strategy day - acdn.tinkoff.ru
TRANSCRIPT
tinkoff.ru
Our Agenda
1. Acquiring 101
2. Tinkoff Acquiring business
3. Our payment solutions
4. Our customer portfolio
5. Our monetisation
6. Our growth potential and targets
tinkoff.ru
AcquirerBank
Payment systems
Issuer Bank
Payment facilitators/ service providers
4
How do online payments occur?
Consumers
Merchants
Merchants
Processing Payment system
IssuingGateway
Other acquirer
Banks
Processing
Payment systems
Payment system
Issuing
Other issuer
banks
Gateway
Tinkoff integrated acquiring platform
5
Who are the main players in the online payments market?
Other players
Consumers
Merchants
Merchants
Acquiring of payments
Online acquiring
Universal payment gateways
Offline POS acquiring
In-app payments and invoicing
Recurring payments
One-click and link payments
QR payments
Installment plans
Buy Now Pay Later
Marketplace solutions
Transfers solutions
C2B (card2account) transfers
Recurring transfers
B2C (account2card) payouts
Cross-border transfers
Overdrafts
API-enabled payouts
SafeDeal transfer schemes
Value-added services
Merchant dashboards
Real-time reporting and analytics
Fiscalization (online cashier) services
Verification and anti-fraud services
Payment gateway integration
Acquiring
Tinkoff Acquiring business Making money flow seamlessly and intelligently
7
Global peers
4
2015
Internet acquiring
(payment widget,
numerous internet-
shop CMS, API)
Card to card
transfers
6
2016
Payments in the
mobile app (SDK)
Recurring
payments
Sitescanner
12
2017
Payments through IVR
Offline POS acquiring
Shareable links
Apple / Google Pay
Controlling stake
in Cloudpayments
23
2018
E-invoicing within
Tinkoff ecosystem
Fiscalization (online
cashier) services
Funding from other
banks’ cards (AFT)
Business payouts
to customer cards
Masterpass
39
52
2019
Marketplace
acquiring solutions
C2B QR Payments
(FPS)
Payments through
escrow accounts
Recurring transfers
Account verification
services
94
2020
1H’21
One-click payments
3DS 2.0
Mastercard Digital
Enablement
Service for Merchants
Payment form
customization service
Buy Now Pay Later
B2C Payouts (FPS)
Tinkoff installments
8
Total monthly acquiring turnover (TPV)*, Rub bn
Tinkoff Acquiring: adding new solutions every year
Note: *Turnover = Total Payment Volume, includes online and offline
Tinkoff Kassa (Checkout)
Our clients:
Cloudpayments
9
Integrated payment platform with all popular payment methods
Focus on full-fledged banking relationships
Value-added merchant services
Online acquiring PSP focusing on long-tail merchants
CloudKassir — online fiscalization
СloudTips — online restaurant tips
10k+ merchants across Russia and CIS
Independent management and sales team
Tinkoff Acquiring at a glance
Top 3
Russia online market share
Top 16online acquirer
in Europe*
>96% conversion rate
>100k
activemerchants
<0.05%fraud ratio
2 mndaily
transactions
₽11 bngross revenue
in 2020
4%of the group’s PBT in 2020
₽560 bn1H21 TPV, +124% yoy
10Note: Includes online and offline acquiring.
*Nilson report, by number of web transactions
We are a sizable online payments provider by European standards
11
European online acquiring transactions, mn, 2020
116149228490609
3 0553 654
858
Note: Select largest European acquirers, online acquiring transactions (2020), Nilson report
How we are helping merchants with our payment solutions
Market / merchant issues
Complex onboarding with many intermediaries
Merchant friendly interface and seamless onboarding
Difficulty syncing banking and payment services
Comprehensive Tinkoff ecosystem
How Tinkoff addresses them
13
Lack of trust in online payments Consumer facing trusted brand and strong UX/UI
Dealing with cash Comprehensive digital payments solution
High reject / fraud ratioHigh conversion rates, fraud-proof solution based on in-house developed tech
Lack of data to inform business decisions Real-time analytics
Long wait times to settlement Same day payout of merchant revenues
Quick and painless onboarding and analytics management
Up to 1 day integration and onboarding
with 24/7 support
User friendly merchant interface with single
sign-on across Tinkoff ecosystem
Easy activation of payment methods in
merchants account, processing of refunds
and chargebacks
Full operation and fraud control
Smart real-time payments analytics
Checkout.com study: 60% of merchants
surveyed do not feel that their payments
data are informing their business strategy
