may need

Focus of presentation is on the Medicare ACO opportunity, though “ACO-like” options are being discussed with health plans as well

What is an ACO?

Page 5: Strategizing for Accountable Care Medical Society of Northern Virginia March 29, 2011 MIKE NEWBY MARY MALONE HANCOCK, DANIEL, JOHNSON & NAGLE, PC

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Three Principles:

Provider led organizations with a strong base of primary care that are collectively accountable for quality and total per capita costs across the full continuum of care for a defined patient population

Link payment to quality improvements to reduce overall costs

Evidenced-based medicine

What is an ACO?

Page 6: Strategizing for Accountable Care Medical Society of Northern Virginia March 29, 2011 MIKE NEWBY MARY MALONE HANCOCK, DANIEL, JOHNSON & NAGLE, PC

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FINANCIAL PRESSURES CREATING SHIFT IN REIMBURSEMENT STRATEGY

MOVEMENT AWAY FROM FEE-FOR-SERVICE PAYMENT METHODOLOGY.

CURRENT SYSTEM PROMOTES HIGH-VOLUME AND HIGH-INTENSITY HEALTH SERVICES, REGARDLESS OF QUALITY AND WHETHER CARE IS COORDINATED.

EMPHASIS ON QUALITY, EFFICIENCY AND COORDINATED CARE.

What is an ACO?

Page 7: Strategizing for Accountable Care Medical Society of Northern Virginia March 29, 2011 MIKE NEWBY MARY MALONE HANCOCK, DANIEL, JOHNSON & NAGLE, PC

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What is an ACO?

ACOS INCORPORATE IDEAS OF OTHER MODELS:

o Physician-hospital organizations (PHOs)

o Integrated delivery systems

o Independent provider associations (IPAs)

o Hospital employment of physicians

Page 8: Strategizing for Accountable Care Medical Society of Northern Virginia March 29, 2011 MIKE NEWBY MARY MALONE HANCOCK, DANIEL, JOHNSON & NAGLE, PC

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Is This Déjà Vu All Over Again? Historical Managed

Care

o Focus on Insurers, HMOs

o Reliance on health plan intermediaries

o Shared financial risk; insurance regulation

o Beneficiaries required to enroll in particular plan, use only particular providers

ACOs

o Focus on delivery system

o Direct contracting with delivery organizations

o Potential for upside only sharing

o Beneficiaries assigned by primary care usage and may change ACOs at will

o Greater flexibility:

> Variety of eligible providers and models

> Variety in payment methodology

Page 9: Strategizing for Accountable Care Medical Society of Northern Virginia March 29, 2011 MIKE NEWBY MARY MALONE HANCOCK, DANIEL, JOHNSON & NAGLE, PC

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2. LLC Formation and Governance

Page 10: Strategizing for Accountable Care Medical Society of Northern Virginia March 29, 2011 MIKE NEWBY MARY MALONE HANCOCK, DANIEL, JOHNSON & NAGLE, PC

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LLC Formation and Governance

Initial Steps:

File Articles of Organization

Obtain EIN

Enact Operating Agreement and organizational resolutions

Register with VEC and the Virginia Department of Taxation

Obtain a Business License

Page 11: Strategizing for Accountable Care Medical Society of Northern Virginia March 29, 2011 MIKE NEWBY MARY MALONE HANCOCK, DANIEL, JOHNSON & NAGLE, PC

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LLC Formation and Governance

Operating Agreement – Investment and Management

Capital Contributions (seed money)

Management by members or managers

Appointment of managers

Authority of managers

Capital calls

Distributions

Page 12: Strategizing for Accountable Care Medical Society of Northern Virginia March 29, 2011 MIKE NEWBY MARY MALONE HANCOCK, DANIEL, JOHNSON & NAGLE, PC

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LLC Formation and Governance

Operating Agreement – Members Rights

Sale/acquisition of property over a certain dollar amount

Starting new business activities or entering in new contracts

Leases with minimum durations

Borrowing money

Requesting capital contributions

Admission of new members

Page 13: Strategizing for Accountable Care Medical Society of Northern Virginia March 29, 2011 MIKE NEWBY MARY MALONE HANCOCK, DANIEL, JOHNSON & NAGLE, PC

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LLC Formation and Governance

Operating Agreement – Other Issues

Withdrawal

Admission of new members

Purchase/redemption price

Restrictive covenants

Fiduciary duties

Confidentiality

Conflicts and deadlock

Page 14: Strategizing for Accountable Care Medical Society of Northern Virginia March 29, 2011 MIKE NEWBY MARY MALONE HANCOCK, DANIEL, JOHNSON & NAGLE, PC

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LLC Formation and Governance

Attributes:

Pass-through taxation

Limited liability

Flexible

Best approach for ACOs? Stay Tuned.

