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Page 1: Strategy Ad Creation · ANATOMY OF FACEBOOK AD. ... Campaigns so successful they make you wanna dance. WHAT YOU NEED Blog post/video Landing page Email capture. THE “TWO-STEP”
Page 2: Strategy Ad Creation · ANATOMY OF FACEBOOK AD. ... Campaigns so successful they make you wanna dance. WHAT YOU NEED Blog post/video Landing page Email capture. THE “TWO-STEP”

AGENDA

Strategy

Audience Creative

Ad Creation

Page 3: Strategy Ad Creation · ANATOMY OF FACEBOOK AD. ... Campaigns so successful they make you wanna dance. WHAT YOU NEED Blog post/video Landing page Email capture. THE “TWO-STEP”

I’ll tell you EXACTLY what I’d do.

Page 4: Strategy Ad Creation · ANATOMY OF FACEBOOK AD. ... Campaigns so successful they make you wanna dance. WHAT YOU NEED Blog post/video Landing page Email capture. THE “TWO-STEP”

AUDIENCE

Page 5: Strategy Ad Creation · ANATOMY OF FACEBOOK AD. ... Campaigns so successful they make you wanna dance. WHAT YOU NEED Blog post/video Landing page Email capture. THE “TWO-STEP”

Warm = web traffic / engagement

Cold = interest / demo / behavior

Page 6: Strategy Ad Creation · ANATOMY OF FACEBOOK AD. ... Campaigns so successful they make you wanna dance. WHAT YOU NEED Blog post/video Landing page Email capture. THE “TWO-STEP”

COLD AUDIENCES

https://www.socialmediaexaminer.com/target-specialized-audiences-facebook-ads/

Page 7: Strategy Ad Creation · ANATOMY OF FACEBOOK AD. ... Campaigns so successful they make you wanna dance. WHAT YOU NEED Blog post/video Landing page Email capture. THE “TWO-STEP”
Page 8: Strategy Ad Creation · ANATOMY OF FACEBOOK AD. ... Campaigns so successful they make you wanna dance. WHAT YOU NEED Blog post/video Landing page Email capture. THE “TWO-STEP”
Page 9: Strategy Ad Creation · ANATOMY OF FACEBOOK AD. ... Campaigns so successful they make you wanna dance. WHAT YOU NEED Blog post/video Landing page Email capture. THE “TWO-STEP”

WARM AUDIENCES

https://adespresso.com/blog/facebook-ads-custom-audiences-guide/

Page 10: Strategy Ad Creation · ANATOMY OF FACEBOOK AD. ... Campaigns so successful they make you wanna dance. WHAT YOU NEED Blog post/video Landing page Email capture. THE “TWO-STEP”

WEBSITE TRAFFIC

Page 11: Strategy Ad Creation · ANATOMY OF FACEBOOK AD. ... Campaigns so successful they make you wanna dance. WHAT YOU NEED Blog post/video Landing page Email capture. THE “TWO-STEP”

ENGAGEMENT

Page 12: Strategy Ad Creation · ANATOMY OF FACEBOOK AD. ... Campaigns so successful they make you wanna dance. WHAT YOU NEED Blog post/video Landing page Email capture. THE “TWO-STEP”

VIDEO ENGAGEMENT

Page 13: Strategy Ad Creation · ANATOMY OF FACEBOOK AD. ... Campaigns so successful they make you wanna dance. WHAT YOU NEED Blog post/video Landing page Email capture. THE “TWO-STEP”

CREATIVE

Page 14: Strategy Ad Creation · ANATOMY OF FACEBOOK AD. ... Campaigns so successful they make you wanna dance. WHAT YOU NEED Blog post/video Landing page Email capture. THE “TWO-STEP”

ANATOMY OF FACEBOOK AD

Page 15: Strategy Ad Creation · ANATOMY OF FACEBOOK AD. ... Campaigns so successful they make you wanna dance. WHAT YOU NEED Blog post/video Landing page Email capture. THE “TWO-STEP”

GRAPHICS

• Use “high-quality” images

• Use high-contrast images (avoid blue)

• Use faces

• Quality is more important than relevance

Page 16: Strategy Ad Creation · ANATOMY OF FACEBOOK AD. ... Campaigns so successful they make you wanna dance. WHAT YOU NEED Blog post/video Landing page Email capture. THE “TWO-STEP”

COPYWRITING

• Sell the click—not the product/service

• When in doubt, go short

• You won’t believe what happens when you use a curiosity gap…

• Emojiis are 🔥 🔥 🔥

https://blog.kissmetrics.com/high-converting-facebook-ad/

Page 17: Strategy Ad Creation · ANATOMY OF FACEBOOK AD. ... Campaigns so successful they make you wanna dance. WHAT YOU NEED Blog post/video Landing page Email capture. THE “TWO-STEP”

STRATEGY

Page 18: Strategy Ad Creation · ANATOMY OF FACEBOOK AD. ... Campaigns so successful they make you wanna dance. WHAT YOU NEED Blog post/video Landing page Email capture. THE “TWO-STEP”

– Logan Mayville

Here’s how I would use Facebook ads (and email) for charitable giving.

Page 19: Strategy Ad Creation · ANATOMY OF FACEBOOK AD. ... Campaigns so successful they make you wanna dance. WHAT YOU NEED Blog post/video Landing page Email capture. THE “TWO-STEP”

THE FACEBOOK ADS TWO-STEPCampaigns so successful they make you wanna dance.

