Digital Strategy & Execution

Gary McRae | gary@mcr.ae | @mcraegj

We all know strategy is easy…..

19%

59%

22%

0%

DIGITAL LEADER Yes No Unknown

Source: Accenture Strategy Executive 2015

So why does it feel like I’m

swimming against the tide?

Strategy is all about technology, right?

Or is strategy all about marketing?

“Strategy is the discipline of

setting a direction, lining up

resources and executing

commitments”

- Accenture, Being Digital, 2015

But we all know that digital is…

different

Defend OR Disrupt

Classical strategy works

in a

Stable environment

Companies should pay attention to

areas where startups are identifying

and addressing a customer pain

point. - Rita McGrath Professor, Columbia Business School

Disruption is often not recognized

until it is too late

Disrupt others before they disrupt

You

Incumbents often believe they are

immune from disruption

Incumbent success

700,000 subscribers

Two-thirds Digital - Digital transformation, 2014

Bank of America 236,580 employees 52% tech related

- Institutional Investor, 2014

We are in a new economy of

sharing over owning

Hilton Hotels. 93 years

600,000 rooms Source: Capgemini, Digital Transformation Review, 2015

Airbnb. 4 years

900,000 rooms Source: Capgemini, Digital Transformation Review, 2015

Need for speed

Minimally viable

products

Rapid testing

Accelerating failures

Scale up winners

Firms need to be adaptive

We ensure that we continually

review our business model Caspar de Bono, Managing Director, B2B at the Financial Times

Strategy must encompass

business model innovation

Strategy must allow rapid

prototyping

Disrupt in your own industry

Digitize end to end

Enrich, use, exploit data

Culture, employees, partners,

must bring value to customers

- Disruption is accelerating

- Strategy needs to adapt

- Agility in strategy, business

model

- Minimally viable products

- Exploit data

- Remove pain points

Thank you

Gary McRae | gary@mcr.ae | @mcraegj