Page 15: Strategizing for Accountable Care Medical Society of Northern Virginia March 29, 2011 MIKE NEWBY MARY MALONE HANCOCK, DANIEL, JOHNSON & NAGLE, PC

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3. Medicare’s Shared Savings Program

Page 16: Strategizing for Accountable Care Medical Society of Northern Virginia March 29, 2011 MIKE NEWBY MARY MALONE HANCOCK, DANIEL, JOHNSON & NAGLE, PC

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Medicare’s Shared Savings Program

Effective January 1, 2012

Goalso Investment in infrastructure

o Redesign of care process – patient focused

o Quality and efficiency

Medicare Parts A and B (not parts C & D)

Serves traditional Medicare beneficiaries

Page 17: Strategizing for Accountable Care Medical Society of Northern Virginia March 29, 2011 MIKE NEWBY MARY MALONE HANCOCK, DANIEL, JOHNSON & NAGLE, PC

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Medicare’s Shared Savings Program

ACO REQUIREMENTS CHECKLIST

Accountable for quality, cost, and overall care √3-year commitment by written agreement √Legal structure to distribute payments √PCPs caring for at least 5,000 beneficiaries √Report to Medicare on quality √Clinical and administrative systems and leadership √Promote evidence-based medicine, patient engagement, care coordination

Meet patient-centeredness criteria √Secretary may prefer ACOs with other contracts √

Page 18: Strategizing for Accountable Care Medical Society of Northern Virginia March 29, 2011 MIKE NEWBY MARY MALONE HANCOCK, DANIEL, JOHNSON & NAGLE, PC

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Medicare’s Shared Savings ProgramCHARACTERISTICS OF AN ACO:

Emphasis on evidence-based clinical care

Close monitoring and reporting of quality and cost savings

Coordinated care: clinical protocols / EHR

No beneficiary network restrictions

Does CMS contract mean “certification”?

Page 19: Strategizing for Accountable Care Medical Society of Northern Virginia March 29, 2011 MIKE NEWBY MARY MALONE HANCOCK, DANIEL, JOHNSON & NAGLE, PC

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Medicare’s Shared Savings ProgramUpside-only Model

Source: Dartmouth Institute for Health Policy and Clinical Practice

-3 -2 -1 0 1 2 3

Year

Projected SpendingTarget Spending

Actual Spending

Shared Savings

Page 20: Strategizing for Accountable Care Medical Society of Northern Virginia March 29, 2011 MIKE NEWBY MARY MALONE HANCOCK, DANIEL, JOHNSON & NAGLE, PC

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Medicare’s Shared Savings Program

PROVIDERS - ACO MUST BE BIG ENOUGH SO THAT COST SAVINGS CAN BE TIED TO QUALITY IMPROVEMENTS AND NOT YEAR-TO-YEAR FLUCTUATIONS IN CARE

o Equity participants

o Contractors

AT LEAST 5,000 MEDICARE BENEFICIARIES ACCORDING TO THE MEDICARE PAYMENT ADVISORY COMMISSION

o Approx. 5-6 PCPs per 5,000

Page 21: Strategizing for Accountable Care Medical Society of Northern Virginia March 29, 2011 MIKE NEWBY MARY MALONE HANCOCK, DANIEL, JOHNSON & NAGLE, PC

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Medicare’s Shared Savings ProgramNEED FOR FORMAL ORGANIZATION

AND DESIGNATED ADMINISTRATOR

o Point of contact

o Ability to work with and negotiate with payors

o Monitor performance and shared savings

o Development and implementation of strategies and infrastructure to coordinate care

Page 22: Strategizing for Accountable Care Medical Society of Northern Virginia March 29, 2011 MIKE NEWBY MARY MALONE HANCOCK, DANIEL, JOHNSON & NAGLE, PC

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Accountable Care OrganizationsAPPROACHES TO REIMBURSEMENT

GOAL: REWARD STRONG CLINICAL PERFORMANCE AND EFFICIENCY THROUGH:

Shared savings

Capitation / Bundling

P4P / Gainsharing

Page 23: Strategizing for Accountable Care Medical Society of Northern Virginia March 29, 2011 MIKE NEWBY MARY MALONE HANCOCK, DANIEL, JOHNSON & NAGLE, PC

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4. Legal Issues

Page 24: Strategizing for Accountable Care Medical Society of Northern Virginia March 29, 2011 MIKE NEWBY MARY MALONE HANCOCK, DANIEL, JOHNSON & NAGLE, PC

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Primary Legal Issues Related to ACO Formation Antitrust Issues

o Lessen competition

o Conspiracy to fix prices

o Unreasonable restraints of trade

Stark / CMP / Antikickback

o Waivers

o But watch out for state law

Page 25: Strategizing for Accountable Care Medical Society of Northern Virginia March 29, 2011 MIKE NEWBY MARY MALONE HANCOCK, DANIEL, JOHNSON & NAGLE, PC

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Antitrust Issues Related to Network Formation

INTEGRATED VS. NON-INTEGRATED MODELS

TYPES OF INTEGRATION:

o Clinical Integration

o Financial Integration

FTC: Agreements between competing physicians, or other health care providers, on the prices to be charged for their individual services are agreements in restraint of competition and are generally illegal, absent a showing of substantial financial or clinical integration.

If integrated single signature contracting

Page 26: Strategizing for Accountable Care Medical Society of Northern Virginia March 29, 2011 MIKE NEWBY MARY MALONE HANCOCK, DANIEL, JOHNSON & NAGLE, PC

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Antitrust Issues Related to Network FormationUSE MESSENGER MODEL IF NO

INTEGRATION ALLOWS NETWORK CONTRACTING WITH HEALTH

INSURANCE PLANS WITHOUT COLLECTIVE NEGOTIATION

THE MESSENGER:

o Serves as an intermediary between the payor and the physician on rates and competitive issues

o May share objective factual information with providers about the payor and its business

o May negotiate non-competitive terms

o May not negotiate rates or competitive terms

o May not serve as an advocate on rates or share competitive information

Page 27: Strategizing for Accountable Care Medical Society of Northern Virginia March 29, 2011 MIKE NEWBY MARY MALONE HANCOCK, DANIEL, JOHNSON & NAGLE, PC

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Antitrust Issues Related to Network FormationMedSouth Advisory Opinion

BACKGROUNDo Multi-specialty IPA consisting of 432 physicians (101

primary care/ 331 specialists) in Denver area covering 3 hospitals

o Non-exclusive, but covered more than 50% of the physicians in over 20 practice areas at 3 area hospitals

o Clinical protocols covering 80%-90% of diagnosis>48 established as of date of opinion; additional 100-

150 protocols contemplatedo Utilization and quality measured against protocols

>Clinical Information System to monitor quality measures

>Ability to discipline non-complying physicians o Web-Based Clinical Data Systemo Online prescriptions

Page 28: Strategizing for Accountable Care Medical Society of Northern Virginia March 29, 2011 MIKE NEWBY MARY MALONE HANCOCK, DANIEL, JOHNSON & NAGLE, PC

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Antitrust Issues Related to Network FormationMedSouth Advisory Opinion

o Purposes: improved patient care and outcomes, reduction in medical errors, increased efficiency, reduction in costs, ability to discipline and terminate sub-standard physicians

o Conclusion: Substantial likelihood of achieving efficiencies outweighed anti-competitive effects

Page 29: Strategizing for Accountable Care Medical Society of Northern Virginia March 29, 2011 MIKE NEWBY MARY MALONE HANCOCK, DANIEL, JOHNSON & NAGLE, PC

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FTC’s Gloss on Clinical Integration

Integration of institutions and practitioners that presents the opportunity for true collaboration and productive sharing of information reflecting actual “interdependence”

Participation of both specialists and primary care physicians with a requirement of in-network referrals

Treatment of a broad spectrum of diseases and disorders and corresponding clinical protocols

A high level of physician investment, both economically and in terms of time for training and utilization of the system, and agreement among physicians to comply with the standards, benchmarks, and protocols put in place by the network

Antitrust Issues Related to Network Formation

Page 30: Strategizing for Accountable Care Medical Society of Northern Virginia March 29, 2011 MIKE NEWBY MARY MALONE HANCOCK, DANIEL, JOHNSON & NAGLE, PC

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FTC’s Gloss on Clinical Integration (Continued)