nor their innovation
Online Shop
YEAR MONTH DAY CHOOSE A PERIOD
Yesterday 1.10—08.10
Mobile application
60%
14
Payment volume Number of transactions Average ticket Payment conversion
RETURNS
Today
1 / 20 302.17 ₽ 3 / 48 206.22 ₽ 18 / 88 423.50 ₽
Best-in-class Fraud monitoring
15
We have consistently low fraud ratio..Tinkoff 2.6bp vs region 7.4bp (MasterCard data)
…while maintaining very high transaction approval rate
Antifraud approval rate of 99.6%
Automated customer verification system
Cross-channel monitoring
Our own fraud monitoring solution – SiteScanner70 000 website scans per month
Analysis of mobile apps, social media and reviews
Officially registered as MC’s Merchant Monitoring Service Provider
All payment methods in one
Complex payment platform with all popular and new innovative payment methods
16
Visa, MasterCard and MIR Payment System
Apple Pay and Google Pay
QR-codes, through Faster Payments System
E-invoicing directly from Tinkoff account
Recurring and subscription payments
Online installments / BNPL
Solutions for marketplaces to distribute payments to suppliers
The service of processing payment transactions carried
out on merchant’s website in favor of third parties without
entering into direct contracts with them
After paying for the order on merchant’s website, the money is debited from the payer's card
in one amount, and the bank distributes it among all the suppliers involved. It is also possible
to transfer merchant’s fee share of the purchase
Client comes on your website
Chooses items to buy
Pays
Service / goods provider
1
Service / goods provider
2
3Service / goods provider
Marketplace / Platform
17
Transparent settlement process
The buyer places an order on the classified
Seller receives the money only when the buyer has
confirmed the goods are received as agreed
Transactions are processed through the bank's transit account
The platform itself does not need to open
an account to use the service
Long-term freezing of money on the buyer's card
We can conduct transactions with a difference
between order date and confirmation date
of up to 60 days
Solutions for classifieds: Safe deal through escrow account
Increasing trust in online transactions
on classifieds where both parties are
individuals
18
Easy set-up of recurring payments
Account settlement lag – one hour
Fast enrolment with any bank
Popular subscription service for charities / taxes / penalties
Option to set up schedule of payments
Subscription or recurrent payment model for customersAllows merchants to increase stickiness of their clients
19
Lighthouse CharityNCO (MCC 8398)
Cashback
Bonuses
DocsPurchase
DisputeSplit
13 February 2021
We are addressing long-tail merchant needs through transfer and payout solutions
20
Return to shop
Card
Number
Owner
You agree to share you e-mail address
Link
Shop Teleport Taxi
Microfinance / loan payments
Taxi drivers payouts
Agents / self-employed payments
Tips
Classifieds escrow payments
Insurance payouts
Refunds / loyalty payments
Transfers use cases
Instant
transfers and
24/7 support
Transfers to and
from any bank
cards
Quick merchant
onboarding
and integration
Link a card
Tinkoff doesn't share your data with anyone
Increasing conversion and average check: BNPL (buy now pay later)/ “Dolyame”
21
The only non-credit BNPL service in Russia
Separate Dolyame.ru brand and mobile app for promoting merchants
Purchase is split into 4 interest-free payments every 2 weeks
Good for low ticket high intensity commerce: clothes, accessories, cosmetics
Average check ~Rub 8,000 (50% higher average check than for other payment methods)
Customer purchase journey takes less than a minute
>90% customers are approved to shop
More on this in future Tinkoff presentations
Order N2354235
3 installments left for 9 210
Pay immediately 9 210
3 payments left
Card to be charged
Paid 28 September
To be charged 12 October
To be charged 26 October
To be charged 9 November
Pay now
Koshelek Pay is a service for
offline contactless payments
via smartphones using:
1
Select an account in Koshelek for quick payment
2
Scan your loyalty card at checkout
3
Confirm your purchase with single tap
Tinkoff Platinum credit account
Tinkoff Black account
Selected account will be used by default. There is no additional fees. You can always select another account in the control panel.
Which account do you want to use to pay for purchases?
