strategy - callisonrtkl · sally tian gavin lee ningbo mixc. ningbo mixc ningbo, china the...

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WIP 2017 PROJECT NAME PROJECT LOCATION: TEAM: OFFICE: ID#: CHALLENGE: The site is located in a new developing area. Even client want to keep the exsting CRL standard looking mall, somehow the mall need a brand new idea or feature to bring people from far away. STRATEGY: this mysterious island has 3 main areas to discovry: “an underwater treasure boat”; “a huge sea snail on the beach” ; and “ water pond and tree houses in the deep wood”. RESULTS/IMPACT: with difining three zones, the space looks more intertesting and attractive for people to come and stay longer. this solution is a big exploration for setting a new brand image for CR Land. 172 Shanghai Ningbo China Anthony Hsu Xi Ren Giamba Sally Tian Gavin Lee Ningbo Mixc

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Page 1: STRATEGY - CallisonRTKL · Sally Tian Gavin Lee Ningbo Mixc. NINGBO MIXC NINGBO, CHINA THE CHALLENGE The site is located in a new developing area. Even client want to keep the exsting

WIP 2017PROJECT NAME

PROJECT LOCATION:

TEAM:

OFFICE:

ID#:

CHALLENGE:

The site is located in a new developing area. Even client want to keep the exsting CRL standard looking mall, somehow the mall need a brand new idea or feature to bring people from far away.

STRATEGY:

this mysterious island has 3 main areas to discovry: “an underwater treasure boat”; “a huge sea snail on the beach” ; and “ water pond and tree houses in the deep wood”.

RESULTS/IMPACT:

with difining three zones, the space looks more intertesting and attractive for people to come and stay longer. this solution is a big exploration for setting a new brand image for CR Land.

172

Shanghai

Ningbo China

Anthony HsuXi Ren Giamba Sally Tian Gavin Lee

Ningbo Mixc

Page 2: STRATEGY - CallisonRTKL · Sally Tian Gavin Lee Ningbo Mixc. NINGBO MIXC NINGBO, CHINA THE CHALLENGE The site is located in a new developing area. Even client want to keep the exsting

NINGBO MIXCNINGBO, CHINA

THE CHALLENGEThe site is located in a new developing area. Even client want to keep the exsting CRL standard looking mall, somehow the mall need a brand new idea or feature to bring people from far away.

THE BIG IDEAthis mysterious island has 3 main areas to discovry: “an underwater treasure boat”; “a huge sea snail on the beach” ; and “ water pond and tree houses in the deep wood”.