Integrated information technology whereby:

o network participants can efficiently exchange information regarding patients and practice experience

o utilization and claims information can be gathered, analyzed, and communicated in order to improve treatment quality, rates of utilization, and cost containment

o physician compliance and performance, in accordance with collective, physician-authored benchmarks and standards, may be measured

Enforceable consequences for noncompliance by physicians and institutions, and systems for improving performance and compliance

Antitrust Issues Related to Network Formation

Page 31: Strategizing for Accountable Care Medical Society of Northern Virginia March 29, 2011 MIKE NEWBY MARY MALONE HANCOCK, DANIEL, JOHNSON & NAGLE, PC

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Legal Issues - TakeawaysANTITRUST: ACO NETWORK

FORMATION MAY IMPLICATE ANTITRUST LAWS, BUT INTEGRATED APPROACH CAN MITIGATE RISK.

STARK: CURRENTLY NO CLEAR MECHANISMS FOR DISTRIBUTING SHARED SAVINGS, BUT MAY PRESENT OPPORTUNITIES WITH COMMERCIAL PAYORS

CMP: CAN’T PAY TO REDUCE SERVICES, BUT FAVORABLE GUIDANCE FOR QUALITY AND EFFICIENCY BASED COMPENSATION ESPECIALLY WHEN OPERATING IN THE COMMERCIAL MARKET

Page 32: Strategizing for Accountable Care Medical Society of Northern Virginia March 29, 2011 MIKE NEWBY MARY MALONE HANCOCK, DANIEL, JOHNSON & NAGLE, PC

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5. How to Position Yourself for Accountable Care

Page 33: Strategizing for Accountable Care Medical Society of Northern Virginia March 29, 2011 MIKE NEWBY MARY MALONE HANCOCK, DANIEL, JOHNSON & NAGLE, PC

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How to Position Yourself

BUILDING AN INFRASTRUCTURE

o Leadership and Vision

o Engaged Provider Network

o Network Formation and Formalized Legal Structure

o IT infrastructure and clinical benchmarking

o Effective Medical Management

o Capital to Fund Development and Cash Flow

o Risk Management

Page 34: Strategizing for Accountable Care Medical Society of Northern Virginia March 29, 2011 MIKE NEWBY MARY MALONE HANCOCK, DANIEL, JOHNSON & NAGLE, PC

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How to Position Yourself

DEVELOP LEADERSHIP AND VISION

o Identify strategically important, high performing physicians who are committed to organizational goals

DEVELOP ENGAGED PROVIDER NETWORK

o Expand management and governance roles of physicians

Page 35: Strategizing for Accountable Care Medical Society of Northern Virginia March 29, 2011 MIKE NEWBY MARY MALONE HANCOCK, DANIEL, JOHNSON & NAGLE, PC

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How to Position Yourself CREATE A NETWORK WITH A FORMALIZED

LEGAL STRUCTURE

o Capable of distributing shared savings

o Significant physician involvement in governance

o Platform for clinical integration, joint contracting, information sharing

Page 36: Strategizing for Accountable Care Medical Society of Northern Virginia March 29, 2011 MIKE NEWBY MARY MALONE HANCOCK, DANIEL, JOHNSON & NAGLE, PC

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How to Position Yourself IMPLEMENT HEALTH INFORMATION

TECHNOLOGY

o Benchmarking and quality improvement as conditions of participation

o Consent to share information

o Can use Stark exception to subsidize up to 85% of EHR for physicians

o Eligibility for federal programs (and avoidance of penalties when programs like PQRI become mandatory) may be conditioned on having information technology

Page 37: Strategizing for Accountable Care Medical Society of Northern Virginia March 29, 2011 MIKE NEWBY MARY MALONE HANCOCK, DANIEL, JOHNSON & NAGLE, PC

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How to Position Yourself HITECH ACT: A CARROT AND STICK APPROACH TO

ADOPTION AND MEANINGFUL USE OF HIT

Page 38: Strategizing for Accountable Care Medical Society of Northern Virginia March 29, 2011 MIKE NEWBY MARY MALONE HANCOCK, DANIEL, JOHNSON & NAGLE, PC

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How to Position YourselfPHYSICIAN QUALITY REPORTING INITIATIVE

(PQRI)

STARTED IN 2007 AS AN INCENTIVE PROGRAM TO ENCOURAGE DATA REPORTING

AFFORDABLE CARE ACT RENAMED TO PQRS

BONUS PAYMENTS FOR QUALITY REPORTING BY “ELIGIBLE PROFESSIONALS”: 1% IN 2011 AND .5% IN 2012 THROUGH 2014.