Special offers
Card credentials
Card is activeYou can earn and spend loyalty points
Payment method
Purchase
Subtotal
Total
Pay
Faster Payment System
St Petersburg, Petersburg avenue
22
Digitized cards
Faster Payment System
BNPL (“Dolyame”)
Koshelek Pay
CONTINUE
Balance
LOYALTY CARD
Pay
Offline payment solutions
POS acquiring terminal
All popular payment methods (Apple
Pay, Google Pay, contactless cards,
Alipay, Faster Payment System)
Free terminal, no subscription fees
Money credited the next day, even
during weekends
All transaction data available on the
merchants web portal
Online cash register
Cash register is integrated
with POS terminal
Free registration with tax authorities
and online fiscal data transfer set up
SoftPOS terminal on any Android NFC device
Available for any smartphone
with NFC based on Android
7.0+
Acceptance of contactless bank
cards, Apple Pay, Google Pay,
Faster Payment System
New service Certified according to the
requirements of international
payment systems
Partial and full refunds, access
rights management
23
Our online acquiring customer base keeps growing
Note: Payments include card purchases of goods and services. Transfers include card to account and account to card transactions 25
Active online merchants, EOP, 000s
Online acquiring TPV
2
2015
10
2016
9
2017
13
2018
21
2019
32
2020
46
2021
25
2015
69
366
2016
142
17
125
2017
266
67
199
2018
402
111
292
2019
514
174
339
2020
474
167
307
1H21
1H21
2021
Payments, Rub bn
Transfers, Rub bn
We service a diversified pool of e-commerce merchants
E-commerce payments categories
Merchants by monthly turnover
37%
24%13%
27%
>1000m
250-1000m
50-250m
<50m
0% 5% 10% 15% 20% 25% 30%
Goods, Electronics and Non-food Retail 24%
Education 14%
Groceries 11%
Travel 9%
Airlines 6%
Restaurants & Fastfood 6%
Utilities 5%
Fashion & Beauty 4%
Auto 4%
Entertainment 4%
Advertising 3%
Charity 2%
Insurance 1%
Medical Services 1%
Other 5%
26
We also rapidly expand offline acquiring base
27
Active offline merchants, EOP, 000s
Offline acquiring TPV, Rub bn
14
2018
61
2019
109
2020
90
2021
21
2018
37
2019
44
2020
55
2021
1H21
1H21
Acquirer fee
Tinkoff Acquiring
Acquirer bank
Service fee
PF/PSP*
Payment system fee
MC/Visa/Mir
Interchange fee
Issuer bank
Gross acquiring fee
We take a slice of every payment or transaction
29Note: *Payment facilitators / Payment service providers
Monetization is mostly reliant on growing volumes
30
Gross acquiring revenue, Rub bn
Acquiring TPV Gross acquiring fee
1Q18
2Q18
3Q18
4Q18
1Q19
2Q19
3Q19
4Q19
1Q20
2Q20
1Q21
2Q21
3Q20
4Q20
1Q18
2Q18
3Q18
4Q18
1Q19
2Q19
3Q19
4Q19
1Q20
2Q20
1Q21
3Q20
4Q20
1Q18
2Q18
3Q18
4Q18
1Q19
2Q19
3Q19
4Q19
1Q20
2Q20
1Q21
3Q20
4Q20
0
50
100
150
200
250
300
350
0.0% 0
1
2
3
4
5
1.0%
1.2%
1.4%
1.6%
1.8%
2.0%
0.2%
0.4%
0.6%
0.8%
Offline acquiring TPV, Rub bn
Online acquiring TPV, Rub bn
Note: *Gross acquiring fee include all fees paid by the merchant
+ =
Despite stable gross commissions, unit economics are improving
31
Net revenue per merchant (vs 1Q20 base)
Net revenue margin (as % of TPV)
1Q200%
20%
40%
80%
60%
100%
100%104%
115% 112%122%
0.51%
2019
0.70%
1Q20
0.76%
2Q20
0.68%
3Q20
0.64%
4Q20
0.64%
1Q21
98%120%
140%
2Q20 1Q21 2Q213Q20 4Q20
Marketaverage
This all leads to significant revenue and profitability growth
Note: Gross revenue as per IFRS segmental disclosure
Acquiring gross revenue, Rub bn
Acquiring net revenue, Rub bn
Acquiring PBT, Rub bn
2019
8.5
11.2
2020
4.1
1Q21
2.3
1Q20
+32%
+73%
2019
2.4
4.3
2020
1.5
1Q21
0.9
1Q20
+80%
+71%
2019
1.3
2.3
2020
0.7
1Q21
0.4
1Q20
+79%
+69%
32
2Q211Q21
Newer cohorts show strong propensity for monetization
33
Online acquiring turnover by merchant cohorts
Before 2018
2019
2018
2020
2021
50
100
150
200
250
300
0
1Q18 2Q18 3Q18 4Q18 1Q19 2Q19 3Q19 4Q19 1Q20 2Q20 3Q20 4Q20
We are steadily growing our market share…
Source: *Tinkoff estimate based on Data Insight, CBR, **Nilson report
We are gradually increasing our online market share* …
2020
Tinkoff share in e-commerce acquiring
1H21
12%15%
…but are still small in total retail payments
Russia card purchases turnover
0 0.0%
1.0%
2.0%
0.5%
1.5%
2.5%
1
2
3
4
5
6
7
8
9
10
Rub
Trl
n
Tinloff share (rhs)
1Q211Q18 2Q18 3Q18 4Q18 1Q19 2Q19 3Q19 4Q19 1Q20 2Q20 3Q20 4Q20
Top 3 banks in Russia by online acquiring TPV**
Sberbank
2020 TPV, $ bn
19.9
7.9
7.2
VTB
35
…tapping into an expanding e-commerce market…E-commerce penetration in Russia is significantly lower than global average
Russia still has high share of cash paymentsin total retail relative to other markets
Source: Euromonitor, Goldman Sachs Global Investment Research, as of 2020
Poland
South Kore
aChina UK
USA
Indonesia
World
Germany
Turkey
Russia
Japan
France
Mexico
India
South Afri
ca
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
36%
27%
24%
20% 20%
16%14% 14%
13%11% 10% 10%
8%7%
3%
36
India
South Africa
Indonesia
Mexico
Japan
Italy
Russia 38%
Poland
Saudi Arabia
Brazil
Portugal
Australia
Singapore
Chile
Turkey
France
Germany
USA
China
Switzerland
UK
Sweden
South Korea
Finland
Canada
…with sizeable potential for further gains
37
Note: TA
M is b
ased on net acq
uiring revenues. It includ
es online and offline.