Page 20: Strategy Ad Creation · ANATOMY OF FACEBOOK AD. ... Campaigns so successful they make you wanna dance. WHAT YOU NEED Blog post/video Landing page Email capture. THE “TWO-STEP”

WHAT YOU NEED

Blog post/video Landing page Email capture

Page 21: Strategy Ad Creation · ANATOMY OF FACEBOOK AD. ... Campaigns so successful they make you wanna dance. WHAT YOU NEED Blog post/video Landing page Email capture. THE “TWO-STEP”

THE “TWO-STEP” TECHNIQUE

Page 22: Strategy Ad Creation · ANATOMY OF FACEBOOK AD. ... Campaigns so successful they make you wanna dance. WHAT YOU NEED Blog post/video Landing page Email capture. THE “TWO-STEP”

THE “TWO-STEP” TECHNIQUE

Page 23: Strategy Ad Creation · ANATOMY OF FACEBOOK AD. ... Campaigns so successful they make you wanna dance. WHAT YOU NEED Blog post/video Landing page Email capture. THE “TWO-STEP”

THE “TWO-STEP” TECHNIQUE

Page 24: Strategy Ad Creation · ANATOMY OF FACEBOOK AD. ... Campaigns so successful they make you wanna dance. WHAT YOU NEED Blog post/video Landing page Email capture. THE “TWO-STEP”

THE “TWO-STEP” TECHNIQUE

Page 25: Strategy Ad Creation · ANATOMY OF FACEBOOK AD. ... Campaigns so successful they make you wanna dance. WHAT YOU NEED Blog post/video Landing page Email capture. THE “TWO-STEP”

THE “TWO-STEP” TECHNIQUE

Page 26: Strategy Ad Creation · ANATOMY OF FACEBOOK AD. ... Campaigns so successful they make you wanna dance. WHAT YOU NEED Blog post/video Landing page Email capture. THE “TWO-STEP”

THE “TWO-STEP” TECHNIQUE OPTION #1 - SELL

Page 27: Strategy Ad Creation · ANATOMY OF FACEBOOK AD. ... Campaigns so successful they make you wanna dance. WHAT YOU NEED Blog post/video Landing page Email capture. THE “TWO-STEP”

THE “TWO-STEP” TECHNIQUE OPTION #2 - EMAIL MARKETING

Page 28: Strategy Ad Creation · ANATOMY OF FACEBOOK AD. ... Campaigns so successful they make you wanna dance. WHAT YOU NEED Blog post/video Landing page Email capture. THE “TWO-STEP”

THE “TWO-STEP” TECHNIQUE OPTION #2 - EMAIL MARKETING

https://www.digitalmarketer.com/email-marketing-machine/

Page 29: Strategy Ad Creation · ANATOMY OF FACEBOOK AD. ... Campaigns so successful they make you wanna dance. WHAT YOU NEED Blog post/video Landing page Email capture. THE “TWO-STEP”

THAT’S THE FB ADS TWO-STEPFOR LEAD GENERATION

Page 30: Strategy Ad Creation · ANATOMY OF FACEBOOK AD. ... Campaigns so successful they make you wanna dance. WHAT YOU NEED Blog post/video Landing page Email capture. THE “TWO-STEP”

AD CREATION

Page 31: Strategy Ad Creation · ANATOMY OF FACEBOOK AD. ... Campaigns so successful they make you wanna dance. WHAT YOU NEED Blog post/video Landing page Email capture. THE “TWO-STEP”
Page 32: Strategy Ad Creation · ANATOMY OF FACEBOOK AD. ... Campaigns so successful they make you wanna dance. WHAT YOU NEED Blog post/video Landing page Email capture. THE “TWO-STEP”

business.facebook.com

https://www.socialmediaexaminer.com/how-to-use-facebook-business-manager-a-complete-guide/

Page 33: Strategy Ad Creation · ANATOMY OF FACEBOOK AD. ... Campaigns so successful they make you wanna dance. WHAT YOU NEED Blog post/video Landing page Email capture. THE “TWO-STEP”
Page 34: Strategy Ad Creation · ANATOMY OF FACEBOOK AD. ... Campaigns so successful they make you wanna dance. WHAT YOU NEED Blog post/video Landing page Email capture. THE “TWO-STEP”
Page 35: Strategy Ad Creation · ANATOMY OF FACEBOOK AD. ... Campaigns so successful they make you wanna dance. WHAT YOU NEED Blog post/video Landing page Email capture. THE “TWO-STEP”
Page 36: Strategy Ad Creation · ANATOMY OF FACEBOOK AD. ... Campaigns so successful they make you wanna dance. WHAT YOU NEED Blog post/video Landing page Email capture. THE “TWO-STEP”
Page 37: Strategy Ad Creation · ANATOMY OF FACEBOOK AD. ... Campaigns so successful they make you wanna dance. WHAT YOU NEED Blog post/video Landing page Email capture. THE “TWO-STEP”

Logan Mayville

Digital Marketing Consultant / Coach

Page 38: Strategy Ad Creation · ANATOMY OF FACEBOOK AD. ... Campaigns so successful they make you wanna dance. WHAT YOU NEED Blog post/video Landing page Email capture. THE “TWO-STEP”

THE END