BUT BEGINNING 2015, EPS WHO FAIL TO MEET REPORTING REQUIREMENTS WILL SEE A 1.5% REDUCTION IN MEDICARE REIMBURSEMENT

Page 39: Strategizing for Accountable Care Medical Society of Northern Virginia March 29, 2011 MIKE NEWBY MARY MALONE HANCOCK, DANIEL, JOHNSON & NAGLE, PC

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How to Position Yourself FINANCIAL INCENTIVES FOR ADOPTION OF

EPRESCRIBING TECHNOLOGY UNDER MEDICARE IMPROVEMENTS FOR PATIENTS AND PROVIDERS ACT OF 2008

INCENTIVE PAYMENTS AND PENALTIES TO ELIGIBLE PROFESSIONALS WHEN THEY EPRESCRIBE FOR MEDICARE PATIENTS SEEN IN THEIR OFFICES

CARVE OUR FROM PQRI PROGRAM

CMS Electronic Prescribing Incentive Program

Calendar Year Of ePrescribing

Incentive Amount

Penalty Amount

2011 1% n/a

2012 1% -1%

2013 .5% -1.5%

2014 n/a -2%

Page 40: Strategizing for Accountable Care Medical Society of Northern Virginia March 29, 2011 MIKE NEWBY MARY MALONE HANCOCK, DANIEL, JOHNSON & NAGLE, PC

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How to Position Yourself PEER REVIEW AND PSO

o Peer review to enforce quality standards applicable to the ACO and individual participants

o Virginia law permits sharing of peer review information among peer review bodies

o PSO to aggregate and analyze data, establish benchmarks, conduct educational programs and corrective action plans

Page 41: Strategizing for Accountable Care Medical Society of Northern Virginia March 29, 2011 MIKE NEWBY MARY MALONE HANCOCK, DANIEL, JOHNSON & NAGLE, PC

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How to Position YourselfP4P AND GAINSHARING

o Implement compensation structure that rewards participants for quality and efficiency

ADDITIONAL ADD-ON FEATURES

o MSO, Joint Purchasing, Risk Purchasing Group, Clinical Co-Management, Professional Employer Organization, Recruitment Assistance, CME, Credentialing Verification Organization, etc.

Page 42: Strategizing for Accountable Care Medical Society of Northern Virginia March 29, 2011 MIKE NEWBY MARY MALONE HANCOCK, DANIEL, JOHNSON & NAGLE, PC

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How to Position Yourself

CAPITAL TO FUND DEVELOPMENT AND CASH FLOW

o Secure seed money in advance

RISK MANAGEMENT

o Limit risk through incremental, small pilots

o Test models through controlled models, such as an owned health plan or an insured employee base

o Prepare exit strategy if experiments do not go as planned

Page 43: Strategizing for Accountable Care Medical Society of Northern Virginia March 29, 2011 MIKE NEWBY MARY MALONE HANCOCK, DANIEL, JOHNSON & NAGLE, PC

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Soon to be revealed . . .

How will the rewards be structured?

How will beneficiaries be assigned?

How burdensome will Medicare reporting requirements be?

Will there be regulatory relief on Stark and Anti-kickback to facilitate shared savings with physicians?

How many ACOs will be approved initially; what about subsequent rounds?

Page 44: Strategizing for Accountable Care Medical Society of Northern Virginia March 29, 2011 MIKE NEWBY MARY MALONE HANCOCK, DANIEL, JOHNSON & NAGLE, PC

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Next Steps: Identify the key facilitators

Set goals and expectations

EHR

Develop protocols and benchmarks

Structure, administration, leadership, financing

Timeline

Meet with commercial payors

Evaluate strengths and weaknesses

Evaluate horizontal and vertical alliances

Page 45: Strategizing for Accountable Care Medical Society of Northern Virginia March 29, 2011 MIKE NEWBY MARY MALONE HANCOCK, DANIEL, JOHNSON & NAGLE, PC

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MIKE NEWBY

MARY MALONE

HANCOCK, DANIEL, JOHNSON & NAGLE, P.C.

P.O. BOX 72050

RICHMOND, VA 23255

804-967-9604

[email protected]

[email protected]