Tinkoff net revenues, 2020, Rub bn
4
200
2%
Net acquiring revenue TAM (purchases and transfers),
2023, Rub bn
incoming requests yoy
x6press publications
300+
audience coverage
10 mnTinkoff Kassa search requests yoy
x4
41%Organic traffic
43%Online paid promo
16%Sales managers
Customer acquisition — we know how to grow
Tinkoff Kassa leads origination
Fast new channels tests on small
budgets (test & learn)
Driving higher penetration into
large merchants
Wide performance marketing mix
Full in-house marketing team
Strong aim at merchants education
(events, webinars, special projects,
own media ”Business secrets”)
38
Our growth ambitions
39
> ₽2T acquiring TPV by end 2023
>50% TPV 2020/23 CAGR
Broadly stable net revenue margin
Acquiring TPV (online and offline), Rub bn
69
2016
25
2015
142
2017
280
2018
464
2019
623
2020
>2 000
202320222021
Our growth ambitions
40
> ₽2T acquiring TPV by end 2023
>50% TPV 2020/23 CAGR
Broadly stable net revenue margin
Acquiring TPV (online and offline), Rub bn
69
2016
25
2015
142
2017
280
2018
464
2019
623
2020
>2 000
202320222021
Exploring international opportunities
Payments is an important tool to monetize merchants
Payments
Online acquiring + BNPL
Offline acquiring
Online cash register
QR payments
Invoicing
Customer reach and loyalty
Tinkoff Target offers and cashback
Koshelek loyalty card app
Tinkoff Lifestyle super app
Partner solutions
Marketing tools
ERP and accounting
Cloud services
Lending for customers
Credit cards
POS lending
Installments
Lending for merchants
Working capital loans
Overdrafts
Secured loans
Proprietary software
Website builder
Cloud call center
Integrated accounting
Merchant
42
Personal managers support 24/7 Professional advice on acquiring > 50 employees
Personalization and flexibility
Finding and developing extraordinary solutions
for merchants’ needs
Own technical Infrastructure
End-to-end analytics, products, developers team
Merchants’ education
Learning webinars
Education at conferences
“Business secrets” media
Providing markets’ analytics
Superior customer service is a key competitive advantage
300+ dedicated employees
43
in ₽ bn or otherwise stated 1Q20
2.3
-1.9
-1.5
-0.4
-0.1
0.4
128
61.7
41%
1.8%
19%
49%
2Q20
2.3
-1.8
-1.4
-0.4
-0.1
0.5
128
57.7
39%
1.8%
21%
49%
3Q20
2.8
-2.2
-1.7
-0.4
-0.1
0.6
160
68.9
38%
1.8%
21%
45%
4Q20
3.7
-3.0
-2.4
-0.5
-0.1
0.8
212
75.9
37%
1.8%
20%
43%
1Q21
4.1
-3.3
-2.6
-0.7
-0.1
0.7
235
92.0
45%
1.7%
18%
50%
1Q21 / 1Q20
73%
74%
75%
86%
12%
69%
84%
49%
3.5 р.р.
-0.1 р.р.
-0.5 р.р.
0.8 р.р.
2019
8.5
-7.2
-6.1
-1.0
-0.1
1.3
464
58.4
41%
1.8%
15%
46%
2020
11.2
-8.9
-7.0
-1.7
-0.3
2.3
623
75.9
39%
1.8%
20%
46%
2020/2019
32%
24%
14%
71%
x2.8
79%
34%
30%
-2.1 р.р.
0 р.р.
5.3 р.р.
-0.5 р.р.
Gross revenue
Expense
Fee and commission expense
Administrative and other operating expenses
Customer acquisition expense
Segment result
TPV
Active merchants (EoP ‘000)
Cost/Income ratio
Gross acquiring margin (Gross revenue / TPV)
PBT margin (Segment result / Revenue)
Cost/Income ratio (incl. acquisition)
Summary financials
44
Note: IFRS segmental disclosure. Due to rounding,
some individual fugures may not add up to their totals.